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US5909670A
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Method and system for playback of advertisements in an electronic classified advertising system
Assignee: Qwest Communications International Inc
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Filing: 1996-01-09
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Granted: 1999-06-01
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Expires: 2016-01-09
Abstract
Abstract A method and system for manipulating playback of advertisements selected from an electronic classified advertising system. The method includes advancing playback an advertisement a first predetermined period of time in response to a first user input, and retreating playback of an advertisement a second predetermined period of time in response to a second user input. The method also includes pausing playback an advertisement in response to a third user input, and resuming playback of the paused advertisement upon the expiration of a third predetermined period of time. The system includes input and output devices, a processor, memory, and software for performing the method.
Inventors
- 👤 Terry F. Trader
- 👤 Leslie Darrell Cox
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-30 18:57
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0201; G06Q30/0241; G06Q30/0251; G06Q30/0264; G06Q30/0272; G06Q30/0277; H; H04; H04M; H04M3/00; H04M3/42; H04M3/487; H04M3/493; H04M2203/00; H04M2203/25; H04M2203/251; H04M2203/253; H04M2203/254
Claims Analysis
Total Claims: 10
Claim 1
Independent Claim
226 words
In an electronic classified advertising system, a method for manipulating playback of and responding to a plurality of advertisements selected from the system, each advertisement associated with an advertiser and delivered to a user over a telephone, the method comprising: playing a message indicating the number of advertisements selected; advancing playback of one of the plurality of advertisements a first predetermined period of time in response to a first user input; retreating playback of one of the plurality of advertisements a second predetermined period of time in response to a second user input; pausing playback of one of the plurality of advertisements in response to a third user input; resuming playback of the paused one of the plurality of advertisements upon expiration of a third predetermined period of time; repeating playback of a user selected first subset of the plurality of advertisements in response to a fourth user input, wherein the first subset is less than the number of advertisements; skipping playback of a user selected second subset of the plurality of advertisements in response to a fifth user input, wherein the second subset is less than the number of advertisements; and directly connecting the user, via the telephone, to the advertiser associated with one of the plurality of advertisements in response to a sixth user input when a predetermined time of day requirement is satisfied.
Claim 2
Dependent Claim
226 words
In an electronic classified advertising system, a method for manipulating playback of and responding to a plurality of advertisements selected from the system, each advertisement associated with an advertiser and delivered to a user over a telephone, the method comprising: playing a message indicating the number of advertisements selected; advancing playback of one of the plurality of advertisements a first predetermined period of time in response to a first user input; retreating playback of one of the plurality of advertisements a second predetermined period of time in response to a second user input; pausing playback of one of the plurality of advertisements in response to a third user input; resuming playback of the paused one of the plurality of advertisements upon expiration of a third predetermined period of time; repeating playback of a user selected first subset of the plurality of advertisements in response to a fourth user input, wherein the first subset is less than the number of advertisements; skipping playback of a user selected second subset of the plurality of advertisements in response to a fifth user input, wherein the second subset is less than the number of advertisements; and directly connecting the user, via the telephone, to the advertiser associated with one of the plurality of advertisements in response to a sixth user input when a predetermined time of day requirement is satisfied.
Claim 3
Dependent Claim
21 words
The method of claim 1 further comprising repeating playback of the plurality of advertisements in response to a fifth user input.
Claim 4
Dependent Claim
23 words
The method of claim 1 further comprising skipping playback of one of the plurality of advertisements in response to a sixth user input.
Claim 5
Dependent Claim
16 words
The method of claim 1 wherein the first and second predetermined periods of time are equal.
Claim 6
Dependent Claim
243 words
In an electronic classified advertising system, a system for manipulating playback of and responding to a plurality of advertisements selected from the advertising system, each advertisement associated with an advertiser and delivered to a user over a telephone, the system comprising: means for playing a message indicating the number of advertisements selected; means for advancing playback of one of the plurality of advertisements a first predetermined period of time in response to a first user input; means for retreating playback of one of the plurality of advertisements a second predetermined period of time in response to a second user input; means for pausing playback of one of the plurality of advertisements in response to a third user input; means for resuming playback of the paused one of the plurality of advertisements upon expiration of a third predetermined period of time; means for repeating playback of a user selected first subset of the plurality of advertisements in response to a fourth user input, wherein the first subset is less than the number of advertisements; means for skipping playback of a user selected second subset of the plurality of advertisements in response to a fifth user input, wherein the second subset is less than the number of advertisements; and means for directly connecting the user, via the telephone, to the advertiser associated with one of the plurality of advertisements in response to a sixth user input when a predetermined time of day requirement is satisfied.
Claim 7
Dependent Claim
243 words
In an electronic classified advertising system, a system for manipulating playback of and responding to a plurality of advertisements selected from the advertising system, each advertisement associated with an advertiser and delivered to a user over a telephone, the system comprising: means for playing a message indicating the number of advertisements selected; means for advancing playback of one of the plurality of advertisements a first predetermined period of time in response to a first user input; means for retreating playback of one of the plurality of advertisements a second predetermined period of time in response to a second user input; means for pausing playback of one of the plurality of advertisements in response to a third user input; means for resuming playback of the paused one of the plurality of advertisements upon expiration of a third predetermined period of time; means for repeating playback of a user selected first subset of the plurality of advertisements in response to a fourth user input, wherein the first subset is less than the number of advertisements; means for skipping playback of a user selected second subset of the plurality of advertisements in response to a fifth user input, wherein the second subset is less than the number of advertisements; and means for directly connecting the user, via the telephone, to the advertiser associated with one of the plurality of advertisements in response to a sixth user input when a predetermined time of day requirement is satisfied.
Claim 8
Dependent Claim
23 words
The system of claim 5 further comprising means for repeating playback of the plurality of advertisements in response to a fifth user input.
Claim 9
Dependent Claim
25 words
The system of claim 5 further comprising means for skipping playback of one of the plurality of advertisements in response to a sixth user input.
Claim 10
Dependent Claim
16 words
The system of claim 5 wherein the first and second predetermined periods of time are equal.
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USPTO Annuity & Maintenance Windows
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| 3.5 Years (Year 4) | 2002-05-31 | 2002-11-30 | 2003-06-01 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2006-05-31 | 2006-11-30 | 2007-06-01 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2010-05-31 | 2010-11-30 | 2011-06-01 | $7700.00 | Window Closed / Lapsed |