Patent EP0939377A2 successfully refreshed from Google Patents.
EP0939377A2
Expired / Lapsed
EP
⏱️ 0.0 years remaining
Marketing System
Assignee: Hitachi Ltd
•
Filing: 1999-02-16
•
Granted: —
•
Expires: 2019-02-16
Abstract
Abstract The present invention is intended to provide a marketing system capable of organically linking an analysis result to the data of a business rule. An analysis capability of the marketing system according to the invention extracts information necessary for counterplan analysis from a shopping history database, a customer database, and a merchandise database, analyzes the extracted information, and stores an analysis result into an analysis result database. A rule generation capability of the marketing system extracts the analysis result information from the analysis result database, generates a business rule by adding rule parameter definition information of person in charge inputted from an input device to the extracted analysis result information, and stores the generated business rule into a business rule base. A rule execution capability executes the business rule stored in the business rule base by use of the information stored in the shopping history database, the customer database, and the merchandise database to generate counterplan history information and stores the generated counterplan history information into a counterplan history database.
Inventors
- 👤 Shyoko Hatanaka
- 👤 Chizuko Yasunobu
- 👤 Mitsuo Sudo
- 👤 Yasuyuki Ota
- 👤 Kazuyuki Sekiguchi
- 👤 Takeshi Kojima
Bibliographic Details
Application Number
—
Jurisdiction
EP
Data Source
google_patents
Last Synchronized
2026-10-28 16:39
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0201
Claims Analysis
Total Claims: 13
Claim 1
Independent Claim
145 words
A marketing system for providing merchandise and
information suitable for each customer comprising: an input device; a processor; and a storage device storing a history database, a
customer database, a merchandise database, an analysis
result database, and a business database; wherein said processor includes an analysis processing means for analyzing history
information in said history database, customer information
in said customer database, and merchandise information in
said merchandise database based on analysis designating
information inputted from said input device and storing
analysis result information into said analysis result
database and a rule generation processing means for selecting
analysis result information from said analysis result
database based on selection designating information
inputted from said input device, generating a business rule
from the selected analysis result information and rule
definition parameter information inputted from said input
device, and storing the generated business rule into said
business database.
Claim 2
Dependent Claim
154 words
A marketing system for providing merchandise and
information suitable for each customer comprising: an input device; a processor; and a storage device storing a history database, a
customer database, a merchandise database, an analysis
result database, a business database, a counterplan
database, said analysis result database storing results
obtained by analyzing contents of said history database,
said customer database and said merchandise database, said
business database storing a business rule generated based
on said analysis result database; wherein said processor includes a rule execution
processing means for generating offering information by
checking a customer number inputted from said input device
against said business rule stored in said business database,
executing a counterplan based on the checked business rule,
generating counterplan history information based on
information about reaction by a customer to the executed
counterplan by providing said offering information and said
offering information, and storing said counterplan history
information into said counterplan history database.
Claim 3
Dependent Claim
120 words
A marketing system for providing merchandise and
information suitable for each customer comprising: an input device; a processor; and a storage device storing a history database, a
customer database, a merchandise database, an analysis
result database, a business database, and an analysis
result generation know-how database; wherein said processor includes an analysis
processing means for selecting analysis result generation
know-how from said analysis result generation know-how
database according to an analysis result generation know-how
selecting designation inputted from said input device,
analyzing history information in said history database,
customer information in said customer database, and
merchandise information in said merchandise database based
on the selected analysis result generation know-how, and
storing obtained analysis result information into said
analysis result database.
Claim 4
Dependent Claim
163 words
A marketing system for providing merchandise and
information suitable for each customer comprising: an input device; a processor; and a storage device storing a history database, a
customer database, a merchandise database, an analysis
result database, a business database, and a business rule
generation know-how database, said analysis result database
storing results of analyzing contents of said history
database, said customer database, and said merchandise
database, said business database storing a business rule
generated based on said analysis result database; wherein said processor includes a rule generation
processing means for selecting analysis result information
from said analysis result database based on selection
designating information inputted from said input device,
selecting business rule generation know-how from said
business rule generation know-how database based on a
business rule generation know-how selecting designation
inputted from said input device, generating a business rule
based on the selected analysis result information and the
selected business rule generation know-how, and storing the
generated business rule into said business database.
Claim 5
Dependent Claim
151 words
A marketing system for providing merchandise and
information suitable for each customer comprising: an input device; an output device; a processor; and a storage device storing a history database, a
customer database, a merchandise database, an analysis
result database, a business database, and a counterplan
history database; wherein said processor includes a processing means
that, when two-dimensional display designating information
formed by a combination of a customer attribute and a
counterplan number is inputted from said input device,
references information stored in said history database,
said customer database, said merchandise database, and said
counterplan history database, generates two-dimensional
display information arranged with a customer attribute
corresponding to each counterplan number with one of a
vertical axis and a horizontal axis representing said
customer attribute item and the other of said vertical axis
and said horizontal axis representing said counterplan
number, and displays the generated two-dimensional display
information onto said output device.
Claim 6
Dependent Claim
151 words
A marketing system for providing merchandise and
information suitable for each customer comprising: an input device; an output device; a processor; and a storage device storing a history database, a
customer database, a merchandise database, an analysis
result database, a business database, and a counterplan
history database; wherein said processor includes a processing means
that, when two-dimensional display designating information
formed by a combination of a customer number and a
counterplan number is inputted from said input device,
references information stored in said history database,
said customer database, said merchandise database, and said
counterplan history database, generates two-dimensional
display information arranged with the number of customers
corresponding to each counterplan number with one of a
vertical axis and a horizontal axis representing said
customer number and the other of said vertical axis and
said horizontal axis representing said counterplan number,
and displays the generated two-dimensional display
information onto said output device.
Claim 7
Dependent Claim
151 words
A marketing system for providing merchandise and
information suitable for each customer comprising: an input device; an output device; a processor; and a storage device storing a history database, a
customer database, a merchandise database, an analysis
result database, a business database, and a counterplan
history database; wherein said processor includes a processing means
that, when two-dimensional display designating information
formed by a combination of a merchandise ID and a
counterplan number is inputted from said input device,
references information stored in said history database,
said customer database, said merchandise database, and said
counterplan history database, generates two-dimensional
display information arranged with the number of
merchandises corresponding to each counterplan number with
one of a vertical axis and a horizontal axis representing
said merchandise identification and the other of said
vertical axis and said horizontal axis representing said
counterplan number, and displays the generated two-dimensional
display information onto said output device.
Claim 8
Dependent Claim
134 words
A marketing method of providing merchandise and
information suitable for each customer by use of a
processor, comprising the steps of: storing a history database, a customer database, a
merchandise database, an analysis result database, and a
business database into a storage device; analyzing history information in said history
database, customer information in said customer database,
and merchandise information in said merchandise database
based on analysis designating information inputted from an
input device and storing analysis result information into
said analysis result database; selecting said analysis result information from said
analysis result database based on selection designating
information inputted from said input device; generating a business rule based on said selected
analysis result information and rule definition parameter
information inputted from said input device; and storing the generated business rule into said
business database.
Claim 9
Dependent Claim
146 words
A computer-readable recording medium storing a
program for executing a marketing method of providing
merchandise and information suitable for each customer by
use of a processor, said marketing method comprising the
steps of: storing a history database, a customer database, a
merchandise database, an analysis result database, and a
business database into a storage device; analyzing history information in said history
database, customer information in said customer database,
and merchandise information in said merchandise database
based on analysis designating information inputted from an
input device and storing analysis result information into
said analysis result database; selecting said analysis result information from said
analysis result database based on selection designating
information inputted from said input device; generating a business rule based on said selected
analysis result information and rule definition parameter
information inputted from said input device; and storing the generated business rule into said
business database.
Claim 10
Dependent Claim
148 words
A marketing method of providing merchandise and
information suitable for each customer by use of a
processor, comprising the steps of: storing a history database, a customer database, a
merchandise database, an analysis result database, a
business database, and a counterplan history database into
a storage device, said analysis result database storing a
result of analyzing contents of said history database, said
customer database, and said merchandise database, said
business database storing a business rule generated based
on analysis result database; generating offering information by checking a
customer number inputted from said input device and said
business rule stored in said business database; executing a counterplan based on the checked
business rule; generating counterplan history information based on
information about reaction by a customer to the executed
counterplan by providing said offering information and said
offering information; and storing said counterplan history information into
said counterplan history database.
Claim 11
Dependent Claim
109 words
A marketing method of providing merchandise and
information suitable for each customer by use of a
processor, comprising the steps of: storing a history database, a customer database, a
merchandise database, an analysis result database, a
business database, and an analysis result generation know-how
database; selecting analysis result generation know-how from
said analysis result generation know-how database according
to an analysis result generation know-how selecting
designation inputted from said input device; analyzing history information in said history
database, customer information in said customer database,
and merchandise information in said merchandise database
based on the selected analysis result generation know-how;
and storing analysis result information into said
analysis result database.
Claim 12
Dependent Claim
156 words
A marketing method of providing merchandise and
information suitable for each customer by use of a
processor, comprising the steps of: storing a history database, a customer database, a
merchandise database, an analysis result database, a
business database, and a business rule generation know-how
database into a storage device, said analysis result
database storing a result of analyzing contents of said
history database, said customer database, and said
merchandise database, said business database storing a
business rule generated based on said analysis result
database; selecting analysis result information from said
analysis result database according to selection designating
information inputted from said input device; selecting business rule generation know-how from
said business rule generation know-how database according
to business rule generation know-how selecting designation
inputted from said input device; generating a business rule based on the selected
analysis result information and the selected business rule
generation know-how; and storing the generated business rule into said
business database.
Claim 13
Dependent Claim
134 words
A marketing method of providing merchandise and
information suitable for each customer by use of a
processor, comprising the steps of: storing a history database, a customer database, a
merchandise database, a business database, and a
counterplan history database; referencing, when two-dimensional display
designating information formed by a combination of a
customer attribute and a counterplan number is inputted
from an input device, information in said history database,
said customer database, said merchandise database, and said
counterplan history database to generate two-dimensional
display information arranged with said customer attribute
corresponding to said counterplan number with one of a
vertical axis and a horizontal axis representing a customer
attribute item and other of said vertical axis and said
horizontal axis representing said counterplan number; and displaying the generated two-dimensional display
information onto said output device.
References Cited (Backward Citations)
No citation records indexed.
USPTO Annuity & Maintenance Windows
Maintenance schedule is calculated for granted US utility patents.