Patent US7058592B1 successfully refreshed from Google Patents.
US7058592B1
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US
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Transmission of information during ad click-through
Assignee: Microsoft Technology Licensing LLC
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Filing: 1999-11-29
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Granted: 2006-06-06
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Expires: 2019-11-29
Abstract
Abstract The transmission of information during ad click-through is disclosed. In one embodiment, a computer-implemented method selects an ad to be displayed on a web page, as one of a plurality of ads within a current cluster in which each of the ad has a probability to be selected. The method displays the ad on the web page, and then detects activation—for example, click-through—of the displayed ad. The method transmits information to an entity associated with the ad, such as an advertiser, upon detecting click-through or other activation of the ad. In one embodiment, the information transmitted includes information regarding the current cluster.
Inventors
- 👤 David E. Heckerman
- 👤 D. Maxwell Chickering
- 👤 Daniel Rosen
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-11-04 20:23
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0241; G06Q30/0251; G06Q30/0254; G06Q30/0255; G06Q30/0269; G06Q30/0277
Claims Analysis
Total Claims: 28
Claim 1
Independent Claim
79 words
A computer-implemented method comprising: selecting an ad to be displayed on a web page as one of a plurality of ads within a current cluster, each of the plurality of ads having a respective selection probability for being displayed; displaying the ad selected on the web page; detecting activation of the ad displayed; and, transmitting information to an entity associated with the ad upon detecting activation of the ad displayed, the transmitted information comprising information regarding the current cluster.
Claim 2
Dependent Claim
79 words
A computer-implemented method comprising: selecting an ad to be displayed on a web page as one of a plurality of ads within a current cluster, each of the plurality of ads having a respective selection probability for being displayed; displaying the ad selected on the web page; detecting activation of the ad displayed; and, transmitting information to an entity associated with the ad upon detecting activation of the ad displayed, the transmitted information comprising information regarding the current cluster.
Claim 3
Dependent Claim
20 words
The method of claim 1 , further comprising displaying a web page associated with the entity associated with the ad.
Claim 4
Dependent Claim
30 words
The method of claim 1 , wherein the current cluster is one of a plurality of clusters, the plurality of clusters based on information provided by at least the entity.
Claim 5
Dependent Claim
21 words
The method of claim 1 , wherein detecting activation of the ad display comprises detecting clicking on of the ad displayed.
Claim 6
Dependent Claim
28 words
The method of claim 1 , wherein at least some of the plurality of ads are related to the entity for promoting a brand image of the entity.
Claim 7
Dependent Claim
21 words
The method of claim 1 , wherein the entity comprises one of: a vendor, an advertiser, an organization, and a business.
Claim 8
Dependent Claim
18 words
The method of claim 1 , further comprising dynamically tailoring the web page based upon the transmitted information.
Claim 9
Dependent Claim
18 words
The method of claim 1 , further comprising dynamically tailoring the ad displayed based upon the transmitted information.
Claim 10
Dependent Claim
55 words
A computer-implemented method comprising: detecting activation of a display message, the display message associated with a current cluster and having a selection probability within the current cluster for being displayed; transmitting information to an entity associated with the display message upon detecting activation of the display message, the information comprising information regarding the current cluster.
Claim 11
Dependent Claim
55 words
A computer-implemented method comprising: detecting activation of a display message, the display message associated with a current cluster and having a selection probability within the current cluster for being displayed; transmitting information to an entity associated with the display message upon detecting activation of the display message, the information comprising information regarding the current cluster.
Claim 12
Dependent Claim
30 words
The method of claim 9 , wherein the current cluster is one of a plurality of clusters, the plurality of clusters based on information provided by at least the entity.
Claim 13
Dependent Claim
21 words
The method of claim 9 , wherein the entity comprises one of: a vendor, an advertiser, an organization, and a business.
Claim 14
Dependent Claim
20 words
The method of claim 9 , further comprising dynamically tailoring a display based upon the information regarding the current cluster.
Claim 15
Dependent Claim
21 words
The method of claim 9 , further comprising dynamically tailoring the display message based upon the information regarding the current cluster.
Claim 16
Dependent Claim
92 words
A machine-readable medium having instruction stored thereon for execution by a processor to perform a method comprising: selecting an ad to be displayed on a web page as one of a plurality of ads within a current cluster, each of the plurality of ads having a respective selection probability for being displayed; displaying the ad selected on the web page; detecting activation of the ad displayed; and, transmitting information to an entity associated with the ad upon detecting activation of the ad displayed, the transmitted information comprising information regarding the current cluster.
Claim 17
Dependent Claim
92 words
A machine-readable medium having instruction stored thereon for execution by a processor to perform a method comprising: selecting an ad to be displayed on a web page as one of a plurality of ads within a current cluster, each of the plurality of ads having a respective selection probability for being displayed; displaying the ad selected on the web page; detecting activation of the ad displayed; and, transmitting information to an entity associated with the ad upon detecting activation of the ad displayed, the transmitted information comprising information regarding the current cluster.
Claim 18
Dependent Claim
22 words
The medium of claim 14 , the method further comprising displaying a web page associated with the entity associated with the ad.
Claim 19
Dependent Claim
30 words
The medium of claim 14 , wherein the current cluster is one of a plurality of clusters, the plurality of clusters based on information provided by at least the entity.
Claim 20
Dependent Claim
21 words
The medium of claim 14 , wherein detecting activation of the ad display comprises detecting clicking on of the ad displayed.
Claim 21
Dependent Claim
28 words
The medium of claim 14 , wherein at least some of the plurality of ads are related to the entity for promoting a brand image of the entity.
Claim 22
Dependent Claim
21 words
The medium of claim 14 , wherein the entity comprises one of: a vendor, an advertiser, an organization, and a business.
Claim 23
Dependent Claim
31 words
The medium of claim 14 , the method further comprising automatically changing at least one of the web page and the ad displayed based upon the information regarding the current cluster.
Claim 24
Dependent Claim
68 words
A machine-readable medium having instructions stored thereon for execution by a processor to perform a method comprising: detecting activation of a display message, the display message associated with a current cluster and having a selection probability within the current cluster for being displayed; transmitting information to an entity associated with the display message upon detecting activation of the display message, the information comprising information regarding the current cluster.
Claim 25
Dependent Claim
68 words
A machine-readable medium having instructions stored thereon for execution by a processor to perform a method comprising: detecting activation of a display message, the display message associated with a current cluster and having a selection probability within the current cluster for being displayed; transmitting information to an entity associated with the display message upon detecting activation of the display message, the information comprising information regarding the current cluster.
Claim 26
Dependent Claim
30 words
The medium of claim 21 , wherein the current cluster is one of a plurality of clusters, the plurality of clusters based on information provided by at least the entity.
Claim 27
Dependent Claim
21 words
The medium of claim 21 , wherein the entity comprises one of: a vendor, an advertiser, an organization, and a business.
Claim 28
Dependent Claim
30 words
The medium of claim 21 , the method further comprising automatically changing at least one of a display and the display message based upon the information regarding the current cluster.
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USPTO Annuity & Maintenance Windows
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| 3.5 Years (Year 4) | 2009-06-05 | 2009-12-05 | 2010-06-06 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2013-06-05 | 2013-12-05 | 2014-06-06 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2017-06-05 | 2017-12-05 | 2018-06-06 | $7700.00 | Window Closed / Lapsed |