Patent US5644723A successfully refreshed from Google Patents.
US5644723A
Expired / Lapsed
US
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Method and system for selective incentive point-of-sale marketing in response to customer shopping histories
Assignee: Catalina Marketing Corp
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Filing: 1994-01-04
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Granted: 1997-07-01
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Expires: 2014-01-04
Abstract
Abstract A system and method is disclosed for customer promotion. A terminal enters a customer's identification code, along with customer transaction data, at the point-of-sale. A memory stores a database of previously entered customer identification codes and transactions data. Circuitry is provided for generating a signal representative of a customer's shopping history, wherein incentive coupons may be issued to customers in dependence upon the signal.
Inventors
- 👤 David W. Deaton
- 👤 Rodney G. Gabriel
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-27 23:50
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q20/00; G06Q20/38; G06Q20/387; G06Q30/0207; G06Q30/0224; G06Q30/0238; G06Q30/0241; G06Q30/0242; G06Q30/0251; G06Q30/0255; G06Q30/0268; G06Q40/00; G06Q40/02; G07; G07F; G07F17/00; G07F17/42; G07G; G07G1/00; G07G1/0036; G07G1/12; G07G1/14; G07G1/145
Claims Analysis
Total Claims: 29
Claim 1
Independent Claim
165 words
A method of performing customer promotion at a store with a computer having a processor and a memory, the method comprising the steps of: storing in the memory data representative of a plurality of customer's prior purchases of a plurality of different products at a store in association with a customer's unique identification; determining with the processor from said stored data information regarding a product frequently previously purchased by an individual customer relative to said plurality of different products previously purchased in previous visits to the store by said individual customer; and in response to said information, issuing a promotion to said customer at the point-of sale in an effort to incent said customer to return to the store, said promotion providing incentives including a promotion on said product frequently previously purchased by said customer relative to said plurality of different products purchased by said individual customer, such that promotions on specific products consistently preferred by said individual customer are issued to said individual customer.
Claim 2
Independent Claim
165 words
A method of performing customer promotion at a store with a computer having a processor and a memory, the method comprising the steps of: storing in the memory data representative of a plurality of customer's prior purchases of a plurality of different products at a store in association with a customer's unique identification; determining with the processor from said stored data information regarding a product frequently previously purchased by an individual customer relative to said plurality of different products previously purchased in previous visits to the store by said individual customer; and in response to said information, issuing a promotion to said customer at the point-of sale in an effort to incent said customer to return to the store, said promotion providing incentives including a promotion on said product frequently previously purchased by said customer relative to said plurality of different products purchased by said individual customer, such that promotions on specific products consistently preferred by said individual customer are issued to said individual customer.
Claim 3
Dependent Claim
22 words
The method of claim 1 wherein said promotion seeks to induce said customer to buy said product previously purchased by said customer.
Claim 4
Dependent Claim
22 words
The method of claim 1 wherein said promotion seeks to induce said customer to return to the store at a future time.
Claim 5
Dependent Claim
26 words
The method of claim 1 wherein said promotion seeks to induce said customer to increase future purchase values over an amount previously paid by said customer.
Claim 6
Dependent Claim
28 words
The method of claim 1 and further comprising: detecting financial data regarding a customer's shopping history; and storing said financial data in association with said customer's unique identification.
Claim 7
Dependent Claim
22 words
The method of claim 5 and further comprising: issuing said promotion to those customers whose prior shopping history meets predetermined shopping requirements.
Claim 8
Dependent Claim
24 words
The method of claim 6 wherein said customer's shopping history comprises the number of shopping transactions at the store during a selected time period.
Claim 9
Dependent Claim
15 words
The method of claim 1 wherein said customer's identification comprises the customer's checking account number.
Claim 10
Dependent Claim
15 words
The method of claim 1 wherein said customer's identification comprises the customer's credit card number.
Claim 11
Dependent Claim
15 words
The method of claim 1 wherein said customer's identification comprises the customer's debit card number.
Claim 12
Dependent Claim
17 words
The method of claim 1 wherein said customer's identification comprises a merchant issued unique customer identification code.
Claim 13
Dependent Claim
30 words
The method of claim 1 and further comprising: monitoring whether or not said promotion has been effective; and subsequently issuing an additional promotion depending upon the results of said monitoring.
Claim 14
Dependent Claim
22 words
The method of claim 12 wherein said promotion is deemed to be effective if it is redeemed within a selected time period.
Claim 15
Dependent Claim
21 words
The method of claim 12 wherein said promotion is monitored by scanning identification numbers on said promotion when it is redeemed.
Claim 16
Dependent Claim
19 words
The method of claim 12 wherein said promotion is deemed to be effective if a customer's future purchases increase.
Claim 17
Dependent Claim
27 words
The method of claim 12 wherein said additional promotion is issued in dependence upon the results of said monitoring is increased in value over said prior promotion.
Claim 18
Independent Claim
143 words
A system of customer promotion at a store comprising: a memory for storing data representative of a customer's prior purchases of a plurality of different products at the store in association with a customer's unique identification; circuitry responsive to said data stored in said memory for generating indications of a product frequently previously purchased relative to the plurality of different products previously purchased by an individual customer in a previous visit to the store; and apparatus for issuing a promotion at the point-of-sale to said individual customer in response to said indications in an effort to incent said individual customer to return to the store with a sales promotion on a specific product relatively favoured by said individual customer, said promotion providing incentives for said product frequently previously purchased by said individual customer relative to other products previously purchased by said individual customer.
Claim 19
Independent Claim
143 words
A system of customer promotion at a store comprising: a memory for storing data representative of a customer's prior purchases of a plurality of different products at the store in association with a customer's unique identification; circuitry responsive to said data stored in said memory for generating indications of a product frequently previously purchased relative to the plurality of different products previously purchased by an individual customer in a previous visit to the store; and apparatus for issuing a promotion at the point-of-sale to said individual customer in response to said indications in an effort to incent said individual customer to return to the store with a sales promotion on a specific product relatively favoured by said individual customer, said promotion providing incentives for said product frequently previously purchased by said individual customer relative to other products previously purchased by said individual customer.
Claim 20
Dependent Claim
22 words
The system of claim 17 wherein said apparatus issues said coupon to those customers whose prior shopping history meets predetermined shopping requirements.
Claim 21
Dependent Claim
16 words
The system of claim 17 wherein said customer's identification code comprises the customer's checking account number.
Claim 22
Dependent Claim
16 words
The system of claim 17 wherein said customer's identification code comprises the customer's credit card number.
Claim 23
Dependent Claim
16 words
The system of claim 17 wherein said customer's identification code comprises the customer's debit card number.
Claim 24
Dependent Claim
18 words
The system of claim 17 wherein said customer's identification code comprises a merchant issued unique customer identification code.
Claim 25
Dependent Claim
24 words
The system of claim 17 wherein said customer's shopping history comprises the number of shopping transactions at the store during a selected time period.
Claim 26
Dependent Claim
33 words
The system of claim 17 and further comprising: circuitry for monitoring whether or not said promotion has been effective; and said apparatus subsequently issuing additional promotions depending upon the results of said monitoring.
Claim 27
Dependent Claim
23 words
The system of claim 24 wherein said additional promotions are deemed to be effective if they are redeemed within a selected time period.
Claim 28
Dependent Claim
21 words
The system of claim 24 wherein said promotions are monitored by scanning identification numbers on said promotions when they are redeemed.
Claim 29
Dependent Claim
19 words
The system of claim 24 wherein said promotions are deemed to be effective if a customer's future purchases increase.
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2000-06-30 | 2000-12-30 | 2001-07-01 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2004-06-30 | 2004-12-30 | 2005-07-01 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2008-06-30 | 2008-12-30 | 2009-07-01 | $7700.00 | Window Closed / Lapsed |