US5809481A
Expired / Lapsed
US
⏱️ 0.0 years remaining
Advertising method and system
Assignee: Individual
•
Filing: 1996-08-08
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Granted: 1998-09-15
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Expires: 2016-08-08
Abstract
Abstract A method and system for advertising that provides advertisers with a marketing database listing contact information for all potential consumers who received a promotional item from that advertiser and decided to retain the promotional item for future use. The promotional item is a tag bearing an advertisement, a contact identifier and a unique tag identifier. After receiving the tag from an advertiser, each recipient is instructed to attach the tag to a personal property item and to register the item with a processing facility that, with the use of an information storage and retrieval system, will create a master database comprising each recipient's contact information and tag identifier. The master database can be used to arrange for the return of a lost personal property item bearing a registered tag. The master database can also be sorted and contact information can be extracted therefrom to generate a marketing database for transmittal to advertisers.
Inventors
- 👤 David Baron
- 👤 Brian Tarpey
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-26 07:04
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0241; G09; G09F; G09F19/00
Claims Analysis
Total Claims: 6
Claim 1
Independent Claim
143 words
A method of advertising that provides an advertiser with a marketing database, said method comprising: distributing at least one tag to each of a plurality of individuals, each tag having a first portion bearing an advertisement, a second portion bearing a contact identifier and a third portion bearing a tag identifier; obtaining from each individual having received said tag, said tag identifier and contact information sufficient to contact said individual; incorporating each said individual's contact information and corresponding tag identifier into an information storage and retrieval system to create a master database; sorting said master database in correlation with each said tag identifier and extracting therefrom said contact information but not said corresponding tag identifier to generate a marketing database; and transmitting at least a portion of said marketing database to an advertiser whose advertisement appears on said first portion of said tag.
Claim 2
Independent Claim
143 words
A method of advertising that provides an advertiser with a marketing database, said method comprising: distributing at least one tag to each of a plurality of individuals, each tag having a first portion bearing an advertisement, a second portion bearing a contact identifier and a third portion bearing a tag identifier; obtaining from each individual having received said tag, said tag identifier and contact information sufficient to contact said individual; incorporating each said individual's contact information and corresponding tag identifier into an information storage and retrieval system to create a master database; sorting said master database in correlation with each said tag identifier and extracting therefrom said contact information but not said corresponding tag identifier to generate a marketing database; and transmitting at least a portion of said marketing database to an advertiser whose advertisement appears on said first portion of said tag.
Claim 3
Independent Claim
147 words
An method for developing a marketing database for each advertiser from a group of advertisers, said method comprising: distributing at least one tag to each of a plurality of individuals, each tag having a first portion bearing an advertisement associated with at least one advertiser of said group, a second portion bearing a contact identifier and a third portion bearing an advertiser identifier associated with an advertiser whose advertisement appears on said first portion of said tag; obtaining from each individual having received said tag, said advertiser identifier and contact information sufficient to contact said individual; incorporating each said individual's contact information and corresponding advertiser identifier into an information storage and retrieval system to create a master database; sorting said master database in correlation with each said advertiser identifier; generating a marketing database containing contact information of individuals who received said tags bearing a common advertiser identifier.
Claim 4
Independent Claim
147 words
An method for developing a marketing database for each advertiser from a group of advertisers, said method comprising: distributing at least one tag to each of a plurality of individuals, each tag having a first portion bearing an advertisement associated with at least one advertiser of said group, a second portion bearing a contact identifier and a third portion bearing an advertiser identifier associated with an advertiser whose advertisement appears on said first portion of said tag; obtaining from each individual having received said tag, said advertiser identifier and contact information sufficient to contact said individual; incorporating each said individual's contact information and corresponding advertiser identifier into an information storage and retrieval system to create a master database; sorting said master database in correlation with each said advertiser identifier; generating a marketing database containing contact information of individuals who received said tags bearing a common advertiser identifier.
Claim 5
Dependent Claim
158 words
An advertising system for providing an advertiser with a marketing database, said system comprising: a plurality of tags, each tag having a first portion bearing an advertisement, a second portion bearing a contact identifier and a third portion bearing a tag identifier, said tags being distributed to at least one of a plurality of individuals; means for obtaining from each said individual having received a tag, said tag identifier and contact information sufficient to contact said individual; means for incorporating said contact information and corresponding tag identifier into an information storage and retrieval system to generate a master database; means for extracting data from said master database to generate a marketing database which contains said contact information of at least one said individual having received said tag but not said corresponding tag identifier; and means for transmitting at least a portion of said marketing database to an advertiser whose advertisement appears on said first portion of said tag.
Claim 6
Dependent Claim
158 words
An advertising system for providing an advertiser with a marketing database, said system comprising: a plurality of tags, each tag having a first portion bearing an advertisement, a second portion bearing a contact identifier and a third portion bearing a tag identifier, said tags being distributed to at least one of a plurality of individuals; means for obtaining from each said individual having received a tag, said tag identifier and contact information sufficient to contact said individual; means for incorporating said contact information and corresponding tag identifier into an information storage and retrieval system to generate a master database; means for extracting data from said master database to generate a marketing database which contains said contact information of at least one said individual having received said tag but not said corresponding tag identifier; and means for transmitting at least a portion of said marketing database to an advertiser whose advertisement appears on said first portion of said tag.
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2001-09-14 | 2002-03-16 | 2002-09-15 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2005-09-14 | 2006-03-16 | 2006-09-15 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2009-09-14 | 2010-03-16 | 2010-09-15 | $7700.00 | Window Closed / Lapsed |