Method and system for selective incentive point-of-sale marketing in response to customer shopping histories

Claim 1

A system for differential customer promotion in a retail establishment comprising: a terminal for entering customer transaction data at a point-of-sale; a bar code reader for detecting the universal product code on a plurality of different products purchased by said customers; a memory for storing said customer transaction data regarding a plurality of individual customer's shopping visit histories and a plurality of different specific product purchases over a period of time; a processor responsive to said stored customer transaction data for generating incentive signals for different individual customers, said incentive signals being variable and having different values in dependence upon different shopping histories of said customers prior to the current shopping visit, said incentive signals also designating product incentive awards based upon products frequently previously purchased relative to said plurality of different specific product purchases by said individual customers; and a device for issuing promotions in response to said incentive signals, said promotions related to the products frequently previously purchased by the individual customer relative to said plurality of different products purchased by said individual customer and the value of said promotions being related to the customer's prior shopping history, such that different incentives on products favored by said individual customers can be delivered to said individual customers with different shopping histories and different product purchasing histories.

Claim 2

A system for differential customer promotion in a retail establishment comprising: a terminal for entering customer transaction data at a point-of-sale; a bar code reader for detecting the universal product code on a plurality of different products purchased by said customers; a memory for storing said customer transaction data regarding a plurality of individual customer's shopping visit histories and a plurality of different specific product purchases over a period of time; a processor responsive to said stored customer transaction data for generating incentive signals for different individual customers, said incentive signals being variable and having different values in dependence upon different shopping histories of said customers prior to the current shopping visit, said incentive signals also designating product incentive awards based upon products frequently previously purchased relative to said plurality of different specific product purchases by said individual customers; and a device for issuing promotions in response to said incentive signals, said promotions related to the products frequently previously purchased by the individual customer relative to said plurality of different products purchased by said individual customer and the value of said promotions being related to the customer's prior shopping history, such that different incentives on products favored by said individual customers can be delivered to said individual customers with different shopping histories and different product purchasing histories.

Claim 13

A method of differential customer promotion in a retail establishment comprising: entering customer transaction data at a point-of-sale; detecting the universal product code on a plurality of different products purchased by said customers; storing said customer transaction data regarding a plurality of individual customer's shopping visit histories and the plurality of different specific product purchases over a period of time; generating incentive signals for different individual customers, said incentive signals having different values in dependence upon different shopping visit histories of said individual customers in prior shopping visits, said incentive signals also designating product incentive awards based upon frequently previously purchased products relative to said plurality of different products purchased in prior shopping visits by said individual customers; and printing promotions in said retail establishment in response to said incentive signals, said promotions related to the products frequently previously purchased by the customer relative to said plurality of different products purchased by said individual customer and the value of said promotions being related to the customer's prior shopping history, such that different incentives on specific products more frequently preferred by said individual customers can be delivered to customers with different shopping histories and different product purchasing histories.

Claim 14

A method of differential customer promotion in a retail establishment comprising: entering customer transaction data at a point-of-sale; detecting the universal product code on a plurality of different products purchased by said customers; storing said customer transaction data regarding a plurality of individual customer's shopping visit histories and the plurality of different specific product purchases over a period of time; generating incentive signals for different individual customers, said incentive signals having different values in dependence upon different shopping visit histories of said individual customers in prior shopping visits, said incentive signals also designating product incentive awards based upon frequently previously purchased products relative to said plurality of different products purchased in prior shopping visits by said individual customers; and printing promotions in said retail establishment in response to said incentive signals, said promotions related to the products frequently previously purchased by the customer relative to said plurality of different products purchased by said individual customer and the value of said promotions being related to the customer's prior shopping history, such that different incentives on specific products more frequently preferred by said individual customers can be delivered to customers with different shopping histories and different product purchasing histories.