Patent US4729528A successfully refreshed from Google Patents.
EP0711076A2
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Interactive television system
Assignee: AT&T Inc
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Filing: 1995-10-24
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Granted: —
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Expires: 2015-10-24
Abstract
Abstract An interactive communication system is disclosed which is configured to encourage the viewing of commercial advertisements during television broadcasts. The system includes at least one video display unit adapted to receive and display a video transmission which includes a commercial advertisement. A device is provided for transmitting an interactive message to the video display unit during the commercial advertisement in order to evoke a response from a viewer, and a device is provided for enabling a viewer to respond to the interactive message.
Inventors
- 👤 Thomas C. Cannon
Bibliographic Details
Application Number
—
Jurisdiction
EP
Data Source
google_patents
Last Synchronized
2026-10-29 23:07
CPC Classifications
H; H04; H04N; H04N21/00; H04N21/80; H04N21/85; H04N21/858; H04N21/8586; H04N21/20; H04N21/25; H04N21/254; H04N21/2543; H04N21/81; H04N21/812; H04N7/00; H04N7/16; H04N7/173; H04N7/17309; H04N7/17318
Claims Analysis
Total Claims: 10
Claim 1
Independent Claim
142 words
A video communication system for facilitating real-time viewer
interaction with an interactive commercial advertisement so as to encourage viewing
of said commercial advertisement, said system comprising: a) at least one video display unit configured to receive and display a
video transmission including an interactive commercial advertisement; b) means for transmitting an interactive message to said at least one
video display unit during said interactive commercial advertisement so as to evoke a
response from a viewer; c) a system control device for facilitating communication between said
message transmitting means and said at least one video display unit; d) means associated with said at least one video display unit for
enabling a viewer to respond to said interactive message; and e) means associated with said at least one video display unit for
facilitating communication between said response enabling means and said system
control device.
Claim 2
Dependent Claim
156 words
A television system for facilitating real-time viewer interaction with
an interactive commercial advertisement so as to encourage viewing of said
commercial advertisement, said system comprising: a) a plurality of video display units each configured to receive and
display a video transmission including an interactive commercial advertisement; b) at least one message generating device configured to transmit an
interactive message to each of said plurality of video display units during said
interactive commercial advertisement to evoke a response from a viewer of each of
said video display units; c) a system control device for facilitating communication between said
plurality of video display units and said at least one message generating device; d) means associated with each of said plurality of video display units for
enabling a viewer to respond to said interactive message; and e) an interface unit associated with each video display units for enabling
communication between said response enabling means and said system control
device.
Claim 3
Dependent Claim
33 words
A system as recited in claim 1, or 2, wherein said response enabling
means includes a data entry device configured to communicate with said system
control device, such as through an interface device.
Claim 4
Dependent Claim
26 words
A system as recited in claim 1, or 2, wherein said response enabling
means is a hand-held data entry device, for example a remote controlled device.
Claim 5
Dependent Claim
20 words
A system as recited in claim 1, or 2, wherein said response enabling
means is an infrared remote control device.
Claim 6
Dependent Claim
18 words
A system as recited in claim 1, or 2, wherein said response enabling
means is an alpha-numeric keyboard.
Claim 7
Dependent Claim
26 words
A system as recited in claim 1, or 2, wherein said data entry device is
configured to transmit an identification code to said system control device.
Claim 8
Dependent Claim
21 words
A system as recited in claim 7, wherein said identification code
corresponds to a particular viewer utilizing said data entry device.
Claim 9
Dependent Claim
21 words
A system as recited in claim 7, wherein said identification code
corresponds to a particular location of said data entry device.
Claim 10
Dependent Claim
28 words
A system as recited in claim 1, further comprising means for
conditioning a plurality of interactive messages and a plurality of viewer responses
for transmission throughout said system.
References Cited (Backward Citations)
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