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US3776453A
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Audience response measurement methods and apparatus
Assignee: Individual
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Filing: 1972-09-29
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Granted: 1973-12-04
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Expires: 1992-09-29
Abstract
Abstract Audience response to a presentation is measured by a method involving establishing a plurality of circuits through the audience, providing the audience members with switch means operable by the member for switching a respective circuit and making the presentation to the audience with the members then operating their respective switch means during the presentation at a rate estimated to reproduce the predetermined constant rate. Thereafter, during the presentation, the switching of each of the circuits caused by each of the members is recorded, and the recorded rate is then compared with the predetermined constant rate so as to derive from the difference between these rates a measure of audience response to the presentation. Apparatus of the invention includes a plurality of circuits through the audience, and a plurality of switch means each connected with corresponding ones of the circuits and each operable by an audience member for switching the corresponding circuit, the rate of switch operation being at a rate determined by the member to reproduce a predetermined constant rate of switch operation. The apparatus includes a device such as a strip chart recorder which is responsive to the switching of each circuit for determining the actual rate of switch operation during the presentation.
Inventors
- 👤 W Friedman
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-11-07 13:07
CPC Classifications
A; A61; A61B; A61B5/00; A61B5/16; H; H04; H04H; H04H60/00; H04H60/29; H04H60/33; H04H60/27
Claims Analysis
Total Claims: 8
Claim 1
Independent Claim
158 words
A method of measuring audience response to a presentation made to the audience, comprising: establishing a plurality of circuits through the audience; providing members of the audience with respective switch means, each said switch means being operable by the member for switching a respective one of the circuits; making said presentation to the audience, said members of the audience operating their respective switch means during the presentation at a rate of operation estimated by said members to reproduce a predetermined constant rate of operation for each switch means; recording during the presentation the switching of each of said circuits caused by said members of the audience thereby to record the rate of operation of the respective switch means during the presentation; and comparing the recorded rate of operation of the respective switch means with said predetermined constant rate thereby to derive from the difference between the recorded and predetermined rates a measure of audience response to the presentation.
Claim 2
Independent Claim
158 words
A method of measuring audience response to a presentation made to the audience, comprising: establishing a plurality of circuits through the audience; providing members of the audience with respective switch means, each said switch means being operable by the member for switching a respective one of the circuits; making said presentation to the audience, said members of the audience operating their respective switch means during the presentation at a rate of operation estimated by said members to reproduce a predetermined constant rate of operation for each switch means; recording during the presentation the switching of each of said circuits caused by said members of the audience thereby to record the rate of operation of the respective switch means during the presentation; and comparing the recorded rate of operation of the respective switch means with said predetermined constant rate thereby to derive from the difference between the recorded and predetermined rates a measure of audience response to the presentation.
Claim 3
Dependent Claim
35 words
A method of measuring audience response as set forth in claim 1 further comprising demonstrating to said members of the audience prior to the presentation said predetermined constant rate of operation for each switch means.
Claim 4
Dependent Claim
51 words
A method of measuring audience response as set forth in claim 1 comprising recording also the passage of clock time during said presentation and comparing the recorded clock time with the recorded rate of operation of the respective switch means thereby to measure changes in audience response occurring during the presentation.
Claim 5
Dependent Claim
105 words
A method of measuring audience response as set forth in claim 1 wherein: following said demonstrating and prior to making said presentation, said members of the audience operating for a preselected period of time their respective switch means at a rate of operation estimated by said members to reproduce said predetermined rate; recording during said period the switching of each of said circuits thereby to record a pre-presentation rate of operation of the respective switch means; and comparing the recorded pre-presentation rate of operation with said rate of operation recorded during said presentation thereby to derive a quantitative measure of audience response to the presentation.
Claim 6
Dependent Claim
45 words
A method of measuring audience response as set forth in claim 1 further comprising averaging the rate of switching of a plurality of said circuits thereby to determine the average rate of operation of said switch means by a corresponding plurality of said audience members.
Claim 7
Independent Claim
213 words
A method of measuring audience response to a presentation made to the audience, comprising: establishing a plurality of circuits through the audience; providing members of the audience with respective switch means, each said switch means being operable by the member for switching a respective one of the circuits; demonstrating to said members of the audience prior to said presentation a predetermined constant rate of operation for each switch means; following said demonstrating and prior to said presentation, said members operating for a preselected period of time their respective switch means at a rate estimated by said members to reproduce said predetermined rate; recording during said period the switching of each of said circuits thereby to record a pre-presentation rate of operation of the respective switch means; making said presentation to the audience, said members of the audience operating their respective switch means during the presentation at a rate of operation estimated by said members to reproduce said predetermined rate; during the presentatIon recording the switching of each of said circuits thereby to record a during-presentation rate of operation of the respective switch means; and comparing the recorded pre-presentation rate with the recorded during-presentation rate thereby to derive from the difference between the compared rates a quantitative measure of audience response to the presentation.
Claim 8
Independent Claim
213 words
A method of measuring audience response to a presentation made to the audience, comprising: establishing a plurality of circuits through the audience; providing members of the audience with respective switch means, each said switch means being operable by the member for switching a respective one of the circuits; demonstrating to said members of the audience prior to said presentation a predetermined constant rate of operation for each switch means; following said demonstrating and prior to said presentation, said members operating for a preselected period of time their respective switch means at a rate estimated by said members to reproduce said predetermined rate; recording during said period the switching of each of said circuits thereby to record a pre-presentation rate of operation of the respective switch means; making said presentation to the audience, said members of the audience operating their respective switch means during the presentation at a rate of operation estimated by said members to reproduce said predetermined rate; during the presentatIon recording the switching of each of said circuits thereby to record a during-presentation rate of operation of the respective switch means; and comparing the recorded pre-presentation rate with the recorded during-presentation rate thereby to derive from the difference between the compared rates a quantitative measure of audience response to the presentation.
References Cited (Backward Citations)
USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 1976-12-03 | 1977-06-04 | 1977-12-04 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 1980-12-03 | 1981-06-04 | 1981-12-04 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 1984-12-03 | 1985-06-04 | 1985-12-04 | $7700.00 | Window Closed / Lapsed |