US6484148B1
Expired / Lapsed
US
⏱️ 0.0 years remaining
Electronic advertising device and method of using the same
Assignee: Apple Inc
•
Filing: 2000-02-19
•
Granted: 2002-11-19
•
Expires: 2020-02-19
Abstract
Abstract Electronic advertising devices and methods of using the same for providing targeted advertisements to one or more individuals based on the individual(s) consumer profile(s). The devices or systems include a sensor or receiver for receiving identifying signals from individuals such as signals emitted by cellular telephones. Using information associated with or retrieved using the identifying signal, targeted advertisements are delivered to the individuals.
Inventors
- 👤 John E. Boyd
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-29 12:59
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0241; G06Q30/0251; G06Q30/0267; G06Q30/0269; G06Q30/0277
Claims Analysis
Total Claims: 79
Claim 1
Independent Claim
134 words
An electronic advertising device for delivering one or more targeted advertisements to one or more individuals comprising: (a) a communication element for delivering said one or more targeted advertisements to said one or more individuals; and (b) a receiver for receiving identifying signals emitted from one or more emitters carried by or associated with said one or more individuals; wherein said electronic advertising device displays and/or broadcasts said one or more targeted advertisements to said one or more individuals and said one or more targeted advertisements are selected using said identifying signals and further provided that said communication element is not structurally connected to said emitters and wherein said receiver is configured to receive identifying signals emitted from one or more emitters selected from the group consisting of cellular telephone, beeper and combinations thereof.
Claim 2
Dependent Claim
134 words
An electronic advertising device for delivering one or more targeted advertisements to one or more individuals comprising: (a) a communication element for delivering said one or more targeted advertisements to said one or more individuals; and (b) a receiver for receiving identifying signals emitted from one or more emitters carried by or associated with said one or more individuals; wherein said electronic advertising device displays and/or broadcasts said one or more targeted advertisements to said one or more individuals and said one or more targeted advertisements are selected using said identifying signals and further provided that said communication element is not structurally connected to said emitters and wherein said receiver is configured to receive identifying signals emitted from one or more emitters selected from the group consisting of cellular telephone, beeper and combinations thereof.
Claim 3
Dependent Claim
17 words
The electronic advertising device of claim 1 , wherein said identifying signals include a personal identification number.
Claim 4
Dependent Claim
15 words
The electronic advertising device of claim 1 , wherein said identifying signals are electromagnetic signals.
Claim 5
Dependent Claim
31 words
The electronic advertising device of claim 1 , wherein said identifying signals are identified by said receiver when emitted from a location within the advertising range of the electronic advertising device.
Claim 6
Dependent Claim
25 words
The electronic advertising device of claim 1 , further comprising an advertisement database including a plurality of advertisements or a link to said advertisement database.
Claim 7
Dependent Claim
28 words
The electronic advertising device of claim 1 , further comprising a consumer profile database including a plurality of consumer profiles or a link to said consumer profile database.
Claim 8
Dependent Claim
13 words
The electronic advertising device of claim 1 , further comprising an association processor.
Claim 9
Dependent Claim
32 words
The electronic advertising device of claim 7 , wherein said association processor accesses a consumer profile using said identifying signals and selects one or more targeted advertisements based on the consumer profile.
Claim 10
Dependent Claim
49 words
The electronic advertising device of claim 7 , wherein said association processor compares preset targeting criteria of said one or more advertisements with said consumer profile of said one or more individuals and thereby selects targeted advertisements to deliver to said one or more individuals via said communication element.
Claim 11
Dependent Claim
23 words
The electronic advertising device of claim 1 , wherein said electronic advertising device comprises a housing for said communication element and said receiver.
Claim 12
Dependent Claim
21 words
The electronic advertising device of claim 1 , wherein said communication element comprises a visual display, a loudspeaker or combinations thereof.
Claim 13
Dependent Claim
26 words
The electronic advertising device of claim 5 , wherein said plurality of advertisements are categorized by advertising content including advertised services, advertised products or combinations thereof.
Claim 14
Dependent Claim
65 words
The electronic advertising device of claim 6 , wherein said consumer profile database includes at least one type of consumer information selected from the group consisting of (a) recent purchases of consumer, (b) residence of consumer, (c) business and/or profession of consumer, (d) demographics of consumer, (e) recent product and/or service inquiries of consumer, (f) ethnicity, (g) age, (h) income, (i) hobbies or combinations thereof.
Claim 15
Dependent Claim
25 words
The electronic advertising device of claim 1 , wherein said electronic advertising device is an electronic billboard and said communication element comprises a visual display.
Claim 16
Dependent Claim
19 words
The electronic advertising device of claim 1 , wherein said communication element comprises a visual display and/or a loudspeaker.
Claim 17
Dependent Claim
37 words
The electronic advertising device of claim 1 , wherein said communication element comprises a visual display having a longest dimension ranging from 1 to 3 feet and a smallest dimension ranging from 2 inches to 3 feet.
Claim 18
Dependent Claim
27 words
The electronic advertising device of claim 1 , wherein said communication element comprises a visual display having a longest dimension ranging from 2 feet to 100 feet.
Claim 19
Dependent Claim
22 words
The electronic advertising device of claim 1 , further comprising a protective housing and a means for securing said electronic advertising device.
Claim 20
Dependent Claim
23 words
The electronic advertising device of claim 1 , wherein said device is capable of displaying non-targeted advertisements when identifying signals are not detected.
Claim 21
Dependent Claim
16 words
The electronic advertising device of claim 1 , wherein said device is linked to the internet.
Claim 22
Dependent Claim
21 words
The electronic advertising device of claim 1 , wherein said identifying signals are automatically emitted by said one or more emitters.
Claim 23
Dependent Claim
102 words
An electronic advertising system for distributing advertising information comprising: (a) a display connected to at least one database, said at least one database including advertising information; and (b) a signal detector for detecting electromagnetic signals from emitters associated with one or more individuals, wherein said-electronic advertising system displays and/or broadcasts targeted advertising information to said one or more individuals based on said electromagnetic signals and further provided that said display is not structurally connected to said emitters and wherein said signal detector is configured to detect electromagnetic signals from emitters selected from the group consisting of cellular telephone, beeper and combinations thereof.
Claim 24
Dependent Claim
102 words
An electronic advertising system for distributing advertising information comprising: (a) a display connected to at least one database, said at least one database including advertising information; and (b) a signal detector for detecting electromagnetic signals from emitters associated with one or more individuals, wherein said-electronic advertising system displays and/or broadcasts targeted advertising information to said one or more individuals based on said electromagnetic signals and further provided that said display is not structurally connected to said emitters and wherein said signal detector is configured to detect electromagnetic signals from emitters selected from the group consisting of cellular telephone, beeper and combinations thereof.
Claim 25
Dependent Claim
26 words
The electronic advertising system of claim 22 , wherein said display comprises a visual display having a longest dimension ranging from 2 feet to 100 feet.
Claim 26
Dependent Claim
26 words
The electronic advertising system of claim 22 , wherein said display comprises a visual display having a longest dimension ranging from 1 feet to 3 feet.
Claim 27
Dependent Claim
16 words
The electronic advertising system of claim 22 , further comprising a means for securing said system.
Claim 28
Dependent Claim
18 words
The electronic advertising system of claim 22 , wherein said electromagnetic signals are automatically emitted by said emitters.
Claim 29
Independent Claim
97 words
A method for selectively delivering targeted advertising on an advertising device comprising: (a) detecting an identification signal from at least one individual; (b) retrieving a consumer profile based on said identification signal; (c) selecting one or more targeted advertisements based on said consumer profile; and (d) delivering said one or more targeted advertisements via a communication element of said advertising device, wherein said detecting step comprises detecting an identification signal emitted by an emitter selected from the group consisting of cellular telephone, beeper, and combinations thereof and said communication element is not structurally connected to said emitter.
Claim 30
Independent Claim
97 words
A method for selectively delivering targeted advertising on an advertising device comprising: (a) detecting an identification signal from at least one individual; (b) retrieving a consumer profile based on said identification signal; (c) selecting one or more targeted advertisements based on said consumer profile; and (d) delivering said one or more targeted advertisements via a communication element of said advertising device, wherein said detecting step comprises detecting an identification signal emitted by an emitter selected from the group consisting of cellular telephone, beeper, and combinations thereof and said communication element is not structurally connected to said emitter.
Claim 31
Dependent Claim
14 words
The method of claim 27 , wherein said communication element comprises a visual display.
Claim 32
Dependent Claim
17 words
The method of claim 27 , wherein said identification signal is emitted by a mobile cellular telephone.
Claim 33
Dependent Claim
11 words
The method of claim 27 , further comprising repeating steps (a)-(d).
Claim 34
Dependent Claim
46 words
The method of claim 27 , wherein said detecting includes detecting two or more identification signals and retrieving two or more consumer profiles associated with said two or more identification signals and providing said one or more advertisements based on said two or more consumer profiles.
Claim 35
Dependent Claim
28 words
The method of claim 27 , further comprising accessing a consumer profile using said identification signal and selecting one or more targeted advertisements based on said consumer profile.
Claim 36
Dependent Claim
37 words
The method of claim 32 , further comprising comparing preset targeting criteria of said one or more advertisements with said consumer profile, selecting targeted advertisements, and delivering said selected targeted advertisements to said at least one individual.
Claim 37
Dependent Claim
18 words
The method of claim 27 , further comprising recording post-impression transactional activity of said at least one individual.
Claim 38
Dependent Claim
17 words
The method of claim 27 , further comprising recording said identification signal detected by said advertising device.
Claim 39
Dependent Claim
19 words
The method of claim 27 , further comprising recording said one or more targeted advertisements delivered by said device.
Claim 40
Dependent Claim
21 words
The method of claim 27 , further comprising allowing said at least one individual to obtain additional information from said device.
Claim 41
Dependent Claim
11 words
The method of claim 16 , further comprising displaying non-targeted advertisements.
Claim 42
Dependent Claim
16 words
The method of claim 27 , wherein said identification signal is automatically emitted by said emitter.
Claim 43
Dependent Claim
104 words
An electronic advertising billboard for displaying one or more targeted advertisements to one or more individuals comprising: (a) an advertising display; and (b) a receiver adapted to receive signals emitted from one or more emitters carried by or associated with said one or more individuals; wherein said electronic advertising billboard displays targeted advertisements to said one or more individuals based on said signals and further provided that said advertising display is not structurally connected to said emitters and wherein said receiver is adapted to receive signals emitted from one or more emitters selected from the group consisting of cellular telephone, beeper and combinations thereof.
Claim 44
Dependent Claim
104 words
An electronic advertising billboard for displaying one or more targeted advertisements to one or more individuals comprising: (a) an advertising display; and (b) a receiver adapted to receive signals emitted from one or more emitters carried by or associated with said one or more individuals; wherein said electronic advertising billboard displays targeted advertisements to said one or more individuals based on said signals and further provided that said advertising display is not structurally connected to said emitters and wherein said receiver is adapted to receive signals emitted from one or more emitters selected from the group consisting of cellular telephone, beeper and combinations thereof.
Claim 45
Dependent Claim
15 words
The electronic advertising billboard of claim 40 , wherein said signals include a personal identification.
Claim 46
Dependent Claim
19 words
The electronic advertising billboard of claim 40 , wherein said signals comprise a profile code or an ad tag.
Claim 47
Dependent Claim
25 words
The electronic advertising billboard of claim 40 , further comprising an advertisement database including a plurality of advertisements or a link to said advertisement database.
Claim 48
Dependent Claim
28 words
The electronic advertising billboard of claim 40 , further comprising a consumer profile database including a plurality of consumer profiles or a link to said consumer profile database.
Claim 49
Dependent Claim
13 words
The electronic advertising billboard of claim 40 , further comprising an association processor.
Claim 50
Dependent Claim
31 words
The electronic advertising billboard of claim 45 , wherein said association processor accesses a consumer profile using said signals and selects one or more targeted advertisements based on said consumer profile.
Claim 51
Dependent Claim
49 words
The electronic advertising billboard of claim 45 , wherein said association processor compares preset targeting criteria of said one or more advertisements with a consumer profile of said one or more individuals and thereby selects targeted advertisements to deliver to said one or more individuals via said advertising display.
Claim 52
Dependent Claim
16 words
The electronic advertising billboard of claim 40 , further comprising a housing for said advertising display.
Claim 53
Dependent Claim
21 words
The electronic advertising billboard of claim 40 , wherein said advertising display comprises a visual display, a loudspeaker or combinations thereof.
Claim 54
Dependent Claim
24 words
The electronic advertising billboard of claim 43 , wherein said advertisements are categorized by advertising content including advertised services, advertised products or combinations thereof.
Claim 55
Dependent Claim
65 words
The electronic advertising billboard of claim 44 , wherein said consumer profile database includes at least one type of consumer information selected from the group consisting of (a) recent purchases of consumer, (b) residence of consumer, (c) business and/or profession of consumer, (d) demographics of consumer, (e) recent product and/or service inquiries of consumer, (f) ethnicity, (g) age, (h) income, (i) hobbies or combinations thereof.
Claim 56
Dependent Claim
20 words
The electronic advertising billboard of claim 33 , wherein said signals are automatically emitted by said one or more emitters.
Claim 57
Dependent Claim
18 words
The electronic advertising billboard of claim 40 , wherein said targeted advertisements are passively received by said individuals.
Claim 58
Independent Claim
92 words
A method for delivering targeted advertising using an advertising device comprising a display comprising: (a) detecting a signal emitted from an emitter associated with at least one individual; and (b) displaying one or more targeted advertisements to said at least one individual using said display, wherein said display comprises a visual display, a loudspeaker or combinations thereof, wherein said display is not structurally connected to said emitter and wherein said detecting step comprises detecting a signal emitted from an emitter selected from the group consisting of cellular telephone, beeper and combinations thereof.
Claim 59
Independent Claim
92 words
A method for delivering targeted advertising using an advertising device comprising a display comprising: (a) detecting a signal emitted from an emitter associated with at least one individual; and (b) displaying one or more targeted advertisements to said at least one individual using said display, wherein said display comprises a visual display, a loudspeaker or combinations thereof, wherein said display is not structurally connected to said emitter and wherein said detecting step comprises detecting a signal emitted from an emitter selected from the group consisting of cellular telephone, beeper and combinations thereof.
Claim 60
Dependent Claim
19 words
The method of claim 54 , wherein said one or more targeted advertisements are retrieved from an advertisement database.
Claim 61
Dependent Claim
11 words
The method of claim 54 , further comprising repeating steps (a)-(b).
Claim 62
Dependent Claim
44 words
The method of claim 54 , wherein said detecting includes detecting two or more signals and retrieving two or more consumer profiles associated with said two or more signals and providing said one or more advertisements based on said two or more consumer profiles.
Claim 63
Dependent Claim
18 words
The method of claim 54 , further comprising recording post-impression transactional activity of said at least one individual.
Claim 64
Dependent Claim
16 words
The method of claim 54 , further comprising recording said signal detected by said advertising device.
Claim 65
Dependent Claim
19 words
The method of claim 54 , further comprising recording said one or more targeted advertisements delivered by said device.
Claim 66
Dependent Claim
21 words
The method of claim 54 , further comprising allowing said at least one individual to obtain additional information from said device.
Claim 67
Dependent Claim
11 words
The method of claim 54 , further comprising displaying non-targeted advertisements.
Claim 68
Dependent Claim
15 words
The method of claim 54 , wherein said signal is automatically emitted by said emitter.
Claim 69
Independent Claim
86 words
A method for displaying targeted advertisements to one or more individuals using an advertising device comprising a display, in which method one or more targeted advertisements are displayed to said one or more individuals within the advertising range of said advertising device based on signals received from emitters associated with said one or more individual, wherein said display is not structurally connected to said emitters and wherein said signals received are received from emitters selected from the group consisting of cellular telephone, beeper and combinations thereof.
Claim 70
Independent Claim
86 words
A method for displaying targeted advertisements to one or more individuals using an advertising device comprising a display, in which method one or more targeted advertisements are displayed to said one or more individuals within the advertising range of said advertising device based on signals received from emitters associated with said one or more individual, wherein said display is not structurally connected to said emitters and wherein said signals received are received from emitters selected from the group consisting of cellular telephone, beeper and combinations thereof.
Claim 71
Dependent Claim
20 words
The method of claim 64 , further comprising recording post-impression transactional activity of said at least one or more individuals.
Claim 72
Dependent Claim
16 words
The method of claim 64 , further comprising recording said signals detected by said advertising device.
Claim 73
Dependent Claim
19 words
The method of claim 64 , further comprising recording said one or more targeted advertisements delivered by said device.
Claim 74
Dependent Claim
23 words
The method of claim 64 , further comprising performing a ranking function to optimize the selection of said one or more targeted advertisements.
Claim 75
Dependent Claim
11 words
The method of claim 64 , further comprising displaying non-targeted advertisements.
Claim 76
Dependent Claim
15 words
The method of claim 64 , wherein said signals are automatically emitted by said emitters.
Claim 77
Independent Claim
96 words
A method for displaying targeted advertisements to one or more individuals using an advertising device capable of displaying targeted advertisements based on signals associated with said one or more individuals, in which method one or more targeted advertisements are displayed to said one or more individuals within the advertising range of said advertising device based on signals from emitters associated with said one or more individuals, wherein said display is not structurally connected to said emitters and wherein said signals are emitted from emitters selected from the group consisting of cellular telephone, beeper and combinations thereof.
Claim 78
Independent Claim
96 words
A method for displaying targeted advertisements to one or more individuals using an advertising device capable of displaying targeted advertisements based on signals associated with said one or more individuals, in which method one or more targeted advertisements are displayed to said one or more individuals within the advertising range of said advertising device based on signals from emitters associated with said one or more individuals, wherein said display is not structurally connected to said emitters and wherein said signals are emitted from emitters selected from the group consisting of cellular telephone, beeper and combinations thereof.
Claim 79
Dependent Claim
15 words
The method of claim 71 , wherein said signals are automatically emitted by said emitters.
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2005-11-18 | 2006-05-20 | 2006-11-19 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2009-11-18 | 2010-05-20 | 2010-11-19 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2013-11-18 | 2014-05-20 | 2014-11-19 | $7700.00 | Window Closed / Lapsed |