Patent USRE29709E successfully refreshed from Google Patents.
Patent EP0408348A2 successfully refreshed from Google Patents.
EP0408348A2
Expired / Lapsed
EP
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Method and apparatus for monitoring effectiveness of advertising
Assignee: Individual
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Filing: 1990-07-11
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Granted: —
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Expires: 2010-07-11
Abstract
Abstract A system for monitoring the exposure of a consumer to advertisements in the print, radio and television media in an automated manner. Likewise, the purchasing habits of the same consumer are monitored in, for example, a supermarket, also in an automated manner. The record of purchased items and the results of monitoring the exposure by the consumer to advertisements are combined to obtain an analysis correlating the advertisements to which the consumer was exposed with the goods eventually purchased by the same consumer.
Inventors
- 👤 Lee S. Weinblatt
Bibliographic Details
Application Number
—
Jurisdiction
EP
Data Source
google_patents
Last Synchronized
2026-10-28 19:52
CPC Classifications
H; H04; H04H; H04H60/00; H04H60/29; H04H60/31; H04H60/35; H04H60/38; H04H60/39; H04H60/45; H04H60/61; H04H60/63; H04H60/64; H04H60/66
Claims Analysis
Total Claims: 16
Claim 1
Independent Claim
198 words
Apparatus for measuring the effectiveness of print, radio and television advertising on purchasing behaviour of a consumer comprising: means for automatically monitoring advertisements to which said consumer is exposed, including first means for detecting signals generated while the consumer is exposed to a print ad to generate a first signal indicative of such exposure; second means for detecting signals generated while the conusmer is exposed to a radio advertisement to generate a second signal indicative of such exposure; third means for detecting signals generated while the consumer is exposed to a television commercial to generate a third signal indicative of such exposure; and four means to produce a fourth signal for recording the items purchased by the consumer; fifth means for producing an identification signal uniquely assigned to said consumer; and means for combining said first, second, third and fourth signals with the identification signal to associate a consumer to whom a particular identification signal was assigned a) with the advertisement related to said first, second and third signals, and b) with the items related to said fourth signal, whereby the purchasing behaviour of the consumer can be correlated to the advertisements to which such consumer was exposed.
Claim 2
Dependent Claim
198 words
Apparatus for measuring the effectiveness of print, radio and television advertising on purchasing behaviour of a consumer comprising: means for automatically monitoring advertisements to which said consumer is exposed, including first means for detecting signals generated while the consumer is exposed to a print ad to generate a first signal indicative of such exposure; second means for detecting signals generated while the conusmer is exposed to a radio advertisement to generate a second signal indicative of such exposure; third means for detecting signals generated while the consumer is exposed to a television commercial to generate a third signal indicative of such exposure; and four means to produce a fourth signal for recording the items purchased by the consumer; fifth means for producing an identification signal uniquely assigned to said consumer; and means for combining said first, second, third and fourth signals with the identification signal to associate a consumer to whom a particular identification signal was assigned a) with the advertisement related to said first, second and third signals, and b) with the items related to said fourth signal, whereby the purchasing behaviour of the consumer can be correlated to the advertisements to which such consumer was exposed.
Claim 3
Dependent Claim
22 words
The apparatus of claim 1, wherein said means for automatically monitoring avertisements comprises means for storing the first, second and third signals.
Claim 4
Dependent Claim
30 words
The apparatus of claim 2, wherein the means for automatically monitoring advertisements comprises means for providing a time indication to be stored with, respectively, said first, second and third signals.
Claim 5
Dependent Claim
26 words
The apparatus of claim 1, wherein the means for automatically monitoring advertisements comprises a sixth means for producing an identification signal uniquely assigned to said consumer.
Claim 6
Dependent Claim
130 words
Apparatus for measuring the relative effectiveness of advertising in a plurality of media on the purchasing behaviour of each participant in a test group of consumers, comprising: means for automatically monitoring advertisements in a plurality of media to which said test group of consumers is exposed, means for identifying which of the monitored advertisements to which said test group of consumers is exposed is associated with each consumer in said test group, means to record the items purchased by said test group of consumers, means to identify which of the recorded items purchased by the test group of customers is associated with each respective consumer in said test group, and means for combining the monitored advertisements and the recorded items for each of the respective consumers in the test group.
Claim 7
Dependent Claim
130 words
Apparatus for measuring the relative effectiveness of advertising in a plurality of media on the purchasing behaviour of each participant in a test group of consumers, comprising: means for automatically monitoring advertisements in a plurality of media to which said test group of consumers is exposed, means for identifying which of the monitored advertisements to which said test group of consumers is exposed is associated with each consumer in said test group, means to record the items purchased by said test group of consumers, means to identify which of the recorded items purchased by the test group of customers is associated with each respective consumer in said test group, and means for combining the monitored advertisements and the recorded items for each of the respective consumers in the test group.
Claim 8
Independent Claim
123 words
A method for measuring the relative effectiveness of advertising in a plurality of media on the purchasing behaviour of each participant in a test group of consumers, comprising the steps of: automatically monitoring advertisements in a plurality of media to which said test group of consumers is exposed, identifying which of the monitored advertisements to which said test group of consumers is exposed is associated with each consumer in said test group, recording the items purchased by said test group of consumers, identifying which of the recorded items purchased by the test group of consumers is associated with each consumer in said test group, and combining the monitored advertisements and the recorded items for each of the respective consumers in the test group.
Claim 9
Independent Claim
123 words
A method for measuring the relative effectiveness of advertising in a plurality of media on the purchasing behaviour of each participant in a test group of consumers, comprising the steps of: automatically monitoring advertisements in a plurality of media to which said test group of consumers is exposed, identifying which of the monitored advertisements to which said test group of consumers is exposed is associated with each consumer in said test group, recording the items purchased by said test group of consumers, identifying which of the recorded items purchased by the test group of consumers is associated with each consumer in said test group, and combining the monitored advertisements and the recorded items for each of the respective consumers in the test group.
Claim 10
Independent Claim
136 words
A method for measuring the impact of modifying a characteristic of an advertisement in one of a plurality of media in which a product is being advertised, comprising the steps of: (a) advertising a product in a plurality of media, each medium having an advertisement with preselected characteristics such as content, duration, time slot, frequency and geographic location, (b) automatically monitoring the exposure to such advertisements by a test group of consumers, (c) determining the products purchased by said test group of consumers subsequent to being exposed to said advertisements, (d) correlating the advertisements to which each of the consumers was monitored as being exposed with the items purchased by each respective consumers, (e) modifying a characteristic of said advertisement-with-preselected characteristics in at least one of said media, and (f) repeating steps (b), (c) and (d).
Claim 11
Independent Claim
136 words
A method for measuring the impact of modifying a characteristic of an advertisement in one of a plurality of media in which a product is being advertised, comprising the steps of: (a) advertising a product in a plurality of media, each medium having an advertisement with preselected characteristics such as content, duration, time slot, frequency and geographic location, (b) automatically monitoring the exposure to such advertisements by a test group of consumers, (c) determining the products purchased by said test group of consumers subsequent to being exposed to said advertisements, (d) correlating the advertisements to which each of the consumers was monitored as being exposed with the items purchased by each respective consumers, (e) modifying a characteristic of said advertisement-with-preselected characteristics in at least one of said media, and (f) repeating steps (b), (c) and (d).
Claim 12
Dependent Claim
59 words
Detecting apparatus comprising a plurality of means each for detecting signals generated in association with advertisements in a plurality of repsective different media, means for providing stored signals indicative of the reception of said detected signals and means for associating said stored signals with identification signals indicative of a consumer exposed to the advertisements associated with said detected signals.
Claim 13
Dependent Claim
59 words
Detecting apparatus comprising a plurality of means each for detecting signals generated in association with advertisements in a plurality of repsective different media, means for providing stored signals indicative of the reception of said detected signals and means for associating said stored signals with identification signals indicative of a consumer exposed to the advertisements associated with said detected signals.
Claim 14
Dependent Claim
47 words
Purchase recordal apparatus comprising means for storing signals identifying items purchased, means for receiving transmitted radiation containing signals indicative of the identity of a purchaser, and means for storing said signals indicative of the items purchased in association with identity signals received at the time of purchase.
Claim 15
Dependent Claim
47 words
Purchase recordal apparatus comprising means for storing signals identifying items purchased, means for receiving transmitted radiation containing signals indicative of the identity of a purchaser, and means for storing said signals indicative of the items purchased in association with identity signals received at the time of purchase.
Claim 16
Dependent Claim
53 words
Data processing apparatus for use in association with the apparatus of claims 8 and 9 comprising means for receiving said stored signals from each of said apparatus, and means to associate said signals indicative of exposure to an advertisement with said signals indicative of items purchased utilising said signals indicative of consumer identity.
References Cited (Backward Citations)
No citation records indexed.
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