US7698266B1
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Meaning-based advertising and document relevance determination
Assignee: Google LLC
•
Filing: 2004-03-24
•
Granted: 2010-04-13
•
Expires: 2024-03-24
Abstract
Abstract A method for advertising on electronic data networks based upon semantic differentiation.
Inventors
- 👤 Adam J Weissman
- 👤 Gilad Israel Elbaz
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-29 22:31
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0241; G06Q30/0251; G06Q30/0255; G06Q30/0256; G06F; G06F16/00; G06F16/20; G06F16/24; G06F16/242; G06F16/243; G06F16/245; G06F16/2452; G06F16/24522; G06F16/2457; G06F16/24578; G06F16/30; G06F16/33; G06F16/3331; G06F16/334; G06F16/3344; G06F40/00; G06F40/30; Y; Y10; Y10S; Y10S707/00; Y10S707/99931; Y10S707/99933; Y10S707/99935; Y10S707/99941; Y10S707/99944; Y10S707/99945
Claims Analysis
Total Claims: 22
Claim 1
Independent Claim
126 words
A method, comprising: organizing advertisements according to their meaning into a lexicon, the lexicon defining elements of a semantic space represented by a network of interconnected meanings; receiving a concept; determining one or more concepts close in meaning to the received concept; identifying one or more advertisements in the semantic space related to the received concept and the one or more concepts close in meaning to the received concept based on meanings of the advertisements; and transmitting for display the one or more advertisements based on an order, the order corresponding to a relationship between monetary values determined for each of the one or more advertisements identified as related to the received concept and the one or more concepts close in meaning to the received concept.
Claim 2
Independent Claim
126 words
A method, comprising: organizing advertisements according to their meaning into a lexicon, the lexicon defining elements of a semantic space represented by a network of interconnected meanings; receiving a concept; determining one or more concepts close in meaning to the received concept; identifying one or more advertisements in the semantic space related to the received concept and the one or more concepts close in meaning to the received concept based on meanings of the advertisements; and transmitting for display the one or more advertisements based on an order, the order corresponding to a relationship between monetary values determined for each of the one or more advertisements identified as related to the received concept and the one or more concepts close in meaning to the received concept.
Claim 3
Dependent Claim
26 words
The method of claim 1 , wherein the order is additionally based on a predicted relevance of the one or more advertisements to the received concept.
Claim 4
Dependent Claim
27 words
The method of claim 1 , wherein the order is additionally based on a descending predicted relevance of the one or more advertisements to the received concept.
Claim 5
Dependent Claim
21 words
The method of claim 1 , wherein the monetary values are prices associated with viewings of the one or more advertisements.
Claim 6
Dependent Claim
34 words
The method of claim 1 , wherein the order is additionally based on a semantic distance from the one or more advertisements to a meaning in the semantic space associated with a received concept.
Claim 7
Dependent Claim
29 words
The method of claim 1 , wherein the order is additionally based on a degree of closeness in meaning of the one or more advertisements to the received concept.
Claim 8
Dependent Claim
29 words
The method of claim 1 , wherein the order is additionally based on a degree of closeness in context of the one or more advertisements to the received concept.
Claim 9
Independent Claim
120 words
A method comprising: organizing advertisements according to their meaning into a lexicon, the lexicon defining elements of a semantic space and represented by a network of interconnected meanings; receiving an input term; identifying a first point in the semantic space associated with the input term based on an interpretation of potential meanings of the input term; determining a first semantic sub-space that includes all of the elements of the semantic space within a predetermined radius of the first point; identifying, in the first semantic sub-space, an advertisement proximate in semantic distance to the input term, wherein the semantic distance identifies how closely related the advertisement is to the input term; and providing the advertisement in response to the input term.
Claim 10
Independent Claim
120 words
A method comprising: organizing advertisements according to their meaning into a lexicon, the lexicon defining elements of a semantic space and represented by a network of interconnected meanings; receiving an input term; identifying a first point in the semantic space associated with the input term based on an interpretation of potential meanings of the input term; determining a first semantic sub-space that includes all of the elements of the semantic space within a predetermined radius of the first point; identifying, in the first semantic sub-space, an advertisement proximate in semantic distance to the input term, wherein the semantic distance identifies how closely related the advertisement is to the input term; and providing the advertisement in response to the input term.
Claim 11
Dependent Claim
74 words
The method of claim 8 , further comprising: receiving an indication of a particular meaning; identifying a second point in the semantic space associated with a particular meaning; determining a second semantic sub-space that includes all of the elements of the semantic space within the predetermined radius of the second point; identifying one or more advertisements in the second semantic sub-space; and providing the one or more advertisements in response to the input term.
Claim 12
Dependent Claim
27 words
The method of claim 8 , further comprising: identifying keywords and meanings associated with the first semantic sub-space; and providing the keywords and meanings to a user.
Claim 13
Dependent Claim
59 words
The method of claim 8 , further comprising: receiving an indication of a meaning to associate with each advertisement from an advertiser associated with each advertisement; receiving a cost-per-impression amount associated with the meaning from the advertiser; and charging each advertiser the cost-per-impression amount associated with the meaning if the advertisement is provided in response to an input term.
Claim 14
Dependent Claim
39 words
The method of claim of claim 11 , further comprising: modifying the cost-per-impression amount associated with the meaning for the advertisement based on the semantic distance between a location in semantic space of the meaning and the input term.
Claim 15
Dependent Claim
17 words
The method of claim 12 , wherein the semantic distance is inversely proportional to the cost-per-impression amount.
Claim 16
Independent Claim
158 words
A system, comprising: one or more computers; and a storage device coupled to the one or more computers having instructions stored thereon which, when executed by the one or more computers, cause the one or more computers to perform operations comprising: organizing advertisements according to their meaning into a lexicon, the lexicon defining elements of a semantic space and represented by a network of interconnected meanings; receiving an input term; identifying a first point in the semantic space associated with the input term based on an interpretation of potential meanings of the input term; determining a first semantic sub-space that includes all of the elements of the semantic space within a predetermined radius of the first point; identifying, in the first semantic sub-space, an advertisement proximate in semantic distance to the input term, wherein the semantic distance identifies how closely related the advertisement is to the input term; and providing the advertisement in response to the input term.
Claim 17
Independent Claim
158 words
A system, comprising: one or more computers; and a storage device coupled to the one or more computers having instructions stored thereon which, when executed by the one or more computers, cause the one or more computers to perform operations comprising: organizing advertisements according to their meaning into a lexicon, the lexicon defining elements of a semantic space and represented by a network of interconnected meanings; receiving an input term; identifying a first point in the semantic space associated with the input term based on an interpretation of potential meanings of the input term; determining a first semantic sub-space that includes all of the elements of the semantic space within a predetermined radius of the first point; identifying, in the first semantic sub-space, an advertisement proximate in semantic distance to the input term, wherein the semantic distance identifies how closely related the advertisement is to the input term; and providing the advertisement in response to the input term.
Claim 18
Dependent Claim
76 words
The system of claim 14 , wherein the operations further comprise: receiving an indication of a particular meaning; identifying a second point in the semantic space associated with particular meaning; determining a second semantic sub-space that includes all of the elements of the semantic space within the predetermined radius of the second point; identifying one or more advertisements in the second semantic sub-space; and providing the one or more advertisements in response to the input term.
Claim 19
Dependent Claim
30 words
The system of claim 14 , wherein the operations further comprise: identifying keywords and meanings associated with the first semantic sub-space; and providing the keywords and meanings to a user.
Claim 20
Dependent Claim
62 words
The system of claim 14 , wherein the operations further comprise: receiving an indication of a meaning to associate with each advertisement from an advertiser associated with each advertisement; receiving a cost-per-impression amount associated with the meaning from the advertiser; and charging each advertiser the cost-per-impression amount associated with the meaning if the advertisement is provided in response to an input term.
Claim 21
Dependent Claim
42 words
The system of claim of claim 17 , wherein the operations further comprise: modifying the cost-per-impression amount associated with the meaning for the advertisement based on the semantic distance between a location in semantic space of the meaning and the input term.
Claim 22
Dependent Claim
17 words
The system of claim 18 , wherein the semantic distance is inversely proportional to the cost-per-impression amount.
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