US6606745B2
Expired / Lapsed
US
⏱️ 0.0 years remaining
Method and system for communicating advertising and entertainment content and gathering consumer information
Assignee: Media IP Holdings LLC
•
Filing: 2001-03-29
•
Granted: 2003-08-12
•
Expires: 2021-03-29
Abstract
Abstract An effective, entertaining and rewarding way to advertise. Transforms advertising from something Consumers avoid to a drawing card that attracts the Consumers. Communicates Consumer Rewarded Advertising Vehicle Immersive Ad Bundles (“CRAV Ads”). The CRAV Ads include a Vignette, a Query, an optional Alert, and an optional Answer. Promoters can sell CRAV Ads to Advertisers. Promoters or Advertisers can use the Broadcast Network to promote future CRAV Ads. Promoters can use the Broadcast Network, the Device, the Information Gathering System, and the Data Storage Center to communicate the CRAV Ads to Consumers and to interact with Consumers. Promoters or Advertisers can use the Device, the Information Gathering System, and the Data Storage Center to gather Consumers'responses to CRAV Ads. Promoters can edit and/or distribute registration and response information to Advertisers. Promoters can select winners and distribute prizes.
Inventors
- 👤 Frank S. Maggio
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-29 19:01
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0207; G06Q30/0212; G06Q30/0217; G06Q30/0235; G06Q30/0236; G06Q30/0241; G06Q30/0251; G06Q30/0257; G06Q30/0258
Claims Analysis
Total Claims: 78
Claim 1
Independent Claim
135 words
A method for providing advertising, comprising the steps of: communicating through a mass media, non-interactive broadcast network a plurality of advertisements to a plurality of consumers, the plurality of advertisements comprising advertising content for each advertisement, and communicating a query about a selected portion of the advertising content of at least one of the advertisements; presenting an offer of a reward as an incentive for each consumer to review the advertisements and to submit the response to the query; and collecting, through a medium other than the mass-media, non-interactive broadcast network, the respective response to the query from each of responding ones of the consumers, wherein receipt of each response having a correct reply to the query verifies that the responding consumer has been exposed to at least the selected portion of the advertising content.
Claim 2
Independent Claim
135 words
A method for providing advertising, comprising the steps of: communicating through a mass media, non-interactive broadcast network a plurality of advertisements to a plurality of consumers, the plurality of advertisements comprising advertising content for each advertisement, and communicating a query about a selected portion of the advertising content of at least one of the advertisements; presenting an offer of a reward as an incentive for each consumer to review the advertisements and to submit the response to the query; and collecting, through a medium other than the mass-media, non-interactive broadcast network, the respective response to the query from each of responding ones of the consumers, wherein receipt of each response having a correct reply to the query verifies that the responding consumer has been exposed to at least the selected portion of the advertising content.
Claim 3
Dependent Claim
35 words
The method of claim 1 , wherein the step of communicating the advertisements to the consumers comprises simultaneously transmitting the advertisements through a plurality of mass media, non-interactive broadcast networks for delivery to the consumers.
Claim 4
Dependent Claim
61 words
The method of claim 1 , further comprising the step of granting the reward to at least one of the consumers submitting the response to the query, wherein the reward grant is provided at a time subsequent to communication of the advertisements based upon confirmation of a correct reply to the query presented to the consumers in connection with the advertisements.
Claim 5
Dependent Claim
31 words
The method of claim 1 , further comprising the step of communicating en advisory alerting the consumers to pay attention to a communication of the selected portion of the advertising content.
Claim 6
Dependent Claim
29 words
The method of claim 4 , wherein presentation of the advisory to the consumers is separate from presentation of the selected portion of the advertising content to the consumers.
Claim 7
Dependent Claim
46 words
The method of claim 4 , wherein the advisory is presented to the consumers at a first time and the selected portion of the advertising content is presented to the consumers at a second time, and wherein the first time is different from the second time.
Claim 8
Dependent Claim
44 words
The method of claim 4 , wherein presentation of the advisory to the consumers is accomplished via a first communications media and presentation of the advertisements is accomplished via a second communications media, the first communications media being different from the second communications media.
Claim 9
Dependent Claim
29 words
The method of claim 4 , wherein delivery to the consumers of the advisory and the advertisements is independent from presentation of the advisory and advertisements to the consumers.
Claim 10
Dependent Claim
22 words
The method of claim 1 , further comprising the step of providing advance notice of communication of the advertisements to the consumers.
Claim 11
Dependent Claim
27 words
The method of claim 1 , further comprising the step of collecting registration information from the consumers to register for the opportunity to respond to the query.
Claim 12
Dependent Claim
38 words
The method of claim 10 , wherein the step of collecting registration information comprises separating, for privacy purposes, personal consumer information relating to identification of the consumers from non-personal consumer information relating to non-identifying information of the consumers.
Claim 13
Dependent Claim
29 words
The method of claim 1 , further comprising the step of storing the responses to the query in response to collecting the responses from responding ones of the consumers.
Claim 14
Dependent Claim
82 words
The method of claim 1 , wherein the step of communicating the advertisements to the consumers comprises: broadcasting an advertisement comprising a Vignette including the selected portion of the advertising content to the consumers; and broadcasting an advertisement comprising the query including at least one question to the consumers, thereby performing said step of communicating a query, wherein the consumers can respond to the query by submitting the response, each response comprising an answer to at least one question of the query.
Claim 15
Dependent Claim
39 words
The method of claim 12 , wherein the step of communicating the advertisements further comprises broadcasting an advertisement comprising an Alert for providing the consumers with advance notice that the Vignette is scheduled for subsequent delivery to the consumers.
Claim 16
Dependent Claim
54 words
The method of claim 14 , wherein the step of communicating the advertisements further comprises broadcasting a Sneak Peek Vignette for communicating to the consumers the Vignette or other content that can assist the consumers in answering the query, wherein the Sneak Peek Vignette is communicated to the consumers in advance of the Alert.
Claim 17
Dependent Claim
41 words
The method of claim 1 , further comprising the step of communicating to the consumers an Answer to at least one question in the query after a time period of sufficient length to allow the consumers to respond to the query.
Claim 18
Dependent Claim
22 words
The method of claim 1 , further comprising the step of registering the consumers for the opportunity to respond to the query.
Claim 19
Independent Claim
199 words
A system for providing advertising, comprising: a mass media, non-interactive broadcast network operative to communicate a plurality of advertisements to a mass audience comprising a plurality of recipients, the plurality of advertisements comprising advertising content for each advertisement and a query about a selected portion of the advertising content of at least one of the advertisements, the broadcast network further operative to communicate to the mass audience an offer of a reward as an incentive to submit a response to the query; a plurality of response devices, each operative by one of the recipients of the advertisements to communicate, through a medium other than the mass-media, non-interactive broadcast network, a respective response to the query; and an information gathering system operative to collect each response to the query communicated from the response devices, wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content, and wherein a grant of the reward is provided at a time subsequent to communication of the advertisements to at least one of the responding recipients based upon confirmation of the correct reply to the query.
Claim 20
Independent Claim
199 words
A system for providing advertising, comprising: a mass media, non-interactive broadcast network operative to communicate a plurality of advertisements to a mass audience comprising a plurality of recipients, the plurality of advertisements comprising advertising content for each advertisement and a query about a selected portion of the advertising content of at least one of the advertisements, the broadcast network further operative to communicate to the mass audience an offer of a reward as an incentive to submit a response to the query; a plurality of response devices, each operative by one of the recipients of the advertisements to communicate, through a medium other than the mass-media, non-interactive broadcast network, a respective response to the query; and an information gathering system operative to collect each response to the query communicated from the response devices, wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content, and wherein a grant of the reward is provided at a time subsequent to communication of the advertisements to at least one of the responding recipients based upon confirmation of the correct reply to the query.
Claim 21
Dependent Claim
26 words
The system of claim 18 , further comprising a plurality of the mass-media, non-interactive broadcast networks, each operative to communicate the advertisements to the mass audience.
Claim 22
Dependent Claim
25 words
The system of claim 19 , wherein each of the broadcast networks is operative to simultaneously communicate the advertisements for reception by the mass audience.
Claim 23
Dependent Claim
24 words
The system of claim 19 , wherein the plurality of broadcast networks comprises one or more of cable, satellite, streaming Internet, and private networks.
Claim 24
Dependent Claim
47 words
The system of claim 18 , wherein the broadcast network comprises at least one transmission component for transmitting the advertisements and a plurality of receive components for receiving the advertisements for presentation to the recipients, the broadcast network operative to simultaneously communicate the advertisements to the recipients.
Claim 25
Dependent Claim
73 words
The system of claim 18 , further comprising a database for storing the responses to the query in response to receiving the responses collected by the information gathering system, the database further operative to store identifying information for at least the recipients registered in advance to submit the responses to the query, the identifying information useful for matching the responses to the query to the recipients that have registered to submit the responses.
Claim 26
Dependent Claim
47 words
The system of claim 18 , wherein a grant of the reward occurs after the submission of each response by the recipients and is provided at a time subsequent to communication of the advertisement to the recipients based upon confirmation of the correct reply to the query.
Claim 27
Dependent Claim
26 words
The system of claim 18 , wherein the advertisements further comprise an advisory alerting the recipients to pay attention to the subsequent communication of the advertisement.
Claim 28
Dependent Claim
24 words
The system of claim 25 , wherein presentation of the advisory to the recipients is separate from presentation of the content to the recipients.
Claim 29
Dependent Claim
41 words
The system of claim 25 , wherein the advisory is presented to the recipients at a first time and the content is presented to the recipients at a second time, and wherein the first time is different from the second time.
Claim 30
Dependent Claim
44 words
The system of claim 25 , wherein presentation of the advisory to the recipients is accomplished via a first communications media and presentation of the content is accomplished via a second communications media, the first communications media being different from the second communications media.
Claim 31
Dependent Claim
29 words
The system of claim 25 , wherein delivery to the recipients of the advisory and the content is independent from presentation of the advisory and content to the recipients.
Claim 32
Dependent Claim
27 words
The system of claim 18 , wherein each recipient is assigned a unique identifier, and wherein each response further comprises the unique identifier for the responding recipient.
Claim 33
Dependent Claim
74 words
The system of claim 20 , further comprising a database for storing the responses to the query in response to receiving the responses collected by the information gathering system, the database further operative to store identifying information for at least the recipients registered in advance to submit responses to the advertisement, wherein the stored responses to the query can be matched to the identifying information for the registered recipients based on the unique identifier.
Claim 34
Dependent Claim
41 words
The system of claim 18 , wherein the plurality of advertisements comprises: a Vignette including the selected portion of the advertising content; the query; and an Alert for providing the recipients with notice of delivery or the Vignette to the recipients.
Claim 35
Dependent Claim
58 words
The system of claim 32 , wherein the plurality of advertisements further comprises a Sneak Peek Vignette for communicating to the recipients at least a portion of the plurality of advertisements in advance of presentation of the Alert to the recipients, the Sneak Peek Vignette useful for assisting the recipients in preparing the correct reply to the query.
Claim 36
Dependent Claim
24 words
The system of claim 32 , wherein presentation of the query to the recipients is separate from presentation of the Vignette to the recipients.
Claim 37
Dependent Claim
44 words
The system of claim 32 , wherein communication of the Alert is separate and independent from communication of the Vignette, and presentation of the Vignette to the recipients is delayed by a time period from an earlier presentation of the Alert to the recipients.
Claim 38
Dependent Claim
44 words
The system of claim 32 , wherein presentation of the Alert to the recipients is accomplished via a first communications media, presentation of the Vignette is accomplished via a second communications media, and presentation of the query is accomplished via a third communications media.
Claim 39
Dependent Claim
46 words
The system of claim 32 , wherein the plurality of advertisements further comprises an Answer to at least one question in the query, the Answer being delivered to the recipients after a time period of sufficient length to allow the recipients to respond to the query.
Claim 40
Independent Claim
219 words
A system for providing advertising via a distributed computing network, comprising: a mass media, non-interactive broadcast network operative to simultaneously communicate a plurality of advertisements via the distributed computer network to a mass audience comprising a plurality of recipients, the plurality of advertisements comprising advertising content for each advertisement; a query communications media for communicating a query about a selected portion of the advertising content of at least one of the advertisements; a reward communications media for communicating an offer of a valuable reward as an incentive to submit a response to the query; a plurality of response devices, each operable by a recipient of the advertisements to communicate, through a medium other tan the mass-media, non-interactive broadcast network, a respective response to the query; and an information gathering system operative to collect each response to the query communicated from the response devices, wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content, and wherein a grant of the reward is based upon confirmation of the correct reply to the query, the reward grant provided at a time delayed from the communication of the response by the response devices and subsequent to communication of the advertisements to the recipients.
Claim 41
Independent Claim
219 words
A system for providing advertising via a distributed computing network, comprising: a mass media, non-interactive broadcast network operative to simultaneously communicate a plurality of advertisements via the distributed computer network to a mass audience comprising a plurality of recipients, the plurality of advertisements comprising advertising content for each advertisement; a query communications media for communicating a query about a selected portion of the advertising content of at least one of the advertisements; a reward communications media for communicating an offer of a valuable reward as an incentive to submit a response to the query; a plurality of response devices, each operable by a recipient of the advertisements to communicate, through a medium other tan the mass-media, non-interactive broadcast network, a respective response to the query; and an information gathering system operative to collect each response to the query communicated from the response devices, wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content, and wherein a grant of the reward is based upon confirmation of the correct reply to the query, the reward grant provided at a time delayed from the communication of the response by the response devices and subsequent to communication of the advertisements to the recipients.
Claim 42
Dependent Claim
26 words
The system of claim 38 , wherein the advertisements are communicated to the mass audience via an electronic mail message carried by the distributed computer network.
Claim 43
Dependent Claim
32 words
The system of claim 38 , further comprising an alert communications media for communicating an alert providing the audience with advance notice that the advertisements are scheduled for delivery to the audience.
Claim 44
Dependent Claim
26 words
The system of claim 40 , wherein the alert is communicated to the mass audience via an electronic mail message carried by the distributed computer network.
Claim 45
Dependent Claim
26 words
The system of claim 41 , wherein the advertisements are communicated to the mass audience via an electronic mail message carried by the distributed computer network.
Claim 46
Dependent Claim
27 words
The system of claim 40 , wherein the advertisements are available for communication to the mass audience as streaming multimedia content distributed via the distributed computer network.
Claim 47
Dependent Claim
49 words
The system of claim 38 , wherein at least one of the response devices comprises a computing device coupled to the information gathering system, and wherein the response is communicated from the responding recipient as an electronic mail message transmitted by the computing device via the information gathering system.
Claim 48
Dependent Claim
30 words
The system of claim 44 , wherein the information gathering system comprises the Internet and is operative to receive the electronic mail message containing the response from the computing device.
Claim 49
Dependent Claim
30 words
The system of claim 44 , wherein the information gathering system comprises a private network and the computing device comprises a personal recording device (PRD) coupled to the private network.
Claim 50
Dependent Claim
72 words
The system of claim 38 , further comprising a database for storing the responses to the query in response to receiving the responses collected by the information gathering system, the database further operative to store identifying information for at least the recipients registered in advance to submit responses to the query, the identifying information useful for matching the responses to the query to the recipients that have registered to submit the responses.
Claim 51
Dependent Claim
48 words
The system of claim 38 , wherein a grant of the reward is delayed from the submission of each response by the recipients and is provided at a time subsequent to communication of the advertisements to the recipients based upon confirmation of the correct reply to the query.
Claim 52
Dependent Claim
47 words
The system of claim 38 , further comprising an alert communications media for communicating an advisory alerting the recipients to pay attention to communication of the advertisements, wherein presentation of the advisory is separate from presentation of the selected portion of the advertising content to the recipients.
Claim 53
Dependent Claim
67 words
The system of claim 38 , further comprising an alert communications media for communicating an advisory alerting the recipients to pay attention to communication of the advertisements, wherein the advisory is presented to the recipients at a first time and the selected portion of the advertising content is presented to the recipients at a second time, and wherein the first time is different from the second time.
Claim 54
Dependent Claim
70 words
The system of claim 38 , further comprising an alert communications media for communicating an advisory alerting the recipients to pay attention to communication of the advertisements, wherein presentation to the recipients of the advisory is accomplished via a first communications media and presentation of the selected portion of the advertising content is accomplished via a second communications media, the first communications media being different from the second communications media.
Claim 55
Dependent Claim
60 words
The system of claim 38 , further comprising an alert communications media for communicating an advisory alerting the recipients to pay attention to communication of the advertisements, wherein delivery to the recipients of the advisory and the selected portion of the advertising content is independent from presentation of the advisory and selected portion of the advertising content to the recipients.
Claim 56
Dependent Claim
41 words
The system of claim 38 , wherein the plurality of advertisements comprises: a Vignette comprising the selected portion of the advertising content; the query; and an Alert for providing the recipients with notice of delivery of the Vignette to the recipients.
Claim 57
Dependent Claim
57 words
The system of claim 53 , wherein the plurality of advertisements further comprises a Sneak Peek Vignette for communicating to the recipients at least a portion of the advertising content in advance of presentation of the Alert to the recipients, the Sneak Peek Vignette useful for assisting the recipients in preparing the correct reply to the query.
Claim 58
Dependent Claim
24 words
The system of claim 53 , wherein presentation of the query to the recipients is separate from presentation of the Vignette to the recipients.
Claim 59
Dependent Claim
44 words
The system of claim 53 , wherein communication of the Alert is separate and independent from communication of the Vignette, and presentation of the Vignette to the recipients is delayed by a time period from an earlier presentation of the Alert to the recipients.
Claim 60
Dependent Claim
44 words
The system of claim 53 , wherein presentation of the Alert to the recipients is accomplished via a first communications media, presentation of the Vignette is accomplished via a second communications media, and presentation of the query is accomplished via a third communications media.
Claim 61
Independent Claim
182 words
A method for providing advertising content, comprising: communicating through a mass media, non-interactive broadcast network a plurality of advertisements to a plurality of recipients, the plurality of advertisements comprising advertising content for each advertisement; communicating a query about a selected content portion of at least one of the advertisements; presenting an offer of a reward as an incentive for each recipient to submit a response to the query; collecting, trough a medium other than the mass-media, non-interactive broadcast network, the response to the query from each of responding ones of the recipients, wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected content portion; and granting the reward to at least one of the recipients submitting the response to the query, wherein the reward grant is delayed from the submission of the response by the recipients and is provided at a time subsequent to communication of the advertisements based upon confirmation of a correct reply to the query presented to the recipients in connection with the advertisements.
Claim 62
Independent Claim
182 words
A method for providing advertising content, comprising: communicating through a mass media, non-interactive broadcast network a plurality of advertisements to a plurality of recipients, the plurality of advertisements comprising advertising content for each advertisement; communicating a query about a selected content portion of at least one of the advertisements; presenting an offer of a reward as an incentive for each recipient to submit a response to the query; collecting, trough a medium other than the mass-media, non-interactive broadcast network, the response to the query from each of responding ones of the recipients, wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected content portion; and granting the reward to at least one of the recipients submitting the response to the query, wherein the reward grant is delayed from the submission of the response by the recipients and is provided at a time subsequent to communication of the advertisements based upon confirmation of a correct reply to the query presented to the recipients in connection with the advertisements.
Claim 63
Dependent Claim
35 words
The method of claim 58 , wherein the step of granting the reward comprises: searching recipient information submitted by the recipients for qualifying recipients; randomly choosing winners from the qualifying recipients; and contacting the winners.
Claim 64
Dependent Claim
32 words
The method of claim 59 , wherein the step of randomly choosing winners comprises choosing winners and alternate winners to be used in case one of the winners cannot receive the reward.
Claim 65
Dependent Claim
32 words
The method of claim 60 , further comprising: contacting the winners to verify the winners' recipient information; and removing the name of any winner that cannot verify the respective winner's recipient information.
Claim 66
Dependent Claim
22 words
The method of claim 58 , further comprising the step of providing advance notice of communication of the advertisements to the recipients.
Claim 67
Dependent Claim
62 words
The method of claim 58 , wherein the communicating and collecting steps comprise: broadcasting an advertisement comprising a Vignette including the selected content portion to the recipients; broadcasting an advertisement comprising the query including at least one question to the recipients, thereby performing said step of communicating a query; and allowing the recipients to answer at least one question from the query.
Claim 68
Dependent Claim
52 words
The method of claim 63 , wherein each question in the query comprises at least one of an immersion verification question which refers to information covered in the Vignette, a trivia question, a polling question, a demographic information question, a recipient information questions a recipient preference question, and a purchasing habit question.
Claim 69
Dependent Claim
32 words
The method of claim 63 , further comprising the step of broadcasting an Alert for providing the recipients wit advance notice that the Vignette is scheduled for subsequent delivery to the recipients.
Claim 70
Dependent Claim
51 words
The method of claim 65 , further comprising the step of broadcasting a Sneak Peek Vignette for communicating to the recipients one of the Vignette and other content that will help the recipients answer the query, wherein the Sneak Peek Vignette is communicated to the recipients in advance of the Alert.
Claim 71
Dependent Claim
61 words
The method of claim 63 , wherein the step of allowing the recipients to answer at least one question from the query comprises: asking the recipients to enter an identification verification issued to respective recipients after the recipients have registered; and allowing the recipients to answer at least one question in the query if the recipients enter the correct identification verification.
Claim 72
Dependent Claim
47 words
The method of claim 69 , wherein the step of allowing the recipients to answer at least one question from the query further comprises not allowing the recipients to answer at least one question from the query if the recipients do not enter the correct identification verification.
Claim 73
Dependent Claim
56 words
The method of claim 67 , wherein the step of allowing the recipients to answer at least one question from the query further comprises allowing the recipients to answer at least one question from the query and complete the registration and be issued the identification verification if the recipients do not enter the correct identification verification.
Claim 74
Dependent Claim
48 words
The method of claim 58 , further comprising the step of broadcasting an Answer to at least one question in the query, the Answer delivered to the recipients only after a passage of a time period of sufficient length to allow the recipients to respond to the query.
Claim 75
Dependent Claim
45 words
The method of claim 58 , wherein the response comprises a printed response completed by one of the recipients, and wherein said collecting step comprises delivering the printed response from the recipient to a data storage center operative to collect and process each written response.
Claim 76
Dependent Claim
27 words
The method of claim 58 , wherein the broadcast network comprises a mail carrier system operative to deliver the message via a mass mailing to the recipients.
Claim 77
Dependent Claim
47 words
The method of claim 58 , wherein the broadcast network comprises a private network for communicating the advertisements to personal recording devices (PRD) associated with a plurality of the recipients, the PRDs operative to receive the advertisements from the private network for subsequent presentation to the recipient.
Claim 78
Dependent Claim
46 words
The method of claim 58 , wherein the collecting step comprises the step of receiving the response through at least one response device comprising a personal recording device (PRD) operative to receive the advertisements and to transmit the response for communication to a data storage center.
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2006-08-11 | 2007-02-10 | 2007-08-12 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2010-08-11 | 2011-02-10 | 2011-08-12 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2014-08-11 | 2015-02-10 | 2015-08-12 | $7700.00 | Window Closed / Lapsed |