US6513052B1
Expired / Lapsed
US
⏱️ 0.0 years remaining
Targeted advertising over global computer networks
Assignee: Uber Technologies Inc
•
Filing: 1999-12-15
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Granted: 2003-01-28
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Expires: 2019-12-15
Abstract
Abstract A method and system for presenting targeted advertising during an Internet-based connection, such as a web-based data backup session in which data is communicated from a user computer to a remote storage area for archival via the Internet. According to the invention, the user computer is communicatively coupled to the server via a computer network and an asset profile for the computer is generated. The asset profile identifies the software applications that are currently loaded on the computer and the current hardware configuration for the computer including a processor type and connected hardware devices. In addition, the asset profile contains usage information such as a frequency of use for the various software applications. As a function of the uploaded asset profile, advertisements are selected from an advertisement database and are communicated to the computer for display to the user. Because of the detailed asset information, targeted advertising information having a high correlation to the user's computing behavior can be selected and displayed.
Inventors
- 👤 Erin A. Binder
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-11-01 18:30
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; Y; Y10; Y10S; Y10S707/00; Y10S707/99951; Y10S707/99952; Y10S707/99955
Claims Analysis
Total Claims: 45
Claim 1
Independent Claim
67 words
A method for displaying advertising information on a computer comprising: initiating a network backup session to archive data from a computer to a storage server; generating an asset profile based on the archived data for restoration of the computer; selecting one or more advertisements from an advertisement database as a function of the asset profile; and communicating the advertisements to the computer for display to a user.
Claim 2
Independent Claim
67 words
A method for displaying advertising information on a computer comprising: initiating a network backup session to archive data from a computer to a storage server; generating an asset profile based on the archived data for restoration of the computer; selecting one or more advertisements from an advertisement database as a function of the asset profile; and communicating the advertisements to the computer for display to a user.
Claim 3
Dependent Claim
25 words
The method of claim 1 , wherein generating the asset profile includes determining a set of software applications that are loaded on the user computer.
Claim 4
Dependent Claim
22 words
The method of claim 1 , wherein generating the asset profile includes determining a set of hardware devices attached to the computer.
Claim 5
Dependent Claim
21 words
The method of claim 1 , wherein generating the asset profile includes determining access rates for files stored on the computer.
Claim 6
Dependent Claim
20 words
The method of claim 1 , wherein generating the asset profile includes determining versions for files stored on the computer.
Claim 7
Dependent Claim
30 words
The method of claim 1 , wherein communicating the advertisement includes sending the advertisements via the HTTP protocol such that the user computer displays the advertisement via a web browser.
Claim 8
Dependent Claim
23 words
The method of claim 1 , wherein communicating the advertisement includes sending the user an electronic mail message (email) that includes the advertisements.
Claim 9
Dependent Claim
22 words
The method of claim 1 , wherein generating the asset profile includes generating the asset profile via software executing on the computer.
Claim 10
Dependent Claim
22 words
The method of claim 1 , wherein generating the asset profile includes generating the asset profile via software executing on the server.
Claim 11
Independent Claim
50 words
A method for archiving data from a computer coupled to the Internet comprising: initiating an Internet backup session to archive data from a computer to a storage server; selecting one or more advertisements from an advertisement database based on the archived data; and displaying the selected advertisements on the computer.
Claim 12
Independent Claim
50 words
A method for archiving data from a computer coupled to the Internet comprising: initiating an Internet backup session to archive data from a computer to a storage server; selecting one or more advertisements from an advertisement database based on the archived data; and displaying the selected advertisements on the computer.
Claim 13
Dependent Claim
22 words
The method of claim 10 , wherein displaying the selected advertisement includes displaying the advertisement on the computer via a web browser.
Claim 14
Dependent Claim
28 words
The method of claim 10 , further comprising sending an electronic mail message (email) upon completion of the Internet backup session, wherein the email includes the selected advertising.
Claim 15
Dependent Claim
22 words
The method of claim 10 , further comprising generating an asset profile based on the archived data for restoration of the computer.
Claim 16
Dependent Claim
53 words
The method of claim 10 , wherein generating the asset profile includes generating the asset profile to identify: a set of software applications that are loaded on the computer; a set of hardware devices attached to the computer; a set of data files stored on the computer; and access rates for data files.
Claim 17
Independent Claim
49 words
A system comprising: a user computer; a storage server to archive data from the user computer; and an advertisement database coupled to the storage server, wherein advertisement data within the advertisement database is selectable as a function of asset information for restoring the archived data to the user computer.
Claim 18
Independent Claim
49 words
A system comprising: a user computer; a storage server to archive data from the user computer; and an advertisement database coupled to the storage server, wherein advertisement data within the advertisement database is selectable as a function of asset information for restoring the archived data to the user computer.
Claim 19
Dependent Claim
26 words
The system of claim 15 and further including an Internet backup module executing on the user computer and generating the asset information for the user computer.
Claim 20
Dependent Claim
23 words
The system of claim 15 , wherein the asset information identifies a set of software applications that is loaded on the user computer.
Claim 21
Dependent Claim
19 words
The system of claim 17 , wherein the asset information identifies usage frequencies for the set of software applications.
Claim 22
Dependent Claim
18 words
The system of claim 17 , wherein the asset information identifies versions for the set of software applications.
Claim 23
Dependent Claim
20 words
The method of claim 15 , wherein the asset information identifies a set of hardware devices attached to the computer.
Claim 24
Dependent Claim
26 words
The system of claim 15 , wherein the server further includes means for sending the advertisements to the user computer for display within a web browser.
Claim 25
Dependent Claim
25 words
The system of claim 15 , wherein the server further includes means for sending the user an electronic mail message (email) that includes the advertisements.
Claim 26
Dependent Claim
128 words
An online computer system providing backup services to remote user computers comprising: a storage server having a remote storage area to store user backup information, wherein the storage server is communicatively coupled to the remote user computers via the Internet; an Internet backup software application executing on the storage server to receive backup requests from remote user computers; and an advertisement database coupled to the server, wherein advertisement data within the advertisement database is selectable as a function of asset information describing the user computers, wherein the Internet backup software application generates asset information based on archived data received from the user computers, selects advertisement data from the advertisement database as a function of the asset information, and communicates the selected advertisement data to the remote user computers.
Claim 27
Dependent Claim
128 words
An online computer system providing backup services to remote user computers comprising: a storage server having a remote storage area to store user backup information, wherein the storage server is communicatively coupled to the remote user computers via the Internet; an Internet backup software application executing on the storage server to receive backup requests from remote user computers; and an advertisement database coupled to the server, wherein advertisement data within the advertisement database is selectable as a function of asset information describing the user computers, wherein the Internet backup software application generates asset information based on archived data received from the user computers, selects advertisement data from the advertisement database as a function of the asset information, and communicates the selected advertisement data to the remote user computers.
Claim 28
Dependent Claim
23 words
The system of claim 23 , wherein the asset information identifies a set of software applications that is loaded on the user computer.
Claim 29
Dependent Claim
19 words
The system of claim 24 , wherein the asset information identifies usage frequencies for the set of software applications.
Claim 30
Dependent Claim
18 words
The system of claim 24 , wherein the asset information identifies versions for the set of software applications.
Claim 31
Dependent Claim
20 words
The system of claim 23 , wherein the asset information identifies a set of hardware devices attached to the computer.
Claim 32
Dependent Claim
67 words
A computer-readable medium having computer-executable instructions for performing the steps comprising: initiating a network backup session to archive data from a user computer to a storage server via a computer network; generating an asset profile based on the archived data for restoration of the computer; selecting one or more advertisements based on the asset profile; and communicating the advertisements to the computer for display to a user.
Claim 33
Dependent Claim
67 words
A computer-readable medium having computer-executable instructions for performing the steps comprising: initiating a network backup session to archive data from a user computer to a storage server via a computer network; generating an asset profile based on the archived data for restoration of the computer; selecting one or more advertisements based on the asset profile; and communicating the advertisements to the computer for display to a user.
Claim 34
Dependent Claim
26 words
The computer-readable medium of claim 28 , wherein generating the asset profile includes determining a set of software applications that are loaded on the user computer.
Claim 35
Dependent Claim
23 words
The computer-readable medium of claim 28 , wherein generating the asset profile includes determining a set of hardware devices attached to the computer;
Claim 36
Dependent Claim
22 words
The computer-readable medium of claim 28 , wherein generating the asset profile includes determining access rates for files stored on the computer.
Claim 37
Dependent Claim
21 words
The computer-readable medium of claim 28 , wherein generating the asset profile includes determining versions for files stored on the computer;
Claim 38
Dependent Claim
31 words
The computer-readable medium of claim 28 , wherein communicating the advertisement includes sending the advertisements via the HTTP protocol such that the user computer displays the advertisement via a web browser.
Claim 39
Dependent Claim
24 words
The computer-readable medium of claim 28 , wherein communicating the advertisement includes sending the user an electronic mail message (email) that includes the advertisements.
Claim 40
Dependent Claim
53 words
A computer-readable medium having stored thereon a data structure comprising: a first data field containing advertising information; and a second data field containing asset information describing data archived from a computer, wherein the asset information of the second data field is used as an index for selecting advertising of the first data field.
Claim 41
Dependent Claim
53 words
A computer-readable medium having stored thereon a data structure comprising: a first data field containing advertising information; and a second data field containing asset information describing data archived from a computer, wherein the asset information of the second data field is used as an index for selecting advertising of the first data field.
Claim 42
Dependent Claim
20 words
The computer-readable medium of claim 35 , wherein the asset information of the second data field identifies a software application.
Claim 43
Dependent Claim
20 words
The computer-readable medium of claim 35 , wherein the asset information of the second data field identifies a hardware device.
Claim 44
Dependent Claim
28 words
The computer-readable medium of claim 35 , wherein the asset information of the second data field identifies an access rate for a data file stored on the computer.
Claim 45
Dependent Claim
27 words
The computer-readable medium of claim 35 , wherein the asset information of the second data field identifies a version of a software application stored on the computer.
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2006-01-27 | 2006-07-29 | 2007-01-28 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2010-01-27 | 2010-07-29 | 2011-01-28 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2014-01-27 | 2014-07-29 | 2015-01-28 | $7700.00 | Window Closed / Lapsed |