Patent US6804659B1 successfully refreshed from Google Patents.
US6804659B1
Expired / Lapsed
US
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Content based web advertising
Assignee: Ricoh Co Ltd
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Filing: 2000-01-14
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Granted: 2004-10-12
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Expires: 2020-01-14
Abstract
Abstract According to the present invention, an internet target marketing system, method and computer program for distributing online advertising to viewers based upon the viewers' interests is provided. Specific embodiments according to the present invention can use an n-way matching of user's concepts of interest, advertiser's concepts and a currently viewed document to target advertising to the view of the current document. Some embodiments can generate a contextually sensitive advertisement for each page viewed in a browser, thereby associating an advertisement with every page in a document. Specific embodiments can associate advertising with documents that are substantially free of embedded advertisements, for example. Alternative embodiments can include embedded advertising, however.
Inventors
- 👤 Jamey Graham
- 👤 David G. Stork
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-29 22:10
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0241; G06Q30/0251; G06Q30/0277
Claims Analysis
Total Claims: 21
Claim 1
Independent Claim
103 words
A method for targeting advertising to a user based upon content of a document displayed to said user, said method comprising: comparing said content of said document to user selectable concepts of interest to identify the user selectable concepts of interest that are relevant to said document; comparing said content of said dicynetb ti advertiser selectable concepts of interest to identify the advertiser selectable concepts of interest that are relevant to said document; comparing said relevant user selectable concepts of interest to said relevant advertiser selectable concepts of interest to determine an overall relevance; and selecting an advertising based upon said overall relevance.
Claim 2
Independent Claim
103 words
A method for targeting advertising to a user based upon content of a document displayed to said user, said method comprising: comparing said content of said document to user selectable concepts of interest to identify the user selectable concepts of interest that are relevant to said document; comparing said content of said dicynetb ti advertiser selectable concepts of interest to identify the advertiser selectable concepts of interest that are relevant to said document; comparing said relevant user selectable concepts of interest to said relevant advertiser selectable concepts of interest to determine an overall relevance; and selecting an advertising based upon said overall relevance.
Claim 3
Dependent Claim
20 words
The method of claim 1 further comprising displaying said selected advertising in a marketing information area of a web browser.
Claim 4
Dependent Claim
52 words
The method of claim 1 wherein said comparing said relevant user selectable concepts of interest further comprises: measuring a similarity between a first set of terms and a second set of terms; wherein said first set of terms comprises said user concepts and said second set of terms comprises said advertiser concepts.
Claim 5
Dependent Claim
106 words
The method of claim 1 wherein said comparing said relevant user seletable concepts of interest further comprises; measuring a term frequency between a first vector C and a second vector A; wherein said first vector comprises said user concepts, c i , and said second vector comprises said advertiser concepts, a j ; said first vector having m user concepts and said second vector having n advertiser concepts; and comparing said first vector and said second vector to obtain a third vector V ij ; wherein said third vector comprises an indication of a match of concepts common to said first vector and said second vector.
Claim 6
Dependent Claim
68 words
The method of claim 4 further comprising: determining a number of indications of matches, W ij in said third vector, V ij ; determine a length, X i , of said third vector, V ij ; determining a value, c i ; and determining a similarity value, S ij , according to the relationship: S ij ′ = ( W ij X i ) × c i .
Claim 7
Dependent Claim
33 words
The method of claim 5 further comprising: determining said relevancy, R j , according to the relationship: R j = ( ∑ i m S ij ) × a j .
Claim 8
Independent Claim
149 words
A system for providing targeted advertising to a user based upon a content of a document displayed to said user, said system comprising: a profile content recognizer that compares said content of said document to at least one of a plurality of user selectable concepts to identify the user selectable concepts that are relevant to said content of said document; an advertising content recognizer that compares said content of said document to said at least one of a plurality of advertiser selectable concepts to identify the advertiser selectable concepts that are relevant to said document; and a comparator that compares said relevant user selectable concepts with said relevant advertiser selectable concepts to identify one or more most relevant advertiser concepts, and selects from a plurality of stored advertisements ones that are relevant to the information contained in said document based upon said one or more most relevant advertiser concepts.
Claim 9
Independent Claim
149 words
A system for providing targeted advertising to a user based upon a content of a document displayed to said user, said system comprising: a profile content recognizer that compares said content of said document to at least one of a plurality of user selectable concepts to identify the user selectable concepts that are relevant to said content of said document; an advertising content recognizer that compares said content of said document to said at least one of a plurality of advertiser selectable concepts to identify the advertiser selectable concepts that are relevant to said document; and a comparator that compares said relevant user selectable concepts with said relevant advertiser selectable concepts to identify one or more most relevant advertiser concepts, and selects from a plurality of stored advertisements ones that are relevant to the information contained in said document based upon said one or more most relevant advertiser concepts.
Claim 10
Dependent Claim
18 words
The system of claim 7 wherein said advertising content recognizer selects a best advertisement from said stored advertisements.
Claim 11
Dependent Claim
145 words
A computer program product for targeting advertising to a user based upon a content of a document displayed to said user, said computer program product comprising: code for comparing said content of said document to at least one of a plurality of user selectable concepts of interest to identify the user selectable concepts of interest that are relevant to said content of said document; code for comparing said content of said document to at least one of a plurality of advertiser selectable concepts of interest to identify the advertiser selectable concepts of interest that are relevant to said content of said document; code for comparing said relevant user selectable concepts of interest to said relevant advertiser selectable concepts of interest to determine an overall relevance; code for selecting an advertising based upon said overall relevance; and a computer readable storage medium for holding the codes.
Claim 12
Dependent Claim
145 words
A computer program product for targeting advertising to a user based upon a content of a document displayed to said user, said computer program product comprising: code for comparing said content of said document to at least one of a plurality of user selectable concepts of interest to identify the user selectable concepts of interest that are relevant to said content of said document; code for comparing said content of said document to at least one of a plurality of advertiser selectable concepts of interest to identify the advertiser selectable concepts of interest that are relevant to said content of said document; code for comparing said relevant user selectable concepts of interest to said relevant advertiser selectable concepts of interest to determine an overall relevance; code for selecting an advertising based upon said overall relevance; and a computer readable storage medium for holding the codes.
Claim 13
Independent Claim
99 words
A method for automatically associating advertising objects with web objects, said method comprising: comparing a web object to first concepts of interest to identify one or more of the first concepts of interest that are relevant to said web object; comparing said web object to second concepts of interest to identify one or more of the second concepts of interest that are relevant to said web object; determining an overall relevance between said relevant first concepts of interest and said relevant second concepts of interest; and associating said web object with an advertising object based upon said overall relevance.
Claim 14
Independent Claim
99 words
A method for automatically associating advertising objects with web objects, said method comprising: comparing a web object to first concepts of interest to identify one or more of the first concepts of interest that are relevant to said web object; comparing said web object to second concepts of interest to identify one or more of the second concepts of interest that are relevant to said web object; determining an overall relevance between said relevant first concepts of interest and said relevant second concepts of interest; and associating said web object with an advertising object based upon said overall relevance.
Claim 15
Dependent Claim
49 words
The method of claim 10 wherein said determining further comprises: measuring a similarity between a first set of terms and a second set of terms; wherein said first set of terms comprises said first concepts of interest and said second set of terms comprises said second concepts of interest.
Claim 16
Dependent Claim
118 words
The method of claim 10 wherein said determining an overall relevance between said relevant first concepts of interest and said relevant second concepts of interest further comprises: measuring a term frequency between a first vector C and a second vector A; wherein said first vector comprises said first concepts of interest, c i , and said second vector comprises said second concepts of interest, a j ; said first vector having m concepts and said second vector having n concepts; and comparing said first vector and said second vector to obtain a third vector V ij , wherein said third vector comprises an indication of a match of concepts common to said first vector and said second vector.
Claim 17
Dependent Claim
68 words
The method of claim 12 further comprising: determining a number of indications of matches, W ij in said third vector, V ij ; determining a length, X i , of said third vector, V ij ; determining a value, c i ; and determining a similarity value, S ij , according to the relationship: S ij ′ = ( W ij X i ) × c i .
Claim 18
Dependent Claim
34 words
The method of claim 13 further comprising: determining said overall relevance, R j , according to the relationship; R j = ( ∑ i m S ij ) × a j .
Claim 19
Dependent Claim
19 words
The method of claim 14 further comprising displaying said advertising in a marketing information area of a web browser.
Claim 20
Dependent Claim
103 words
A computer program product for automatically associating advertising objects with web objects, said product comprising: code for analyzing a web object to identify information corresponding to first concepts of interest that are relevant to said web object; code for analyzing said web object to identify information corresponding to second concepts of interest that are relevant to said web object; code for determining a relevance between said first concepts of interest and said second concepts of interest; code for associating said web object with said at least one advertising object based upon said relevance; and a computer readable storage medium for holding the codes.
Claim 21
Dependent Claim
103 words
A computer program product for automatically associating advertising objects with web objects, said product comprising: code for analyzing a web object to identify information corresponding to first concepts of interest that are relevant to said web object; code for analyzing said web object to identify information corresponding to second concepts of interest that are relevant to said web object; code for determining a relevance between said first concepts of interest and said second concepts of interest; code for associating said web object with said at least one advertising object based upon said relevance; and a computer readable storage medium for holding the codes.
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2007-10-12 | 2008-04-12 | 2008-10-12 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2011-10-12 | 2012-04-12 | 2012-10-12 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2015-10-12 | 2016-04-12 | 2016-10-12 | $7700.00 | Window Closed / Lapsed |