Patent US6925441B1 successfully refreshed from Google Patents.
US6925441B1
Expired / Lapsed
US
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System and method of targeted marketing
Assignee: Experian Information Solutions LLC
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Filing: 1997-10-27
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Granted: 2005-08-02
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Expires: 2017-10-27
Abstract
Abstract A system and method of targeted marketing to consumers, including businesses and associates, based upon the financial characteristics of the consumer, type offer being made and the channel of communication for delivery of the offer. The consumer is characterized based upon financial, behavioral, and socioeconomic factors. The offer is characterized based upon the consumer and the potential for the consumer accepting the offer. The channel of communication for delivery of the offer is also characterized and combined with the consumer and consumer-offer characteristics to arrive at a net present value of the offer to be made. If the net present value is sufficient the offer is processed and presented to the consumer. If the net present value is not sufficient, the offer is revised to present a better value to the consumer (or discarded if the required offer value can not be created) thereby enhancing the chances that the consumer will accept the offer in question. In this way the system and method of the target marketing creates value in both releasing, and not releasing, specific offers.
Inventors
- 👤 Charles L. Jones, III
- 👤 William A. Eginton
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-11-09 19:14
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q10/00; G06Q10/06; G06Q10/063; G06Q10/0637; G06Q10/06375; G06Q30/0201; G06Q30/0204; G06Q30/0207; G06Q30/0241; G06Q30/0251
Claims Analysis
Total Claims: 21
Claim 1
Independent Claim
166 words
A computer-implemented method for targeted marketing of goods and services to specific customers, said computer-implemented method comprising the steps of: creating an electronic customer database; creating an offer of goods and services to be made to a specific customer in the customer database; analyzing the offer to be made to a customer in terms of the likelihood of the customer to accept the offer; calculating, using the computer a value of the offer to be made to the customer as an offer value by calculating a net present value of the offer for measuring a future executed transaction value in advance of the offer being release, wherein the calculation of the net present value comprises combining a customer value, an offers-specific value, and a cost-of-offer value; and presenting a offer to the customer when the offer value resulting from the net present value calculation is at or above a specific offer value threshold; whereby a likelihood that the customer responds positively to the offer is increased.
Claim 2
Dependent Claim
166 words
A computer-implemented method for targeted marketing of goods and services to specific customers, said computer-implemented method comprising the steps of: creating an electronic customer database; creating an offer of goods and services to be made to a specific customer in the customer database; analyzing the offer to be made to a customer in terms of the likelihood of the customer to accept the offer; calculating, using the computer a value of the offer to be made to the customer as an offer value by calculating a net present value of the offer for measuring a future executed transaction value in advance of the offer being release, wherein the calculation of the net present value comprises combining a customer value, an offers-specific value, and a cost-of-offer value; and presenting a offer to the customer when the offer value resulting from the net present value calculation is at or above a specific offer value threshold; whereby a likelihood that the customer responds positively to the offer is increased.
Claim 3
Dependent Claim
32 words
The method for targeted marketing of goods and services to specific customers of claim 1 wherein creating a customer database further comprises creating a database of a plurality of customer transaction histories.
Claim 4
Dependent Claim
31 words
The method for targeted marketing of goods and services to specific customers of claim 2 wherein creating a customer database further comprises creating a database of a plurality of customer profiles.
Claim 5
Dependent Claim
36 words
The method for targeted marketing of goods and services to specific customers of claim 3 wherein creating a customer database further comprises creating a database of demographic and statistical data for a plurality of customer groups.
Claim 6
Dependent Claim
32 words
The method for targeted marketing of goods and services to specific customers of claim 4 wherein the demographic database comprises general information about the demographic group to which the specific customer belongs.
Claim 7
Dependent Claim
30 words
The method for targeted marketing of goods and services to specific customers of claim 3 wherein the customer profiles comprise at least financial, economic, and behavioral information about specific customers.
Claim 8
Dependent Claim
46 words
The method for targeted marketing of goods and services to specific customers of claim 6 wherein the financial and economic information about specific customers comprises annual income, credit rating, amount of debt, amount of credit available, prior transaction behavior, family status and household behavioral economic indicators.
Claim 9
Dependent Claim
29 words
The method for targeted marketing of goods and services to specific customers of claim 2 wherein the customer transaction histories comprise information concerning a spending habits of specific customers.
Claim 10
Dependent Claim
46 words
The method for targeted marketing of goods and services to specific customers of claim 8 wherein the spending habits of specific customers comprises information about a frequency of purchases, a dollar amount of individual purchases, and the types of goods and services purchased for specific customers.
Claim 11
Dependent Claim
42 words
The method for targeted marketing of goods and services to specific customers of claim 1 wherein analyzing the offer to be made to customers further comprises creating a product valuation relating to a market demand factor for goods and services being offered.
Claim 12
Dependent Claim
37 words
The method for targeted marketing of goods and services to specific customers of claim 1 wherein analyzing the offer to be made to customers further comprises evaluating a channel over which the offer is to be made.
Claim 13
Dependent Claim
63 words
The method for targeted marketing of goods and services to specific customers of claim 1 wherein analyzing the offer to be made to customers further comprises evaluating a cost of the goods and services offered an incentive offered to the customer to purchase the goods and services offered, and a revenue generated from a purchase by the customer of the and services offered.
Claim 14
Dependent Claim
39 words
The method for targeted marketing of goods and services to specific customers of claim 1 wherein creating a customer database comprises the step of creating a customer value score based upon information relating to purchasing habits of the customer.
Claim 15
Dependent Claim
36 words
The method for targeted marketing of goods and services to specific customers of claim 1 establishing the offer value threshold comprises establishing a net present value below which the offer is not made to the customer.
Claim 16
Dependent Claim
41 words
The method for targeted marketing of goods and services to specific customers of claim 1 wherein creating the customer database further comprises updating the customer database with information concerning the offer of goods and services that is made to the customer.
Claim 17
Independent Claim
149 words
A system for targeted marketing of goods and services to specific consumers comprising: goods and services offered by content providers; channels of communications over which offers are made; offer generation means connected to the channels of communications for providing offers of goods and services to the customer; a customer database connected to the offer generation means; and offer value calculation means connected to the customer database and offer generation means for calculating the value of the offer to the customer; wherein the offer value calculation means comprises logic that combines a cost-of-offer score with an offer specific score and a customer value score to arrive at a net present value of the offer for measuring a future executed transaction value in advance being made; and wherein the offer to the customer is made only when a resulting net present value is at or above a specific offer value threshold.
Claim 18
Independent Claim
149 words
A system for targeted marketing of goods and services to specific consumers comprising: goods and services offered by content providers; channels of communications over which offers are made; offer generation means connected to the channels of communications for providing offers of goods and services to the customer; a customer database connected to the offer generation means; and offer value calculation means connected to the customer database and offer generation means for calculating the value of the offer to the customer; wherein the offer value calculation means comprises logic that combines a cost-of-offer score with an offer specific score and a customer value score to arrive at a net present value of the offer for measuring a future executed transaction value in advance being made; and wherein the offer to the customer is made only when a resulting net present value is at or above a specific offer value threshold.
Claim 19
Dependent Claim
59 words
The system for targeted marketing of goods and services to specific consumers of claim 16 , wherein the customer database comprises: a plurality of data structures forming: a customer transaction history database; a customer profile database; and a demographic and statistical data database; and means to revise data structures stored in the customer database to reflect customer purchasing experiences.
Claim 20
Dependent Claim
37 words
The system for targeted marketing of goods and services to specific consumers of claim 16 wherein the channels of communication are taken from the group consisting of invoice mailings, statement mailings, the Internet, electronic mail, and telephones.
Claim 21
Dependent Claim
66 words
The system for targeted marketing of goods and services to specific consumers of claim 16 wherein the cost of offer score comprises: a cost of the channel of communication over which the offer is being made; a cost of the contract for the offer; an incentive to the customer to purchase the offer; and expected contract revenue resulting from the customer purchasing the offer being made.
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2008-08-01 | 2009-01-31 | 2009-08-02 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2012-08-01 | 2013-01-31 | 2013-08-02 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2016-08-01 | 2017-01-31 | 2017-08-02 | $7700.00 | Window Closed / Lapsed |