US6889054B2
Expired / Lapsed
US
⏱️ 0.0 years remaining
Method and system for schedule based advertising on a mobile phone
Assignee: Yahoo Inc
•
Filing: 2001-03-29
•
Granted: 2005-05-03
•
Expires: 2021-03-29
Abstract
Abstract A system for implementing a method for communicating an advertisement employs a primary call center, a mobile station, a base station, and an advertiser call center. When the mobile station is registered with the base station, the primary call center controls a transmission of one or more advertisements to the mobile station in accordance with a schedule preferred by the mobile station user with each advertisement matching a profile of the mobile station user. The mobile station user can either store the advertisement for future reference or respond to the advertisement. The response can be an acknowledgement of the advertisement or a desire to establish a communication link between the mobile station and the advertiser call center to thereby attempt a purchase of a good or a service. In response to an advertisement, the mobile station user is provided with a reward as an incentive to regularly receive advertisements.
Inventors
- 👤 Maria A. Himmel
- 👤 Herman Rodriguez
- 👤 Newton J. Smith, Jr.
- 👤 Clifford J. Spinac
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-29 08:08
CPC Classifications
H; H04; H04L; H04L67/00; H04L67/01; H04L67/04; H04L67/50; H04L67/55; H04L67/60; H04L9/00; H04L9/40; H04L69/00; H04L69/30; H04L69/32; H04L69/322; H04L69/329
Claims Analysis
Total Claims: 55
Claim 1
Independent Claim
98 words
A method for communicating an advertisement to a mobile station, said method comprising: detecting a registration of the mobile station with a base station; initiating a user preferred schedule for pushing advertisements to the mobile station subsequent to a detection of the registration; determining a first service area of the base station; determining a second service area of any potential handoff base station; matching a location of an advertiser represented in the advertisement with the first service area or the second service area; and pushing the advertisement to the mobile station in accordance with the user preferred schedule.
Claim 2
Independent Claim
98 words
A method for communicating an advertisement to a mobile station, said method comprising: detecting a registration of the mobile station with a base station; initiating a user preferred schedule for pushing advertisements to the mobile station subsequent to a detection of the registration; determining a first service area of the base station; determining a second service area of any potential handoff base station; matching a location of an advertiser represented in the advertisement with the first service area or the second service area; and pushing the advertisement to the mobile station in accordance with the user preferred schedule.
Claim 3
Dependent Claim
42 words
The method of claim 1 , further comprising: verifying a reception of the advertisement by the mobile station in response to a reception of a responsive command from the mobile station that indicates a reception of the advertisement by the mobile station.
Claim 4
Dependent Claim
36 words
The method of claim 1 , further comprising: rewarding a user of the mobile station in response to a responsive command from the mobile station that indicates a reception of the advertisement by the mobile station.
Claim 5
Dependent Claim
54 words
The method of claim 1 , further comprising: establishing a communication link between the mobile station and a telecommunication device associated with an advertiser represented in the advertisement in response to a reception of a contact command indicating a desire of a user of the mobile station for an establishment of the communication link.
Claim 6
Dependent Claim
35 words
The method of claim 4 , further comprising: rewarding a user of the mobile station when an establishment of the communication link results in a purchase of a good or a service from the advertiser.
Claim 7
Dependent Claim
29 words
The method of claim 1 , further comprising: providing a credit to an account of the user of the mobile station when pushing the advertisement to the mobile station.
Claim 8
Dependent Claim
33 words
The method of claim 1 , further comprising: determining a location of the mobile station; and matching a location of an advertiser represented in the advertisement with the location of the mobile station.
Claim 9
Dependent Claim
32 words
The method of claim 1 , further comprising: retrieving a user profile corresponding to the mobile station; and matching a good or a service represented in the advertisement with the user profile.
Claim 10
Dependent Claim
46 words
The method of claim 1 , further comprising: compiling a list of advertisements previously pushed to mobile station prior to pushing the advertisement to the mobile station. wherein the advertisement is pushed to the mobile station when the advertisement is absent from the list of advertisements.
Claim 11
Independent Claim
108 words
A system, comprising: a mobile station operable to register with a base station; and a computer operable to detect a registration of said mobile station with the base station, wherein the computer includes means for initiating a user preferred schedule for pushing advertisements to said mobile station subsequent to the registration detection, means for determining a first service area of the base station and a secondservice area of any potential handoff station. means for matching a location of an advertiser represented in the advertisement with the first service area or the second service area, and means for controlling a push of an advertisement in accordance with the schedule.
Claim 12
Independent Claim
108 words
A system, comprising: a mobile station operable to register with a base station; and a computer operable to detect a registration of said mobile station with the base station, wherein the computer includes means for initiating a user preferred schedule for pushing advertisements to said mobile station subsequent to the registration detection, means for determining a first service area of the base station and a secondservice area of any potential handoff station. means for matching a location of an advertiser represented in the advertisement with the first service area or the second service area, and means for controlling a push of an advertisement in accordance with the schedule.
Claim 13
Dependent Claim
55 words
The system of claim 10 , wherein said mobile station includes means for transmitting a responsive command in response to a reception of the advertisement; and said computer further includes means for verifying a reception of the advertisement by said mobile station in response to a reception of said responsive command from said mobile station.
Claim 14
Dependent Claim
49 words
The system of claim 10 , wherein said mobile station includes means for transmitting a responsive command in response to a reception of the advertisement; and said computer further includes means for rewarding a user of said mobile station in response to said responsive command from said mobile station.
Claim 15
Dependent Claim
61 words
The system of claim 10 , wherein said mobile station includes means for transmitting a responsive command in response to a reception of the advertisement; and said computer further includes means for establishing a communication link between said mobile station and a telecommunication device associated with an advertiser represented in the advertisement in response to a reception of said responsive command.
Claim 16
Dependent Claim
40 words
The system of claim 13 , wherein said computer further includes means for rewarding a user of said mobile station when an establishment of the communication link results in a purchase of a good or a service from the advertiser.
Claim 17
Dependent Claim
34 words
The system of claim 10 , wherein said computer further includes means for providing a credit to an account of a user of said mobile station when pushing the advertisement to said mobile station.
Claim 18
Dependent Claim
44 words
The system of claim 10 , wherein said computer further includes means for determining a location of said mobile station; and said computer further includes means for matching a location of an advertiser represented in the advertisement with the location of said mobile station.
Claim 19
Dependent Claim
43 words
The system of claim 10 , wherein said computer further includes means for retrieving a user profile corresponding to said mobile station; and said computer further includes means for matching a good or a service represented in the advertisement with the user profile.
Claim 20
Dependent Claim
33 words
The system of claim 10 , wherein said computer further includes means for compiling a list of advertisements previously pushed to said mobile station prior to pushing the advertisement to said mobile station.
Claim 21
Dependent Claim
122 words
A computer program product in a computer readable medium for communicating an advertisement to a mobile station, said computer program product comprising: computer readable code for detecting a registration of the mobile station with a base station; computer readable code for initiating a user preferred schedule for pushing advertisements to the mobile station subsequent to the registration detection; computer readable code for determining a first service area of the base station and a second service area of any potential handoff base station; computer readable code for matching a location of an advertiser represented in the advertisement with the first service area or the second service area; and computer readable code for controlling a push of an advertisement in accordance with the schedule.
Claim 22
Dependent Claim
122 words
A computer program product in a computer readable medium for communicating an advertisement to a mobile station, said computer program product comprising: computer readable code for detecting a registration of the mobile station with a base station; computer readable code for initiating a user preferred schedule for pushing advertisements to the mobile station subsequent to the registration detection; computer readable code for determining a first service area of the base station and a second service area of any potential handoff base station; computer readable code for matching a location of an advertiser represented in the advertisement with the first service area or the second service area; and computer readable code for controlling a push of an advertisement in accordance with the schedule.
Claim 23
Dependent Claim
48 words
The computer program product of claim 19 , further comprising: computer readable code for verifying a reception of the advertisement by the mobile station in response to a reception of a responsive command from the mobile station that indicates a reception of the advertisement by the mobile station.
Claim 24
Dependent Claim
42 words
The computer program product of claim 19 , further comprising: computer readable code for rewarding a user of the mobile station in response to a responsive command from the mobile station that indicates a reception of the advertisement by the mobile station.
Claim 25
Dependent Claim
60 words
The computer program product of claim 19 , further comprising: computer readable code for establishing a communication link between the mobile station and a telecommunication device associated with an advertiser represented in the advertisement in response to a reception of a contact command indicating a desire of a user of the mobile station for an establishment of the communication link.
Claim 26
Dependent Claim
41 words
The computer program product of claim 22 , further comprising: computer readable code for rewarding a user of the mobile station when an establishment of the communication link results in a purchase of a good or a service from the advertiser.
Claim 27
Dependent Claim
35 words
The computer program product of claim 19 , further comprising: computer readable code for providing a credit to an account of a user of the mobile station when pushing the advertisement to the mobile station.
Claim 28
Dependent Claim
43 words
The computer program product of claim 19 , further comprising: computer readable code for determining a location of said mobile station; and computer readable code for matching a location of an advertiser represented in the advertisement with the location of said mobile station.
Claim 29
Dependent Claim
42 words
The computer program product of claim 19 , further comprising: computer readable code for retrieving a user profile corresponding to said mobile station; and computer readable code for matching a good or a service represented in the advertisement with the user profile.
Claim 30
Dependent Claim
121 words
The computer program product of claim 19 , further comprising: computer readable code for compiling a list of advertisements previously pushed to said mobile station prior to pushing the advertisement to said mobile station. 28 .A method for communicating an advertisement to a mobile station, said method comprising: detecting a registration of the mobile station with a base station; initiating a user preferred schedule for pushing advertisements to the mobile station subsequent to a detection of the registration; compiling a list of advertisements previously pushed to mobile station prior to pushing the advertisement to the mobile station, pushing the advertisement to the mobile station in accordance with the user preferred schedule when the advertisement is absent from the list of advertisements.
Claim 31
Dependent Claim
42 words
The method of claim 28 , further comprising: verifying a reception of the advertisement by the mobile station in response to a reception of a responsive command from the mobile station that indicates a reception of the advertisement by the mobile station.
Claim 32
Dependent Claim
36 words
The method of claim 28 , further comprising: rewarding a user of the mobile station in response to a responsive command from the mobile station that indicates a reception of the advertisement by the mobile station.
Claim 33
Dependent Claim
54 words
The method of claim 28 , further comprising: establishing a communication link between the mobile station and a telecommunication device associated with an advertiser represented in the advertisement in response to a reception of a contact command indicating a desire of a user of the mobile station for an establishment of the communication link.
Claim 34
Dependent Claim
35 words
The method of claim 31 , further comprising: rewarding a user of the mobile station when an establishment of the communication link results in a purchase of a good or a service from the advertiser.
Claim 35
Dependent Claim
29 words
The method of claim 28 , further comprising: providing a credit to an account of the user of the mobile station when pushing the advertisement to the mobile station.
Claim 36
Dependent Claim
32 words
The method claim 28 , further comprising: determining a location of the mobile station; and matching a location of an advertiser represented in the advertisement with the location of the mobile station.
Claim 37
Dependent Claim
32 words
The method of claim 28 , further comprising: retrieving a user profile corresponding to the mobile station; and matching a good or a service represented in the advertisement with the user profile.
Claim 38
Independent Claim
88 words
A system, comprising: a mobile station operable to register with a base station; and a computer operable to detect a registration of said mobile station with the base station, wherein the computer includes means for initiating a user preferred schedule for pushing advertisements to said mobile station subsequent to the registration detection, means for compiling a list of advertisements previously pushed to said mobile station prior to pushing an advertisement to said mobile station, and means for controlling a push of the advertisement in accordance with the schedule.
Claim 39
Independent Claim
88 words
A system, comprising: a mobile station operable to register with a base station; and a computer operable to detect a registration of said mobile station with the base station, wherein the computer includes means for initiating a user preferred schedule for pushing advertisements to said mobile station subsequent to the registration detection, means for compiling a list of advertisements previously pushed to said mobile station prior to pushing an advertisement to said mobile station, and means for controlling a push of the advertisement in accordance with the schedule.
Claim 40
Dependent Claim
55 words
The system of claim 36 , wherein said mobile station includes means for transmitting a responsive command in response to a reception of the advertisement; and said computer further includes means for verifying a reception of the advertisement by said mobile station in response to a reception of said responsive command from said mobile station.
Claim 41
Dependent Claim
49 words
The system of claim 36 , wherein said mobile station includes means for transmitting a responsive command in response to a reception of the advertisement; and said computer further includes means for rewarding a user of said mobile station in response to said responsive command from said mobile station.
Claim 42
Dependent Claim
61 words
The system of claim 36 , wherein said mobile station includes means for transmitting a responsive command in response to a reception of the advertisement; and said computer further includes means for establishing a communication link between said mobile station and a telecommunication device associated with an advertiser represented in the advertisement in response to a reception of said responsive command.
Claim 43
Dependent Claim
40 words
The system of claim 39 , wherein said computer further includes means for rewarding a user of said mobile station when an establishment of the communication link results in a purchase of a good or a service from the advertiser.
Claim 44
Dependent Claim
34 words
The system of claim 36 , wherein said computer further includes means for providing a credit to an account of a user of said mobile station when pushing the advertisement to said mobile station.
Claim 45
Dependent Claim
44 words
The system of claim 36 , wherein said computer further includes means for determining a location of said mobile station; and said computer further includes means for marching a location of an advertiser represented in the advertisement with the location of said mobile station.
Claim 46
Dependent Claim
43 words
The system of claim 36 , wherein said computer further includes means for retrieving a user profile corresponding to said mobile station; and said computer further includes means for matching a good or a service represented in the advertisement with the user profile.
Claim 47
Dependent Claim
98 words
A computer program product in a computer readable medium for communicating an advertisement to a mobile station, said computer program product comprising: computer readable code for detecting a registration of the mobile station with a base station; computer readable code for initiating a user preferred schedule for pushing advertisements to the mobile station subsequent to the registration detection; computer readable code for compiling a list of advertisements previously pushed to said mobile station prior to pushing an advertisement to said mobile station; and computer readable code for controlling a push of the advertisement in accordance with the schedule.
Claim 48
Dependent Claim
98 words
A computer program product in a computer readable medium for communicating an advertisement to a mobile station, said computer program product comprising: computer readable code for detecting a registration of the mobile station with a base station; computer readable code for initiating a user preferred schedule for pushing advertisements to the mobile station subsequent to the registration detection; computer readable code for compiling a list of advertisements previously pushed to said mobile station prior to pushing an advertisement to said mobile station; and computer readable code for controlling a push of the advertisement in accordance with the schedule.
Claim 49
Dependent Claim
48 words
The computer program product of claim 44 , further comprising: computer readable code for verifying a reception of the advertisement by the mobile station in response to a reception of a responsive command from the mobile station that indicates a reception of the advertisement by the mobile station.
Claim 50
Dependent Claim
42 words
The computer program product of claim 44 , further comprising: computer readable code for rewarding a user of the mobile station in response to a responsive command from the mobile station that indicates a reception of the advertisement by the mobile station.
Claim 51
Dependent Claim
60 words
The computer program product of claim 44 , further comprising: computer readable code for establishing a communication link between the mobile station and a telecommunication device associated with an advertiser represented in the advertisement in response to a reception of a contact command indicating a desire of a user of the mobile station for an establishment of the communication link.
Claim 52
Dependent Claim
41 words
The computer program product of claim 47 , further comprising: computer readable code for rewarding a user of the mobile station when an establishment of the communication link results in a purchase of a good or a service from the advertiser.
Claim 53
Dependent Claim
35 words
The computer program product of claim 44 , further comprising: computer readable code for providing a credit to an account of a user of the mobile station when pushing the advertisement to the mobile station.
Claim 54
Dependent Claim
43 words
The computer program product of claim 44 , further comprising: computer readable code for determining a location of said mobile station; and computer readable code for matching a location of an advertiser represented in the advertisement with the location of said mobile station.
Claim 55
Dependent Claim
42 words
The computer program product of claim 44 , further comprising: computer readable code for retrieving a user profile corresponding to said mobile station; and computer readable code for matching a good or a service represented in the advertisement with the user profile.
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USPTO Annuity & Maintenance Windows
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|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2008-05-02 | 2008-11-01 | 2009-05-03 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2012-05-02 | 2012-11-01 | 2013-05-03 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2016-05-02 | 2016-11-01 | 2017-05-03 | $7700.00 | Window Closed / Lapsed |