Patent US5855482A successfully refreshed from Google Patents.
US5855482A
Expired / Lapsed
US
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Graphic visualization of consumer desirability hierarchy
Assignee: Dainippon Screen Engineering of America LLC
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Filing: 1996-05-22
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Granted: 1999-01-05
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Expires: 2016-05-22
Abstract
Abstract The present invention provides a method for quantifying a hierarchy of consumer desirability for an object advertised or displayed in a periodical, catalog or other publication. The present invention also provides a method for altering the profile of a page to enhance consumer desirability for an object positioned on the page. In addition, the present invention is directed to a method of formulating a page profile to maximize consumer desirability for an object positioned on a page.
Inventors
- 👤 Daniel Remer
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-11-09 12:14
CPC Classifications
B; B42; B42D; B42D12/00
Claims Analysis
Total Claims: 16
Claim 1
Independent Claim
80 words
A method for increasing a consumer desirability quantification for an object positioned on a page of a publication having a plurality of pages, comprising the steps of: evaluating each of a plurality of positions of said page in said publication; assigning an object value to each of a plurality of page layouts for said page; quantifying a temperature profile of said page; and altering said temperature profile of said page by a known amount to increase the consumer desirability quantification.
Claim 2
Independent Claim
80 words
A method for increasing a consumer desirability quantification for an object positioned on a page of a publication having a plurality of pages, comprising the steps of: evaluating each of a plurality of positions of said page in said publication; assigning an object value to each of a plurality of page layouts for said page; quantifying a temperature profile of said page; and altering said temperature profile of said page by a known amount to increase the consumer desirability quantification.
Claim 3
Dependent Claim
69 words
The method of claim 1, wherein said step of assigning an object value to each of a plurality of page layouts further comprises: measuring a consumer response for each of a plurality of positions for a first object on said page; quantifying an independent value of said first object to consumers; quantifying a relative value of said first object in relation to a second object displayed on said page.
Claim 4
Dependent Claim
36 words
The method of claim 2, wherein said step of altering the temperature profile of said page by a known amount further comprises positioning said first object in a high temperature profile region of said temperature profile.
Claim 5
Dependent Claim
46 words
The method of claim 3, wherein said first object has a low independent value and said step of positioning said first object in a high temperature profile region of said temperature profile causes said high temperature profile region to reduce in temperature by a known amount.
Claim 6
Dependent Claim
46 words
The method of claim 3, wherein said first object has a high independent value and said step of positioning said first object in a high temperature profile region of said temperature profile causes said high temperature profile region to increase in temperature by a known amount.
Claim 7
Dependent Claim
35 words
The method of claim 2, wherein said step of altering the temperature profile of said page by a known amount further comprises positioning said first object in a low temperature region of said temperature profile.
Claim 8
Dependent Claim
46 words
The method of claim 6, wherein said first object has a high independent value and said step of positioning said first object in a low temperature profile region of said temperature profile causes said low temperature profile region to increase in temperature by a known amount.
Claim 9
Dependent Claim
46 words
The method of claim 6, wherein said first object has a low independent value and said step of positioning said first object in a low temperature profile region of said temperature profile causes said low temperature profile region to decrease in temperature by a known amount.
Claim 10
Dependent Claim
51 words
The method of claim 2, wherein said step of altering the temperature profile of said page by a known amount further comprises: positioning said first object in a high temperature profile region of said temperature profile; and positioning said second object in a low temperature profile region of said temperature profile.
Claim 11
Dependent Claim
46 words
The method of claim 8, wherein said first object has a low independent value and said step of positioning said first object in a high temperature profile region of said temperature profile causes said high profile temperature region to reduce in temperature by a known amount.
Claim 12
Dependent Claim
46 words
The method of claim 9, wherein said first object has a high independent value and said step of positioning said first object in a high temperature profile region of said temperature profile causes said high profile temperature region to increase in temperature by a known amount.
Claim 13
Dependent Claim
46 words
The method of claim 9, wherein said second object has a high independent value and said step of positioning said second object in a low temperature profile region of said temperature profile causes said low profile temperature region to increase in temperature by a known amount.
Claim 14
Dependent Claim
45 words
The method of claim 9, wherein said second object has a low independent value and step of positioning said second object in a low temperature profile region of said temperature profile causes said low temperature profile region to decrease in temperature by a known amount.
Claim 15
Independent Claim
137 words
A method for increasing a value representing a consumer desirability for a first object displayed on a page of a publication having a plurality of pages, the method comprising the steps of: quantifying a hierarchy of consumer desirability for the first object to produce the value; formulating a temperature profile for the plurality of pages; quantifying a relative value of the first object to any other objects displayed on the plurality of pages; and thereafter associating the first object with a page position on a particular one of the plurality of pages, responsive to said temperature profile of said particular one page, and with a selected one of said other objects to produce an enhanced value for the consumer desirability of the first object such that the value after said associating step is greater than the value.
Claim 16
Independent Claim
137 words
A method for increasing a value representing a consumer desirability for a first object displayed on a page of a publication having a plurality of pages, the method comprising the steps of: quantifying a hierarchy of consumer desirability for the first object to produce the value; formulating a temperature profile for the plurality of pages; quantifying a relative value of the first object to any other objects displayed on the plurality of pages; and thereafter associating the first object with a page position on a particular one of the plurality of pages, responsive to said temperature profile of said particular one page, and with a selected one of said other objects to produce an enhanced value for the consumer desirability of the first object such that the value after said associating step is greater than the value.
References Cited (Backward Citations)
US5424945A
Cited
USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2002-01-04 | 2002-07-06 | 2003-01-05 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2006-01-04 | 2006-07-06 | 2007-01-05 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2010-01-04 | 2010-07-06 | 2011-01-05 | $7700.00 | Window Closed / Lapsed |