US5401946A
Expired / Lapsed
US
⏱️ 0.0 years remaining
Technique for correlating purchasing behavior of a consumer to advertisements
Assignee: Winmore Inc
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Filing: 1991-07-22
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Granted: 1995-03-28
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Expires: 2011-07-22
Abstract
Abstract Advertisements and promotions to which a consumer has been exposed are monitored together with the subsequent purchasing behavior of that consumer. The information is combined to analyze whether and to what extent the advertisements and/or promotions influenced the consumer's purchases. Purchases are monitored by producing a machine readable record thereof with a store cash register. The consumer inserts this record into a home unit which stores this information. The home unit is also capable of issuing a reward to the consumer for cooperating. Also, the advertising, promotion and/or purchase data is classified by the home unit into selected categories which can be accessed by a computer for further processing to provide, for example, certain test results of interest relatively quickly because only a portion of all the collected data needs to be analyzed.
Inventors
- 👤 Lee S. Weinblatt
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-27 14:45
CPC Classifications
G; G07; G07G; G07G1/00; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0207; G06Q30/0224; G06Q30/0241; G06Q30/0251; G06Q30/0255; G06Q30/0269
Claims Analysis
Total Claims: 6
Claim 1
Independent Claim
83 words
Apparatus for obtaining and storing information on purchasing behavior of a consumer as well as advertisements to which said consumer has been exposed, comprising: advertisement monitoring means for monitoring exposure of said consumer to advertisements; cash register means for use in a store to place purchase information on a machine-readable record; and unit for use in a home of said consumer including means for reading said machine-readable record, and means for storing output signals from said advertisement monitoring means and said reading means.
Claim 2
Dependent Claim
83 words
Apparatus for obtaining and storing information on purchasing behavior of a consumer as well as advertisements to which said consumer has been exposed, comprising: advertisement monitoring means for monitoring exposure of said consumer to advertisements; cash register means for use in a store to place purchase information on a machine-readable record; and unit for use in a home of said consumer including means for reading said machine-readable record, and means for storing output signals from said advertisement monitoring means and said reading means.
Claim 3
Independent Claim
82 words
A method for obtaining and, storing information on purchasing behavior of a consumer as well as advertisements to which said consumer has been exposed, comprising the steps of: monitoring exposure of said consumer to advertisements; producing in a store a machine-readable record on which has been placed purchase information on purchases made by said consumer in said store; and reading said machine-readable record in the home of said consumer, and storing signals obtained from said advertisement monitoring step and said reading step.
Claim 4
Independent Claim
82 words
A method for obtaining and, storing information on purchasing behavior of a consumer as well as advertisements to which said consumer has been exposed, comprising the steps of: monitoring exposure of said consumer to advertisements; producing in a store a machine-readable record on which has been placed purchase information on purchases made by said consumer in said store; and reading said machine-readable record in the home of said consumer, and storing signals obtained from said advertisement monitoring step and said reading step.
Claim 5
Dependent Claim
17 words
The apparatus of claim 1, wherein said advertisement monitoring means is portable and worn by the consumer.
Claim 6
Dependent Claim
25 words
The method of claim 2, wherein the step of monitoring exposure of said consumer to advertisements includes wearing a portable monitoring unit by said consumer.
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 1998-03-27 | 1998-09-26 | 1999-03-28 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2002-03-27 | 2002-09-26 | 2003-03-28 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2006-03-27 | 2006-09-26 | 2007-03-28 | $7700.00 | Window Closed / Lapsed |