US6647269B2
Expired / Lapsed
US
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Method and system for analyzing advertisements delivered to a mobile unit
Assignee: Google LLC
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Filing: 2001-07-05
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Granted: 2003-11-11
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Expires: 2021-07-05
Abstract
Abstract Accurate location information about a mobile telecommunication transceiver is used to generate advertising content responsive to a user approaching the location of a business. This advertising content is tailored to the user's preferences and the particular business involved. Once the advertising content is delivered, the position of the user is monitored to track the effectiveness of the advertisement. If the user enters the business' store and/or makes a purchase, the advertisement is logged as having been successful. If the user does not enter the store within a predetermined period of time or moves away from the store, the advertisement is considered to have been ineffective.
Inventors
- 👤 Geoffrey R. Hendrey
- 👤 Hirohisa A. Tanaka
- 👤 Philip J. Koopman, Jr.
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-28 00:32
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0241; G06Q30/0242; G06Q10/00; G06Q30/0207; G06Q30/0251; G06Q30/0267; G06Q30/0273; G06Q30/0277; H; H04; H04M; H04M3/00; H04M3/42; H04M3/42348; H04W; H04W4/00; H04W4/02; H04W4/029; H04M2242/00; H04M2242/15
Claims Analysis
Total Claims: 43
Claim 1
Independent Claim
88 words
A method for analyzing an advertisement received by a mobile communications device, comprising the steps of: (i) automatically monitoring the device's geographic location subsequent to receiving advertising data; (ii) writing success information to a database if the mobile device enters within a predetermined period of time a geographic location corresponding to a business with which the advertising data is associate; and (iii) writing failure information to the database if the mobile device does not enter the geographic location corresponding to the business within the predetermined period of time.
Claim 2
Independent Claim
88 words
A method for analyzing an advertisement received by a mobile communications device, comprising the steps of: (i) automatically monitoring the device's geographic location subsequent to receiving advertising data; (ii) writing success information to a database if the mobile device enters within a predetermined period of time a geographic location corresponding to a business with which the advertising data is associate; and (iii) writing failure information to the database if the mobile device does not enter the geographic location corresponding to the business within the predetermined period of time.
Claim 3
Dependent Claim
18 words
The method of claim 1 , wherein step (i) comprises receiving location data from a global positioning system.
Claim 4
Dependent Claim
17 words
The method of claim 1 , wherein the geographic location associated with the business is a store.
Claim 5
Dependent Claim
32 words
The method of claim 3 , further comprising the step of writing purchase information to the database responsive to a user associated with the mobile device making a purchase at the store.
Claim 6
Dependent Claim
29 words
The method of claim 4 , further comprising the step of writing second success information to the database when the purchase comprises goods with which the advertisement is associated.
Claim 7
Dependent Claim
15 words
The method of claim 1 , wherein the predetermined amount of time varies by business.
Claim 8
Dependent Claim
16 words
The method of claim 1 , wherein the predetermined amount of time varies by mobile device.
Claim 9
Dependent Claim
34 words
The method of claim 1 , further comprising the step of writing failure information to the database when the mobile device moves to a distance greater than a predetermined distance from the geographic location.
Claim 10
Dependent Claim
36 words
The method of claim 1 , wherein success information comprises time elapsed between a time that the advertisement data was sent to the mobile device and a time that the mobile device entered the geographic location.
Claim 11
Dependent Claim
33 words
The method of claim 1 , wherein success information comprises a distance of the mobile device to the geographic location at a time when the advertisement data was sent to the mobile device.
Claim 12
Independent Claim
110 words
An apparatus for analyzing an advertisement received by a mobile communications device, comprising: a processor; memory for storing a database and computer readable instructions that, when executed by the processor, cause the apparatus to perform the steps of: (i) automatically monitoring the device's geographic location subsequent to receiving advertising data; (ii) writing success information to a database if the mobile device enters within a predetermined period of time a geographic location corresponding to a business with which the advertising data is associated; and (iii) writing failure information to the database if the mobile device does not enter the geographic location corresponding to the business within the predetermined period of time.
Claim 13
Independent Claim
110 words
An apparatus for analyzing an advertisement received by a mobile communications device, comprising: a processor; memory for storing a database and computer readable instructions that, when executed by the processor, cause the apparatus to perform the steps of: (i) automatically monitoring the device's geographic location subsequent to receiving advertising data; (ii) writing success information to a database if the mobile device enters within a predetermined period of time a geographic location corresponding to a business with which the advertising data is associated; and (iii) writing failure information to the database if the mobile device does not enter the geographic location corresponding to the business within the predetermined period of time.
Claim 14
Dependent Claim
18 words
The apparatus of claim 11 , wherein step (i) comprises receiving location data from a global positioning system.
Claim 15
Dependent Claim
17 words
The apparatus of claim 11 , wherein the geographic location associated with the business is a store.
Claim 16
Dependent Claim
36 words
The apparatus of claim 13 , wherein the computer readable instructions further comprise the step of writing purchase information to the database when a user associated with the mobile device makes a purchase from the store.
Claim 17
Dependent Claim
34 words
The apparatus of claim 14 , wherein the computer readable instructions further comprise the step of writing second success information to the database when the purchase comprises goods with which the advertisement is associated.
Claim 18
Dependent Claim
15 words
The apparatus of claim 11 , wherein the predetermined amount of time varies by business.
Claim 19
Dependent Claim
16 words
The apparatus of claim 11 , wherein the predetermined amount of time varies by mobile device.
Claim 20
Dependent Claim
39 words
The apparatus of claim 11 , wherein the computer readable instructions further comprise the step of writing failure information to the database when the mobile device moves to a distance greater than a predetermined distance from the geographic location.
Claim 21
Dependent Claim
37 words
The apparatus of claim 11 , wherein success information comprises an elapsed time between a time that the advertisement data was sent to the mobile device and a time that the mobile device entered the geographic location.
Claim 22
Dependent Claim
33 words
The apparatus of claim 11 , wherein success information comprises a distance of the mobile device to the geographic location at a time when the advertisement data was sent to the mobile device.
Claim 23
Dependent Claim
106 words
A computer readable medium comprising computer readable instructions that, when executed by a processor, cause a data processing device to analyze an advertisement received by a mobile communications device by performing the steps of: (i) automatically monitoring the device's geographic location subsequent to receiving advertising data; (ii) writing success information to a database if the mobile device enters within a predetermined period of time a geographic location corresponding to a business with which the advertising data is associated; and (iii) writing failure information to the database if the mobile device does not enter the geographic location corresponding to the business within the predetermined period of time.
Claim 24
Dependent Claim
106 words
A computer readable medium comprising computer readable instructions that, when executed by a processor, cause a data processing device to analyze an advertisement received by a mobile communications device by performing the steps of: (i) automatically monitoring the device's geographic location subsequent to receiving advertising data; (ii) writing success information to a database if the mobile device enters within a predetermined period of time a geographic location corresponding to a business with which the advertising data is associated; and (iii) writing failure information to the database if the mobile device does not enter the geographic location corresponding to the business within the predetermined period of time.
Claim 25
Dependent Claim
20 words
The computer readable medium of claim 21 , wherein step (i) comprises receiving location data from a global positioning system.
Claim 26
Dependent Claim
19 words
The computer readable medium of claim 21 , wherein the geographic location associated with the business is a store.
Claim 27
Dependent Claim
38 words
The computer readable medium of claim 23 , wherein the computer readable instructions further comprise the step of writing purchase information to the database when a user associated with the mobile device makes a purchase from the store.
Claim 28
Dependent Claim
36 words
The computer readable medium of claim 24 , wherein the computer readable instructions further comprise the step of writing second success information to the database when the purchase comprises goods with which the advertisement is associated.
Claim 29
Dependent Claim
17 words
The computer readable medium of claim 21 , wherein the predetermined amount of time varies by business.
Claim 30
Dependent Claim
18 words
The computer readable medium of claim 21 , wherein the predetermined amount of time varies by mobile device.
Claim 31
Dependent Claim
41 words
The computer readable medium of claim 21 , wherein the computer readable instructions further comprise the step of writing failure information to the database when the mobile device moves to a distance greater than a predetermined distance from the geographic location.
Claim 32
Dependent Claim
39 words
The computer readable medium of claim 21 , wherein success information comprises an elapsed time between a time that the advertisement data was sent to the mobile device and a time that the mobile device entered the geographic location.
Claim 33
Dependent Claim
35 words
The computer readable medium of claim 21 , wherein success information comprises a distance of the mobile device to the geographic location at a time when the advertisement data was sent to the mobile device.
Claim 34
Independent Claim
121 words
A method for analyzing an advertisement sent to a mobile device, comprising the steps of: (i) subsequent to receiving advertising data, autonomically monitoring the device's geographic location by receiving location information from a global positioning system associated with the device; (ii) when, within a predetermined amount of time, the mobile device enters a geographic location associated with a business to which the advertising data refers, writing success information to the database; (iii) when the predetermined amount of time in step (ii) elapses without the mobile device entering the geographic location, writing failure information to the database; and (iv) writing failure information to the database when the mobile device moves to a distance greater than a predetermined distance from the geographic location.
Claim 35
Independent Claim
121 words
A method for analyzing an advertisement sent to a mobile device, comprising the steps of: (i) subsequent to receiving advertising data, autonomically monitoring the device's geographic location by receiving location information from a global positioning system associated with the device; (ii) when, within a predetermined amount of time, the mobile device enters a geographic location associated with a business to which the advertising data refers, writing success information to the database; (iii) when the predetermined amount of time in step (ii) elapses without the mobile device entering the geographic location, writing failure information to the database; and (iv) writing failure information to the database when the mobile device moves to a distance greater than a predetermined distance from the geographic location.
Claim 36
Dependent Claim
52 words
The method of claim 31 , further comprising the steps of: (v) writing purchase information to the database when a user associated with the mobile device makes a purchase from the business; and (vi) writing second success information to the database when the purchase comprises goods referred to in the advertising data.
Claim 37
Independent Claim
144 words
A system for analyzing an advertisement received by a mobile communications device, comprising: a processor; memory for storing a database and computer readable instructions that, when executed by the processor, cause the apparatus to perform the steps of: (i) subsequent to receiving advertising data, automatically monitoring the device's geographic location by receiving location information from a global positioning system associated with the device; (ii) when, within a predetermined amount of time, the mobile device enters a geographic location associated with a business to which the advertising data refers, writing success information to the database; (iii) when the predetermined amount of time in step (ii) elapses without the mobile device entering the geographic location, writing failure information to the database; and (iv) writing failure information to the database when the mobile device moves to a distance greater than a predetermined distance from the geographic location.
Claim 38
Independent Claim
144 words
A system for analyzing an advertisement received by a mobile communications device, comprising: a processor; memory for storing a database and computer readable instructions that, when executed by the processor, cause the apparatus to perform the steps of: (i) subsequent to receiving advertising data, automatically monitoring the device's geographic location by receiving location information from a global positioning system associated with the device; (ii) when, within a predetermined amount of time, the mobile device enters a geographic location associated with a business to which the advertising data refers, writing success information to the database; (iii) when the predetermined amount of time in step (ii) elapses without the mobile device entering the geographic location, writing failure information to the database; and (iv) writing failure information to the database when the mobile device moves to a distance greater than a predetermined distance from the geographic location.
Claim 39
Dependent Claim
52 words
The system of claim 33 , further comprising the steps of: (v) writing purchase information to the database when a user associated with the mobile device makes a purchase from the business; and (vi) writing second success information to the database when the purchase comprises goods referred to in the advertising data.
Claim 40
Dependent Claim
127 words
A computer-readable medium, having instructions contained thereon, which, when executed by a processor, cause a system to perform the steps of: (i) subsequent to receiving advertising data, automatically monitoring the device's geographic location by receiving location information from a global positioning system associated with the device; (ii) when, within a predetermined amount of time, the mobile device enters a geographic location associated with a business to which the advertising data refers, writing success information to the database; (iii) when the predetermined amount of time in step (ii) elapses without the mobile device entering the geographic location, writing failure information to the database; and (iv) writing failure information to the database when the mobile device moves to a distance greater than a predetermined distance from the geographic location.
Claim 41
Dependent Claim
127 words
A computer-readable medium, having instructions contained thereon, which, when executed by a processor, cause a system to perform the steps of: (i) subsequent to receiving advertising data, automatically monitoring the device's geographic location by receiving location information from a global positioning system associated with the device; (ii) when, within a predetermined amount of time, the mobile device enters a geographic location associated with a business to which the advertising data refers, writing success information to the database; (iii) when the predetermined amount of time in step (ii) elapses without the mobile device entering the geographic location, writing failure information to the database; and (iv) writing failure information to the database when the mobile device moves to a distance greater than a predetermined distance from the geographic location.
Claim 42
Dependent Claim
53 words
The computer-readable medium of claim 33 , further comprising the steps of: (v) writing purchase information to the database when a user associated with the mobile device makes a purchase from the business; and (vi) writing second success information to the database when the purchase comprises goods referred to in the advertising data.
Claim 43
Dependent Claim
27 words
The method of claim 33 , wherein the monitoring step includes monitoring the movement patterns of the device to determine if it reacts to the advertising data.
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2006-11-10 | 2007-05-12 | 2007-11-11 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2010-11-10 | 2011-05-12 | 2011-11-11 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2014-11-10 | 2015-05-12 | 2015-11-11 | $7700.00 | Window Closed / Lapsed |