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US6330592B1
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Method, memory, product, and code for displaying pre-customized content associated with visitor data
Assignee: OPTIMIZE TECHNOLOGY SOLUTIONS LLC
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Filing: 1998-12-05
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Granted: 2001-12-11
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Expires: 2018-12-05
Abstract
Abstract Visitor interests can be tracked by including “keyword directives” in content contained within the web site. These keyword directives specify a keyword indicating the type of category of information represented by the content. As the content is delivered to the visitor in the form of a web page, the number of keyword directives attached to the content is accumulated into a specified visitor profile. Over time, this visitor profile can represent the types of information the visitor has viewed and serve as an indicator of his or her preferences. In this way, the invention can accumulate a visitor profile unobtrusively, without requiring the visitors to fill out a survey or questionnaire. The profile may also be augmented with explicit information the visitor provides over time, such as a name or address provided when ordering a product from the site. The invention then delivers personalized pages to the visitor by examining such visitor's profile.
Inventors
- 👤 Michael K. Makuch
- 👤 Neil Webber
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-29 16:59
CPC Classifications
H; H04; H04L; H04L67/00; H04L67/2866; H04L67/30; H04L67/306; H04L9/00; H04L9/40; H04L69/00; H04L69/30; H04L69/32; H04L69/322; H04L69/329
Claims Analysis
Total Claims: 24
Claim 1
Independent Claim
140 words
A method of customizing a web site, said method comprising: labeling content of the web site; when at least one visitor accesses the content of a web site, registering the labeled accessed content in a personalized data file; storing the data file for the at least one visitor; generating at least one pre-customized display for a first visitor; caching the at least one pre-customized displays on the server computer; displaying the at least one pre-customized display to the first visitor; analyzing the data file of a second visitor and associating the second visitor with the at least one pre-customized display, wherein analyzing is performed after generating; and displaying the at least one pre-customized display to the second visitor, wherein the at least one pre-customized display is not regenerated before displaying the at least one pre-customized display to the second visitor.
Claim 2
Independent Claim
140 words
A method of customizing a web site, said method comprising: labeling content of the web site; when at least one visitor accesses the content of a web site, registering the labeled accessed content in a personalized data file; storing the data file for the at least one visitor; generating at least one pre-customized display for a first visitor; caching the at least one pre-customized displays on the server computer; displaying the at least one pre-customized display to the first visitor; analyzing the data file of a second visitor and associating the second visitor with the at least one pre-customized display, wherein analyzing is performed after generating; and displaying the at least one pre-customized display to the second visitor, wherein the at least one pre-customized display is not regenerated before displaying the at least one pre-customized display to the second visitor.
Claim 3
Dependent Claim
24 words
The method of claim 1 wherein labeling the content of the web site comprises attaching at least one category to each web content item.
Claim 4
Dependent Claim
25 words
The method of claim 2 wherein registering the labeled accessed content comprises accumulating the number of accesses to each category in the personalized data file.
Claim 5
Dependent Claim
30 words
The method of claim 3 wherein analyzing the data file comprises: prioritizing the categories in the data file; and associating the highest weighted category with at least one pre-customized display.
Claim 6
Dependent Claim
20 words
The method of claim 1 wherein the pre-customized display is an insert to be placed within a web content item.
Claim 7
Dependent Claim
13 words
The method of claim 1 wherein the pre-customized display is a web page.
Claim 8
Dependent Claim
24 words
The method of claim 1 wherein the generating of a pre-customized display is not generated until a first visitor first requires such a display.
Claim 9
Dependent Claim
23 words
The method of claim 1 wherein storing the data file can be performed by multiple servers operating in parallel, without loss of information.
Claim 10
Dependent Claim
27 words
The method of claim 1 wherein the displaying of the pre-customized display comprises inserting a plurality of pre-customized displays onto a web page accessed by the visitor.
Claim 11
Dependent Claim
112 words
A computer-readable medium having computer executable software code stored thereon, the code for personalizing a web site without dynamically generated web pages for each visitor, the code comprising: code for labeling the content of a web site with selected categories; code for generating a data file for a visitor; code for accumulating information regarding labeled content, to place such information in the visitor data file; code for determining the selected category associated with the visitor's interest, wherein such determination is based on the accumulated information in the visitor data file; and code for presenting cached pre-selected web content to the visitor, wherein such pre-selected web content is associated with the selected category.
Claim 12
Dependent Claim
112 words
A computer-readable medium having computer executable software code stored thereon, the code for personalizing a web site without dynamically generated web pages for each visitor, the code comprising: code for labeling the content of a web site with selected categories; code for generating a data file for a visitor; code for accumulating information regarding labeled content, to place such information in the visitor data file; code for determining the selected category associated with the visitor's interest, wherein such determination is based on the accumulated information in the visitor data file; and code for presenting cached pre-selected web content to the visitor, wherein such pre-selected web content is associated with the selected category.
Claim 13
Dependent Claim
103 words
A computer readable memory that can direct a web site server computer to function in a specified manner, comprising: visitor files stored in said computer memory of said web site server computer; pre-customized web content items stored in said computer memory of said web site server computer; and executable instructions stored in said computer memory of said web site server computer, said executable instructions including (a) instructions to access an existing visitor file for a visitor; (b) instructions to review data in existing visitor file to determine visitor preferences; and (c) instructions, based on said visitor preferences, to provide pre-customized files to visitor.
Claim 14
Dependent Claim
103 words
A computer readable memory that can direct a web site server computer to function in a specified manner, comprising: visitor files stored in said computer memory of said web site server computer; pre-customized web content items stored in said computer memory of said web site server computer; and executable instructions stored in said computer memory of said web site server computer, said executable instructions including (a) instructions to access an existing visitor file for a visitor; (b) instructions to review data in existing visitor file to determine visitor preferences; and (c) instructions, based on said visitor preferences, to provide pre-customized files to visitor.
Claim 15
Dependent Claim
16 words
The computer readable memory of claim 11 wherein the pre-customized files are pre-customized web content items.
Claim 16
Dependent Claim
16 words
The computer readable memory of claim 11 wherein the existing visitor file contains visitor preference data.
Claim 17
Dependent Claim
17 words
The computer readable memory of claim 13 wherein the visitor preference data contains a count of keywords.
Claim 18
Dependent Claim
24 words
The computer readable memory of claim 14 wherein the keywords have a weighted value dependent upon the time of access of associated web content.
Claim 19
Dependent Claim
146 words
A computer program product for operating a web site on a server computer, the computer program product comprising: a computer usable medium having computer readable program code means embodied in said medium for searching, said computer readable program code means comprising; means for labeling the content of a web site; when at least one visitor accesses the content of a web site, means for registering the labeled accessed content in a personalized data file; means for storing the data file for at least one visitor; means for generating a set of pre-customized displays; means for caching the set of pre-customized displays on the server; when the at least one visitor accesses a Web Site, means for analyzing the data file of the visitor and associating the user with a precustomized display; and means for displaying the pre-customized display onto a web page accessed by the visitor.
Claim 20
Dependent Claim
146 words
A computer program product for operating a web site on a server computer, the computer program product comprising: a computer usable medium having computer readable program code means embodied in said medium for searching, said computer readable program code means comprising; means for labeling the content of a web site; when at least one visitor accesses the content of a web site, means for registering the labeled accessed content in a personalized data file; means for storing the data file for at least one visitor; means for generating a set of pre-customized displays; means for caching the set of pre-customized displays on the server; when the at least one visitor accesses a Web Site, means for analyzing the data file of the visitor and associating the user with a precustomized display; and means for displaying the pre-customized display onto a web page accessed by the visitor.
Claim 21
Dependent Claim
110 words
Computer executable software code stored on a computer readable medium on a web site server computer, the code for personalizing a web site, the code comprising: code for labeling the content of a web site with selected categories; code for generating a data file for a visitor; code for accumulating information regarding labeled content, to place such information in the visitor data file; code for determining the selected category associated with the visitor's interest, wherein such determination is based on the accumulated information in the visitor data file; and code for presenting cached pre-selected web content to the visitor, wherein such pre-selected web content is associated with the selected category.
Claim 22
Dependent Claim
110 words
Computer executable software code stored on a computer readable medium on a web site server computer, the code for personalizing a web site, the code comprising: code for labeling the content of a web site with selected categories; code for generating a data file for a visitor; code for accumulating information regarding labeled content, to place such information in the visitor data file; code for determining the selected category associated with the visitor's interest, wherein such determination is based on the accumulated information in the visitor data file; and code for presenting cached pre-selected web content to the visitor, wherein such pre-selected web content is associated with the selected category.
Claim 23
Dependent Claim
22 words
The computer executable software code of claim 17 further comprising code for weighting accessed information based on at least one specified variable.
Claim 24
Dependent Claim
19 words
The computer executable software code of claim 18 wherein the at least one specified variable is time of access.
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2004-12-10 | 2005-06-11 | 2005-12-11 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2008-12-10 | 2009-06-11 | 2009-12-11 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2012-12-10 | 2013-06-11 | 2013-12-11 | $7700.00 | Window Closed / Lapsed |