Patent US8006265B2 successfully refreshed from Google Patents.
US8006265B2
Active / In Force
US
⏱️ 0.8 years remaining
Interactive television advertising method
Assignee: Your Choice Interactive Inc
•
Filing: 2007-07-31
•
Granted: 2011-08-23
•
Expires: 2027-07-31
Abstract
Abstract A method of providing advertising from a central database server connected to a global computer network to distributed sites via interactive television. A representative icon is presented to a subscriber on a television screen indicating an advertisement. When a the icon is selected, an advertisement information detail is retrieved from storage in a local memory, or from the central database server and presented to the subscriber on the television screen.
Inventors
- 👤 Peter M. Redling
- 👤 Jackie Skipper Barrios
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-24 07:40
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0241; G06Q30/0251; G06F; G06F16/00; G06F16/90; G06F16/93; G06F16/94; G06F16/95; G06F16/955; G06F3/00; G06F3/01; G06F3/048; G06F3/0481; G06F3/04817; G06Q30/0207; G06Q30/0215; G06Q30/0257; G06Q30/0261; G06Q30/0269; G06Q30/0271; G06Q30/0273; G06Q30/0274; H; H04; H04H; H04H20/00; H04H20/38; H04H20/86; H04H20/93; H04H60/00; H04H60/29; H04H60/33; H04H60/61; H04H60/65; H04H60/66; H04N; H04N1/00; H04N1/0035; H04N1/00405; H04N1/00408; H04N1/00413; H04N1/00416; H04N1/00419; H04N1/00424; H04N21/00; H04N21/40; H04N21/43; H04N21/431; H04N21/4312; H04N21/434; H04N21/45; H04N21/4508; H04N21/4532; H04N21/462; H04N21/4622; H04N21/47; H04N21/472; H04N21/4722; H04N21/80; H04N21/81; H04N21/812; H04N21/85; H04N21/858; H04N21/8583; H04N21/8586; H04N5/00; H04N5/44; H04N5/445; H04N21/478
Claims Analysis
Total Claims: 58
Claim 1
Independent Claim
149 words
A method of using a communications device that is disposed at a user location of a user and communicatively coupled to the Internet and to a television having a television display for displaying television programming, comprising: receiving a plurality of advertising icons via the Internet and wherein each of the plurality of advertising icons is representative of a company or product; receiving one or more advertisements and wherein at least some of the received advertisements are associated with at least one of the plurality of advertising icons; displaying the plurality of advertising icons overlaying television programming displayed on the television display and wherein the displayed advertising icon is not integrated with an electronic program guide; receiving a user input indicating that a displayed advertising icon has been selected; and in response to receiving the user input, displaying an advertisement associated with the selected advertising icon on the television display.
Claim 2
Independent Claim
149 words
A method of using a communications device that is disposed at a user location of a user and communicatively coupled to the Internet and to a television having a television display for displaying television programming, comprising: receiving a plurality of advertising icons via the Internet and wherein each of the plurality of advertising icons is representative of a company or product; receiving one or more advertisements and wherein at least some of the received advertisements are associated with at least one of the plurality of advertising icons; displaying the plurality of advertising icons overlaying television programming displayed on the television display and wherein the displayed advertising icon is not integrated with an electronic program guide; receiving a user input indicating that a displayed advertising icon has been selected; and in response to receiving the user input, displaying an advertisement associated with the selected advertising icon on the television display.
Claim 3
Dependent Claim
32 words
The method of claim 1 , wherein displaying the advertisement comprises resizing the television programming displayed on the television display and displaying the advertisement in a distinct frame on the television display.
Claim 4
Dependent Claim
19 words
The method of claim 1 , wherein the advertisement displayed is targeted based on location information of the user.
Claim 5
Dependent Claim
22 words
The method of claim 1 , wherein displaying the advertisement comprises displaying the advertisement in place of the television programming being displayed.
Claim 6
Dependent Claim
26 words
The method of claim 1 , further comprising in response to receiving the user input, transmitting a request via the Internet for one or more advertisements.
Claim 7
Dependent Claim
23 words
The method of claim 1 , further comprising in response to receiving the user input, retrieving the associated advertisement from a local memory.
Claim 8
Dependent Claim
28 words
The method of claim 1 , wherein displaying the plurality of advertising icons comprises superimposing each of the advertising icons as a semi-transparent icon over the television programming.
Claim 9
Dependent Claim
32 words
The method of claim 7 , wherein displaying the plurality of advertising icons further comprises sequentially displaying the advertising icons so that only one advertising icon is visible at any given time.
Claim 10
Dependent Claim
19 words
The method of claim 1 , further comprising initiating a financial incentive to the user for viewing an advertisement.
Claim 11
Dependent Claim
45 words
The method of claim 9 , wherein the financial incentive comprises a reduction in a price for an item of commerce for which the user agreed to pay prior to viewing the advertisement; and wherein the item of commerce is not advertised in the advertisement.
Claim 12
Dependent Claim
27 words
The method of claim 1 , wherein the television programming and the one or more advertisements are communicated to the user location via a same communication medium.
Claim 13
Dependent Claim
26 words
The method of claim 1 , wherein the television programming and the one or more advertisements are communicated to the user location via different communication mediums.
Claim 14
Dependent Claim
31 words
The method of claim 1 , wherein displaying the plurality of advertising icons comprises sequentially displaying the advertising icons so that only one advertising icon is visible at any given time.
Claim 15
Independent Claim
145 words
A method of providing advertisements using a plurality of communications devices disposed at a plurality of user locations and wherein the communications devices are communicatively coupled to a television, comprising: transmitting a plurality of advertising icons to each of the plurality of communications devices and wherein each of the plurality of advertising icons is representative of a company or product; transmitting one or more advertisements to each of the plurality of communications devices and wherein each advertising icon has an associated advertisement; wherein the advertising icons are configured to be displayed overlaying television programming on a display of the television and not integrated with an electronic program guide; and wherein each of the communications devices is configured to receive a user input indicating that a displayed advertising icon has been selected and, in response, to display the associated advertisement on the display of the television.
Claim 16
Independent Claim
145 words
A method of providing advertisements using a plurality of communications devices disposed at a plurality of user locations and wherein the communications devices are communicatively coupled to a television, comprising: transmitting a plurality of advertising icons to each of the plurality of communications devices and wherein each of the plurality of advertising icons is representative of a company or product; transmitting one or more advertisements to each of the plurality of communications devices and wherein each advertising icon has an associated advertisement; wherein the advertising icons are configured to be displayed overlaying television programming on a display of the television and not integrated with an electronic program guide; and wherein each of the communications devices is configured to receive a user input indicating that a displayed advertising icon has been selected and, in response, to display the associated advertisement on the display of the television.
Claim 17
Dependent Claim
29 words
The method of claim 14 , wherein at least some of the one or more advertisements are configured to be displayed in place of the television programming being displayed.
Claim 18
Dependent Claim
20 words
The method of claim 14 , further comprising receiving a request for one or more advertisements from a communications device.
Claim 19
Dependent Claim
21 words
The method of claim 16 , wherein said transmitting one or more advertisements is performed in response to receiving said request.
Claim 20
Dependent Claim
30 words
The method of claim 16 , wherein said request is transmitted from the communications device in response to a user input indicating that a displayed advertising icon has been selected.
Claim 21
Dependent Claim
26 words
The method of claim 14 , wherein said transmitting one or more advertisements is not in response to receiving requests from the plurality of communications devices.
Claim 22
Dependent Claim
25 words
The method of claim 14 , wherein the plurality of advertising icons are configured to be superimposed as a semi-transparent icon over the television programming.
Claim 23
Dependent Claim
28 words
The method of claim 20 , wherein the advertising icons are configured to be displayed sequentially so that only one advertising icon is visible at any given time.
Claim 24
Dependent Claim
31 words
The method of claim 14 , wherein the television programming and the one or more advertisements are communicated to at least some of the user locations via a same communication medium.
Claim 25
Dependent Claim
30 words
The method of claim 14 , wherein the television programming and the one or more advertisements are communicated to at least some of the user locations via different communication mediums.
Claim 26
Dependent Claim
22 words
The method of claim 14 , wherein at least some of the one or more advertisements are targeted based on user information.
Claim 27
Dependent Claim
28 words
The method of claim 14 , wherein the advertising icons are configured to be displayed sequentially so that only one advertising icon is visible at any given time.
Claim 28
Dependent Claim
25 words
The method of claim 14 , wherein at least some of the one or more advertisements are targeted based on location information of a user.
Claim 29
Dependent Claim
19 words
The method of claim 14 , further comprising initiating a financial incentive to a user for viewing an advertisement.
Claim 30
Dependent Claim
45 words
The method of claim 27 , wherein the financial incentive comprises a reduction in a price for an item of commerce for which the user agreed to pay prior to viewing the advertisement; and wherein the item of commerce is not advertised in the advertisement.
Claim 31
Dependent Claim
28 words
The method of claim 14 , wherein said transmitting one or more advertisements is performed intermittently and not in response to requests from the plurality of communications devices.
Claim 32
Independent Claim
132 words
A method of using a communications device that is disposed at a user location and communicatively coupled to a television, comprising: receiving a plurality of advertising icons and wherein each of the plurality of advertising icons is representative of a company or product; receiving one or more advertisements and wherein each of the one or more advertisements is associated with at least one of the plurality of advertising icons; displaying an advertising icon overlaying television programming on a display of the television and wherein the displayed advertising icon is not integrated with an electronic program guide; receiving a user input indicating that the displayed advertising icon has been selected; and in response to receiving said user input, displaying an advertisement associated with the selected advertising icon on the display of the television.
Claim 33
Independent Claim
132 words
A method of using a communications device that is disposed at a user location and communicatively coupled to a television, comprising: receiving a plurality of advertising icons and wherein each of the plurality of advertising icons is representative of a company or product; receiving one or more advertisements and wherein each of the one or more advertisements is associated with at least one of the plurality of advertising icons; displaying an advertising icon overlaying television programming on a display of the television and wherein the displayed advertising icon is not integrated with an electronic program guide; receiving a user input indicating that the displayed advertising icon has been selected; and in response to receiving said user input, displaying an advertisement associated with the selected advertising icon on the display of the television.
Claim 34
Dependent Claim
32 words
The method of claim 30 , wherein displaying the advertisement comprises resizing the television programming displayed on the television display and displaying the advertisement in a distinct frame on the television display.
Claim 35
Dependent Claim
19 words
The method of claim 30 , wherein the advertisement displayed is targeted based on location information of a user.
Claim 36
Dependent Claim
22 words
The method of claim 30 , wherein displaying the advertisement comprises displaying the advertisement in place of the television programming being displayed.
Claim 37
Dependent Claim
23 words
The method of claim 30 , further comprising in response to receiving the user input, transmitting a request for one or more advertisements.
Claim 38
Dependent Claim
23 words
The method of claim 30 , further comprising in response to receiving the user input, retrieving the associated advertisement from a local memory.
Claim 39
Dependent Claim
28 words
The method of claim 30 , wherein displaying the plurality of advertising icons comprises superimposing each of the advertising icons as a semi-transparent icon over the television programming.
Claim 40
Dependent Claim
32 words
The method of claim 36 , wherein displaying the plurality of advertising icons further comprises sequentially displaying the advertising icons so that only one advertising icon is visible at any given time.
Claim 41
Dependent Claim
19 words
The method of claim 30 , further comprising initiating a financial incentive to the user for viewing an advertisement.
Claim 42
Dependent Claim
45 words
The method of claim 38 , wherein the financial incentive comprises a reduction in a price for an item of commerce for which the user agreed to pay prior to viewing the advertisement; and wherein the item of commerce is not advertised in the advertisement.
Claim 43
Dependent Claim
27 words
The method of claim 30 , wherein the television programming and the one or more advertisements are communicated to the user location via a same communication medium.
Claim 44
Dependent Claim
26 words
The method of claim 30 , wherein the television programming and the one or more advertisements are communicated to the user location via different communication mediums.
Claim 45
Dependent Claim
31 words
The method of claim 30 , wherein displaying the plurality of advertising icons comprises sequentially displaying the advertising icons so that only one advertising icon is visible at any given time.
Claim 46
Dependent Claim
159 words
A communication device configured to be communicatively coupled to a television at a user location of a user, comprising: a user input device operable to receive a user input; a memory; a first port configured to communicate; a processor in communication with said memory and said first port and configured to receive communications from said user input device; and wherein said processor is configured to: receive an advertising icon and an associated advertisement via said first port and wherein the advertising icon is representative of a company or product; store said advertising icon in said memory; display the advertising icon overlaying television programming on a display of the television and wherein the displayed advertising icon is not integrated with an electronic program guide; receive via the user input device a user selection of the displayed advertising icon, and in response to the user selection, display the advertisement associated with the selected advertising icon on the display of the television.
Claim 47
Dependent Claim
159 words
A communication device configured to be communicatively coupled to a television at a user location of a user, comprising: a user input device operable to receive a user input; a memory; a first port configured to communicate; a processor in communication with said memory and said first port and configured to receive communications from said user input device; and wherein said processor is configured to: receive an advertising icon and an associated advertisement via said first port and wherein the advertising icon is representative of a company or product; store said advertising icon in said memory; display the advertising icon overlaying television programming on a display of the television and wherein the displayed advertising icon is not integrated with an electronic program guide; receive via the user input device a user selection of the displayed advertising icon, and in response to the user selection, display the advertisement associated with the selected advertising icon on the display of the television.
Claim 48
Dependent Claim
17 words
The device of claim 43 , wherein said first port is further configured to receive television programming.
Claim 49
Dependent Claim
22 words
The device of claim 43 , further comprising a second port in communication with said processor and configured to receive television programming.
Claim 50
Dependent Claim
14 words
The device of claim 43 , wherein said first port comprises a cable modem.
Claim 51
Dependent Claim
18 words
The device of claim 43 , wherein the associated advertisement is targeted based on information of the user.
Claim 52
Dependent Claim
19 words
The device of claim 43 , wherein the associated advertisement is targeted based on location information of the user.
Claim 53
Dependent Claim
29 words
The device of claim 43 , wherein in response to said user selection, said processor is configured to transmit a request for the associated advertisement via said first port.
Claim 54
Dependent Claim
34 words
The device of claim 43 , wherein said processor is configured to display the television programming on the television display in a first frame and to display the associated advertisement in a second frame.
Claim 55
Dependent Claim
32 words
The device of claim 43 , wherein said processor is configured to sequentially display a plurality of different advertising icons so that only one advertising icon is visible at any given time.
Claim 56
Dependent Claim
20 words
The device of claim 43 , wherein the associated advertisement is received without transmission of a request for an advertisement.
Claim 57
Dependent Claim
19 words
The device of claim 43 , further comprising initiating a financial incentive to the user for viewing an advertisement.
Claim 58
Dependent Claim
45 words
The device of claim 53 , wherein the financial incentive comprises a reduction in a price for an item of commerce for which the user agreed to pay prior to viewing the advertisement; and wherein the item of commerce is not advertised in the advertisement.
References Cited (Backward Citations)
US5754940A
Cited
US5764276A
Cited
US5734853A
Cited
US5524195A
Cited
US5579057A
Cited
US5583560A
Cited
US5949476A
Cited
US5585858A
Cited
US5532735A
Cited
US5953046A
Cited
US6005606A
Cited
US5673401A
Cited
US6005602A
Cited
US6006257A
Cited
US6002394A
Cited
US20030208758A1
Cited
US5724103A
Cited
US5805154A
Cited
US5828403A
Cited
US5761606A
Cited
US20010001160A1
Cited
US5903816A
Cited
US5689562A
Cited
US5915243A
Cited
US6191782B1
Cited
US6177931B1
Cited
US5931908A
Cited
US7032176B2
Cited
US20020066097A1
Cited
US6078896A
Cited
US20030188309A1
Cited
US6766526B1
Cited
US6282713B1
Cited
US7058376B2
Cited
US20030163823A1
Cited
US6396473B1
Cited
US20040117831A1
Cited
US20090019485A1
Cited
US7103904B1
Cited
US20020124255A1
Cited
US6760916B2
Cited
US6505169B1
Cited
US20010036865A1
Cited
US20050015796A1
Cited
USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2014-08-22 | 2015-02-21 | 2015-08-23 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2018-08-22 | 2019-02-21 | 2019-08-23 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2022-08-22 | 2023-02-21 | 2023-08-23 | $7700.00 | Window Closed / Lapsed |