US7822639B2
Expired / Lapsed
US
⏱️ 0.0 years remaining
Added-revenue off-site targeted internet advertising
Assignee: Almondnet Inc
•
Filing: 2004-11-24
•
Granted: 2010-10-26
•
Expires: 2024-11-24
Abstract
Abstract A super-saturation method for information-media substantially relates to a three-body cooperation to direct information to an electronic media consumer (reader, surfer, viewer, listener, etc.). Embodiments of the present invention facilitate a first media body substantially offering out of context information placement using a second cooperating media body. A facilitator body preferably guarantees that a consumer of the second media is a known consumer of the first media. Accordingly, the second media body presents an out of context information placement. For example, an exclusive members-only Internet site “AAA” is oversubscribed with potential paying advertising content at $100 CPM. This exclusive site then offers unfulfilled advertisers an option to present their advertisements to certified “AAA” viewers, albeit on a non-AAA Internet site, for $50 CPM. The facilitator locates a certified AAA viewer at an Internet site “BBB” that normally charges $30 CPM. A facilitated contract(s) between AAA, BBB, and the facilitator divides a new revenue stream of $20 CPM between them—and each of the three bodies benefit.
Inventors
- 👤 Roy Shkedi
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-29 00:03
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0241; G06Q30/0251; G06Q30/0269; G06Q30/0207; G06Q30/0214; G06Q30/0255; G06Q30/0277; G06Q30/06; G06Q30/0601; G06Q30/0633
Claims Analysis
Total Claims: 50
Claim 1
Independent Claim
170 words
A method of securing revenue from offsite targeted Internet advertising comprising: (a) with a computer, automatically creating records of a multitude of visitor computers that visit a first Internet site using a tag on each of such visitor computers; (b) automatically facilitating direction of at least one off-site advertisement to visitor computers visiting a second Internet site as a consequence of computer-determining, using the tags and the records, that the visitor computers have visited the first Internet site, which off-site advertisement concerns at least one offering of a third-party advertiser that has paid to display said advertisement on visitor computers that have visited the first Internet site and has displayable subject matter that is targeted to visitors of the first Internet site based on visitor profile information connected to the tag; and (c) as a result of the acts in parts (a) and (b), automatically computer-causing the first Internet site to receive revenue from the off-site advertisement being directed to the visitor computers that have visited the first Internet site.
Claim 2
Independent Claim
170 words
A method of securing revenue from offsite targeted Internet advertising comprising: (a) with a computer, automatically creating records of a multitude of visitor computers that visit a first Internet site using a tag on each of such visitor computers; (b) automatically facilitating direction of at least one off-site advertisement to visitor computers visiting a second Internet site as a consequence of computer-determining, using the tags and the records, that the visitor computers have visited the first Internet site, which off-site advertisement concerns at least one offering of a third-party advertiser that has paid to display said advertisement on visitor computers that have visited the first Internet site and has displayable subject matter that is targeted to visitors of the first Internet site based on visitor profile information connected to the tag; and (c) as a result of the acts in parts (a) and (b), automatically computer-causing the first Internet site to receive revenue from the off-site advertisement being directed to the visitor computers that have visited the first Internet site.
Claim 3
Dependent Claim
23 words
The method of claim 1 wherein part (a) further comprises computer-placing the tag without any expression of the visitor's consent to divulge information.
Claim 4
Dependent Claim
27 words
The method of claim 1 wherein part (a) further comprises automatically creating the records using the tag without any expression of the visitor's consent to divulge information.
Claim 5
Dependent Claim
35 words
The method of claim 1 wherein part (a) is done as a result of computer-determining that each of the visitor computers recorded using the tag has visited a predetermined part of the first Internet site.
Claim 6
Dependent Claim
40 words
The method of claim 1 wherein part (a) is done as a result of computer-determining that each of the multitude of visitor computers that visit the first Internet site has performed a certain activity while on the first Internet site.
Claim 7
Dependent Claim
39 words
The method of claim 5 wherein part (a) is done as a result of computer-determining that each of the visitor computers recorded using the tag has conducted some specific action at a select location on the first Internet site.
Claim 8
Dependent Claim
15 words
The method of claim 1 wherein part (a) comprises computer-placing cookies on the visitor computers.
Claim 9
Dependent Claim
24 words
The method of claim 1 wherein the acts of part (a) and part (b) are done by the proprietor of the first Internet site.
Claim 10
Dependent Claim
20 words
The method of claim 8 wherein part (b) is done under contract with a proprietor of the second Internet site.
Claim 11
Dependent Claim
59 words
The method of claim 8 further comprising the proprietor of the first Internet site automatically computer-causing the proprietor of the second Internet site to receive revenue from direction of the advertisements to the visitor computers that visit the second Internet site and that have been computer-determined, using the tags and the records, to have visited the first Internet site.
Claim 12
Dependent Claim
40 words
The method of claim 1 wherein the acts of part (a) and part (b) are done by a third-party facilitator that has a contract with the proprietor of the first Internet site and a proprietor of the second Internet site.
Claim 13
Dependent Claim
54 words
The method of claim 11 further comprising the facilitator automatically computer-causing the proprietor of the second Internet site to receive revenue from direction of the advertisements to the visitor computers that visit the second Internet site and that have been computer-determined, using the tags and the records, to have visited the first Internet site.
Claim 14
Dependent Claim
38 words
The method of claim 1 wherein the offsite advertisements are directed to the visitor computers that have been computer-determined, using the tags and the records, to have visited the first Internet site, to be displayed using web television.
Claim 15
Dependent Claim
29 words
The method of claim 1 wherein the offsite advertisement is computer-directed to a browser page of the computers, which browser page also contains content of the second Internet site.
Claim 16
Dependent Claim
29 words
The method of claim 1 wherein part (c) comprises computer-causing the proprietor of the first Internet site to receive revenue calculated on a CPM (cost per thousand impressions) basis.
Claim 17
Dependent Claim
27 words
The method of claim 1 wherein part (c) comprises computer-causing the proprietor of the first Internet site to receive revenue calculated on a fixed-fee per advertisement basis.
Claim 18
Dependent Claim
33 words
The method of claim 1 wherein part (c) comprises computer-causing the proprietor of the first Internet site to receive revenue calculated as a percentage of a transaction resulting from display of the advertisement.
Claim 19
Dependent Claim
72 words
The method of claim 1 wherein part (c) comprises computer-causing the proprietor of the first Internet site to receive a portion of a premium price, as compared to the usual price charged for advertising on the second Internet site, paid by the third-party advertiser for causing the targeted advertisement to be computer-transferred to the computers that have been computer-determined, using the tags and the records, to have visited the first Internet site.
Claim 20
Dependent Claim
23 words
The method of claim 18 wherein part (a) further comprises computer-placing the tag without any expression of the visitor's consent to divulge information.
Claim 21
Dependent Claim
69 words
The method of claim 18 : (i) wherein part (c) comprises computer-causing the proprietor of the first Internet site to receive a part of the premium above the usual second-site advertising price; and (ii) further comprising computer-causing the proprietor of the second Internet site to receive an advertising price that is lower than the premium price paid by the third-party advertiser but higher than the usual second-site advertising price.
Claim 22
Dependent Claim
25 words
The method of claim 20 further comprising a third-party facilitator computer-charging the third-party advertiser the premium price and retaining a portion of the premium price.
Claim 23
Dependent Claim
36 words
The method of claim 18 wherein part (a) comprises computer-placing cookies as a result of computer-determining that the visitor computer visiting the first Internet site has performed a certain activity while on the first Internet site.
Claim 24
Dependent Claim
64 words
The method of claim 22 wherein: (i) part (a) comprises computer-placing the tag without any expression of the visitor's consent to divulge information; and (ii) part (c) comprises computer-causing the proprietor of the first Internet site to receive the revenue for the advertisement being computer-directed to a browser page of the visitor computers, which browser page also contains content of the second Internet site.
Claim 25
Independent Claim
183 words
A method of securing revenue from offsite targeted Internet advertising comprising: (a) computer-causing creation of electronic records of visitor computers that visit a first Internet site, using a tag on each of said visitor computers; (b) computer-facilitating delivery to visitor computers visiting a second, different Internet site of advertisements sold, for a first price, for placement on visitor computers that have visited the first Internet site; and (c) computer-causing the proprietor of the second Internet site to receive revenue from direction of the advertisements to the visitor computers visiting the second Internet site as a consequence of computer-determining, using the tags and said electronic records, that such visitor computers have visited the first Internet site; (d) wherein the advertisements concern at least one offering of a third-party advertiser; (e) wherein the revenue received by the second Internet site is in an amount less than the first price for the advertisements; and (f) wherein the proprietor of the first Internet site retains at least part of the difference between the first price and the revenue received by the proprietor of the second Internet site.
Claim 26
Independent Claim
183 words
A method of securing revenue from offsite targeted Internet advertising comprising: (a) computer-causing creation of electronic records of visitor computers that visit a first Internet site, using a tag on each of said visitor computers; (b) computer-facilitating delivery to visitor computers visiting a second, different Internet site of advertisements sold, for a first price, for placement on visitor computers that have visited the first Internet site; and (c) computer-causing the proprietor of the second Internet site to receive revenue from direction of the advertisements to the visitor computers visiting the second Internet site as a consequence of computer-determining, using the tags and said electronic records, that such visitor computers have visited the first Internet site; (d) wherein the advertisements concern at least one offering of a third-party advertiser; (e) wherein the revenue received by the second Internet site is in an amount less than the first price for the advertisements; and (f) wherein the proprietor of the first Internet site retains at least part of the difference between the first price and the revenue received by the proprietor of the second Internet site.
Claim 27
Dependent Claim
42 words
The method of claim 24 further comprising the proprietor of the first Internet site selling the advertisements through a facilitator that has access to the third-party advertisers, who are prepared to pay fees for advertising their products or services on the Internet.
Claim 28
Dependent Claim
12 words
The method of claim 25 wherein the facilitator is an advertising agency.
Claim 29
Dependent Claim
18 words
The method of claim 24 wherein part (a) is done by the operator of the first Internet site.
Claim 30
Dependent Claim
15 words
The method of claim 24 wherein part (a) comprises computer-placing cookies on the visitor computers.
Claim 31
Dependent Claim
24 words
The method of claim 24 wherein part (a) is done with respect to visitor computers that visit a specific location of the first site.
Claim 32
Dependent Claim
27 words
The method of claim 24 wherein part (a) is done with respect to visitor computers that visit the first Internet site for a predetermined amount of time.
Claim 33
Dependent Claim
26 words
The method of claim 24 wherein part (a) is done with respect to visitor computers that have conducted some specific action on the first Internet site.
Claim 34
Dependent Claim
15 words
The method of claim 24 wherein the first price is calculated on a per-impression basis.
Claim 35
Dependent Claim
23 words
The method of claim 24 wherein the first price is calculated as a percentage of a transaction resulting from display of the advertisement.
Claim 36
Dependent Claim
25 words
The method of claim 24 wherein part (c) is done by a facilitator that has a contract with the proprietor of the second Internet site.
Claim 37
Dependent Claim
34 words
The method of claim 34 wherein the facilitator also is an agency that has access to the third-party advertisers, who are prepared to pay fees for advertising their products or services on the Internet.
Claim 38
Dependent Claim
18 words
The method of claim 24 wherein part (c) is done by the proprietor of the first Internet site.
Claim 39
Dependent Claim
29 words
The method of claim 24 wherein the subject matter of the advertisements relates to content of the first Internet site but not to content of the second Internet site.
Claim 40
Dependent Claim
46 words
The method of claim 37 wherein the advertisements are directed visitor computers determined to have visited the first Internet site, by the operator of the second Internet site computer-causing the advertisements to be dropped into browsers of said visitor computers, for display on said visitor computers.
Claim 41
Dependent Claim
61 words
The method of claim 37 wherein the advertisements are directed to the visitor computers determined to have visited the first Internet site, by the operator of the second Internet site computer-directing the browsers of said visitor computers to fetch the advertisements from an ad server not owned by the proprietor of the second Internet site, for display on said visitor computers.
Claim 42
Dependent Claim
38 words
The method of claim 24 wherein computer-determining, using the tags and the electronic records, which visitor computers have visited the first Internet site is done by the operator of the second Internet site in conjunction with a facilitator.
Claim 43
Dependent Claim
43 words
The method of claim 24 wherein computer-determining, using the tags and the electronic records, which visitor computers have visited the first Internet site is done by the operator of the second Internet site in conjunction with the operator of the first Internet site.
Claim 44
Dependent Claim
49 words
The method of claim 24 wherein the advertisements are directed to the visitor computers determined to have visited the first Internet site based only on computer-determining, using the tags and the electronic records, which visitor computers have visited the first Internet site, without using profile information outside the tags.
Claim 45
Dependent Claim
50 words
The method of claim 24 wherein the advertisements are directed to the visitor computers determined to have visited the first Internet site by computer-causing the advertisements to be transferred to the visitor computers for display on a browser page, which browser page also contains content of the second Internet site.
Claim 46
Dependent Claim
34 words
The method of claim 24 wherein the advertisements are directed to the visitor computers determined, using the tags and the electronic records, to have visited the first Internet site, for display using web television.
Claim 47
Dependent Claim
63 words
The method of claim 24 wherein part (c) comprises computer-causing the proprietor of the second Internet site to receive the revenue and further comprising computer-charging the third-party advertisers for causing direction of the advertisements to the visitor computers that visit the second Internet site and that have been computer-determined, using the tags and the electronic records, to have visited the first Internet site.
Claim 48
Dependent Claim
45 words
The method of claim 45 wherein the advertisements are directed to the visitor computers based only on of computer-determining, using the tags and the electronic records, which visitor computers have visited the first Internet site, without using profile information outside the tags and the records.
Claim 49
Dependent Claim
96 words
The method of claim 24 further comprising the proprietor of the first Internet site selling the advertisements and causing some of the advertisements to be displayed while the visitor computers are visiting the first Internet site and wherein the act of causing direction of the advertisements being to the visitor computers visiting the second Internet site as a consequence of computer determining, using the tags and said electronic records, that such visitor computers visited the first Internet site is done with respect to others of the advertisements sold by the proprietor of the first Internet site.
Claim 50
Dependent Claim
121 words
The method of claim 47 wherein: (i) part (a) comprises computer-placing cookies on the visitor computers that visit the first Internet site; (ii) the subject matter of the other advertisements relates to content of the first Internet site but not to content of the second Internet site; (iii) computer-causing display of others of the advertisements comprises computer-causing the advertisements to be transferred to the visitor computers for display on a browser page, which browser page also contains content of the second Internet site; and (iv) computer-causing display of others of the advertisements is done based only on computer-determining, using the tags and the electronic records, which visitor computers have visited the first Internet site, without using profile information outside the tags.
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2013-10-25 | 2014-04-26 | 2014-10-26 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2017-10-25 | 2018-04-26 | 2018-10-26 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2021-10-25 | 2022-04-26 | 2022-10-26 | $7700.00 | Window Closed / Lapsed |