US7428493B2
Expired / Lapsed
US
⏱️ 0.0 years remaining
Descriptive-profile mercantile method
Assignee: Almondnet Inc
•
Filing: 2005-04-06
•
Granted: 2008-09-23
•
Expires: 2025-04-06
Abstract
Abstract A descriptive-profile mercantile method, for use at a juncture in a data-communications topology having associated therewith a maintained databank of partial profiles, is disclosed. The method includes the steps of: from a user, receiving a transaction having therein a first partial profile; using the first partial profile, searching a databank having a plurality of second partial profiles, wherein is included in said databank at least one null profile so that said searching will always yield at least one proximate second partial profile to the first partial profile; and between the user and the databank, contracting: (I) for the databank to own or represent a right to a first mutually agreed portion of the first partial profile, and substantially thereafter said databank incorporating the agreed portion of the first profile into at least one second partial profile; or (II) for the user to own or represent a right to a second mutually agreed portion of at least one said proximate second partial profile, and substantially thereafter the databank transmitting to the user the second mutually agreed portion of the second profile. The present invention operates best on a brokerage representation model; and thereby provides a means for making viable the economic commerce in information attributes.
Inventors
- 👤 Roy Shkedi
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-28 18:47
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0201; G06F; G06F16/00; G06F16/90; G06F16/95; G06F16/953; G06F16/9535; G06Q30/0241; G06Q30/0251; G06Q30/0269; G06Q30/04; G06Q40/00
Claims Analysis
Total Claims: 57
Claim 1
Independent Claim
135 words
A method of updating profiles of Internet-using entities, the method comprising: (a) electronically receiving, from an unaffiliated third party, a partial profile of an entity that uses a computer coupled to a global computer network, which partial profile contains at least one profile attribute related to the entity; and (b) automatically electronically determining whether the received partial profile contains any new profile attributes about the entity, and if so, in accordance with a predetermined arrangement, creating and recording an electronic credit identifying a royalty payment to the unaffiliated third party as a result of and on account of using any of the new profile attributes in targeting advertisements to the entity's computer over the global computer network; (c) wherein the royalty payment is determined using a formula that factors in the newness of the attribute.
Claim 2
Independent Claim
135 words
A method of updating profiles of Internet-using entities, the method comprising: (a) electronically receiving, from an unaffiliated third party, a partial profile of an entity that uses a computer coupled to a global computer network, which partial profile contains at least one profile attribute related to the entity; and (b) automatically electronically determining whether the received partial profile contains any new profile attributes about the entity, and if so, in accordance with a predetermined arrangement, creating and recording an electronic credit identifying a royalty payment to the unaffiliated third party as a result of and on account of using any of the new profile attributes in targeting advertisements to the entity's computer over the global computer network; (c) wherein the royalty payment is determined using a formula that factors in the newness of the attribute.
Claim 3
Dependent Claim
20 words
The method of claim 1 wherein part (a) comprises receiving the partial profile along with an identifier of the entity.
Claim 4
Dependent Claim
32 words
The method of claim 2 wherein receiving the partial profile along with an identifier of the entity comprises reading a cookie previously stored in a memory device associated with the entity's computer.
Claim 5
Dependent Claim
27 words
The method of claim 2 wherein part (a) comprises receiving from the entity's computer a redirected request to display at least a portion of a web page.
Claim 6
Dependent Claim
34 words
The method of claim 4 wherein part (a) further comprises receiving the partial profile information while receiving from the entity's computer the redirected request to display at least a portion of a web page.
Claim 7
Dependent Claim
50 words
The method of claim 1 further comprising electronically determining whether the profile attributes received in part (a) appear to relate to an entity associated with previously collected profile attributes and, if so, storing the profile attributes received in part (a) with an identifier associated with the previously collected profile attributes.
Claim 8
Dependent Claim
42 words
The method of claim 6 further comprising creating a new id entifier if, as a result of said electronically determining step, the profile attributes received in part (a) do not appear to relate to any entity associated with previously collected profile attributes.
Claim 9
Dependent Claim
50 words
The method of claim 1 wherein the new profile attributes about the entity in part (b) comprises information about actions the entity performed online over a pre-defined recent time period and further comprising using the information about recent actions of the entity to target the advertisements to the entity's computer.
Claim 10
Dependent Claim
22 words
The method of claim 1 wherein the new profile attributes about the entity in part (b) comprises one or more demographic attributes.
Claim 11
Dependent Claim
22 words
The method of claim 1 wherein the new profile attributes about the entity in part (b) comprises one or more behavioral attributes.
Claim 12
Dependent Claim
18 words
The method of claim 1 wherein the new profile attributes includes previously monitored search requests by the entity.
Claim 13
Dependent Claim
32 words
The method of claim 1 wherein part (b) includes determining whether one of the received profile attributes is new only if the attribute is among a predetermined set of desired profile attributes.
Claim 14
Dependent Claim
24 words
The method of claim 1 wherein part (b) is done just after and in response to receipt of the partial profile in part (a).
Claim 15
Dependent Claim
30 words
The method of claim 1 wherein part (b) comprises recording a specific payment amount for the new profile attribute, provided that the new profile attribute is used in targeting advertisements.
Claim 16
Dependent Claim
24 words
The method of claim 1 wherein the payment is triggered by click-through activity by the entity to a site advertised by the targeted advertisement.
Claim 17
Dependent Claim
48 words
The method of claim 15 wherein part (a) comprises receiving the partial profile information and reading a cookie previously stored in a memory device associated with the entity's computer, while receiving from the entity's computer a redirected request to display at least a portion of a web page.
Claim 18
Independent Claim
148 words
A method of profiting from profiles of Internet-using entities, the method comprising: (a) electronically providing, to an unaffiliated third party, a partial profile of an entity that uses a computer coupled to a global computer network, (b) which partial profile contains at least one profile attribute related to the entity, (c) in accordance with a predetermined agreement involving the recording of an electronic credit identifying a royalty payment from the third party, wherein the royalty payment is determined using a formula that factors in the newness of the attribute, wherein the recording of the credit is as a result of and on account of: (i) the third party automatically electronically determining that the provided partial profile contains any new profile attributes about the entity, and (ii) at least one of the new profile attributes being used in targeting advertisements to the entity's computer over the global computer network.
Claim 19
Independent Claim
148 words
A method of profiting from profiles of Internet-using entities, the method comprising: (a) electronically providing, to an unaffiliated third party, a partial profile of an entity that uses a computer coupled to a global computer network, (b) which partial profile contains at least one profile attribute related to the entity, (c) in accordance with a predetermined agreement involving the recording of an electronic credit identifying a royalty payment from the third party, wherein the royalty payment is determined using a formula that factors in the newness of the attribute, wherein the recording of the credit is as a result of and on account of: (i) the third party automatically electronically determining that the provided partial profile contains any new profile attributes about the entity, and (ii) at least one of the new profile attributes being used in targeting advertisements to the entity's computer over the global computer network.
Claim 20
Dependent Claim
31 words
The method of claim 17 wherein part (a) comprises redirecting a request from the entity's computer to display at least a portion of a web page maintained by the profile-providing party.
Claim 21
Dependent Claim
20 words
The method of claim 18 wherein part (a) comprises providing the partial profile along with an identifier of the entity.
Claim 22
Dependent Claim
39 words
The method of claim 17 further comprising collecting information about actions the entity performed at a site maintained by the profile-providing party, wherein the collected information becomes used as the new profile attributes about the entity in part (c)(i).
Claim 23
Dependent Claim
28 words
The method of claim 20 further comprising monitoring search requests by the entity and wherein the new profile attributes includes the previously monitored search requests by the entity.
Claim 24
Dependent Claim
25 words
The method of claim 17 wherein the electronic credit identifies a royalty payment on account of use of the new profile attribute in targeting advertisements.
Claim 25
Dependent Claim
25 words
The method of claim 22 wherein the electronic credit is triggered by click-through activity by the entity to a site advertised by the targeted advertisement.
Claim 26
Dependent Claim
148 words
A data storage medium comprising indicia of instructions for a processor to perform a method of updating profiles of Internet-using entities, the method comprising: (a) electronically receiving, from an unaffiliated third party, a partial profile of an entity that uses a computer coupled to a global computer network, which partial profile contains at least one profile attribute related to the entity; and (b) automatically electronically determining whether the received partial profile contains any new profile attributes about the entity, and if so, in accordance with a predetermined arrangement, creating and recording an electronic credit identifying a royalty payment to the unaffiliated third party as a result of and on account of using any of the new profile attributes in targeting advertisements to the entity's computer over the global computer network; (c) wherein the royalty payment is determined using a formula that factors in the newness of the attribute.
Claim 27
Dependent Claim
148 words
A data storage medium comprising indicia of instructions for a processor to perform a method of updating profiles of Internet-using entities, the method comprising: (a) electronically receiving, from an unaffiliated third party, a partial profile of an entity that uses a computer coupled to a global computer network, which partial profile contains at least one profile attribute related to the entity; and (b) automatically electronically determining whether the received partial profile contains any new profile attributes about the entity, and if so, in accordance with a predetermined arrangement, creating and recording an electronic credit identifying a royalty payment to the unaffiliated third party as a result of and on account of using any of the new profile attributes in targeting advertisements to the entity's computer over the global computer network; (c) wherein the royalty payment is determined using a formula that factors in the newness of the attribute.
Claim 28
Independent Claim
117 words
A method of updating profiles of Internet-using entities, the method comprising: (a) electronically receiving, from an unaffiliated third party, a partial profile of an entity that uses a computer coupled to a global computer network, which partial profile contains at least one profile attribute related to the entity; and (b) in accordance with a predetermined arrangement, automatically creating an electronic credit identifying a payment to the unaffiliated third party as a result of using at least one of the profile attributes in the partial profile in targeting advertisements to the entity's computer over the global computer network, wherein the credit is determined based on at least a parameter of newness of the at least one profile attribute.
Claim 29
Independent Claim
117 words
A method of updating profiles of Internet-using entities, the method comprising: (a) electronically receiving, from an unaffiliated third party, a partial profile of an entity that uses a computer coupled to a global computer network, which partial profile contains at least one profile attribute related to the entity; and (b) in accordance with a predetermined arrangement, automatically creating an electronic credit identifying a payment to the unaffiliated third party as a result of using at least one of the profile attributes in the partial profile in targeting advertisements to the entity's computer over the global computer network, wherein the credit is determined based on at least a parameter of newness of the at least one profile attribute.
Claim 30
Dependent Claim
21 words
The method of claim 25 wherein the at least one profile attribute in part (b) comprises one or more behavioral attributes.
Claim 31
Dependent Claim
20 words
The method of claim 26 wherein the behavioral attributes comprise at least one previously monitored search request by the entity.
Claim 32
Dependent Claim
20 words
The method of claim 26 wherein the behavioral attributes comprise at least one indication of goods purchased by the entity.
Claim 33
Dependent Claim
38 words
The method of claim 25 further comprising performing part (a) with respect to a multitude of unaffiliated third parties, each of which provide a plurality of partial profiles, and storing the resulting partial profiles in a common databank.
Claim 34
Dependent Claim
50 words
The method of claim 29 further comprising electronically determining whether the profile attributes received in part (a) appear to relate to an entity associated with previously collected profile attributes and, if so, storing the profile attributes received in part (a) with an identifier associated with the previously collected profile attributes.
Claim 35
Dependent Claim
35 words
The method of claim 25 wherein part (a) comprises receiving the partial profile along with an identifier of the entity by reading a cookie previously stored in a memory device associated with the entity's computer.
Claim 36
Dependent Claim
32 words
The method of claim 25 wherein part (a) comprises receiving the partial profile while receiving from the entity's computer a redirected request to display at least a portion of a web page.
Claim 37
Dependent Claim
25 words
The method of claim 25 wherein the credit is determined using a formula that factors into the credit at least the newness of the attribute.
Claim 38
Dependent Claim
25 words
The method of claim 33 wherein the formula also factors into the credit information about the geographical extent wherein the attribute is of presumable value.
Claim 39
Dependent Claim
20 words
The method of claim 33 wherein the formula also factors into the credit an estimate of veracity of the attribute.
Claim 40
Dependent Claim
18 words
The method of claim 25 wherein the credit is in an amount specified by the unaffiliated third party.
Claim 41
Dependent Claim
21 words
The method of claim 25 wherein the credit is created only if the profile attribute has not exceeded a predetermined age.
Claim 42
Dependent Claim
54 words
The method of claim 25 further comprising electronically receiving from the unaffiliated third party a restriction identifying at least one entity on whose behalf the profile attributes may be used in targeting advertisements, and wherein part (b) further comprises allowing use of the profile attributes only on behalf of entities identified in the restriction.
Claim 43
Dependent Claim
53 words
The method of claim 25 further comprising electronically receiving from the unaffiliated third party a restriction identifying a number of times the profile attributes may be used in targeting advertisements, and wherein part (b) further comprises allowing use of the profile attributes no more than the number of usages identified in the restriction.
Claim 44
Independent Claim
109 words
A method of profiting from profiles of Internet-using entities, the method comprising: (a) electronically providing, to an unaffiliated third party, a partial profile of an entity that uses a computer coupled to a global computer network, (b) which partial profile contains at least one profile attribute related to the entity, (c) in accordance with a predetermined agreement involving an electronic credit identifying a payment from the third party, which credit is determined based on at least a parameter of newness of at least one of the profile attributes and is triggered by that profile attribute being used in targeting advertisements to the entity's computer over the global computer network.
Claim 45
Independent Claim
109 words
A method of profiting from profiles of Internet-using entities, the method comprising: (a) electronically providing, to an unaffiliated third party, a partial profile of an entity that uses a computer coupled to a global computer network, (b) which partial profile contains at least one profile attribute related to the entity, (c) in accordance with a predetermined agreement involving an electronic credit identifying a payment from the third party, which credit is determined based on at least a parameter of newness of at least one of the profile attributes and is triggered by that profile attribute being used in targeting advertisements to the entity's computer over the global computer network.
Claim 46
Dependent Claim
23 words
The method of claim 40 wherein the at least one of the profile attributes in part (c) comprises one or more behavioral attributes.
Claim 47
Dependent Claim
33 words
The method of claim 41 further comprising monitoring at least one search request by the entity and wherein the behavioral attributes comprise the at least one previously monitored search request by the entity.
Claim 48
Dependent Claim
43 words
The method of claim 41 further comprising collecting information about actions the entity performed at a site maintained by the profile-providing party, wherein the credit in part (c) is based on the newness of at least one behavioral attribute of the collected information.
Claim 49
Dependent Claim
20 words
The method of claim 43 wherein part (a) comprises providing the partial profile along with an identifier of the entity.
Claim 50
Dependent Claim
25 words
The method of claim 43 wherein the electronic credit is triggered by click-through activity by the entity to a site advertised by the targeted advertisement.
Claim 51
Dependent Claim
29 words
The method of claim 43 wherein the payment identified by the credit is determined using a formula that factors into the credit at least the newness of the attribute.
Claim 52
Dependent Claim
25 words
The method of claim 43 wherein the payment identified by the credit is triggered only if the profile attribute has not exceeded a predetermined age.
Claim 53
Dependent Claim
31 words
The method of claim 40 further comprising electronically providing, to the unaffiliated third party, a price for usage of the at least one of the profile attributes specified in part (c).
Claim 54
Dependent Claim
73 words
The method of claim 40 further comprising electronically providing, to the unaffiliated third party, a restriction identifying at least one entity on whose behalf the at least one of the profile attributes specified in part (c) may be used in targeting advertisements, and wherein the predetermined agreement includes terms requiring enforcement of the restriction so that profile attribute is used only on behalf of the at least one entity identified in the restriction.
Claim 55
Dependent Claim
68 words
The method of claim 40 further comprising electronically providing, to the unaffiliated third party, a restriction identifying a number of times the at least one of the profile attributes specified in part (c) may be used in targeting advertisements, and wherein the predetermined agreement includes terms requiring enforcement of the restriction so that profile attribute is used no more than the number of usages identified in the restriction.
Claim 56
Dependent Claim
127 words
A data storage medium comprising indicia of instructions for a processor to perform a method of updating profiles of Internet-using entities, the method comprising: (a) electronically receiving, from an unaffiliated third party, a partial profile of an entity that uses a computer coupled to a global computer network, which partial profile contains at least one profile attribute related to the entity; and (b) in accordance with a predetermined arrangement, automatically creating an electronic credit identifying a payment to the unaffiliated third party as a result of using at least one of the profile attributes in the partial profile in targeting advertisements to the entity's computer over the global computer network, wherein the credit is determined based on at least a parameter of newness of the profile attribute.
Claim 57
Dependent Claim
127 words
A data storage medium comprising indicia of instructions for a processor to perform a method of updating profiles of Internet-using entities, the method comprising: (a) electronically receiving, from an unaffiliated third party, a partial profile of an entity that uses a computer coupled to a global computer network, which partial profile contains at least one profile attribute related to the entity; and (b) in accordance with a predetermined arrangement, automatically creating an electronic credit identifying a payment to the unaffiliated third party as a result of using at least one of the profile attributes in the partial profile in targeting advertisements to the entity's computer over the global computer network, wherein the credit is determined based on at least a parameter of newness of the profile attribute.
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USPTO Annuity & Maintenance Windows
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| 7.5 Years (Year 8) | 2015-09-23 | 2016-03-24 | 2016-09-23 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2019-09-23 | 2020-03-24 | 2020-09-23 | $7700.00 | Window Closed / Lapsed |