US8677398B2
Active / In Force
US
⏱️ 4.7 years remaining
Systems and methods for taking action with respect to one network-connected device based on activity on another device connected to the same network
Assignee: Intent IQ LLC
•
Filing: 2011-06-23
•
Granted: 2014-03-18
•
Expires: 2031-06-23
Abstract
Abstract In a method for delivering targeted television advertisements based on online behavior, IP addresses indicating online access devices and IP addresses indicating television set-top boxes are electronically associated for a multitude of users. Using user profile information derived from online activity from one of the online access IP addresses, a television advertisement is selected, such as by using behavioral targeting or demographic information, and automatically directed to the set-top box indicated by the set-top IP address associated with that online access IP address. Preferably neither the user profile information nor the electronic association of online access and set-top box IP addresses includes personally identifiable information.
Inventors
- 👤 Roy Shkedi
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-28 17:37
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0241; H; H04; H04N; H04N21/00; H04N21/80; H04N21/81; H04N21/812; G06F; G06F16/00; G06F16/20; G06F16/24; G06F16/248; G06F16/90; G06F16/95; G06F16/951; G06Q30/0251; G06Q30/0255; G06Q30/0256; G06Q30/0269; H04L; H04L12/00; H04L12/66; H04L61/00; H04L61/50; H04L61/5007; H04L67/00; H04L67/2866; H04L67/30; H04L67/306; H04N21/20; H04N21/25; H04N21/258; H04N21/25866; H04N21/25891; H04N21/40; H04N21/41; H04N21/426; H04N21/42684; H04N21/43; H04N21/442; H04N21/44213; H04N21/44222; H04N21/44224; H04N21/45; H04N21/4508; H04N21/4532; H04N21/60; H04N21/61; H04N21/6106; H04N21/6125; H04N21/63; H04N21/643; H04N21/64322
Claims Analysis
Total Claims: 50
Claim 1
Independent Claim
167 words
A method implemented using a programmed hardware computer system, the method comprising: (a) receiving, at the computer system, an electronic identifier of a first device; (b) with the computer system, automatically generating and storing electronic indicia of an association between the first device identifier and an electronic identifier of a second device based on automatically recognizing that each of the first and second devices was connected, independently of the other, to a common local area network, wherein the computer system is connected to the local area network through the Internet but is not in the local area network; and (c) with the computer system, based on the electronic indicia of the association between the first and second device identifiers, automatically sending an electronic transmission that causes another programmed hardware computer system to take an action, based on first electronic profile data associated with the first device identifier, with respect to the second device, which is indicated at the time of the action by the second device identifier.
Claim 2
Independent Claim
167 words
A method implemented using a programmed hardware computer system, the method comprising: (a) receiving, at the computer system, an electronic identifier of a first device; (b) with the computer system, automatically generating and storing electronic indicia of an association between the first device identifier and an electronic identifier of a second device based on automatically recognizing that each of the first and second devices was connected, independently of the other, to a common local area network, wherein the computer system is connected to the local area network through the Internet but is not in the local area network; and (c) with the computer system, based on the electronic indicia of the association between the first and second device identifiers, automatically sending an electronic transmission that causes another programmed hardware computer system to take an action, based on first electronic profile data associated with the first device identifier, with respect to the second device, which is indicated at the time of the action by the second device identifier.
Claim 3
Dependent Claim
47 words
The method of claim 1 wherein the electronic association is recognized based on a common IP address, or portion thereof, wherein network traffic is routed via the common IP address for each of the first and second devices when each is connected to the local area network.
Claim 4
Dependent Claim
36 words
The method of claim 2 wherein the common IP address comprises an IP address, or portion thereof, of a modem or router by which the first and second devices are connected to the local area network.
Claim 5
Dependent Claim
25 words
The method of claim 2 wherein the electronic indicia of the electronic association include or reference indicia of the common IP address or portion thereof.
Claim 6
Dependent Claim
60 words
The method of claim 2 wherein the first device identifier is associated with a first IP address, and the associated second device identifier is recognized according to the time and date of user activity via the first IP address, using a database accessible to the computer system that contains second device identifiers, corresponding IP addresses, and corresponding times and dates.
Claim 7
Dependent Claim
26 words
The method of claim 1 wherein the first device is an online user interface device and the second user interface device is a television set-top box.
Claim 8
Dependent Claim
23 words
The method of claim 1 wherein the first device comprises a mobile device that is connected to the local area network only intermittently.
Claim 9
Dependent Claim
46 words
The method of claim 1 wherein the action comprises automatically causing, with the computer system, a selected advertisement to be directed to the second device, wherein the advertisement is selected based at least in part on at least a portion of the first electronic profile data.
Claim 10
Dependent Claim
27 words
The method of claim 1 wherein the electronic indicia of the electronic association comprise one or more electronic records in a database accessible to the computer system.
Claim 11
Dependent Claim
35 words
The method of claim 1 wherein the electronic indicia of the electronic association comprise one or more tags or cookies readable by the computer system that are stored on the first device or second device.
Claim 12
Dependent Claim
30 words
The method of claim 10 further comprising, using the computer system, automatically storing, in a memory in the first device or second device, the one or more tags or cookies.
Claim 13
Dependent Claim
29 words
The method of claim 1 wherein the electronic indicia of the electronic association include no personally identifiable information pertaining to a user of the first device or second device.
Claim 14
Independent Claim
124 words
A method implemented using a programmed hardware computer system, the method comprising: (a) based on first electronic profile data associated with an electronic identifier of a first device, automatically causing, with the computer system, an action to be taken with respect to a second device that is indicated at the time of the action by an electronic identifier electronically associated with the first device identifier; (b) wherein the electronic association between the first and second device identifiers is based on connection, before the action, of each of the first and second devices, independently of the other, to a common local area network, wherein the computer system is connected to the local area network through the Internet but is not in the local area network.
Claim 15
Independent Claim
124 words
A method implemented using a programmed hardware computer system, the method comprising: (a) based on first electronic profile data associated with an electronic identifier of a first device, automatically causing, with the computer system, an action to be taken with respect to a second device that is indicated at the time of the action by an electronic identifier electronically associated with the first device identifier; (b) wherein the electronic association between the first and second device identifiers is based on connection, before the action, of each of the first and second devices, independently of the other, to a common local area network, wherein the computer system is connected to the local area network through the Internet but is not in the local area network.
Claim 16
Dependent Claim
66 words
The method of claim 13 further comprising: (i) receiving, at the computer system, the first device identifier; and (ii) with the computer system, automatically generating and storing electronic indicia of the association between the first and second device identifiers based on automatically recognizing that, before the action, each of the first and second devices was connected, independently of the other, to the common local area network.
Claim 17
Dependent Claim
18 words
The method of claim 13 wherein the first device is connected to the local area network only intermittently.
Claim 18
Dependent Claim
47 words
The method of claim 13 wherein the electronic association is recognized based on a common IP address, or portion thereof, wherein network traffic is routed via the common IP address for each of the first and second devices when each is connected to the local area network.
Claim 19
Dependent Claim
36 words
The method of claim 16 wherein the common IP address comprises an IP address, or portion thereof, of a modem or router by which the first and second devices are connected to the local area network.
Claim 20
Dependent Claim
25 words
The method of claim 16 wherein the electronic indicia of the electronic association include or reference indicia of the common IP address or portion thereof.
Claim 21
Dependent Claim
60 words
The method of claim 16 wherein the first device identifier is associated with a first IP address, and the associated second device identifier is recognized according to the time and date of user activity via the first IP address, using a database accessible to the computer system that contains second device identifiers, corresponding IP addresses, and corresponding times and dates.
Claim 22
Dependent Claim
26 words
The method of claim 13 wherein the first device is an online user interface device and the second user interface device is a television set-top box.
Claim 23
Dependent Claim
23 words
The method of claim 13 wherein the first device comprises a mobile device that is connected to the local area network only intermittently.
Claim 24
Dependent Claim
46 words
The method of claim 13 wherein the action comprises automatically causing, with the computer system, a selected advertisement to be directed to the second device, wherein the advertisement is selected based at least in part on at least a portion of the first electronic profile data.
Claim 25
Dependent Claim
27 words
The method of claim 13 wherein the electronic indicia of the electronic association comprise one or more electronic records in a database accessible to the computer system.
Claim 26
Dependent Claim
35 words
The method of claim 13 wherein the electronic indicia of the electronic association comprise one or more tags or cookies readable by the computer system that are stored on the first device or second device.
Claim 27
Dependent Claim
30 words
The method of claim 24 further comprising, using the computer system, automatically storing, in a memory in the first device or second device, the one or more tags or cookies.
Claim 28
Dependent Claim
29 words
The method of claim 13 wherein the electronic indicia of the electronic association include no personally identifiable information pertaining to a user of the first device or second device.
Claim 29
Independent Claim
170 words
A system comprising one or more computers, wherein the one or more computers are programmed and connected: (a) to receive at one or more of the computers an electronic identifier of a first device; (b) to generate and store automatically electronic indicia of an association between the first device identifier and an electronic identifier of a second device based on automatically recognizing that each of the first and second devices was connected, independently of the other, to a common local area network, wherein the computer system is connected to the local area network through the Internet but is not in the local area network; and (c) based on the electronic indicia of the association between the first and second device identifiers, to send automatically an electronic transmission that causes another programmed hardware computer system to take an action, based on first electronic profile data associated with the first device identifier, with respect to the second device, which is indicated at the time of the action by the second device identifier.
Claim 30
Independent Claim
170 words
A system comprising one or more computers, wherein the one or more computers are programmed and connected: (a) to receive at one or more of the computers an electronic identifier of a first device; (b) to generate and store automatically electronic indicia of an association between the first device identifier and an electronic identifier of a second device based on automatically recognizing that each of the first and second devices was connected, independently of the other, to a common local area network, wherein the computer system is connected to the local area network through the Internet but is not in the local area network; and (c) based on the electronic indicia of the association between the first and second device identifiers, to send automatically an electronic transmission that causes another programmed hardware computer system to take an action, based on first electronic profile data associated with the first device identifier, with respect to the second device, which is indicated at the time of the action by the second device identifier.
Claim 31
Dependent Claim
47 words
The system of claim 27 wherein the electronic association is recognized based on a common IP address, or portion thereof, wherein network traffic is routed via the common IP address for each of the first and second devices when each is connected to the local area network.
Claim 32
Dependent Claim
42 words
The system of claim 27 wherein the action comprises automatically causing a selected advertisement to be directed to the second device, wherein the advertisement is selected based at least in part on at least a portion of the first electronic profile data.
Claim 33
Dependent Claim
29 words
The system of claim 27 wherein the electronic indicia of the electronic association include no personally identifiable information pertaining to a user of the first device or second device.
Claim 34
Independent Claim
126 words
A system comprising one or more computers, wherein the one or more computers are programmed and connected: (a) based on first electronic profile data associated with an electronic identifier of a first device, to cause automatically an action to be taken with respect to a second device that is indicated at the time of the action by an electronic identifier electronically associated with the first device identifier; (b) wherein the electronic association between the first and second device identifiers is based on connection, before the action, of each of the first and second devices, independently of the other, to a common local area network, wherein the computer system is connected to the local area network through the Internet but is not in the local area network.
Claim 35
Independent Claim
126 words
A system comprising one or more computers, wherein the one or more computers are programmed and connected: (a) based on first electronic profile data associated with an electronic identifier of a first device, to cause automatically an action to be taken with respect to a second device that is indicated at the time of the action by an electronic identifier electronically associated with the first device identifier; (b) wherein the electronic association between the first and second device identifiers is based on connection, before the action, of each of the first and second devices, independently of the other, to a common local area network, wherein the computer system is connected to the local area network through the Internet but is not in the local area network.
Claim 36
Dependent Claim
76 words
The system of claim 31 wherein the one or more computers are further programmed and connected: (i) to receive at one or more of the computers the first device identifier; and (ii) to generate and store automatically electronic indicia of the association between the first and second device identifiers based on automatically recognizing that, before the action, each of the first and second devices was connected, independently of the other, to the common local area network.
Claim 37
Dependent Claim
47 words
The system of claim 31 wherein the electronic association is recognized based on a common IP address, or portion thereof, wherein network traffic is routed via the common IP address for each of the first and second devices when each is connected to the local area network.
Claim 38
Dependent Claim
42 words
The system of claim 31 wherein the action comprises automatically causing a selected advertisement to be directed to the second device, wherein the advertisement is selected based at least in part on at least a portion of the first electronic profile data.
Claim 39
Dependent Claim
29 words
The system of claim 31 wherein the electronic indicia of the electronic association include no personally identifiable information pertaining to a user of the first device or second device.
Claim 40
Dependent Claim
179 words
An article comprising a non-transitory tangible medium encoding computer-readable instructions that, when applied to one or more computers, instruct the one or more computers to perform a method comprising: (a) receiving at one or more of the computers an electronic identifier of a first device; (b) automatically generating and storing electronic indicia of an association between the first device identifier and an electronic identifier of a second device based on automatically recognizing that each of the first and second devices was connected, independently of the other, to a common local area network, wherein the computer system is connected to the local area network through the Internet but is not in the local area network; and (c) based on the electronic indicia of the association between the first and second device identifiers, automatically sending an electronic transmission that causes another programmed hardware computer system to take an action, based on first electronic profile data associated with the first device identifier, with respect to the second device, which is indicated at the time of the action by the second device identifier.
Claim 41
Dependent Claim
179 words
An article comprising a non-transitory tangible medium encoding computer-readable instructions that, when applied to one or more computers, instruct the one or more computers to perform a method comprising: (a) receiving at one or more of the computers an electronic identifier of a first device; (b) automatically generating and storing electronic indicia of an association between the first device identifier and an electronic identifier of a second device based on automatically recognizing that each of the first and second devices was connected, independently of the other, to a common local area network, wherein the computer system is connected to the local area network through the Internet but is not in the local area network; and (c) based on the electronic indicia of the association between the first and second device identifiers, automatically sending an electronic transmission that causes another programmed hardware computer system to take an action, based on first electronic profile data associated with the first device identifier, with respect to the second device, which is indicated at the time of the action by the second device identifier.
Claim 42
Dependent Claim
47 words
The medium of claim 36 wherein the electronic association is recognized based on a common IP address, or portion thereof, wherein network traffic is routed via the common IP address for each of the first and second devices when each is connected to the local area network.
Claim 43
Dependent Claim
42 words
The medium of claim 36 wherein the action comprises automatically causing a selected advertisement to be directed to the second device, wherein the advertisement is selected based at least in part on at least a portion of the first electronic profile data.
Claim 44
Dependent Claim
29 words
The medium of claim 36 wherein the electronic indicia of the electronic association include no personally identifiable information pertaining to a user of the first device or second device.
Claim 45
Dependent Claim
137 words
An article comprising a non-transitory tangible medium encoding computer-readable instructions that, when applied to one or more computers, instruct the one or more computers to perform a method comprising: (a) based on first electronic profile data associated with an electronic identifier of a first device, automatically causing an action to be taken with respect to a second device that is indicated at the time of the action by an electronic identifier electronically associated with the first device identifier; (b) wherein the electronic association between the first and second device identifiers is based on connection, before the action, of each of the first and second devices, independently of the other, to a common local area network, wherein the computer system is connected to the local area network through the Internet but is not in the local area network.
Claim 46
Dependent Claim
137 words
An article comprising a non-transitory tangible medium encoding computer-readable instructions that, when applied to one or more computers, instruct the one or more computers to perform a method comprising: (a) based on first electronic profile data associated with an electronic identifier of a first device, automatically causing an action to be taken with respect to a second device that is indicated at the time of the action by an electronic identifier electronically associated with the first device identifier; (b) wherein the electronic association between the first and second device identifiers is based on connection, before the action, of each of the first and second devices, independently of the other, to a common local area network, wherein the computer system is connected to the local area network through the Internet but is not in the local area network.
Claim 47
Dependent Claim
82 words
The medium of claim 40 wherein the method that the one or more computers are instructed to perform using the encoded instructions further comprises: (i) receiving at one or more of the computers the first device identifier; and (ii) automatically generating and storing electronic indicia of the association between the first and second device identifiers based on automatically recognizing that, before the action, each of the first and second devices was connected, independently of the other, to the common local area network.
Claim 48
Dependent Claim
47 words
The medium of claim 40 wherein the electronic association is recognized based on a common IP address, or portion thereof, wherein network traffic is routed via the common IP address for each of the first and second devices when each is connected to the local area network.
Claim 49
Dependent Claim
46 words
The medium of claim 40 wherein the action comprises automatically causing, with the computer system, a selected advertisement to be directed to the second device, wherein the advertisement is selected based at least in part on at least a portion of the first electronic profile data.
Claim 50
Dependent Claim
29 words
The medium of claim 40 wherein the electronic indicia of the electronic association include no personally identifiable information pertaining to a user of the first device or second device.
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| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
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| 3.5 Years (Year 4) | 2017-03-17 | 2017-09-16 | 2018-03-18 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2021-03-17 | 2021-09-16 | 2022-03-18 | $3760.00 | Window Closed / Lapsed |
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