US5245533A
Expired / Lapsed
US
⏱️ 0.0 years remaining
Marketing research method and system for management of manufacturer's discount coupon offers
Assignee: NCH PROMOTIONAL SERVICES Inc
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Filing: 1990-12-18
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Granted: 1993-09-14
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Expires: 2010-12-18
Abstract
Abstract A market research system is provided for management of manufacturer's discount coupon offers. The market research system includes an automated coupon processing system for processing coupon redemption data. The coupon redemption data includes offer identification. At least one manufacturer provides a coupon release input. A central controller is coupled to the coupon processing system and the manufacturer for receiving the coupon redemption data and the coupon release input. The central controller defines a knowledge database responsive to the received coupon redemption data. Responsive to the defined knowledge database, the central controller generates a response template library. The central controller selects a response template from the generated response template library responsive to a received coupon release input and transmits the selected response template to the manufacturer.
Inventors
- 👤 Robert Marshall
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-30 21:12
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0201; G06Q30/0207; G06Q30/0211; G06Q30/0219; G06Q30/0235; Y; Y10; Y10S; Y10S706/00; Y10S706/902; Y10S706/925
Claims Analysis
Total Claims: 22
Claim 1
Independent Claim
123 words
A market research system for management of manufacturer's discount coupon offers comprising: coupon processing means for processing coupon redemption data; said coupon redemption data including offer identification; manufacturer input means for providing a coupon release input; and central controller means coupled to said coupon processing means and said manufacturer input means for receiving said coupon redemption data and said coupon release input; said central controller means including means responsive to said received coupon redemption data for defining a knowledge database; means responsive to said defined knowledge database for generating a response template library; means responsive to said received coupon release input for selecting a response template from said generated response template library; and means for transmitting said selected response template to said manufacturer.
Claim 2
Dependent Claim
123 words
A market research system for management of manufacturer's discount coupon offers comprising: coupon processing means for processing coupon redemption data; said coupon redemption data including offer identification; manufacturer input means for providing a coupon release input; and central controller means coupled to said coupon processing means and said manufacturer input means for receiving said coupon redemption data and said coupon release input; said central controller means including means responsive to said received coupon redemption data for defining a knowledge database; means responsive to said defined knowledge database for generating a response template library; means responsive to said received coupon release input for selecting a response template from said generated response template library; and means for transmitting said selected response template to said manufacturer.
Claim 3
Dependent Claim
40 words
A market research system as recited in claim 1 wherein said received coupon redemption data includes predetermined offer variables which defines said offer identification, said predetermined offer variables corresponding to distribution media, product shelf price, coupon value and expiration date.
Claim 4
Dependent Claim
41 words
A market research system as recited in claim 2 wherein said knowledge database defining means includes means responsive to said predetermined offer variables for generating a variables code and means for saving said knowledge database responsive to said generated variables code.
Claim 5
Dependent Claim
56 words
A market research system as recited in claim 3 wherein said response template library generating means includes means responsive to said generated variables code for extracting coupon redemption data; and means for calculating an average redemption value and a standard deviation value for said extracted coupon redemption data at predetermined intervals within a predefined time period.
Claim 6
Dependent Claim
30 words
A market research system as recited in claim 4 further includes means for calculating a total average redemption value and a total standard deviation value for said predefined time period.
Claim 7
Dependent Claim
31 words
A market research system as recited in claim 5 further includes means responsive to said calculated total average redemption value and said total standard deviation value for calculating a Goodness Factor.
Claim 8
Dependent Claim
43 words
A market research system as recited in claim 6 further includes means for comparing said calculated Goodness Factor with a predetermined threshold value and means for saving a response template responsive to said calculated Goodness Factor being greater than said predetermined threshold value.
Claim 9
Dependent Claim
33 words
A market research system as recited in claim 7 wherein said response template selecting means includes means responsive to said predetermined offer variables for generating a variables code for said coupon release input.
Claim 10
Dependent Claim
46 words
A market research system as recited in claim 8 further includes means responsive to said generated variables code for said coupon release input for searching said response template library and means for identifying a response template from said response template library having a highest Goodness Factor.
Claim 11
Dependent Claim
28 words
A market research system as recited in claim 9 further including means for calculating a total redemption value for said identified response template having the highest Goodness Factor.
Claim 12
Dependent Claim
29 words
A market research system as recited in claim 1 wherein said central controller means includes means for periodically receiving said coupon redemption data for defining an updated knowledge database.
Claim 13
Dependent Claim
22 words
A market research system as recited in claim 11 wherein said periodically received coupon redemption data is active offer coupon redemption data.
Claim 14
Dependent Claim
37 words
A market research system as recited in claim 11 wherein said means for periodically receiving said coupon redemption data for defining an updated knowledge database includes means for generating a variables code corresponding to predetermined offer variables.
Claim 15
Dependent Claim
41 words
A market research system as recited in claim 13 wherein said means for periodically receiving said coupon redemption data for defining an updated knowledge database further includes means for sorting said periodically received coupon redemption data by said generated variables code.
Claim 16
Dependent Claim
28 words
A market research system as recited in claim 11 wherein said periodically received coupon redemption data is saved on a first-in first-out basis in said updated knowledge database.
Claim 17
Dependent Claim
74 words
A market research system as recited in claim 15 wherein said knowledge database includes a plurality of sequential spaces corresponding to a predefined plurality of time intervals and wherein periodically received coupon redemption data is saved at a first time-interval space of said sequential spaces and existing stored data is shifted by one time-interval space, whereby existing saved data at a last time-interval space of said sequential spaces is deleted from the updated database.
Claim 18
Dependent Claim
29 words
A market research system as recited in claim 11 wherein said response template library generating means is responsive to said updated knowledge database for generating an updated template library.
Claim 19
Dependent Claim
36 words
A market research system as recited in claim 11 wherein said response template library generating means is responsive to both said updated knowledge database and an identified predetermined time period for generating an updated template library.
Claim 20
Dependent Claim
152 words
A market research system for management of manufacturer's discount coupon offers comprising: coupon processing means for processing coupon redemption data; said coupon redemption data including offer identification and predetermined offer variables; a manufacturer having manufacturer input means for providing a coupon release input; and central controller means coupled to said coupon processing means and said manufacturer input means for receiving said coupon redemption data and said coupon release input; said central controller means including means responsive to said received coupon redemption data and said predetermined off variables for generating a variables code; means for storing said coupon redemption data by said generated variables code for defining a knowledge database; means responsive to said defined knowledge database for generating a response template library; means responsive to said received coupon release input for selecting a response template from said generated response template library; and means for transmitting said selected response template to said manufacture.
Claim 21
Dependent Claim
152 words
A market research system for management of manufacturer's discount coupon offers comprising: coupon processing means for processing coupon redemption data; said coupon redemption data including offer identification and predetermined offer variables; a manufacturer having manufacturer input means for providing a coupon release input; and central controller means coupled to said coupon processing means and said manufacturer input means for receiving said coupon redemption data and said coupon release input; said central controller means including means responsive to said received coupon redemption data and said predetermined off variables for generating a variables code; means for storing said coupon redemption data by said generated variables code for defining a knowledge database; means responsive to said defined knowledge database for generating a response template library; means responsive to said received coupon release input for selecting a response template from said generated response template library; and means for transmitting said selected response template to said manufacture.
Claim 22
Dependent Claim
50 words
A market research system as recited in claim 19 wherein said response template library generating means includes means responsive to said redemption data; and means for calculating an average redemption value and a standard deviation value for said extracted coupon redemption data at predetermined intervals within a predefined time period.
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 1996-09-13 | 1997-03-15 | 1997-09-14 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2000-09-13 | 2001-03-15 | 2001-09-14 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2004-09-13 | 2005-03-15 | 2005-09-14 | $7700.00 | Window Closed / Lapsed |