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US6064967A
Expired / Lapsed
US
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Internet-audiotext electronic advertising system with inventory management
Assignee: NETDATE OF TEXAS LLC
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Filing: 1997-02-12
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Granted: 2000-05-16
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Expires: 2017-02-12
Abstract
Abstract The present invention relates to an electronic advertising system. More specifically, the present invention creates a means to select ads for publication in the newspaper based on past performance of individual personal ads, thus attempting to optimize the number of responses to the printed personal ad column as a whole. At the same time, all personal ads are published on the Internet so as to accommodate all advertisers regardless of the past performance of their ad. Finally, by fully integrating the Internet personal ads service with the audiotext personal ad service, advertisers whose ad only is published on the Internet are in no way disadvantaged by fewer features or options.
Inventors
- 👤 Gregory J. Speicher
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-29 18:17
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q10/00; G06Q10/08; G06Q10/087; G06Q30/0241; G06Q30/0251; G06Q30/0269; G06Q30/0271; G06Q30/0277; H; H04; H04M; H04M3/00; H04M3/42; H04M3/487; H04M3/493; H04M3/4938; H04M2201/00; H04M2201/60; H04M3/4872; H04M3/4878; H04M7/00; H04M7/0024; H04M7/0054; H04M7/12; H04M7/1205; H04M7/121; H04M7/122; H04M7/128
Claims Analysis
Total Claims: 50
Claim 1
Independent Claim
102 words
A computer based advertising system with inventory management, wherein said system comprises: means for advertisers to place advertisements; means for storing said advertisements in a database; means for publishing said advertisements on the Internet; means for isolating a subset of said advertisements; and means for publishing said subset in a printed medium or on a television show; wherein a characteristic of said advertisers is a factor in determining whether said advertisements are included in said subset, and wherein the amount of space allocated in said printed medium or in said television show is a factor in determining the size of said subset.
Claim 2
Dependent Claim
102 words
A computer based advertising system with inventory management, wherein said system comprises: means for advertisers to place advertisements; means for storing said advertisements in a database; means for publishing said advertisements on the Internet; means for isolating a subset of said advertisements; and means for publishing said subset in a printed medium or on a television show; wherein a characteristic of said advertisers is a factor in determining whether said advertisements are included in said subset, and wherein the amount of space allocated in said printed medium or in said television show is a factor in determining the size of said subset.
Claim 3
Dependent Claim
19 words
A computer based advertising system with inventory management according to claim 1, wherein said printed medium comprises a newspaper.
Claim 4
Dependent Claim
17 words
A computer based advertising system with inventory management according to claim 1, wherein said characteristic comprises gender.
Claim 5
Dependent Claim
31 words
A computer based advertising system with inventory management according to claim 1, wherein the age of an advertisement is a factor in determining whether said advertisement is included in said subset.
Claim 6
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 1, wherein said system further comprises: means for enhancing an advertisement by placing an audio recording via the Internet; and means for listening to said audio recording via a telephone.
Claim 7
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 1, wherein said system further comprises: means for enhancing an advertisement by placing an audio recording via a telephone; and means for listening to said audio recording via the Internet.
Claim 8
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 1, wherein said system further comprises: means for enhancing an advertisement by placing an audio recording via the Internet; and means for listening to said audio recording via the Internet.
Claim 9
Dependent Claim
40 words
A computer based advertising system with inventory management according to claim 1, wherein said system further comprises: means for enhancing an advertisement by placing a video recording via the Internet; and means for viewing said video recording via the Internet.
Claim 10
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 1, wherein said system further comprises: means for responding to said advertisement by sending an audio message via the Internet; and means for retrieving said audio message via a telephone.
Claim 11
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 1, wherein said system further comprises: means for responding to said advertisement by sending an audio message via a telephone; and means for retrieving said audio message via the Internet.
Claim 12
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 1, wherein said system further comprises: means for responding to said advertisement by sending an audio message via the Internet; and means for retrieving said audio message via the Internet.
Claim 13
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 1, wherein said system further comprises: means for responding to said advertisement by sending a video message via the Internet; and means for retrieving said video message via the Internet.
Claim 14
Dependent Claim
102 words
A computer based advertising system with inventory management, wherein said system comprises: means for advertisers to place advertisements; means for storing said advertisements in a database; means for publishing said advertisements on the Internet; means for isolating a subset of said advertisements; and means for publishing said subset in a printed medium or on a television show; wherein the activity generated by an advertisement is a factor in determining whether it is included in said subset, and wherein the amount of space allocated in said printed medium or in said television show is a factor in determining the size of said subset.
Claim 15
Dependent Claim
102 words
A computer based advertising system with inventory management, wherein said system comprises: means for advertisers to place advertisements; means for storing said advertisements in a database; means for publishing said advertisements on the Internet; means for isolating a subset of said advertisements; and means for publishing said subset in a printed medium or on a television show; wherein the activity generated by an advertisement is a factor in determining whether it is included in said subset, and wherein the amount of space allocated in said printed medium or in said television show is a factor in determining the size of said subset.
Claim 16
Dependent Claim
19 words
A computer based advertising system with inventory management according to claim 13, wherein said printed medium comprises a newspaper.
Claim 17
Dependent Claim
23 words
A computer based advertising system with inventory management according to claim 13, wherein said activity comprises the number of responses to said advertisement.
Claim 18
Dependent Claim
31 words
A computer based advertising system with inventory management according to claim 13, wherein the age of an advertisement is a factor in determining whether said advertisement is included in said subset.
Claim 19
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 13, wherein said system further comprises: means for enhancing an advertisement by placing an audio recording via the Internet; and means for listening to said audio recording via a telephone.
Claim 20
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 13, wherein said system further comprises: means for enhancing an advertisement by placing an audio recording via a telephone; and means for listening to said audio recording via the Internet.
Claim 21
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 13, wherein said system further comprises: means for enhancing an advertisement by placing an audio recording via the Internet; and means for listening to said audio recording via the Internet.
Claim 22
Dependent Claim
40 words
A computer based advertising system with inventory management according to claim 13, wherein said system further comprises: means for enhancing an advertisement by placing a video recording via the Internet; and means for viewing said video recording via the Internet.
Claim 23
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 13, wherein said system further comprises: means for responding to said advertisement by sending an audio message via the Internet; and means for retrieving said audio message via a telephone.
Claim 24
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 13, wherein said system further comprises: means for responding to said advertisement by sending an audio message via a telephone; and means for retrieving said audio message via the Internet.
Claim 25
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 13, wherein said system further comprises: means for responding to said advertisement by sending an audio message via the Internet; and means for retrieving said audio message via the Internet.
Claim 26
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 13, wherein said system further comprises: means for responding to said advertisement by sending a video message via the Internet; and means for retrieving said video message via the Internet.
Claim 27
Dependent Claim
72 words
A computer based advertising system with inventory management, wherein said system comprises: means for advertisers to place advertisements; means for storing said advertisements in a database; means for publishing said advertisements on the Internet; means for isolating a subset of said advertisements; and means for publishing said subset in a printed medium or on television; wherein a characteristic of said advertisers is a factor in determining the sort order of said subset.
Claim 28
Dependent Claim
72 words
A computer based advertising system with inventory management, wherein said system comprises: means for advertisers to place advertisements; means for storing said advertisements in a database; means for publishing said advertisements on the Internet; means for isolating a subset of said advertisements; and means for publishing said subset in a printed medium or on television; wherein a characteristic of said advertisers is a factor in determining the sort order of said subset.
Claim 29
Dependent Claim
19 words
A computer based advertising system with inventory management according to claim 25, wherein said printed medium comprises a newspaper.
Claim 30
Dependent Claim
17 words
A computer based advertising system with inventory management according to claim 25, wherein said characteristic comprises gender.
Claim 31
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 25, wherein said system further comprises: means for enhancing an advertisement by placing an audio recording via the Internet; and means for listening to said audio recording via a telephone.
Claim 32
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 25, wherein said system further comprises: means for enhancing an advertisement by placing an audio recording via a telephone; and means for listening to said audio recording via the Internet.
Claim 33
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 25, wherein said system further comprises: means for enhancing an advertisement by placing an audio recording via the Internet; and means for listening to said audio recording via the Internet.
Claim 34
Dependent Claim
40 words
A computer based advertising system with inventory management according to claim 25, wherein said system further comprises: means for enhancing an advertisement by placing a video recording via the Internet; and means for viewing said video recording via the Internet.
Claim 35
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 25, wherein said system further comprises: means for responding to said advertisement by sending an audio message via the Internet; and means for retrieving said audio message via a telephone.
Claim 36
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 25, wherein said system further comprises: means for responding to said advertisement by sending an audio message via a telephone; and means for retrieving said audio message via the Internet.
Claim 37
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 25, wherein said system further comprises: means for responding to said advertisement by sending an audio message via the Internet; and means for retrieving said audio message via the Internet.
Claim 38
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 25, wherein said system further comprises: means for responding to said advertisement by sending a video message via the Internet; and means for retrieving said video message via the Internet.
Claim 39
Dependent Claim
74 words
A computer based advertising system with inventory management, wherein said system comprising: means for advertisers to place an advertisement; means for storing said advertisements in a database; means for publishing said advertisements on the Internet; means for isolating a subset of said advertisements; and means for publishing said subset in a printed medium or on television; wherein the activity generated by said advertisements is a factor in determining the sort order of said subset.
Claim 40
Dependent Claim
74 words
A computer based advertising system with inventory management, wherein said system comprising: means for advertisers to place an advertisement; means for storing said advertisements in a database; means for publishing said advertisements on the Internet; means for isolating a subset of said advertisements; and means for publishing said subset in a printed medium or on television; wherein the activity generated by said advertisements is a factor in determining the sort order of said subset.
Claim 41
Dependent Claim
19 words
A computer based advertising system with inventory management according to claim 36, wherein said printed medium comprises a newspaper.
Claim 42
Dependent Claim
23 words
A computer based advertising system with inventory management according to claim 36, wherein said activity comprises the number of responses to said advertisement.
Claim 43
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 36, wherein said system further comprises: means for enhancing an advertisement by placing an audio recording via the Internet; and means for listening to said audio recording via a telephone.
Claim 44
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 36, wherein said system further comprises: means for enhancing an advertisement by placing an audio recording via a telephone; and means for listening to said audio recording via the Internet.
Claim 45
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 36, wherein said system further comprises: means for enhancing an advertisement by placing an audio recording via the Internet; and means for listening to said audio recording via the Internet.
Claim 46
Dependent Claim
40 words
A computer based advertising system with inventory management according to claim 36, wherein said system further comprises: means for enhancing an advertisement by placing a video recording via the Internet; and means for viewing said video recording via the Internet.
Claim 47
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 36, wherein said system further comprises: means for responding to said advertisement by sending an audio message via the Internet; and means for retrieving said audio message via a telephone.
Claim 48
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 36, wherein said system further comprises: means for responding to said advertisement by sending an audio message via a telephone; and means for retrieving said audio message via the Internet.
Claim 49
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 36, wherein said system further comprises: means for responding to said advertisement by sending an audio message via the Internet; and means for retrieving said audio message via the Internet.
Claim 50
Dependent Claim
41 words
A computer based advertising system with inventory management according to claim 36, wherein said system further comprises: means for responding to said advertisement by sending a video message via the Internet; and means for retrieving said video message via the Internet.
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2003-05-16 | 2003-11-15 | 2004-05-16 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2007-05-16 | 2007-11-15 | 2008-05-16 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2011-05-16 | 2011-11-15 | 2012-05-16 | $7700.00 | Window Closed / Lapsed |