US6848542B2
Expired / Lapsed
US
⏱️ 0.0 years remaining
Method for passive mining of usage information in a location-based services system
Assignee: Accenture Global Services Ltd
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Filing: 2002-04-26
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Granted: 2005-02-01
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Expires: 2022-04-26
Abstract
Abstract A method and system for providing advertising effectiveness searching capabilities, predictive modeling capabilities and usage mining in a location-based services system is disclosed. During operation of the location-based services system, usage information for advertising campaigns placed on the location-based services system is stored. Advertisers are provided with the ability to enter a search request form on a remote terminal to mine the usage information. The search request is then transmitted to an application that searches usage information to generate a response to said search request.
Inventors
- 👤 Michael L. Gailey
- 👤 Eric A. Portman
- 👤 Michael J. Burgiss
- 👤 Chad S. Holmes
- 👤 Angela King Smith
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-11-01 11:03
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0241; G06Q30/0242; G06F; G06F16/00; G06F16/90; G06F16/95; G06F16/953; G06F16/9535; G06F16/9537; G06Q10/00; G06Q10/06; G06Q30/0207; G06Q30/0251; G06Q30/0255; G06Q30/0256; G06Q30/0261; G06Q30/0264; G06Q30/0267; G06Q30/0269; G06Q30/06; G06Q30/0601; G06Q30/0623; G06Q30/0625; G06Q30/0633; G06Q30/0639; G06Q50/00; G06Q50/10; G06Q50/12; G10; G10L; G10L15/00; G10L15/08; G10L15/18; G10L15/1822; H; H04; H04L; H04L67/00; H04L67/01; H04L67/04; H04L67/2866; H04L67/30; H04L67/306; H04L67/50; H04L67/52; H04L67/53; H04M; H04M3/00; H04M3/42; H04M3/42204; H04M3/42348; H04M3/487; H04M3/493; H04M3/4936; H04W; H04W4/00; H04W4/02; H04W4/023; H04W4/029; H04W4/20; H04W4/23; G10L15/26; G10L15/28; G10L15/30; G10L15/22; G10L2015/226; G10L2015/228; H04M2201/00; H04M2201/40; H04M2207/00; H04M2207/18; H04M2242/00; H04M2242/15; H04M2242/30
Claims Analysis
Total Claims: 25
Claim 1
Independent Claim
80 words
A method for providing advertising effectiveness searching capabilities in a location-based services system, comprising the steps of: storing usage information for advertising campaigns placed on said location-based services system; generating a search request form on a remote terminal; entering a search request into said search request form with said remote terminal; transmitting said search request to an advertising effectiveness application; searching said usage information to generate a response to said search request; and transmitting said response to said remote terminal.
Claim 2
Independent Claim
80 words
A method for providing advertising effectiveness searching capabilities in a location-based services system, comprising the steps of: storing usage information for advertising campaigns placed on said location-based services system; generating a search request form on a remote terminal; entering a search request into said search request form with said remote terminal; transmitting said search request to an advertising effectiveness application; searching said usage information to generate a response to said search request; and transmitting said response to said remote terminal.
Claim 3
Dependent Claim
17 words
The method of claim 1 , wherein said usage information is stored in a usage data database.
Claim 4
Dependent Claim
88 words
The method of claim 1 , wherein said usage information is selected from a group of information consisting of a time of access, a location of access, an identity of individuals who received a respective advertising campaign, a total number of people who received a respective advertising campaign, a total number of people who responded to a respective advertising campaign, a time and date a respective advertising campaign was run, and a product listing for a respective advertising campaign and a service listing for a respective advertising campaign.
Claim 5
Dependent Claim
22 words
The method of claim 1 , wherein said search request form is generated on a web browser located on said remote terminal.
Claim 6
Dependent Claim
18 words
The method of claim 1 , wherein a usage analysis user interface application generates said search request form.
Claim 7
Dependent Claim
22 words
The method of claim 1 , further comprising the step of formatting said response into viewable segments with a data scoring application.
Claim 8
Dependent Claim
23 words
The method of claim 1 , wherein a usage analysis user interface application is used to transmit said response to said remote terminal.
Claim 9
Dependent Claim
15 words
The method of claim 1 , wherein said remote terminal is a wireless communication device.
Claim 10
Dependent Claim
19 words
The method of claim 1 , wherein said advertising campaign comprises advertising content and a targeted market segment definition.
Claim 11
Independent Claim
57 words
A method for providing predictive modeling in a location-based services system, comprising: creating an advertising campaign with a remote terminal; transmitting said advertising campaign to a predictive modeling application; searching a profile data file and a usage data database to generate a predictive model for said advertising campaign; and transmitting said predictive model to said remote terminal.
Claim 12
Independent Claim
57 words
A method for providing predictive modeling in a location-based services system, comprising: creating an advertising campaign with a remote terminal; transmitting said advertising campaign to a predictive modeling application; searching a profile data file and a usage data database to generate a predictive model for said advertising campaign; and transmitting said predictive model to said remote terminal.
Claim 13
Dependent Claim
16 words
The method of claim 10 , wherein said advertising campaign includes at least one business rule.
Claim 14
Dependent Claim
23 words
The method of claim 11 , further comprising the step of extracting said at least one business rule with a business rule application.
Claim 15
Dependent Claim
21 words
The method of claim 10 , wherein a usage analysis user interface application is used to generate said sample advertising campaign.
Claim 16
Dependent Claim
23 words
The method of claim 10 , wherein said predictive modeling application is located on an advertiser portal connected to said location-based services system.
Claim 17
Dependent Claim
21 words
The method of claim 10 , wherein said predictive model is formatted in a viewable format using a data scoring application.
Claim 18
Dependent Claim
23 words
The method of claim 10 , wherein said predictive model is transmitted to said remote terminal using a usage analysis user interface application.
Claim 19
Dependent Claim
15 words
The method of claim 10 , wherein said remote terminal is a wireless communication device.
Claim 20
Independent Claim
87 words
A method for searching usage information in a location-based services system, comprising the steps of: storing usage information for said location-based services system in a usage data database; providing an advertiser portal to a remote terminal; generating a search request form on said remote terminal; inputting a search request into said search request form using said remote terminal; transmitting said search request to said advertiser portal; searching said usage data database to generate a response to said search request; and transmitting said response to said remote terminal.
Claim 21
Independent Claim
87 words
A method for searching usage information in a location-based services system, comprising the steps of: storing usage information for said location-based services system in a usage data database; providing an advertiser portal to a remote terminal; generating a search request form on said remote terminal; inputting a search request into said search request form using said remote terminal; transmitting said search request to said advertiser portal; searching said usage data database to generate a response to said search request; and transmitting said response to said remote terminal.
Claim 22
Dependent Claim
24 words
The method of claim 18 , wherein said search request form is generated with a usage analysis user interface application on said advertiser portal.
Claim 23
Dependent Claim
23 words
The method of claim 18 , further comprising the step of formatting said response into a viewable format with a data scoring application.
Claim 24
Dependent Claim
26 words
The method of claim 18 , wherein said response is transmitted to said remote terminal with a usage analysis user interface application on said advertiser portal.
Claim 25
Dependent Claim
15 words
The method of claim 18 , wherein said remote terminal is a wireless communication device.
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| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
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| 3.5 Years (Year 4) | 2008-02-01 | 2008-08-02 | 2009-02-01 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2012-02-01 | 2012-08-02 | 2013-02-01 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2016-02-01 | 2016-08-02 | 2017-02-01 | $7700.00 | Window Closed / Lapsed |