Advertising display apparatus

Claim 2

Advertising display apparatus comprising: a frame; an endless carrier mounted on said frame for movement in an endless path including at least one curvilinear path portion; means for driving said carrier in said endless path; a plurality of individual display panels; means removably, dependently mounting said display panels on said carrier such that the leading and trailing edge portions of said display panels overlap the adjacent trailing and leading edge portions of adjacent leading and trailing panels, respectively; and curvilinear guide means for guiding said leading and trailing edge portions of said panels out of the planes of said panels to maintain said edge portions of said panels in overlapping relation as said panels negotiate said curvilinear path portion.

Claim 3

The advertising display apparatus set forth in claim 1 wherein inner and outer upstanding spaced apart translucent plates are mounted on said frame defining a passage; said carrier means moving said panels through said passage.

Claim 4

The advertising display apparatus set forth in claim 1 wherein said endless carrier is generally oval shaped and includes a pair of opposed, generally parallel, laterally spaced, linear run portions and a pair of opposed, curvilinear, longitudinally spaced run portions; said display apparatus further including first and second pairs of longitudinally extending generally parallel, laterally spaced apart, translucent plates defining longitudinal passages which receive and pass the display panels suspended from said linear run portions; and illuminating means disposed between vertical planes intersecting said linear run portions.

Claim 5

The advertising display apparatus set forth in claim 1 wherein said curvilinear guide means comprises an inner curvilinear sheet having a vertical extent at least equal to the vertical extent of said panels against which the inner surfaces of said panels bear and an outer vertical flange spaced from but adjacent the lower end of said curvilinear sheet against which the outer surfaces of said panels bear as the panels negotiate said curvilinear path portions.

Claim 6

The advertising display apparatus set forth in claim 4 further including a pair of generally parallel, inner, translucent plates, mounted on said frame, each having a laterally outer generally planar surface, said curvilinear sheet including laterally spaced, distal ends disposed adjacent said translucent panels; one of said distal ends being disposed laterally outwardly of the outer planar surface of the adjacent panel; the other of said adjacent ends being disposed laterally inwardly of the outer planar face of the adjacent panel; said means for driving said carrier being operative to drive said carrier in a direction which will move the panels from said other distal end to said one distal end.

Claim 7

The advertising display apparatus set forth in claim 1 wherein said means mounting said display panels on said carrier means comprises a plurality of individual support means coupled to said display panels interjacent said edge portions, and keeper means spanning said overlapping portions of adjacent panels.

Claim 8

The apparatus set forth in claim 1 wherein said endless carrier comprises a roller chain having a plurality of links; means coupling adjacent ones of said links together; a plurality of support means, mounted on said links, coupled to portions of said display panels intermediate said edge portions; and a plurality of individual spaced keeper means mounted on said chain, spanning the overlapping edge portions.

Claim 9

The apparatus set forth in claim 7 wherein said keeper means comprises a downwardly opening, inverted U-shaped portion which receives the upper ends of said overlapping edge portions of adjacent panels.

Claim 10

The apparatus set forth in claim 1 wherein said panels comprise flexible, vertically disposed sheets having opaque portions and translucent portions, said translucent portions including translucent vertical border sections disposed between the lateral edges of said sheets and said opaque portions.

Claim 11

The apparatus set forth in claim 9 wherein said panel mounting apparatus mounts said panels such that the translucent vertical border portions of each sheet are disposed in overlapping relation with said opaque portions of the adjacent sheets.

Claim 12

The apparatus set forth in claim 1 wherein said endless carrier comprises an endless chain having a pair of opposed, generally parallel linear side run portions and a pair opposed, curvilinear, end run portions joined thereto; said mounting means including a plurality of spaced apart panel support members on said chain for vertically supporting said panels; and further including at least one pair of inner and outer, generally parallel, longitudinally extending translucent plates disposed at a level below one of said side run portions for receiving and passing the panels supported by said linear run portions; said curvilinear guide means including an inner curvilinear guide sheet disposed at a level below each curvilinear end run portion and an outer generally vertical guide flange which has a vertical height substantially less than the vertical height of said curvilinear guide sheet to provide access for removal of said panels from said mounting means.

Claim 13

The advertising display apparatus set forth in claim 2 wherein said inner panel comprises a colored panel.

Claim 14

The advertising display apparatus set forth in claim 12 wherein each of said panels comprises a translucent panel having opaque material thereon defining centrally positioned indicia and a translucent perimetrical border.