Claims Analysis
Total Claims: 11
Claim 1
Independent Claim
268 words
A self-indexing television program guide and advertising medium comprising in combination: a rectangular sheet containing program areas with indexing strip areas at the base of each of the program areas and a plurality of advertising areas on a front surface and on a back surface and provided with precreased foldlines in predetermined locations interrelated to said program areas; a first laterally extending foldline located a small distance above the sheet center to leave exposed a laterally extending third indexing strip at the lower edge of said back surface accommodating folding of the back surface areas toward each other; a third program printed on said back surface above said third indexing strip providing a program for each day of the week; second and third laterally extending foldlines located slightly above the center of the lower edge of the sheet when folded about said first foldline and lying together when the sheet is folded about the first foldline leaving exposed a laterally extending second indexing strip at the lower edge of the folded front surface below said first foldline and a second program lying above the second indexing strip having day-time, daily and Sunday programs; a first program on the portion of the front surface exposed when the sheet is folded on said first, second and third foldlines containing sports, movie and special programs, said programs interrelated so that a user moves from said first to said second to said third program for progressively detailed program information; and advertising information adjacent each of said programs for exposing the user to said information with folding change to each of said programs.
Claim 2
Dependent Claim
268 words
A self-indexing television program guide and advertising medium comprising in combination: a rectangular sheet containing program areas with indexing strip areas at the base of each of the program areas and a plurality of advertising areas on a front surface and on a back surface and provided with precreased foldlines in predetermined locations interrelated to said program areas; a first laterally extending foldline located a small distance above the sheet center to leave exposed a laterally extending third indexing strip at the lower edge of said back surface accommodating folding of the back surface areas toward each other; a third program printed on said back surface above said third indexing strip providing a program for each day of the week; second and third laterally extending foldlines located slightly above the center of the lower edge of the sheet when folded about said first foldline and lying together when the sheet is folded about the first foldline leaving exposed a laterally extending second indexing strip at the lower edge of the folded front surface below said first foldline and a second program lying above the second indexing strip having day-time, daily and Sunday programs; a first program on the portion of the front surface exposed when the sheet is folded on said first, second and third foldlines containing sports, movie and special programs, said programs interrelated so that a user moves from said first to said second to said third program for progressively detailed program information; and advertising information adjacent each of said programs for exposing the user to said information with folding change to each of said programs.
Claim 3
Dependent Claim
31 words
A self-indexing television program guide and advertising medium constructed in accordance with claim 1: wherein said first program is arranged in block areas each headed by a title of the program.
Claim 4
Dependent Claim
33 words
A self-indexing television program guide and advertising medium constructed in accordance with claim 1: said second program being arranged in block arrangements each headed by a title of the program in the block.
Claim 5
Dependent Claim
39 words
A self-indexing television program guide and advertising medium constructed in accordance with claim 1: wherein said advertising areas are arranged in blocks so that the information can be progressively rotated on a week-to-week basis in accordance with program change.
Claim 6
Dependent Claim
39 words
A self-indexing television program guide and advertising medium constructed in accordance with claim 1: wherein said advertising information is arranged in blocks so that the information can be progressively rotated on a week-to-week basis in accordance with program change.
Claim 7
Dependent Claim
48 words
A self-indexing television program guide and advertising medium constructed in accordance with claim 5: wherein each of said front and back surfaces of the sheet contains additional advertising information arranged in four blocks with the blocks situated so that they require approximately one-fourth of the page in height.
Claim 8
Dependent Claim
35 words
A self-indexing television program guide and advertising medium constructed in accordance with claim 1: and including a fourth foldline which extends vertically with the first program doubled upon itself when folded about the fourth foldline.
Claim 9
Dependent Claim
35 words
A self-indexing television program guide and advertising medium constructed in accordance with claim 7: and including a magazine identification title on the front surface of the sheet when folded about each of the four foldlines.
Claim 10
Dependent Claim
242 words
A self-indexing television program guide and advertising medium comprising in combination: a sheet containing programming areas and advertising areas on a front surface and on a back surface and provided with foldlines in predetermined locations interrelated to said programming areas; a first laterally extending foldline located a small distance about the center of the sheet to leave a laterally extending third indexing strip at the lower edge of the back surface and accommodating folding of the back surfaces toward each other; a second program about a second indexing strip exposed on the first surface when the sheet is folded about said first foldline; a third program printed on said back surface about the third indexing strip; second and third laterally extending foldlines located slightly about the center of the sheet when folded about the first foldline and lying together when the sheet is folded about the first foldline and leaving exposed the laterally extending third indexing strip at the lower edge of the front surface when the sheet is folded about said foldlines; a first program on the portion of the front surface exposed when the sheet is folded about said first, second and third foldlines, said programs interrelated so that a user moves from said first to said second to said third programs for progressively detailed programming information; and advertising information printed adjacent said programs for exposure of a user of said information with folding change for each of the programs.
Claim 11
Dependent Claim
242 words
A self-indexing television program guide and advertising medium comprising in combination: a sheet containing programming areas and advertising areas on a front surface and on a back surface and provided with foldlines in predetermined locations interrelated to said programming areas; a first laterally extending foldline located a small distance about the center of the sheet to leave a laterally extending third indexing strip at the lower edge of the back surface and accommodating folding of the back surfaces toward each other; a second program about a second indexing strip exposed on the first surface when the sheet is folded about said first foldline; a third program printed on said back surface about the third indexing strip; second and third laterally extending foldlines located slightly about the center of the sheet when folded about the first foldline and lying together when the sheet is folded about the first foldline and leaving exposed the laterally extending third indexing strip at the lower edge of the front surface when the sheet is folded about said foldlines; a first program on the portion of the front surface exposed when the sheet is folded about said first, second and third foldlines, said programs interrelated so that a user moves from said first to said second to said third programs for progressively detailed programming information; and advertising information printed adjacent said programs for exposure of a user of said information with folding change for each of the programs.