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US5029014A Expired / Lapsed US ⏱️ 0.0 years remaining

Ad insertion system and method for broadcasting spot messages out of recorded sequence

Assignee: Graphic Scanning Corp
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Filing: 1989-10-26
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Granted: 1991-07-02
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Expires: 2009-10-26
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Abstract

Abstract An ad insertion system and method transmit spot messages during intervals in a broadcast transmission and provide immediate access to stored spot messages, in any sequential order, with a single video source. Custom spot messages can be created by superimposing graphics over selected video signals and simultaneously transmitting those signals with appropriate audio signals.

Inventors

  • 👤 James E. Lindstrom

Bibliographic Details

Application Number —
Jurisdiction US
Data Source google_patents
Last Synchronized 2026-10-26 19:57
CPC Classifications
H; H04; H04N; H04N7/00; H04N7/08; G; G11; G11B; G11B27/00; G11B27/002; G11B27/02; G11B27/022; G11B27/024; G11B27/10; G11B27/102; G11B27/105; G11B27/107; H04H; H04H20/00; H04H20/10; H04H20/103; G11B2220/00; G11B2220/20; G11B2220/25; G11B2220/2537; G11B2220/2587

Claims Analysis

Total Claims: 24
Claim 1
Independent Claim 83 words
An ad insertion system comprising: a first playing means for playing spot messages stored in a recorded sequence on a video source, and control means for switching a broadcast system from program signals of a scheduled broadcast, selecting and causing said first playing means to play into said broadcast system in immediate succession a plurality of spot messages out of said recorded sequence without intervening material from another playing means, and switching said broadcast system back to program signals of a scheduled broadcast.
Claim 2
Dependent Claim 83 words
An ad insertion system comprising: a first playing means for playing spot messages stored in a recorded sequence on a video source, and control means for switching a broadcast system from program signals of a scheduled broadcast, selecting and causing said first playing means to play into said broadcast system in immediate succession a plurality of spot messages out of said recorded sequence without intervening material from another playing means, and switching said broadcast system back to program signals of a scheduled broadcast.
Claim 3
Dependent Claim 21 words
The ad insertion system according to claim 1, further comprising an audio source separate from said playing means and video source.
Claim 4
Dependent Claim 14 words
The ad insertion system according to claim 1, comprising only a single playing means.
Claim 5
Dependent Claim 27 words
The ad insertion system according to claim 1, wherein said playing means comprises an optical laser disk player and said video source is an optical laser disk.
Claim 6
Dependent Claim 20 words
The ad insertion system according to claim 4, further including character generating means for co-broadcasting graphics with selected spot messages.
Claim 7
Dependent Claim 46 words
The ad insertion system according to claim 1, wherein said control means is programmed to switch from a video signal of a first spot message to a video signal of a second spot message while continuously transmitting a final video frame of said first spot message.
Claim 8
Dependent Claim 94 words
An ad insertion system comprising: a single laser disk player for playing a plurality of video signals stored on a laser disk; audio source means separate from said laser disk player for generating audio signals for broadcast with said video signals; and control means for selecting said video and audio signals, thereby creating spot messages, switching from program signals of a scheduled broadcast to said selected signals, playing into a broadcast system said spot messages out of a pre-recorded sequence on said laser disk, and switching back to program signals of a scheduled broadcast.
Claim 9
Dependent Claim 94 words
An ad insertion system comprising: a single laser disk player for playing a plurality of video signals stored on a laser disk; audio source means separate from said laser disk player for generating audio signals for broadcast with said video signals; and control means for selecting said video and audio signals, thereby creating spot messages, switching from program signals of a scheduled broadcast to said selected signals, playing into a broadcast system said spot messages out of a pre-recorded sequence on said laser disk, and switching back to program signals of a scheduled broadcast.
Claim 10
Dependent Claim 46 words
The ad insertion system according to claim 7, further comprising: character generating means for generating stored graphics signals to be simultaneously broadcast with said video and audio signals; wherein said control means is programmed to select said video, audio and graphics signals to create spot messages.
Claim 11
Dependent Claim 32 words
The ad insertion system according to claim 7, wherein said control means is programmed to cause said laser disk player to play the video signals of said spot messages in full motion.
Claim 12
Dependent Claim 52 words
The ad insertion system according to claim 7, wherein said said control means is programmed to cause said laser disk player to play video signals of said selected spot messages in slow motion with or without accompanying audio signals, and automatically return to real-time motion and audio without any noticeable video distortion.
Claim 13
Independent Claim 79 words
A method for inserting a series of spot messages into a broadcast transmission, comprising: switching a broadcast system from program signals of a scheduled broadcast; transmitting a first spot message from first storage means in a first playing means; accessing a second spot message out of a recorded sequence from said first storage means and transmitting said second spot message immediately after said first spot message; and switching said broadcast system back to program signals of a scheduled broadcast.
Claim 14
Independent Claim 79 words
A method for inserting a series of spot messages into a broadcast transmission, comprising: switching a broadcast system from program signals of a scheduled broadcast; transmitting a first spot message from first storage means in a first playing means; accessing a second spot message out of a recorded sequence from said first storage means and transmitting said second spot message immediately after said first spot message; and switching said broadcast system back to program signals of a scheduled broadcast.
Claim 15
Dependent Claim 17 words
The method according to claim 11, wherein said first playing means is an optical laser disk player.
Claim 16
Dependent Claim 20 words
The method according to claim 11, further comprising generating and transmitting a black signal while accessing said second spot message.
Claim 17
Dependent Claim 24 words
The method according to claim 11, further comprising transmitting a final video frame of said first spot message while accessing said second spot message.
Claim 18
Dependent Claim 37 words
A method according to claim 11, further comprising transmitting at least one third spot message from second storage means in a second playing means, said first storage means and said second storage means containing different spot messages.
Claim 19
Independent Claim 90 words
A method for inserting spot messages into a broadcast transmission, comprising: selecting video, audio and/or graphic signals to form custom spot messages; accessing the selected video signals on a laser disk; accessing selected audio signals which are to be simultaneously broadcast with said accessed video signals; and switching from broadcast transmission to spot message transmission to co-broadcast said accessed video and audio signals as said spot messages with an audio component according to a programmed time schedule and out of a pre-recorded sequence of spot messages on said laser disk.
Claim 20
Independent Claim 90 words
A method for inserting spot messages into a broadcast transmission, comprising: selecting video, audio and/or graphic signals to form custom spot messages; accessing the selected video signals on a laser disk; accessing selected audio signals which are to be simultaneously broadcast with said accessed video signals; and switching from broadcast transmission to spot message transmission to co-broadcast said accessed video and audio signals as said spot messages with an audio component according to a programmed time schedule and out of a pre-recorded sequence of spot messages on said laser disk.
Claim 21
Dependent Claim 22 words
The method according to claim 16, further comprising superimposing graphics over the accessed video signals to co-broadcast a video message with graphics.
Claim 22
Dependent Claim 53 words
A controller for an ad insertion system programmed to switch a broadcast system from program signals of a scheduled broadcast, cause a single player to access and then play in sequence, non-sequential spot messages stored in a single video source, and switch said broadcast system back to program signals of a scheduled broadcast.
Claim 23
Dependent Claim 53 words
A controller for an ad insertion system programmed to switch a broadcast system from program signals of a scheduled broadcast, cause a single player to access and then play in sequence, non-sequential spot messages stored in a single video source, and switch said broadcast system back to program signals of a scheduled broadcast.
Claim 24
Dependent Claim 25 words
A controller according to claim 18, wherein said single player is an optical laser disk player and said single video source is a laser disk.

References Cited (Backward Citations)

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USPTO Annuity & Maintenance Windows

Annuity Stage Window Opens Payment Deadline Surcharge Period Until Estimated Fee Status
3.5 Years (Year 4) 1994-07-01 1994-12-31 1995-07-02 $2000.00 Window Closed / Lapsed
7.5 Years (Year 8) 1998-07-01 1998-12-31 1999-07-02 $3760.00 Window Closed / Lapsed
11.5 Years (Year 12) 2002-07-01 2002-12-31 2003-07-02 $7700.00 Window Closed / Lapsed

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