Method and system for selectively targeting advertisements and programming

Claim 3

The method of claim 1 wherein said step of creating a directory comprises aggregating the subscriber information of a plurality of carrier systems into a central processing center.

Claim 4

The method of claim 2 wherein said step of creating a directory further comprises updating the aggregated subscriber information of a plurality of carrier systems in said central processing center.

Claim 5

The method of claim 1 wherein said step of modifying the subscriber information comprises arranging the subscriber information into a standardized, digital electronic address designation format.

Claim 6

The method of claim 4 wherein said standardized electronic address designation comprises a cable system identification number, a geographical area identification number, a subscriber house account number and a subscriber customer identification number.

Claim 7

The method of claim 1 wherein said step of modifying the subscriber information further comprises the step of changing the unique electronic address designation periodically.

Claim 8

The method of claim 1 wherein said step of creating a database of customer information comprises the step of aggregating the customer information of at least one third party source into a central processing center.

Claim 9

The method of claim 1 wherein said step of creating a database of customer information comprises aggregating lists of information of customers of an advertiser into a central processing center.

Claim 10

The method of claim 1 wherein said step of creating a modeled profile of customer information comprises the steps of: aggregating the customer information of at least one third party source into a central processing center; sorting the aggregated customer information according to consumer information categories; determining a range for the aggregated customer information within each category; and forming a customer information profile comprising at least one customer information category, wherein each customer information category comprises a range of information.

Claim 11

The method of claim 1 wherein said step of matching comprises the steps of: comparing the binary streams of the encoded subscriber information within the directory either to the binary streams of the encoded customer information of the database or to the binary streams of the encoded customer information of the modeled profile; and composing a subset of encoded subscriber information for which any of the binary streams of such encoded subscriber information match any of the binary streams of customer information within either the database or the modeled profile.

Claim 12

The method of claim 10 wherein said step of matching further comprises using said first set of binary conversion rules to produce from the subset of encoded subscriber information a target subscriber list comprising the electronic address designations for the subscriber information within the subset of encoded subscriber information for which the binary streams of such subscriber information matched any of the binary streams of customer information within either the database or the modeled profile.

Claim 13

The method of claim 11 wherein said step of controlling further comprises the steps of: converting the electronic address designation for each subscriber within the target subscriber list into a traditional customer account number; downloading the traditional account number of each subscriber within the target subscriber list to the respective carrier system of that subscriber; transmitting the commercial information and advertisements to the respective carrier system of each subscriber within the target subscriber list; and arranging for the transmission at the carrier system level of the commercial information and advertisements to each subscriber within the target subscriber list according to the traditional account number of each said subscriber.

Claim 14

The method of claim 1 further comprising the optional step of licensing access to the directory to one or more licensees prior to said step of matching the directory such that said step of matching the directory can be performed only by a licensee having access to the directory.

Claim 15

The method of claim 1 wherein the binary conversion rules within said first and second sets of binary conversion rules are identical.

Claim 16

A computer program product for controlling a computer for selectively targeting advertisements and programming and controlling signal message transmission to subscriber households while protecting the privacy of the subscriber information, said program product comprising: a recording medium readable by the computer; means recorded on said recording medium for creating a directory of electronic carrier system subscriber information in said computer; means recorded on said recording medium for modifying the subscriber information within the directory by creating a unique electronic address designation for encoding the information of each subscriber; means recorded on said recording medium for encoding the subscriber information into binary streams within the directory using a first set of binary conversion rules, whereby each binary conversion rule from among said first set is different for each carrier such that encoded subscriber information can be read only by one with the proper binary conversion rule; means recorded on said recording medium for creating a database or a modeled profile of information for customers of an advertiser; means recorded on said recording medium for encoding the customer information into binary streams within the database or modeled profile using a second set of binary conversion rules, whereby each binary conversion rule from among said second set is different for each advertiser such that encoded customer or profile information can be read only by one with the proper binary conversion rule; means recorded on said recording medium for matching the binary stream subscriber information in said directory to the binary stream customer information either in said database or in said modeled profile, whereby a target subscriber list is produced; means for providing a set of control signals, one signal for each subscriber on said target subscriber list; and means recorded on said recording medium for controlling, in response to said set of control signals, the transmission of commercial information and advertisements from the advertiser directly to the target subscribers whereby only target subscribers from among said subscribers in said directory receive said commercial information and advertisements.

Claim 17

A computer program product for controlling a computer for selectively targeting advertisements and programming and controlling signal message transmission to subscriber households while protecting the privacy of the subscriber information, said program product comprising: a recording medium readable by the computer; means recorded on said recording medium for creating a directory of electronic carrier system subscriber information in said computer; means recorded on said recording medium for modifying the subscriber information within the directory by creating a unique electronic address designation for encoding the information of each subscriber; means recorded on said recording medium for encoding the subscriber information into binary streams within the directory using a first set of binary conversion rules, whereby each binary conversion rule from among said first set is different for each carrier such that encoded subscriber information can be read only by one with the proper binary conversion rule; means recorded on said recording medium for creating a database or a modeled profile of information for customers of an advertiser; means recorded on said recording medium for encoding the customer information into binary streams within the database or modeled profile using a second set of binary conversion rules, whereby each binary conversion rule from among said second set is different for each advertiser such that encoded customer or profile information can be read only by one with the proper binary conversion rule; means recorded on said recording medium for matching the binary stream subscriber information in said directory to the binary stream customer information either in said database or in said modeled profile, whereby a target subscriber list is produced; means for providing a set of control signals, one signal for each subscriber on said target subscriber list; and means recorded on said recording medium for controlling, in response to said set of control signals, the transmission of commercial information and advertisements from the advertiser directly to the target subscribers whereby only target subscribers from among said subscribers in said directory receive said commercial information and advertisements.

Claim 18

The computer program product of claim 15 wherein said means for creating a directory comprises means for aggregating the subscriber information of a plurality of carrier systems into a central processing center.

Claim 19

The computer program product of claim 16 wherein said means for creating a directory further comprises means for updating the aggregated subscriber information of a plurality of carrier systems in said central processing center.

Claim 20

The computer program product of claim 15 wherein said means for modifying the subscriber information comprises means for arranging the subscriber information into a standardized, digital electronic address designation format.

Claim 21

The computer program product of claim 15 wherein said standardized electronic address designation comprises a cable system identification number, a geographical area identification number, a subscriber house account number and a subscriber customer identification number.

Claim 22

The computer program product of claim 15 wherein said means for modifying the subscriber information further comprises means for changing the unique electronic address designation periodically.

Claim 23

The computer program product of claim 15 wherein said means for creating a database of customer information comprises means for aggregating the customer information of at least one third party source into a central processing center.

Claim 24

The computer program product of claim 15 wherein said means for creating a database of customer information comprises means for aggregating lists of information of customers of an advertiser into a central processing center.

Claim 25

The computer program product of claim 15 wherein said means for creating a modeled profile of customer information comprises: means for aggregating the customer information of at least one third party source into a central processing area; means for sorting the aggregated customer information according to consumer information categories; means for determining a range for the aggregated customer information within each category; and means for forming a customer information profile comprising at least one customer information category, wherein each customer information category comprises a range of information.

Claim 26

The computer program product of claim 15 wherein said means for matching comprises: means for comparing the binary streams of the encoded subscriber information within the directory either to the binary streams of the encoded customer information of the database or to the binary streams of the encoded customer information of the modeled profile; and means for composing a subset of encoded subscriber information for which any of the binary streams of such encoded subscriber information matches any of the binary streams of customer information within either the database or the modeled profile.

Claim 27

The computer program product of claim 24 wherein said means for matching further comprises means for using said first set of binary conversion rules to produce from the subset of encoded subscriber information a target subscriber list comprising the electronic address designations for the subscriber information within the subset of encoded subscriber information for which any of the binary streams of such subscriber information matched any of the binary streams of customer information within either the database or the modeled profile.

Claim 28

The computer program product of claim 25 wherein said means for controlling further comprises: means for converting the electronic address designation for each subscriber within the target subscriber list into a traditional customer account number; means for downloading the traditional account number of each subscriber within the target subscriber list to the respective carrier system of that subscriber; means for transmitting the commercial information and advertisements to the respective carrier system of each subscriber within the target subscriber list; and means for arranging for the transmission at the carrier system level of the commercial information and advertisements to each subscriber within the target subscriber list according to the traditional account number of each said subscriber.

Claim 29

The computer program product of claim 15 further comprising the means for licensing access to the directory such that said means for matching the directory can be employed only by a licensee having access to the directory.

Claim 30

The computer program product of claim 15 wherein the binary conversion rules within said first and second sets of binary conversion rules are identical.