Server system and method for modifying a cursor image

Claim 2

A server system for modifying a cursor image to a specific image having a desired shape and appearance displayed on a display of a remote user's terminal, said system comprising: cursor image data corresponding to said specific image; cursor display code, said cursor display code operable to modify said cursor image; and a first server computer for transmitting specified content information to said remote user terminal, said specified content information including at least one cursor display instruction indicating a location of said cursor image data, said cursor display instruction and said cursor display code operable to cause said user terminal to display a modified cursor image on said user's display in the shape and appearance of said specific image, wherein said specified content information is transmitted to said remote user terminal by said first server computer responsive to a request from said user terminal for said specified content information, and wherein said specified content information further comprises information to be displayed on said display of said user's terminal, said specific image including content corresponding to at least a portion of said information to be displayed on said display of said user's terminal, and wherein said cursor display code is operable to process said cursor display instruction to modify said cursor image to said cursor image in the shape and appearance of said specific image responsive to displaying of said at least a portion of said information to be displayed on said display of said user's terminal.

Claim 3

The server system in accordance with claim 1, wherein said specific image relates to at least a portion of said information to be displayed on said display of said user's terminal.

Claim 4

The server system in accordance with claim 2, wherein said specific image comprises advertising material related to at least a portion of said information to be displayed on said display of said user's terminal.

Claim 5

The server system in accordance with claim 3, wherein said advertising material further comprises a brand logo.

Claim 6

The server system in accordance with claim 3, wherein said advertising material further comprises a corporate mascot.

Claim 7

The server system in accordance with claim 3, wherein said advertising material further comprises images of a good or a service corresponding to said information to be displayed on said display of said user's terminal.

Claim 8

The server system in accordance with claim 3, wherein said advertising material further comprises messages relating to said information to be displayed on said display of said user's terminal.

Claim 9

The server system in accordance with claim 2, wherein said specific image has a shape and appearance corresponding to said information to be displayed on said display of said user's terminal.

Claim 10

The server system in accordance with claim 1, wherein at least a portion of said cursor image data and said cursor display code are disposed locally to said first server computer.

Claim 11

The server system in accordance with claim 1, wherein at least a portion of said cursor image data and said cursor display code are disposed within a second server computer located remotely to said first server computer.

Claim 12

The server system in accordance with claim 1, wherein at least a portion of said cursor image data and said cursor display code are disposed locally to said user's terminal.

Claim 13

The server system in accordance with claim 10 wherein said first server computer in response to a request from said user terminal transmits information stored in said second server computer to said user terminal.

Claim 14

The server system in accordance with claim 1, wherein said specified content information is transmitted in the form of HTML files that define a web page.

Claim 15

The server system in accordance with claim 13, wherein said cursor image data includes at least in part an advertisement for goods or services contained in said web page.

Claim 16

The server system in accordance with claim 1, wherein said user terminal includes a browser application responsive to said cursor display instruction, said browser application executing said cursor display code using parameters defined in said cursor display instruction.

Claim 17

The server system in accordance with claim 1, said cursor display instruction further comprising an image identifier indicating said cursor image data corresponding to said specific image.

Claim 18

The server system in accordance with claim 1 wherein said first server computer transmits said cursor image data in response to a request received from said remote user terminal indicating that a copy of said cursor image data is not stored in said remote user terminal.

Claim 19

The server system in accordance with claim 1 wherein said cursor display instruction further comprises an image identifier that corresponds to a graphic animation sequence.

Claim 20

The server system in accordance with claim 18, wherein said cursor display instruction further comprises instructions operable to modify said specific image to display said graphic animation sequence.

Claim 21

The server system in accordance with claim 1, wherein said cursor display instruction further comprises an audio identifier that corresponds to an audio information sequence.

Claim 22

The server system in accordance with claim 20, wherein said cursor display instruction further comprises instructions operable to play an audio clip corresponding to said audio information sequence.

Claim 23

The server system in accordance with claim 1, wherein said cursor display instruction further comprises information that controls a duration of time said specific image is displayed on said display of said remote user's terminal.

Claim 24

The server system in accordance with claim 1, wherein said specified content information is transmitted in the form of one or more hypertext objects.

Claim 25

The server system in accordance with claim 1, wherein said specified content information includes instructions executable by a virtual machine on said user terminal.

Claim 26

The server system in accordance with claim 1, wherein said specified content information includes HTML tags recognized by said cursor display code.

Claim 27

The server system in accordance with claim 1, wherein said cursor display code generates usage data for calculating usage statistics of said specific image.

Claim 28

The server system in accordance with claim 1, wherein said cursor display instruction transmitted to said remote user terminal initiates communication with a plurality of server systems for obtaining additional cursor image data.

Claim 31

The method in accordance with claim 28, wherein said transforming further comprises executing said cursor display code so as to display said specific cursor image while at least a portion of said information to be displayed is displayed on said display of said user's terminal.

Claim 32

The method in accordance with claim 28, wherein said displaying of said specific image further comprises displaying advertising material related to at least a portion of said information to be displayed.

Claim 33

The method in accordance with claim 30, wherein said advertising material further comprises a brand logo.

Claim 34

The method in accordance with claim 30, wherein said advertising material further comprises a corporate mascot.

Claim 35

The method in accordance with claim 30, wherein said advertising material further comprises images of a good or a service corresponding to said information to be displayed.

Claim 36

The method in accordance with claim 30, wherein said advertising material further comprises messages relating to said information to be displayed.

Claim 37

The method in accordance with claim 28, wherein said specific image has a shape and appearance relating to said information to be displayed.

Claim 38

The method in accordance with claim 28, wherein said specified content information further comprises HTML files that define a web page.

Claim 39

The method in accordance with claim 36, wherein said cursor image data corresponds to an advertisement for goods or services contained in said web page.

Claim 40

The method in accordance with claim 28, wherein said transforming further comprises: employing a browser application including said cursor display code responsive to said cursor display instruction; and executing said cursor display code by employing parameters defined in said cursor display instruction.

Claim 41

The method in accordance with claim 28 wherein said specified content information comprises an image identifier that corresponds to the location of data representing said specific image.

Claim 42

The method in accordance with claim 28, further comprising transmitting said cursor image data in response to a request received from said remote user terminal indicating that a copy of said cursor image data is not stored in said remote user terminal.

Claim 43

The method in accordance with claim 28, wherein said cursor display instructions further comprises an image identifier that corresponds to a graphic animation sequence.

Claim 44

The method in accordance with claim 41, further comprising modifying said remote user terminal's cursor to display said graphic animation sequence.

Claim 45

The server system in accordance with claim 28, wherein said cursor display instruction further comprises an audio identifier that corresponds to an audio information sequence.

Claim 46

The server system in accordance with claim 43, further comprising playing an audio clip corresponding to said audio information sequence responsive to displaying said specific image.

Claim 47

The method in accordance with claim 28 further comprising controlling a duration of time said specific image is displayed on said remote user's display.

Claim 48

The method in accordance with claim 28, further comprising providing usage data by said cursor display code for calculating usage statistics of said specific image, responsive to said cursor display instruction.

Claim 49

A computer storage device readable by a machine, tangibly embodying a program of instructions executable by the machine to perform the method steps in claim 28.

Claim 50

An internet browser computer program stored on a computer readable medium, said internet browser configured to modify a cursor image to a specific image having a desired shape and appearance displayed on a display of a remote user's terminal, said internet browser comprising: program code operable to receive specified content information from a remote server, said specified content information comprising information to be displayed on said remote user's terminal and at least one cursor display instruction, wherein said specific image includes content corresponding to at least a portion of said information to be displayed on said remote user's terminal, wherein said cursor display instruction indicates cursor image data corresponding to said specific image; program code operable to recognize said cursor display instruction in connection with processing said information to be displayed on said display; and program code operable to execute a cursor display code, responsive to said cursor display instruction and displaying of said at least a portion of said information to be displayed on said display, said cursor display code being operable to modify said cursor image to said specific image.

Claim 51

An internet browser computer program stored on a computer readable medium, said internet browser configured to modify a cursor image to a specific image having a desired shape and appearance displayed on a display of a remote user's terminal, said internet browser comprising: program code operable to receive specified content information from a remote server, said specified content information comprising information to be displayed on said remote user's terminal and at least one cursor display instruction, wherein said specific image includes content corresponding to at least a portion of said information to be displayed on said remote user's terminal, wherein said cursor display instruction indicates cursor image data corresponding to said specific image; program code operable to recognize said cursor display instruction in connection with processing said information to be displayed on said display; and program code operable to execute a cursor display code, responsive to said cursor display instruction and displaying of said at least a portion of said information to be displayed on said display, said cursor display code being operable to modify said cursor image to said specific image.

Claim 52

The internet browser in accordance with claim 48 further comprising program code operable to retrieve said cursor image data from a prespecified server, when said cursor image data is not stored in said user terminal.

Claim 53

The internet browser in accordance with claim 48 further comprising program code operable to retrieve said cursor display code from a prespecified server, when said cursor display code is not stored in said user terminal.

Claim 54

The internet browser in accordance with claim 48 further comprising program code operable to determine whether cursor display instructions received by said user terminal were transmitted by an authorized server.

Claim 55

The internet browser in accordance with claim 48 further comprising program code operable to transmit statistical information to a prespecified server so as to provide information relating to the usage of said specific image.

Claim 56

The internet browser in accordance with claim 48, wherein said specific image reverts back to its original shape and appearance after a prespecified duration.

Claim 57

The internet browser in accordance with claim 53 further comprising program code operable to store said cursor display code in a memory located locally to said user terminal.

Claim 58

The internet browser in accordance with claim 48 further comprising program code operable to provide audio clips corresponding to said display of said specific image.

Claim 59

The internet browser in accordance with claim 55 wherein information relating to said audio clips is contained within said cursor display instruction.

Claim 60

The internet browser in accordance with claim 48, further comprising program code operable to provide animated images corresponding to said specific image.

Claim 61

The internet browser in accordance with claim 57 wherein information relating to said animated images are contained within said cursor display instruction.

Claim 62

The internet browser in accordance with claim 48, wherein said specific image corresponds to at least a portion of said information to be displayed on said display of said user's terminal.

Claim 63

The internet browser in accordance with claim 48, wherein said specific image comprises advertising material related to at least a portion of said information to be displayed on said display of said user's terminal.

Claim 64

The internet browser in accordance with claim 60, wherein said advertising material further comprises a brand logo.

Claim 65

The internet browser in accordance with claim 60, wherein said advertising material further comprises a corporate mascot.

Claim 66

The internet browser in accordance with claim 60, wherein said advertising material further comprises images of a good or a service corresponding to said information to be displayed on said display of said user's terminal.

Claim 67

The internet browser in accordance with claim 60, wherein said advertising material further comprises messages relating to said information to be displayed on said display of said user's terminal.

Claim 68

The internet browser in accordance with claim 48, wherein said specific image has a shape and appearance related to said information to be displayed on said display of said display of said user's terminal.

Claim 69

The internet browser in accordance with claim 48, wherein said specified content information is transmitted in the form of at least one HTML file that defines a web page.

Claim 70

The internet browser in accordance with claim 48, wherein said specified content information is transmitted in the form of one or more hypertext objects.

Claim 71

The internet browser in accordance with claim 48, wherein said specified information content is executable at least in part by a virtual machine on said user terminal.

Claim 72

The internet browser in accordance with claim 48, wherein said specified information content includes at least one instruction in an interpreted programming language.

Claim 73

A server system for modifying a cursor image to a specific image having a desired shape and appearance displayed on a display of a remote user's terminal, said system comprising: cursor image data corresponding to said specific image; cursor display code, said cursor display code operably to modify said cursor image; and a first server computer for transmitting specified content information to said remote user terminal, said specified content information including at least one cursor display instruction indicating a location of said cursor image data, said cursor display instruction and said cursor display code operable to cause said user terminal to display a modified cursor image on said user's display in the shape and appearance of said specific image, wherein said specified content information is transmitted to said remote user terminal by said first server computer responsive to a request from said user terminal for said specified content information, and wherein said specified content information further comprises information to be displayed on said display of said user's terminal, said specific image including content corresponding to at least a portion of said information to be displayed on said display of said user's terminal, and wherein said cursor display code is operable to process said cursor display instruction to modify said cursor image to said cursor image in the shape and appearance of said specific image responsive to movement of said cursor image over a display of said at least a portion of said information to be displayed on said display of said user's terminal.

Claim 74

A server system for modifying a cursor image to a specific image having a desired shape and appearance displayed on a display of a remote user's terminal, said system comprising: cursor image data corresponding to said specific image; cursor display code, said cursor display code operably to modify said cursor image; and a first server computer for transmitting specified content information to said remote user terminal, said specified content information including at least one cursor display instruction indicating a location of said cursor image data, said cursor display instruction and said cursor display code operable to cause said user terminal to display a modified cursor image on said user's display in the shape and appearance of said specific image, wherein said specified content information is transmitted to said remote user terminal by said first server computer responsive to a request from said user terminal for said specified content information, and wherein said specified content information further comprises information to be displayed on said display of said user's terminal, said specific image including content corresponding to at least a portion of said information to be displayed on said display of said user's terminal, and wherein said cursor display code is operable to process said cursor display instruction to modify said cursor image to said cursor image in the shape and appearance of said specific image responsive to movement of said cursor image over a display of said at least a portion of said information to be displayed on said display of said user's terminal.

Claim 75

A server system for modifying a cursor image to a specific image having a desired shape and appearance displayed on a display of a remote user's terminal, said system comprising: cursor image data corresponding to said specific image; cursor display code, said cursor display code operable to modify said cursor image; and a first server computer for transmitting specified content information to said remote user terminal, said specified content information including at least one cursor display instruction indicating a location of said cursor image data, said cursor display instruction and said cursor display code operable to cause said user terminal to display a modified cursor image on said user's display in the shape and appearance of said specific image, wherein said specified content information is transmitted to said remote user terminal by said first server computer responsive to a request from said user terminal for said specified content information, and wherein said specified content information further comprises information to be displayed on said display of said user's terminal, said specific image including content corresponding to at least a portion of said information to be displayed on said display of said user's terminal, and wherein said cursor display code is operable to process said cursor display instruction to modify said cursor image to said cursor image in the shape and appearance of said specific image responsive to movement of said cursor image over a specified location on said display of said user's terminal.

Claim 76

A server system for modifying a cursor image to a specific image having a desired shape and appearance displayed on a display of a remote user's terminal, said system comprising: cursor image data corresponding to said specific image; cursor display code, said cursor display code operable to modify said cursor image; and a first server computer for transmitting specified content information to said remote user terminal, said specified content information including at least one cursor display instruction indicating a location of said cursor image data, said cursor display instruction and said cursor display code operable to cause said user terminal to display a modified cursor image on said user's display in the shape and appearance of said specific image, wherein said specified content information is transmitted to said remote user terminal by said first server computer responsive to a request from said user terminal for said specified content information, and wherein said specified content information further comprises information to be displayed on said display of said user's terminal, said specific image including content corresponding to at least a portion of said information to be displayed on said display of said user's terminal, and wherein said cursor display code is operable to process said cursor display instruction to modify said cursor image to said cursor image in the shape and appearance of said specific image responsive to movement of said cursor image over a specified location on said display of said user's terminal.

Claim 81

An internet browser computer program stored on a computer readable medium, said internet browser configured to modify a cursor image to a specific image having a desired shape and appearance displayed on a display of a remote user's terminal, said internet browser comprising: program code operable to receive specified content information from a remote server, said specified content information comprising information to be displayed on said remote user's terminal and at least one cursor display instruction, wherein said specific image includes content corresponding to at least a portion of said information to be displayed on said remote user's terminal, and wherein said cursor display instruction indicates cursor image data corresponding to said specific image; program code operable to recognize said cursor display instruction in connection with processing said information to be displayed on said display; and program code operable to execute a cursor display code, responsive to said cursor display instruction and movement of said cursor image over a display of said at least a portion of said information to on said remote user's terminal, said cursor display code being operable to modify said cursor image to said specific image.

Claim 82

An internet browser computer program stored on a computer readable medium, said internet browser configured to modify a cursor image to a specific image having a desired shape and appearance displayed on a display of a remote user's terminal, said internet browser comprising: program code operable to receive specified content information from a remote server, said specified content information comprising information to be displayed on said remote user's terminal and at least one cursor display instruction, wherein said specific image includes content corresponding to at least a portion of said information to be displayed on said remote user's terminal, and wherein said cursor display instruction indicates cursor image data corresponding to said specific image; program code operable to recognize said cursor display instruction in connection with processing said information to be displayed on said display; and program code operable to execute a cursor display code, responsive to said cursor display instruction and movement of said cursor image over a display of said at least a portion of said information to on said remote user's terminal, said cursor display code being operable to modify said cursor image to said specific image.

Claim 83

An internet browser computer program stored on a computer readable medium, said internet browser configures to modify a cursor image to a specific image having a desired shape and appearance displayed on a display of a remote user's terminal, said internet browser comprising: program code operable to receive specified content information from a remote server, said specified content information comprising information to be displayed on said remote user's terminal and at least one cursor display instruction, wherein said specific image includes content corresponding to at least a portion of said information to be displayed on said remote user's terminal, and wherein said cursor display instruction indicates cursor image data corresponding to said specific image; program code operable to recognize said cursor display instruction in connection with processing said information to be displayed on said display; and program code operable to execute a cursor display code, responsive to said cursor display instruction and movement of said cursor image over a specified location on said display, said cursor display code being operable to modify said cursor image to said specific image.

Claim 84

An internet browser computer program stored on a computer readable medium, said internet browser configures to modify a cursor image to a specific image having a desired shape and appearance displayed on a display of a remote user's terminal, said internet browser comprising: program code operable to receive specified content information from a remote server, said specified content information comprising information to be displayed on said remote user's terminal and at least one cursor display instruction, wherein said specific image includes content corresponding to at least a portion of said information to be displayed on said remote user's terminal, and wherein said cursor display instruction indicates cursor image data corresponding to said specific image; program code operable to recognize said cursor display instruction in connection with processing said information to be displayed on said display; and program code operable to execute a cursor display code, responsive to said cursor display instruction and movement of said cursor image over a specified location on said display, said cursor display code being operable to modify said cursor image to said specific image.