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EP1089208A2 Expired / Lapsed EP ⏱️ 0.0 years remaining

Method for selecting cosmetics

Assignee: Shiseido Co Ltd
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Filing: 2000-09-29
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Granted: —
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Expires: 2020-09-29
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Abstract

Abstract An average face composition is produced by computer graphic methods surveying average facial features, skin color, lip color and eye color among plural faces representing different human races. Enquiries are performed among a plurality of different people to receive their replies to questions on the obtained faces on which various cosmetics were furnished. The collected comments were analyzed to prepare color maps, whereby necessary information and images were established to enable selection of suitable cosmetics.

Inventors

  • 👤 Kyoto Shiseido Beauty Science Center Matsumoto
  • 👤 Takeshi Shiseido Beauty Science Center Takeda
  • 👤 Ysauo c/o Shiseido Co. Ltd. Gotoh

Bibliographic Details

Application Number —
Jurisdiction EP
Data Source google_patents
Last Synchronized 2026-11-09 14:04
CPC Classifications
G; G06; G06T; G06T7/00; G06Q; G06Q30/00; G06Q30/06; G06Q30/02; G06Q30/0201; G06Q30/0203; A; A45; A45D; A45D44/00; A45D44/005

Claims Analysis

Total Claims: 17
Claim 1
Independent Claim 91 words
A method for selecting suitable cosmetics, which comprises: obtaining through computer graphic methods an average face composition by a survey of average facial features, skin color, lip color and eye color; performing enquiries among a plurality of different races of people for the average face on which various cosmetics are furnished to receive resulting opinions of those people; analyzing the resulting opinions and submitting the analysis result as data for color maps and image maps; and obtaining color informations in order to find matching colors and desirable images from the data.
Claim 2
Dependent Claim 26 words
A method for selecting suitable cosmetics according to Claim 1, wherein color maps to obtain informations based on enquiries are produced in accordance with different races.
Claim 3
Dependent Claim 36 words
A method for selecting suitable cosmetics according to Claim 1, wherein the color maps based on enquiries are produced in accordance with different eye color and by obtaining maps where desirable images are clarified for selection.
Claim 4
Dependent Claim 28 words
A method for selecting suitable cosmetics according to Claim 1, wherein the color maps comprise charts having a horizontal axis showing hues and a longitudinal axis showing tones.
Claim 5
Dependent Claim 34 words
A method for selecting suitable cosmetics according to Claim 1, wherein the color maps comprise charts having a horizontal axis expressing an image of "Active-Gentle" and a longitudinal axis expressing an image of "Fresh-Gentle".
Claim 6
Independent Claim 120 words
A method of facilitating selection between cosmetic products comprising: determining, for one or more of a plurality of human race types, a statistically representative or average face type; applying a range of colours of a selected cosmetic product to said face type; establishing, for said face type and each of said range of colours, whether there is a match between the face type and colour on the basis of a plurality of predetermined appearance criteria; creating a map of matches, for said face type, for the colour of the selected cosmetic product against the predetermined appearance criteria, whereby a person can determine the appearance effect of a cosmetic product of a given colour by way of reference to the map.
Claim 7
Dependent Claim 19 words
A method according to claim 6, wherein lip rouge is applied to the statistically representative or average face type.
Claim 8
Dependent Claim 77 words
A method according to claim 7, wherein the predetermined appearance criteria includes any one or more of whether: the colour of the skin looks healthy; the colour feels white; the colour feels black; the colour looks pretty; the colour looks bright; the colour of the rouge is striking or matching; the contrast between the colour of the skin and that of the rouge is too strong; or the rouge is compatible with the colour of the skin.
Claim 9
Dependent Claim 19 words
A method according to claim 6, wherein eye shadow is applied to the statistically representative or average face type.
Claim 10
Dependent Claim 100 words
A method according to claim 9, wherein the predetermined appearance criteria includes any one or more of whether: the colour of the eye looks attractive; the colour looks pale; the colour looks dark; the colour looks pretty; the colour looks bright; the colour is striking; the contrast between the colour of the eye and that of the eye shadow is too strong; the eye shadow is compatible with the colour of the eye; the underside of the eye is pretty; the eye shadow is matching; the underside of the eye is charming; and the underside of the eye is stylish.
Claim 11
Independent Claim 110 words
A method of facilitating selection between cosmetic products comprising: determining, for one or more of a plurality of human race types, a statistically representative or average face type; applying a range of colours of a selected cosmetic product to said face type; establishing, for said face type and each of said range of colours, an image impression created by the relationship between the colour and the face type; creating a map of image impressions, for said face type, for a combination of a plurality of image criteria, whereby a person can determine the image appearance of a cosmetic product of a given colour by way of reference to the map.
Claim 12
Dependent Claim 19 words
A method according to claim 11, wherein lip rouge is applied to the statistically representative or average face type.
Claim 13
Dependent Claim 40 words
A method according to claim 12, wherein the image criteria include one or more of whether the image impression received from the total face looks: fresh and active; fresh and gentle; elegant and active; elegant and gentle; pretty; and charming.
Claim 14
Dependent Claim 19 words
A method according to claim 11, wherein eye shadow is applied to the statistically representative or average face type.
Claim 15
Dependent Claim 56 words
A method according to claim 14, wherein the image criteria include one or more of whether the image received from the balance: between eye shadow and the eye looks fresh and active; looks fresh and gentle; looks elegant and active; looks elegant and gentle; or whether the total image received from the total face is preferable.
Claim 16
Independent Claim 36 words
A method according to any one of claims 6 to 15, wherein the step of applying the range of colours and/or the step of determining is by way of a computer graphic technique involving morphing technology.
Claim 17
Independent Claim 28 words
A method according to any one of claims 6 to 16, wherein the step of establishing includes a statistical analysis of responses from a representative sample of individuals.

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