US6026368A
Expired / Lapsed
US
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On-line interactive system and method for providing content and advertising information to a targeted set of viewers
Assignee: XAXIS HOLDINGS Inc
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Filing: 1995-07-17
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Granted: 2000-02-15
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Expires: 2015-07-17
Abstract
Abstract Prioritized queues of advertising and content data are generated by a queue builder and sent to an on-line queue manager. A computer mediated communications network provides content and subscriber data to the queue builder and receives content segment play lists from the on-line queue manager. An exposure accounting module calculates and stores information about the number of exposures of targeted material received by subscribers and generates billing information. An information warehouse manager is employed to receive data from advertisers' data bases and third party sources as well as from the computer mediated communications network.
Inventors
- 👤 Yale Robert Brown
- 👤 Matthew Brown Walker
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-11-03 05:42
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0241; G06Q30/0242; G06Q30/0243; G06Q30/0251; G06Q30/0254; G06Q30/0257; G06Q30/0258; G06Q30/0261; G06Q30/0264; G06Q30/0269; G06Q30/0272; G06Q30/0273; G06Q30/0277; G06Q30/04; G06Q30/0279
Claims Analysis
Total Claims: 22
Claim 1
Independent Claim
142 words
A system comprising: a queue builder for generating priority queues; a computer mediated communications network for sending content data and subscriber data to the queue builder; an on-line queue manager for receiving the priority queues from the queue builder and for sending content segment play lists to the computer mediated communications network; and an exposure accounting module for receiving exposure data from the on-line queue manager and computing and outputting exposure billing data, wherein the queue builder is provided with profile editors through which rule developers create definitions by building data base selection criteria for extracting records with a common profile, wherein the queue builder accesses a disk storage that stores targeting data and rules for generating the priority queues, and wherein the disk storage is also accessed by the exposure accounting module to adjust priorities in order to meet exposure goals.
Claim 2
Independent Claim
142 words
A system comprising: a queue builder for generating priority queues; a computer mediated communications network for sending content data and subscriber data to the queue builder; an on-line queue manager for receiving the priority queues from the queue builder and for sending content segment play lists to the computer mediated communications network; and an exposure accounting module for receiving exposure data from the on-line queue manager and computing and outputting exposure billing data, wherein the queue builder is provided with profile editors through which rule developers create definitions by building data base selection criteria for extracting records with a common profile, wherein the queue builder accesses a disk storage that stores targeting data and rules for generating the priority queues, and wherein the disk storage is also accessed by the exposure accounting module to adjust priorities in order to meet exposure goals.
Claim 3
Dependent Claim
66 words
A system according to claim 1 wherein the exposure accounting module comprises an exposure billing module, a contract maintenance module, and an exposure accounting storage; wherein the exposure billing module receives data stored in an exposure storage of the on-line queue manager; and wherein data is transmitted from the exposure billing module and the contracts maintenance module to a targeting data storage of the queue builder.
Claim 4
Dependent Claim
46 words
A system according to claim 2 further comprising an information warehouse manager coupled to the exposure accounting module and including an importer/translator, an information warehouse controller and an information warehouse storage, wherein the importer/translator receives data from an advertiser customer database and a third party database.
Claim 5
Dependent Claim
38 words
A system according to claim 1, wherein the on-line queue manager comprises a priority queue storage for receiving the priority queues output from the queue generator, the priority queue storage being connected to the computer mediated communications network.
Claim 6
Dependent Claim
23 words
A system according to claim 4 wherein the priority queue storage includes a subscriber queue, a location queue and a time period queue.
Claim 7
Dependent Claim
28 words
A system according to claim 1, wherein the computer mediated communications network comprises an on-line application server connected between a plurality of subscribers and the on-line queue manager.
Claim 8
Independent Claim
125 words
A system for providing advertising and content information in an intelligently prioritized manner to an interactive computer mediated communications network comprising: queue building means for gathering content and advertising information, combining the information gathered with predefined rules, and outputting prioritized queues resulting from the combination; and on-line queue managing means for receiving the prioritized queues and outputting play lists to the computer mediated communications network in real-time, wherein the queue building means is provided with profile editors through which rule developers create definitions by building data base selection criteria for extracting records with a common profile, and wherein the queue building means accesses a disk storage that stores targeting data and rules for generating the priority queues whose priority is adjusted according to predetermined criteria.
Claim 9
Independent Claim
125 words
A system for providing advertising and content information in an intelligently prioritized manner to an interactive computer mediated communications network comprising: queue building means for gathering content and advertising information, combining the information gathered with predefined rules, and outputting prioritized queues resulting from the combination; and on-line queue managing means for receiving the prioritized queues and outputting play lists to the computer mediated communications network in real-time, wherein the queue building means is provided with profile editors through which rule developers create definitions by building data base selection criteria for extracting records with a common profile, and wherein the queue building means accesses a disk storage that stores targeting data and rules for generating the priority queues whose priority is adjusted according to predetermined criteria.
Claim 10
Dependent Claim
39 words
The system according to claim 7, wherein the on-line queue managing means comprises a priority queue storage for receiving the priority queues output from the queue generator, the priority queue storage being connected to the computer mediated communications network.
Claim 11
Dependent Claim
39 words
A system according to claim 7, wherein the queue building means and the on-line queue managing means are used to create segment sequence definitions to ensure that multiple segments are shown in a specific sequence to a specific subscriber.
Claim 12
Independent Claim
141 words
A system for providing targeted information to a user in an on-line computer mediated communication comprising: a queue builder for combining a targeting data storage with a plurality of editors and outputting resulting data to a queue generator; and an on-line queue manager including a priority queue storage which receives data from the queue generator, the on-line queue manager including a queue server coupled to the priority queue storage and connected to a server for an on-line information service via a request broker and a network interface, wherein the queue builder is provided with a profile editor through which rule developers create definitions by building date base selection criteria for extracting records with a common profile, and wherein the queue builder accesses the targeting data storage and rules for generating the priority queues whose priority is adjusted according to predetermined criteria.
Claim 13
Independent Claim
141 words
A system for providing targeted information to a user in an on-line computer mediated communication comprising: a queue builder for combining a targeting data storage with a plurality of editors and outputting resulting data to a queue generator; and an on-line queue manager including a priority queue storage which receives data from the queue generator, the on-line queue manager including a queue server coupled to the priority queue storage and connected to a server for an on-line information service via a request broker and a network interface, wherein the queue builder is provided with a profile editor through which rule developers create definitions by building date base selection criteria for extracting records with a common profile, and wherein the queue builder accesses the targeting data storage and rules for generating the priority queues whose priority is adjusted according to predetermined criteria.
Claim 14
Dependent Claim
26 words
The system according to claim 10, wherein the plurality of editors includes a rule editor and a time period editor in addition to the profile editor.
Claim 15
Dependent Claim
24 words
A system according to claim 10, wherein the on-line queue manager comprises an exposure status server for storing exposure data into an exposure storage.
Claim 16
Dependent Claim
67 words
A system according to claim 12 further comprising an exposure accounting module including an exposure billing module, a contract maintenance module, and an exposure accounting storage; wherein the exposure billing module receives data stored in the exposure storage of the on-line queue manager; and wherein data is transmitted from the exposure billing module and the contracts maintenance module to the targeting data storage of the queue builder.
Claim 17
Dependent Claim
47 words
A system according to claim 13 further comprising an information warehouse manager coupled to the exposure accounting module and including an importer/translator, an information warehouse controller and an information warehouse storage; and wherein the importer/translator receives data from an advertiser customer database and a third party database.
Claim 18
Dependent Claim
37 words
A system according to claim 10, wherein the queue builder and the on-line queue manager are used to create segment sequence definitions to ensure that multiple segments are shown in a specific sequence to a specific subscriber.
Claim 19
Independent Claim
138 words
A system for providing advertising and content information in an intelligently prioritized manner to an interactive computer mediated communications network comprising: a queue builder for generating priority queues; a data storage having content and advertising information, wherein this content and advertising information is combined with subscriber information and prioritized queues are outputted as a result of the combination; and on-line queue managing means for receiving requests from the computer mediated communications network and outputting play lists to the computer mediated communications network in real-time, wherein the queue builder is provided with a profile editor through which rule developers create definitions by building data base selection criteria for extracting records with a common profile, and wherein the queue builder accesses the targeting data storage and rules for generating the priority queues whose priority is adjusted according to predetermined criteria.
Claim 20
Independent Claim
138 words
A system for providing advertising and content information in an intelligently prioritized manner to an interactive computer mediated communications network comprising: a queue builder for generating priority queues; a data storage having content and advertising information, wherein this content and advertising information is combined with subscriber information and prioritized queues are outputted as a result of the combination; and on-line queue managing means for receiving requests from the computer mediated communications network and outputting play lists to the computer mediated communications network in real-time, wherein the queue builder is provided with a profile editor through which rule developers create definitions by building data base selection criteria for extracting records with a common profile, and wherein the queue builder accesses the targeting data storage and rules for generating the priority queues whose priority is adjusted according to predetermined criteria.
Claim 21
Independent Claim
133 words
A system for providing advertising and content information in an intelligently prioritized manner to an interactive computer mediated communications network comprising: a queue builder for generating priority queues; a data storage having content and advertising information, wherein this content and advertising information is combined with subscriber information and prioritized queues are outputted as a result of the combination; and on-line queue managing means for receiving subscriber requests and outputting play lists to the computer mediated communications network in real-time, wherein the queue builder is provided with a profile editor through which rule developers create definitions by building data base selection criteria for extracting records with a common profile, and wherein the queue builder accesses the targeting data storage and rules for generating the priority queues whose priority is adjusted according to predetermined criteria.
Claim 22
Independent Claim
133 words
A system for providing advertising and content information in an intelligently prioritized manner to an interactive computer mediated communications network comprising: a queue builder for generating priority queues; a data storage having content and advertising information, wherein this content and advertising information is combined with subscriber information and prioritized queues are outputted as a result of the combination; and on-line queue managing means for receiving subscriber requests and outputting play lists to the computer mediated communications network in real-time, wherein the queue builder is provided with a profile editor through which rule developers create definitions by building data base selection criteria for extracting records with a common profile, and wherein the queue builder accesses the targeting data storage and rules for generating the priority queues whose priority is adjusted according to predetermined criteria.
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2003-02-14 | 2003-08-16 | 2004-02-15 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2007-02-14 | 2007-08-16 | 2008-02-15 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2011-02-14 | 2011-08-16 | 2012-02-15 | $7700.00 | Window Closed / Lapsed |