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US6324566B1 Expired / Lapsed US ⏱️ 0.0 years remaining

Internet advertising via bookmark set based on client specific information

Assignee: Uniloc 2017 LLC
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Filing: 1998-07-16
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Granted: 2001-11-27
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Expires: 2018-07-16
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Abstract

Abstract One or more searchable repositories of bookmark sets are stored in a computer system, each bookmark set can be downloaded to a client browser as a unit. Each bookmark set contains a set of Uniform Resource Locators (URLs) and is associated with related information such as a set of keywords, one or more topics and user specific information. The bookmark set is downloadable as a unit to the client browser. When a search query from a client containing a set of keywords is received, the stored bookmark sets are searched for one or more bookmark sets associated with at least one keyword matching a keyword from the search query. A list of bookmark sets which satisfy the query, i.e. are associated with matching keywords, are returned to the client browser. Responsive to a request for downloading a selected bookmark set, the selected bookmark is served to the client. The selected bookmark set is received and used by the client browser to access the set of URLs in the selected bookmark set.

Inventors

  • 👤 Maria Azua Himmel
  • 👤 Herman Rodriguez
  • 👤 Jeffrey Scott LaBaw

Bibliographic Details

Application Number —
Jurisdiction US
Data Source google_patents
Last Synchronized 2026-11-06 05:51
CPC Classifications
G; G06; G06F; G06F16/00; G06F16/90; G06F16/95; G06F16/955; G06F16/9562; Y; Y10; Y10S; Y10S707/00; Y10S707/912; Y10S707/918; Y10S707/919; Y10S707/99931; Y10S707/99933; Y10S707/99941; Y10S707/99944; Y10S707/99945; Y10S707/99948; Y10S707/99951; Y10S707/99952; Y10S707/99953

Claims Analysis

Total Claims: 24
Claim 1
Independent Claim 105 words
A method for Internet advertising, comprising the steps of: storing a plurality of bookmark sets at a server coupled to a network, each bookmark set containing a set of Uniform Resource Locators (URLs) at least one of which points to an advertising party file associated with a set of keywords and downloadable as a unit; searching for a bookmark set associated with at least one keyword matching a keyword from a client search query and client specific data associated with the requesting client; receiving the bookmark set at the client; and installing the bookmark set in the client browser to access the set of URLs.
Claim 2
Independent Claim 105 words
A method for Internet advertising, comprising the steps of: storing a plurality of bookmark sets at a server coupled to a network, each bookmark set containing a set of Uniform Resource Locators (URLs) at least one of which points to an advertising party file associated with a set of keywords and downloadable as a unit; searching for a bookmark set associated with at least one keyword matching a keyword from a client search query and client specific data associated with the requesting client; receiving the bookmark set at the client; and installing the bookmark set in the client browser to access the set of URLs.
Claim 3
Dependent Claim 101 words
The method as recited in claim 1 wherein the plurality of bookmark sets are stored at the server from a first web server belonging to a first party and the method further comprises the steps of: establishing an account representing a given monetary value for a second party; receiving a request to register and store a new bookmark set at the first web server from a remote device belonging to the second party; registering and storing the new bookmark set at the first web server; and debiting the account for a given charge for storing and serving the new bookmark set.
Claim 4
Dependent Claim 104 words
The method as recited in claim 1 wherein the plurality of bookmark sets are stored at and served from a first web server belonging to a first party and the method further comprises the steps of: establishing an account representing a given monetary value for a second party; receiving a request to incorporate an advertising bookmark in a first bookmark set on a given topic at the first web server; including the advertising bookmark in the first bookmark set at the first web server; and debiting the account for a given charge for storing and serving the advertising bookmark with the first bookmark set.
Claim 5
Dependent Claim 24 words
The method as recited in claim 1 wherein the client specific data is determined by referring to a user profile for the requesting client.
Claim 6
Independent Claim 123 words
A method for Internet advertising comprising the steps of: storing a plurality of bookmark sets at a server coupled to the Internet, each bookmark set including a set of information bookmarks pointing to web pages on a related topic and one or more advertising bookmarks pointing to one or more service provider web pages; receiving a client query from a requesting client for a bookmark set on a selected topic; determining client specific data associated with the requesting client; and responsive to the client query, serving a bookmark set on the selected topic to the requesting client and appropriate to the client specific data, wherein the bookmark set is installable at a client browser for retrieving the service provider and informational web pages.
Claim 7
Independent Claim 123 words
A method for Internet advertising comprising the steps of: storing a plurality of bookmark sets at a server coupled to the Internet, each bookmark set including a set of information bookmarks pointing to web pages on a related topic and one or more advertising bookmarks pointing to one or more service provider web pages; receiving a client query from a requesting client for a bookmark set on a selected topic; determining client specific data associated with the requesting client; and responsive to the client query, serving a bookmark set on the selected topic to the requesting client and appropriate to the client specific data, wherein the bookmark set is installable at a client browser for retrieving the service provider and informational web pages.
Claim 8
Dependent Claim 32 words
The method as recited in claim 5 further comprising the steps of: registering the bookmark sets at the server; and associating each of the registered bookmark sets with one or more topics.
Claim 9
Dependent Claim 24 words
The method as recited in claim 6 wherein the registering step includes a test to determine whether each bookmark set meets a predetermined criteria.
Claim 10
Dependent Claim 41 words
The method as recited in claim 5 wherein the client specific data is a geographic region for the client query and the one or more advertising bookmarks are selected for inclusion in the bookmark set according to the determined geographic region.
Claim 11
Dependent Claim 20 words
The method as recited in claim 5 wherein the client specific data is user profile data associated with the client.
Claim 12
Dependent Claim 16 words
The method as recited in claim 5 wherein the client specific data is client account information.
Claim 13
Dependent Claim 20 words
The method as recited in claim 5 wherein the client specific data is a client identifier associated with the client.
Claim 14
Independent Claim 103 words
A method for Internet advertising comprising the steps of: storing a plurality of bookmark sets, each associated with a set of keywords, and each including one or more advertising bookmarks pointing advertiser files; associating each of the advertising bookmarks with a geographic region; responsive to a search query from a requesting client from a specific geographic region, searching for a bookmark set having associated keywords which satisfy the search query and an advertising bookmark for the bookmark set associated with the specific geographic region; and serving a matching bookmark set with a matching advertising bookmark for the geographic location to the requesting client.
Claim 15
Independent Claim 103 words
A method for Internet advertising comprising the steps of: storing a plurality of bookmark sets, each associated with a set of keywords, and each including one or more advertising bookmarks pointing advertiser files; associating each of the advertising bookmarks with a geographic region; responsive to a search query from a requesting client from a specific geographic region, searching for a bookmark set having associated keywords which satisfy the search query and an advertising bookmark for the bookmark set associated with the specific geographic region; and serving a matching bookmark set with a matching advertising bookmark for the geographic location to the requesting client.
Claim 16
Dependent Claim 113 words
A computer program product in a computer readable memory for providing access to the Internet comprising: means for storing a plurality of bookmark sets, each associated with a set of keywords, and each including one or more advertising bookmarks; means for associating each of the bookmark sets with a geographic region; means for responsive to a search query from a requesting client from a specific geographic region, searching for a bookmark set having associated keywords which satisfy the search query and an advertising bookmark for the bookmark set associated with the specific geographic region; and means for serving a matching bookmark set with a match for the geographic location to the requesting client.
Claim 17
Dependent Claim 113 words
A computer program product in a computer readable memory for providing access to the Internet comprising: means for storing a plurality of bookmark sets, each associated with a set of keywords, and each including one or more advertising bookmarks; means for associating each of the bookmark sets with a geographic region; means for responsive to a search query from a requesting client from a specific geographic region, searching for a bookmark set having associated keywords which satisfy the search query and an advertising bookmark for the bookmark set associated with the specific geographic region; and means for serving a matching bookmark set with a match for the geographic location to the requesting client.
Claim 18
Independent Claim 171 words
A system for Internet advertising comprising: means for storing and organizing a plurality of bookmark sets according to respective sets of associated keywords and client specific data at a web server coupled to the Internet, each bookmark set including a set of information bookmarks pointing to informational web pages on a related topic and one or more advertising bookmarks pointing to one or more service provider web pages; means for receiving a client search query from a requesting client for a bookmark set including a set of keywords; means for searching the plurality of bookmark sets having associated keywords which satisfy the client search query; and means for determining client specific data about the requesting client; means for selecting among the plurality of bookmark sets for a bookmark set having advertiser bookmarks linked to the client specific data; means for serving the selected bookmark sets to the requesting client; wherein the one or more bookmark sets are installable in a client browser for retrieving the service provider and informational web pages.
Claim 19
Independent Claim 171 words
A system for Internet advertising comprising: means for storing and organizing a plurality of bookmark sets according to respective sets of associated keywords and client specific data at a web server coupled to the Internet, each bookmark set including a set of information bookmarks pointing to informational web pages on a related topic and one or more advertising bookmarks pointing to one or more service provider web pages; means for receiving a client search query from a requesting client for a bookmark set including a set of keywords; means for searching the plurality of bookmark sets having associated keywords which satisfy the client search query; and means for determining client specific data about the requesting client; means for selecting among the plurality of bookmark sets for a bookmark set having advertiser bookmarks linked to the client specific data; means for serving the selected bookmark sets to the requesting client; wherein the one or more bookmark sets are installable in a client browser for retrieving the service provider and informational web pages.
Claim 20
Dependent Claim 33 words
The system as recited in claim 14 further comprising: means for registering the bookmark sets at the server; and means for associating each of the registered bookmark sets with one or more topics.
Claim 21
Dependent Claim 28 words
The system as recited in claim 15 wherein the registering means determines whether a party attempting to register a bookmark set at the server meets a predetermined criteria.
Claim 22
Dependent Claim 22 words
The system as recited in claim 16 wherein the means for determining client specific data determines a location of the requesting client.
Claim 23
Independent Claim 92 words
A method for serving bookmark sets to a user, comprising the steps of: storing a plurality of bookmark sets at a server coupled to a network, each bookmark set containing a plurality of bookmarks respectively pointing to informational and advertiser web pages and downloadable as a unit; associating keywords and client specific data with each of the bookmark sets; responsive to a client search query from a requesting client, serving at least one bookmark set associated with keywords and client specific data associated with the client search query to the requesting client.
Claim 24
Independent Claim 92 words
A method for serving bookmark sets to a user, comprising the steps of: storing a plurality of bookmark sets at a server coupled to a network, each bookmark set containing a plurality of bookmarks respectively pointing to informational and advertiser web pages and downloadable as a unit; associating keywords and client specific data with each of the bookmark sets; responsive to a client search query from a requesting client, serving at least one bookmark set associated with keywords and client specific data associated with the client search query to the requesting client.

References Cited (Backward Citations)

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USPTO Annuity & Maintenance Windows

Annuity Stage Window Opens Payment Deadline Surcharge Period Until Estimated Fee Status
3.5 Years (Year 4) 2004-11-26 2005-05-28 2005-11-27 $2000.00 Window Closed / Lapsed
7.5 Years (Year 8) 2008-11-26 2009-05-28 2009-11-27 $3760.00 Window Closed / Lapsed
11.5 Years (Year 12) 2012-11-26 2013-05-28 2013-11-27 $7700.00 Window Closed / Lapsed

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