US6560578B2
Expired / Lapsed
US
⏱️ 0.0 years remaining
Advertisement selection system supporting discretionary target market characteristics
Assignee: Prime Research Alliance E Inc
•
Filing: 2001-01-31
•
Granted: 2003-05-06
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Expires: 2021-01-31
Abstract
Abstract An advertisement selection system is presented in which vectors describing an actual or hypothetical market for a product or desired viewing audience can be determined. An ad characterization vector is transmitted along with a consumer ID. The consumer ID is used to retrieve a consumer characterization vector which is correlated with the ad characterization vector to determine the suitability of the advertisement to the consumer. The consumer characterization vector describes statistical information regarding the demographics and product purchase preferences of a consumer, and is developed from previous purchases or viewing habits. A price for displaying the advertisement can be determined based on the results of the correlation of the ad characterization vector with the consumer characterization vector.
Inventors
- 👤 Charles A. Eldering
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-30 11:51
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q20/00; G06Q20/08; G06Q20/20; G06Q30/0207; G06Q30/0237; G06Q30/0239; G06Q30/0241; G06Q30/0242; G06Q30/0251; G06Q30/0254; G06Q30/0255; G06Q30/0268; G06Q30/0269; G06Q30/0273; G06Q30/0277
Claims Analysis
Total Claims: 78
Claim 1
Independent Claim
199 words
A method for determining if an advertisement is applicable to a consumer based on similarities between a consumer profile associated with the consumer and an advertisement profile associated with the advertisement, the method comprising: retrieving transaction records, wherein the transaction records include an inventory of recorded transactions of the consumer; generating the consumer profile based at least in part on the transaction records and heuristic rules associated with at least some subset of the recorded transactions within the transaction records, wherein the heuristic rules define a probabilistic measure of at least one discretionary characteristic of the consumer not directly represented in the transaction records and the consumer profile identifies at least one probabilistic discretionary characteristic of the consumer that is not directly represented in the transaction records; retrieving an advertisement profile associated with an advertisement, wherein the advertisement profile identifies at least one discretionary characteristic of an intended market for the advertisement; and correlating the consumer profile with the advertisement profile to determine the applicability of the advertisement to the consumer based on similarities of the at least one probabilistic discretionary characteristic of the consumer with the at least one discretionary characteristic for the intended market for the advertisement.
Claim 2
Independent Claim
199 words
A method for determining if an advertisement is applicable to a consumer based on similarities between a consumer profile associated with the consumer and an advertisement profile associated with the advertisement, the method comprising: retrieving transaction records, wherein the transaction records include an inventory of recorded transactions of the consumer; generating the consumer profile based at least in part on the transaction records and heuristic rules associated with at least some subset of the recorded transactions within the transaction records, wherein the heuristic rules define a probabilistic measure of at least one discretionary characteristic of the consumer not directly represented in the transaction records and the consumer profile identifies at least one probabilistic discretionary characteristic of the consumer that is not directly represented in the transaction records; retrieving an advertisement profile associated with an advertisement, wherein the advertisement profile identifies at least one discretionary characteristic of an intended market for the advertisement; and correlating the consumer profile with the advertisement profile to determine the applicability of the advertisement to the consumer based on similarities of the at least one probabilistic discretionary characteristic of the consumer with the at least one discretionary characteristic for the intended market for the advertisement.
Claim 3
Dependent Claim
78 words
The method of claim 1 , wherein the at least one probabilistic discretionary characteristic of the consumer included in the consumer profile identifies at least some subset of a probabilistic demographic characteristic, a probabilistic product preference characteristic, and probabilistic interest characteristic; and the at least one discretionary characteristic for to intended market for the advertisement included in the advertisement profile identifies at least some subset of a demographic characteristic, a probabilistic product preference characteristic, and probabilistic interest characteristic.
Claim 4
Dependent Claim
37 words
The method of claim 1 , wherein the discretionary characteristics included in the consumer profile are generated based on transactions in a first field; and the advertisement associated with the advertisement profile is for a second field.
Claim 5
Dependent Claim
26 words
The method of claim 3 , wherein the first field and to second field differ based on at least some subset of product, service, or industry.
Claim 6
Dependent Claim
28 words
The method of claim 1 , wherein the discretionary characteristics are used to target advertisements to the consumer that typically would not be directly linked with the transactions.
Claim 7
Dependent Claim
17 words
The method of claim 1 , wherein the consumer profile further includes deterministic information about the consumer.
Claim 8
Dependent Claim
15 words
The method of claim 1 , wherein the consumer profile further includes transaction related traits.
Claim 9
Dependent Claim
13 words
The method of claim 1 , wherein the recorded transactions include consumer purchases.
Claim 10
Dependent Claim
14 words
The method of claim 1 , wherein the recorded transactions include consumer television interactions.
Claim 11
Dependent Claim
14 words
The method of claim 1 , wherein the recorded transactions include consumer Internet usage.
Claim 12
Dependent Claim
14 words
The method of claim 7 , wherein the transaction related traits include purchasing habits.
Claim 13
Dependent Claim
15 words
The method of claim 7 , wherein the transaction related traits include television viewing habits.
Claim 14
Dependent Claim
15 words
The method of claim 7 , wherein the transaction related traits include Internet usage habits.
Claim 15
Dependent Claim
15 words
The method of claim 1 , further comprising selecting targeted advertisements based on said correlating.
Claim 16
Dependent Claim
15 words
The method of claim 14 , further comprising presenting the targeted advertisements to the consumer.
Claim 17
Dependent Claim
30 words
The method of claim 15 , wherein said presenting includes presenting the advertisement to the consumer via at least some subset of a television, Internet, mail, point-of-sale checkout, and kiosk.
Claim 18
Dependent Claim
25 words
The method of claim 14 , wherein the targeted advertisements are at least some subset of television commercial, Internet advertisement, in store advertisement and coupon.
Claim 19
Dependent Claim
53 words
The method of claim 1 , wherein the heuristic rules define a probabilistic measure of at least one demographic characteristic of the consumer; the consumer profile identifies at least one probabilistic demographic characteristic of the consumer; and the advertisement profile identifies at least one demographic characteristic of an intended market for the advertisement.
Claim 20
Dependent Claim
72 words
The method of claim 1 , wherein the heuristic rules define a probabilistic measure of at least one product preference characteristic of the consumer not directly represented in the transaction records; the consumer profile identifies at least one probabilistic product preference characteristic of the consumer that is not directly represented in the transaction records; and the advertisement profile identifies at least one product preference characteristic of an intended market for the advertisement.
Claim 21
Dependent Claim
18 words
The method of claim 15 , further comprising determining a price to present the advertisement to the consumer.
Claim 22
Dependent Claim
14 words
The method of claim 20 , wherein the price is based on said correlating.
Claim 23
Dependent Claim
22 words
The method of claim 20 , wherein the price is an increasing monotonic function based on the similarities determined in said correlating.
Claim 24
Dependent Claim
22 words
The method of claim 20 , wherein the price is a decreasing monotonic function based on the similarities determined in said correlating.
Claim 25
Dependent Claim
52 words
The method of claim 1 , wherein said retrieving an advertisement profile includes retrieving a plurality of advertisement profiles, each of the advertisement profiles including discretionary characteristics of an intended target market of an associated advertisement; and said correlating includes correlating the consumer profile with each of the plurality of advertisement profiles.
Claim 26
Independent Claim
207 words
A system for determining if an advertisement is applicable to a consumer based on similarities between a consumer profile associated with the consumer and an advertisement profile associated with the advertisement, the system comprising: means for retrieving transaction records, wherein the transaction records include an inventory of recorded transactions of the consumer; means for generating the consumer profile based at least in part on the transaction records and heuristic rules associated with at least some subset of the recorded transactions within the transaction records, wherein the heuristic rules define a probabilistic measure of at least one discretionary characteristic of the consumer not directly represented in the transaction records and the consumer profile identifies ax least one probabilistic discretionary characteristic of the consumer that is not directly represented in the transaction records; means for retrieving an advertisement profile associated with an advertisement, wherein the advertisement profile identifies at least one discretionary characteristic of an intended market for the advertisement; and means for correlating the consumer profile with the advertisement profile to determine the applicability of the advertisement to the consumer based on similarities of the at least one probabilistic discretionary characteristic of the consumer with the at least one discretionary characteristic for the intended market for the advertisement.
Claim 27
Independent Claim
207 words
A system for determining if an advertisement is applicable to a consumer based on similarities between a consumer profile associated with the consumer and an advertisement profile associated with the advertisement, the system comprising: means for retrieving transaction records, wherein the transaction records include an inventory of recorded transactions of the consumer; means for generating the consumer profile based at least in part on the transaction records and heuristic rules associated with at least some subset of the recorded transactions within the transaction records, wherein the heuristic rules define a probabilistic measure of at least one discretionary characteristic of the consumer not directly represented in the transaction records and the consumer profile identifies ax least one probabilistic discretionary characteristic of the consumer that is not directly represented in the transaction records; means for retrieving an advertisement profile associated with an advertisement, wherein the advertisement profile identifies at least one discretionary characteristic of an intended market for the advertisement; and means for correlating the consumer profile with the advertisement profile to determine the applicability of the advertisement to the consumer based on similarities of the at least one probabilistic discretionary characteristic of the consumer with the at least one discretionary characteristic for the intended market for the advertisement.
Claim 28
Dependent Claim
78 words
The system of claim 25 , wherein the at least one probabilistic discretionary characteristic of the consumer included in the consumer profile identifies at least some subset of a probabilistic demographic characteristic, a probabilistic product preference characteristic, and probabilistic interest characteristic; and the at least one discretionary characteristic for the intended market for the advertisement included in the advertisement profile identifies at least some subset of a demographic characteristic, a probabilistic product preference characteristic, and probabilistic interest characteristic.
Claim 29
Dependent Claim
37 words
The system of claim 25 , wherein the discretionary characteristics included in the consumer profile are generated based on transactions in a first field; and the advertisement associated with the advertisement profile is for a second field.
Claim 30
Dependent Claim
26 words
The system of claim 27 , wherein the first field and the second field differ based on at least some subset of product, service, or industry.
Claim 31
Dependent Claim
28 words
The system of claim 25 , wherein the discretionary characteristics are used to target advertisements to the consumer that typically would not be directly linked with the transactions.
Claim 32
Dependent Claim
17 words
The system of claim 25 , further comprising means for selecting targeted advertisements based on said correlating.
Claim 33
Dependent Claim
17 words
The system of claim 30 , further comprising means for presenting the targeted advertisements to the consumer.
Claim 34
Dependent Claim
25 words
The system of claim 31 , wherein said means for presenting include at least sane subset of a television, Internet, mail, point-of-sale checkout, and kiosk.
Claim 35
Dependent Claim
25 words
The system of claim 30 , wherein the targeted advertisements are at least some subset of television commercial, Internet advertisement, in store advertisement and coupon.
Claim 36
Dependent Claim
227 words
A computer program embodied on a computer readable medium for determining if an advertisement is applicable to a consumer based on similarities between a consumer profile associated with the consumer and an advertisement profile associated with the advertisement, the computer program comprising: a source code segment for retrieving transaction records, wherein the transaction records include an inventory of recorded transactions of the consumer; a source code segment for generating the consumer profile based at least in part on the transaction records and heuristic rules associated with at least some subset of the recorded transactions within the transaction records, wherein the heuristic rules define a probabilistic measure of at least one discretionary characteristic of the consumer not directly represented in the transaction records and the consumer profile identifies at least one probabilistic discretionary characteristic of the consumer that is not directly represented in the transaction records; a source code segment for retrieving an advertisement profile associated with an advertisement, wherein the advertisement profile identifies at least one discretionary characteristic of an intended market for the advertisement; and a source code segment for correlating the consumer profile with the advertisement profile to determine the applicability of the advertisement to the consumer based on similarities of the at least one probabilistic discretionary characteristic of the consumer with the at least one discretionary characteristic for the intended market for the advertisement.
Claim 37
Dependent Claim
227 words
A computer program embodied on a computer readable medium for determining if an advertisement is applicable to a consumer based on similarities between a consumer profile associated with the consumer and an advertisement profile associated with the advertisement, the computer program comprising: a source code segment for retrieving transaction records, wherein the transaction records include an inventory of recorded transactions of the consumer; a source code segment for generating the consumer profile based at least in part on the transaction records and heuristic rules associated with at least some subset of the recorded transactions within the transaction records, wherein the heuristic rules define a probabilistic measure of at least one discretionary characteristic of the consumer not directly represented in the transaction records and the consumer profile identifies at least one probabilistic discretionary characteristic of the consumer that is not directly represented in the transaction records; a source code segment for retrieving an advertisement profile associated with an advertisement, wherein the advertisement profile identifies at least one discretionary characteristic of an intended market for the advertisement; and a source code segment for correlating the consumer profile with the advertisement profile to determine the applicability of the advertisement to the consumer based on similarities of the at least one probabilistic discretionary characteristic of the consumer with the at least one discretionary characteristic for the intended market for the advertisement.
Claim 38
Dependent Claim
79 words
The computer program of claim 34 , wherein the at least one probabilistic discretionary characteristic of the consumer included in the consumer profile identifies at least some subset of a probabilistic demographic characteristic, a probabilistic product preference characteristic, and probabilistic interest characteristic; and the at least one discretionary characteristic for the intended market for the advertisement included in the advertisement profile identifies at least some subset of a demographic characteristic, a probabilistic product preference characteristic, and probabilistic interest characteristic.
Claim 39
Dependent Claim
38 words
The computer program of claim 34 , wherein the discretionary characteristics included in the consumer profile are generated based on transactions in a first field; and the advertisement associated with the advertisement profile is for a second field.
Claim 40
Dependent Claim
27 words
The computer program of claim 36 , wherein the first field and the second field differ based on at least some subset of product, service, or industry.
Claim 41
Dependent Claim
29 words
The computer program of claim 34 , wherein the discretionary characteristics are used to target advertisements to the consumer that typically would not be directly linked with the transactions.
Claim 42
Dependent Claim
18 words
The computer program of claim 34 , further comprising means for selecting targeted advertisements based on said correlating.
Claim 43
Dependent Claim
18 words
The computer program of claim 39 , further comprising means for presenting the targeted advertisements to the consumer.
Claim 44
Independent Claim
198 words
A method for identifying consumers to be targeted with an advertisement, the method comprising: retrieving transaction records, wherein the transaction records include an inventory of transactions recorded for a plurality of consumers and identifies which of the recorded transactions are associated with which of the plurality of consumers; generating a consumer profile for at least a subset of the plurality of consumers identified in the transaction records, wherein each consumer profile is based at least in part on the recorded transactions associated with the consumer and heuristic rules associated with at least some subset of the recorded transactions associated with the consumer, wherein the heuristic rules define a probabilistic measure of at least one discretionary characteristic of the consumer not directly represented in the transaction records and the consumer profile identifies at least one probabilistic discretionary characteristic of the consumer that is not directly represented in the transaction records; retrieving an advertisement profile associated with the advertisement, wherein the advertisement profile identifies at least one discretionary characteristic of an intended market for the advertisement; and identifying a set of consumers to receive the advertisement by correlating the advertisement profile with at least a subset of the consumer profiles.
Claim 45
Independent Claim
198 words
A method for identifying consumers to be targeted with an advertisement, the method comprising: retrieving transaction records, wherein the transaction records include an inventory of transactions recorded for a plurality of consumers and identifies which of the recorded transactions are associated with which of the plurality of consumers; generating a consumer profile for at least a subset of the plurality of consumers identified in the transaction records, wherein each consumer profile is based at least in part on the recorded transactions associated with the consumer and heuristic rules associated with at least some subset of the recorded transactions associated with the consumer, wherein the heuristic rules define a probabilistic measure of at least one discretionary characteristic of the consumer not directly represented in the transaction records and the consumer profile identifies at least one probabilistic discretionary characteristic of the consumer that is not directly represented in the transaction records; retrieving an advertisement profile associated with the advertisement, wherein the advertisement profile identifies at least one discretionary characteristic of an intended market for the advertisement; and identifying a set of consumers to receive the advertisement by correlating the advertisement profile with at least a subset of the consumer profiles.
Claim 46
Dependent Claim
32 words
The method of claim 41 , wherein said identifying includes determining those consumers having at least one discretionary characteristic matching at least one discretionary characteristic of the intended market for the advertisement.
Claim 47
Dependent Claim
40 words
The method of claim 41 , wherein said identifying includes determining those consumers having similarities between the at least one probabilistic discretionary characteristic of the consumer and the at least one discretionary characteristic for the intended market for the advertisement.
Claim 48
Dependent Claim
104 words
The method of claim 41 , wherein the heuristic rules define a probabilistic measure of at least some subset of a demographic characteristic, a product preference characteristic, and an interest characteristic of the consumer not directly represented in the transaction records; the consumer profile identifies at least some subset of a probabilistic demographic characteristic, a probabilistic product preference characteristic, and a probabilistic interest characteristic of the consumer that is not directly represented in the transaction records; and the advertisement profile identifies at least some subset of a demographic characteristic, a product preference characteristic, and an interest characteristic of an intended market for the advertisement.
Claim 49
Dependent Claim
37 words
The method of claim 41 , wherein the discretionary characteristics included in the consumer profile are generated based on transactions in a first field; and the advertisement associated with the advertisement profile is for a second field.
Claim 50
Dependent Claim
26 words
The method of claim 45 , wherein the first field and the second field differ based on at least some subset of product, service, or industry.
Claim 51
Dependent Claim
28 words
The method of claim 41 , wherein the discretionary characteristics are used to target advertisements to the consumer that typically would not be directly linked with the transactions.
Claim 52
Dependent Claim
26 words
The method of claim 41 , wherein the consumer profile further includes at least some subset of deterministic information about the consumer and transaction related traits.
Claim 53
Dependent Claim
24 words
The method of claim 41 , wherein the transactions include at least some subset of consumer purchases, consumer television interactions, and consumer Internet usage.
Claim 54
Dependent Claim
26 words
The method of claim 48 , wherein the transaction related traits include at least some subset of purchasing habits, television viewing habits, and Internet usage habits.
Claim 55
Dependent Claim
17 words
The method of claim 41 , further comprising presenting the targeted advertisements to the set of consumers.
Claim 56
Dependent Claim
32 words
The method of claim 51 , wherein said presenting includes presenting the advertisement to the set of consumers via at least some subset of a television, internet, mail, point-of-sale checkout, and kiosk.
Claim 57
Dependent Claim
25 words
The method of claim 41 , wherein the targeted advertisements are at least some subset of television commercial, Internet advertisement, in store advertisement and coupon.
Claim 58
Independent Claim
205 words
A system for identifying consumers to be targeted with an advertisement, the system comprising: means for retrieving transaction records, wherein the transaction records include an inventory of transactions recorded for a plurality of consumers and identifies which of the recorded transactions are associated with which of the plurality of consumers; means for generating a consumer profile for at least a subset of the plurality of consumers identified in the transaction records, wherein each consumer profile is based at least in part on the recorded transactions associated with the consumer and heuristic rules associated with at least some subset of the recorded transactions associated with the consumer, wherein the heuristic rules define a probabilistic measure of at least one discretionary characteristic of the consumer not directly represented in the transaction records and the consumer profile identifies at least one probabilistic discretionary characteristic of the consumer that is not directly represented in the transaction records; means for retrieving an advertisement profile associated with the advertisement, wherein the advertisement profile identifies at least one discretionary characteristic of an intended market forte advertisement; and means for identifying a set of consumers to receive the advertisement by correlating the advertisement profile with at least a subset of the consumer profiles.
Claim 59
Independent Claim
205 words
A system for identifying consumers to be targeted with an advertisement, the system comprising: means for retrieving transaction records, wherein the transaction records include an inventory of transactions recorded for a plurality of consumers and identifies which of the recorded transactions are associated with which of the plurality of consumers; means for generating a consumer profile for at least a subset of the plurality of consumers identified in the transaction records, wherein each consumer profile is based at least in part on the recorded transactions associated with the consumer and heuristic rules associated with at least some subset of the recorded transactions associated with the consumer, wherein the heuristic rules define a probabilistic measure of at least one discretionary characteristic of the consumer not directly represented in the transaction records and the consumer profile identifies at least one probabilistic discretionary characteristic of the consumer that is not directly represented in the transaction records; means for retrieving an advertisement profile associated with the advertisement, wherein the advertisement profile identifies at least one discretionary characteristic of an intended market forte advertisement; and means for identifying a set of consumers to receive the advertisement by correlating the advertisement profile with at least a subset of the consumer profiles.
Claim 60
Dependent Claim
33 words
The system of claim 54 , wherein said means for identifying determines those consumers having at least one discretionary characteristic matching at least one discretionary characteristic of the intended market for the advertisement.
Claim 61
Dependent Claim
41 words
The system of claim 54 , wherein said means for identifying determines those consumers having similarities between the at least one probabilistic discretionary characteristic of the consumer and the at least one discretionary characteristic for the intended market for the advertisement.
Claim 62
Dependent Claim
104 words
The system of claim 54 , wherein the heuristic rules define a probabilistic measure of at least some subset of a demographic characteristic, a product preference characteristic, and an interest characteristic of the consumer not directly represented in the transaction records; the consumer profile identifies at least some subset of a probabilistic demographic characteristic, a probabilistic product preference characteristic, and a probabilistic interest characteristic of the consumer that is not directly represented in the transaction records; and the advertisement profile identifies at least some subset of a demographic characteristic, a product preference characteristic, and an interest characteristic of an intended market for the advertisement.
Claim 63
Dependent Claim
37 words
The system of claim 54 , wherein the discretionary characteristics included in the consumer profile are generated based on transactions in a first field; and the advertisement associated with the advertisement profile is for a second field.
Claim 64
Dependent Claim
26 words
The system of claim 58 , wherein the first field and the second field differ based on at least some subset of product, service, or industry.
Claim 65
Dependent Claim
28 words
The system of claim 54 , wherein the discretionary characteristics are used to target advertisements to the consumer that typically would not be directly linked with the transactions.
Claim 66
Dependent Claim
19 words
The system of claim 54 , further comprising means for presenting the targeted advertisements to the set of consumers.
Claim 67
Dependent Claim
25 words
The system of claim 61 , wherein said means for presenting includes at least some subset of a television, Internet, mail, point-of-sale checkout, and kiosk.
Claim 68
Dependent Claim
25 words
The system of claim 54 , wherein the targeted advertisements are at least some subset of television commercial, Internet advertisement, in store advertisement and coupon.
Claim 69
Dependent Claim
226 words
A computer program embodied on a computer readable medium for identifying consumers to be targeted with an advertisement the computer program comprising: a source code segment for retrieving transaction records, wherein the transaction records include an inventory of transactions recorded for a plurality of consumers and identifies which of the recorded transactions are associated with which of the plurality of consumers; a source code segment for generating a consumer profile for at least a subset of the plurality of consumers identified in the transaction records, wherein each consumer profile is based at least in part on the recorded transactions associated with the consumer and heuristic rules associated with at least some subset of the recorded transactions associated with the consumer, wherein the heuristic rules define a probabilistic measure of at least one discretionary characteristic of the consumer not directly represented in the transaction records and the consumer profile identifies at least one probabilistic discretionary characteristic of the consumer that is not directly represented in the transaction records; a source code segment for retrieving an advertisement profile associated with the advertisement, wherein the advertisement profile identifies at least one discretionary characteristic of an intended market for the advertisement; and a source code segment for identifying a set of consumers to receive the advertisement by correlating the advertisement profile with at least a subset of the consumer profiles.
Claim 70
Dependent Claim
226 words
A computer program embodied on a computer readable medium for identifying consumers to be targeted with an advertisement the computer program comprising: a source code segment for retrieving transaction records, wherein the transaction records include an inventory of transactions recorded for a plurality of consumers and identifies which of the recorded transactions are associated with which of the plurality of consumers; a source code segment for generating a consumer profile for at least a subset of the plurality of consumers identified in the transaction records, wherein each consumer profile is based at least in part on the recorded transactions associated with the consumer and heuristic rules associated with at least some subset of the recorded transactions associated with the consumer, wherein the heuristic rules define a probabilistic measure of at least one discretionary characteristic of the consumer not directly represented in the transaction records and the consumer profile identifies at least one probabilistic discretionary characteristic of the consumer that is not directly represented in the transaction records; a source code segment for retrieving an advertisement profile associated with the advertisement, wherein the advertisement profile identifies at least one discretionary characteristic of an intended market for the advertisement; and a source code segment for identifying a set of consumers to receive the advertisement by correlating the advertisement profile with at least a subset of the consumer profiles.
Claim 71
Dependent Claim
36 words
The computer program of claim 64 , wherein said source code segment for identifying determines those consumers having at least one discretionary characteristic matching at least one discretionary characteristic of the intended market for the advertisement.
Claim 72
Dependent Claim
44 words
The computer program of claim 64 , wherein said source code segment for identifying determines those consumers having similarities between the at least one probabilistic discretionary characteristic of the consumer and the at least one discretionary characteristic for the intended market for the advertisement.
Claim 73
Dependent Claim
105 words
The computer program of claim 64 , wherein the heuristic rules define a probabilistic measure of at least some subset of a demographic characteristic, a product preference characteristic, and an interest characteristic of the consumer not directly represented in the transaction records; the consumer profile identifies at least some subset of a probabilistic demographic characteristic, a probabilistic product preference characteristic, and a probabilistic interest characteristic of the consumer that is not directly represented in the transaction records; and the advertisement profile identifies at least some subset of a demographic characteristic, a product preference characteristic, and an interest characteristic of an intended market for the advertisement.
Claim 74
Dependent Claim
38 words
The computer program of claim 64 , wherein the discretionary characteristics included in the consumer profile are generated based on transactions in a first field; and the advertisement associated with the advertisement profile is for a second field.
Claim 75
Dependent Claim
27 words
The computer program of claim 68 , wherein the first field and the second field differ based on at least some subset of product, service, or industry.
Claim 76
Dependent Claim
29 words
The computer program of claim 64 , wherein the discretionary characteristics are used to target advertisements to the consumer that typically would not be directly linked with the transactions.
Claim 77
Dependent Claim
23 words
The computer program of claim 64 , further comprising a source code segment for presenting the targeted advertisements to the set of consumers.
Claim 78
Dependent Claim
26 words
The computer program of claim 64 , wherein the targeted advertisements are at least some subset of television commercial, Internet advertisement, in store advertisement and coupon.
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USPTO Annuity & Maintenance Windows
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| 3.5 Years (Year 4) | 2006-05-05 | 2006-11-04 | 2007-05-06 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2010-05-05 | 2010-11-04 | 2011-05-06 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2014-05-05 | 2014-11-04 | 2015-05-06 | $7700.00 | Window Closed / Lapsed |