Patent US7870023B2 successfully refreshed from Google Patents.
US7870023B2
Expired / Lapsed
US
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Methods and systems for selectively displaying advertisements
Assignee: Zhigu Holdings Ltd
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Filing: 2004-06-16
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Granted: 2011-01-11
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Expires: 2024-06-16
Abstract
Abstract A system, including a planning module, a control module and a receiver module, configured to schedule display of one or more advertising impressions of available advertising inventory. The planning module enables scheduling a requested quantity of advertising impressions in accordance with target criteria. Further, the planning module enables selecting an advertising impression goal for advertisement, assigning an advertising type and defining a weight for the advertisements. The control module receives the schedule, the advertising type and the defined weights and generates one or more metadata files that contain target criteria, advertising type and weights for the advertisements. The one or more metadata files, with the advertisements, are delivered to the receiver module that is configured to define a display frequency for the advertisements based upon one or more of the metadata files. The receiver module selectively displays advertisement content associated with the advertisements to achieve the advertising impression goal.
Inventors
- 👤 Stuart Ozer
- 👤 Michael Patrick Hart
- 👤 Wei Wei Ada Cho
- 👤 Carolyn Khanh Chau
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-11-09 10:17
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0241; G06Q30/0248; G06Q30/0251; G06Q30/0252; G06Q30/0254; G06Q30/0264; G06Q30/0269; G06Q30/0272; Y; Y10; Y10S; Y10S707/00; Y10S707/99941; Y10S707/99942; Y10S707/99943; Y10S707/99944; Y10S707/99945; Y10S707/99948
Claims Analysis
Total Claims: 10
Claim 1
Independent Claim
166 words
A method which is implemented by a computing system that includes a processor for selecting one or more advertisements to display to a viewer, the method comprising: the computing system identifying, for a defined target, each advertisement from a plurality of advertisements as either a committed advertisement or a flexible advertisement; upon identifying a first absolute weight for each committed advertisement and a relative weight for each flexible advertisement, the computing system defining a total flexible advertising inventory value as the difference between the sum of the first absolute weights for the committed advertisement content and a base factor; the computing system defining a second absolute weight for each of the flexible advertisements based upon the relative weight of the flexible advertisement, the sum of the relative weights of the flexible advertisement, and the total flexible advertising inventory value; and the computing system randomly selecting the advertisement based upon the first absolute weight of the committed advertisement and a second absolute weight of the flexible advertisement.
Claim 2
Independent Claim
166 words
A method which is implemented by a computing system that includes a processor for selecting one or more advertisements to display to a viewer, the method comprising: the computing system identifying, for a defined target, each advertisement from a plurality of advertisements as either a committed advertisement or a flexible advertisement; upon identifying a first absolute weight for each committed advertisement and a relative weight for each flexible advertisement, the computing system defining a total flexible advertising inventory value as the difference between the sum of the first absolute weights for the committed advertisement content and a base factor; the computing system defining a second absolute weight for each of the flexible advertisements based upon the relative weight of the flexible advertisement, the sum of the relative weights of the flexible advertisement, and the total flexible advertising inventory value; and the computing system randomly selecting the advertisement based upon the first absolute weight of the committed advertisement and a second absolute weight of the flexible advertisement.
Claim 3
Dependent Claim
32 words
A method as recited in claim 1 , wherein the target is defined by at least one of market area data, date data, time data, ad type date, an ad space data.
Claim 4
Dependent Claim
51 words
A method as recited in claim 1 , wherein identifying the advertisement comprises: receiving a data file defining an advertisement of a plurality of advertisements as either a committed advertisement or a flexible advertisement; and analyzing the data file to identify the advertisement as the committed advertisement or the flexible advertisement.
Claim 5
Dependent Claim
32 words
A method as recited in claim 1 , wherein the method further includes defining a total committed advertising inventory value by at least summing the first absolute weight for each committed advertisement.
Claim 6
Dependent Claim
30 words
A method as recited in claim 1 , wherein defining a total flexible advertising inventory value comprises subtracting the total committed advertising inventory from the based factor for the target.
Claim 7
Dependent Claim
59 words
A method as recited in claim 1 , further comprising, defining a relative weight for each committed advertisement based upon the first absolute weight for each committed advertisement when the total of the absolute weights of all committed advertisements is greater than the base factor, indicating the total committed advertising inventory is greater than the total available advertising inventory.
Claim 8
Dependent Claim
50 words
A method as recited in claim 1 , wherein randomly selecting the advertisements comprises: defining a list of available advertisements from the committed advertisements and the flexible advertisements; and selecting the advertisements from the list of available advertisements based upon the absolute weight and the relative weight for each advertisement.
Claim 9
Dependent Claim
28 words
A method as recited in claim 7 , further comprising displaying the selected advertisement within a document and removing the selected advertisement from the list of available advertisements.
Claim 10
Dependent Claim
32 words
A method as recited in claim 7 , further comprising removing the selected advertisement from the list of available advertisements for subsequent requests for advertisements within the current instance of the document.
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2014-01-10 | 2014-07-12 | 2015-01-11 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2018-01-10 | 2018-07-12 | 2019-01-11 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2022-01-10 | 2022-07-12 | 2023-01-11 | $7700.00 | Window Closed / Lapsed |