US8549103B2
Active / In Force
US
⏱️ 3.9 years remaining
Multisided audience-related hybrid measurements
Assignee: Starboard Value Intermediate Fund Lp As Collateral Agent
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Filing: 2010-10-07
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Granted: 2013-10-01
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Expires: 2030-10-07
Abstract
Abstract The present invention provides techniques for use in audience-related measurements, including hybrid techniques which include use of panel-based audience-related measurement information and census-based audience-related measurement information. Techniques are provided in which panel-based audience-related measurement information is obtained from multiple providing entities, and census-based audience-related measurement information is obtained one or more providing entities. The obtained information is stored in a database. The stored information may be provided to the information-providing entities, and may be used in calibrating or improving the accuracy of audience-related measurements.
Inventors
- 👤 Tarun Bhatia
- 👤 Ayman Farahat
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-26 11:48
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0201; G06Q30/0203
Claims Analysis
Total Claims: 23
Claim 1
Independent Claim
221 words
A method comprising: using one or more computers, obtaining a first set of information comprising: panel-based audience-related measurement information from each of multiple panel-based information-providing entities; and census-based audience-related measurement information from each of one or more census-based information-providing entities; using one or more computers, storing the first set of information in a database; and using one or more computers, facilitating providing the first set of information to each of at least some of the multiple panel-based information-providing entities and each of at least one of the one or more census-based information-providing entities, for use in connection with advertising or advertising-related applications; using one or more computers, constructing an open standard derived from manipulating, aggregating, integrating, combining, or reorganizing the first set of information obtained from each of the multiple panel-based and census-based information-providing entities; using one or more computers, constructing an open mechanism for delivering hybrid estimations derived from manipulating, aggregating, integrating, combining, or reorganizing the first set of information obtained from each of the multiple panel-based and census-based information-providing entities; and using one or more computers, facilitating providing the open standard and open mechanism to each of at least some of the multiple panel-based information-providing entities and each of at least one of the one or more census-based information-providing entities, for use in connection with advertising or advertising-related applications.
Claim 2
Independent Claim
221 words
A method comprising: using one or more computers, obtaining a first set of information comprising: panel-based audience-related measurement information from each of multiple panel-based information-providing entities; and census-based audience-related measurement information from each of one or more census-based information-providing entities; using one or more computers, storing the first set of information in a database; and using one or more computers, facilitating providing the first set of information to each of at least some of the multiple panel-based information-providing entities and each of at least one of the one or more census-based information-providing entities, for use in connection with advertising or advertising-related applications; using one or more computers, constructing an open standard derived from manipulating, aggregating, integrating, combining, or reorganizing the first set of information obtained from each of the multiple panel-based and census-based information-providing entities; using one or more computers, constructing an open mechanism for delivering hybrid estimations derived from manipulating, aggregating, integrating, combining, or reorganizing the first set of information obtained from each of the multiple panel-based and census-based information-providing entities; and using one or more computers, facilitating providing the open standard and open mechanism to each of at least some of the multiple panel-based information-providing entities and each of at least one of the one or more census-based information-providing entities, for use in connection with advertising or advertising-related applications.
Claim 3
Dependent Claim
49 words
The method of claim 1 , comprising facilitating providing the first set of information to each of at least some of the multiple panel-based information-providing entities and each of at least one of the one or more census-based information-providing entities, for use in connection with advertising or advertising-related applications.
Claim 4
Dependent Claim
60 words
The method of claim 1 , wherein facilitating providing the first set of information to each of at least some of the multiple panel-based information-providing entities and each of at least one of the one or more census-based information-providing entities comprises facilitating providing the first set of information after manipulating, aggregating, integrating, combining, or reorganizing the first set of information.
Claim 5
Dependent Claim
31 words
The method of claim 1 , wherein obtaining the first set of information comprises obtaining measurement information relating to a number of unique users or a number of Web page views.
Claim 6
Dependent Claim
24 words
The method of claim 1 , wherein obtaining the first set of information comprises obtaining measurement information relating to a number of advertisement views.
Claim 7
Dependent Claim
42 words
The method of claim 1 , comprising taking at least one measure to protect the privacy of each of at least some of the multiple panel-based information-providing entities and each of at least one of the one or more census-based information-providing entities.
Claim 8
Dependent Claim
25 words
The method of claim 1 , wherein at least some of the census-based audience-related measurement information relates to a computer-based network and an online audience.
Claim 9
Dependent Claim
18 words
The method of claim 1 , wherein at least some of the census-based audience-related measurement information is cookie-based.
Claim 10
Dependent Claim
18 words
The method of claim 1 , wherein the first set of information is used in calibrating audience-related measurements.
Claim 11
Dependent Claim
20 words
The method of claim 1 , wherein the first set of information is used in improving accuracy of audience-related measurements.
Claim 12
Dependent Claim
26 words
The method of claim 1 , comprising storing the first set of information in a database, in which the database comprises data stored on multiple computers.
Claim 13
Dependent Claim
14 words
The method of claim 1 , wherein storing measurement information includes storing projection information.
Claim 14
Dependent Claim
16 words
The method of claim 1 , wherein the first set of information is made publically available.
Claim 15
Dependent Claim
19 words
The method of claim 1 , wherein the first set of information is utilized in formulating a measurement standard.
Claim 16
Independent Claim
237 words
A system comprising: one or more server computers coupled to a network; and one or more databases coupled to the one or more server computers; wherein the one or more server computers are for: obtaining a first set of information comprising: panel-based audience-related measurement information from each of multiple panel-based information-providing entities; and census-based audience-related measurement information from each of one or more census-based information-providing entities; storing the first set of information in a database; and facilitating providing the first set of information to each of at least some of the multiple panel-based information-providing entities and each of at least one of the one or more census-based information-providing entities, for use in connection with advertising or advertising-related applications; using one or more computers, constructing an open standard derived from manipulating, aggregating, integrating, combining, or reorganizing the first set of information obtained from each of the multiple panel-based and census-based information-providing entities; using one or more computers, constructing an open mechanism for delivering hybrid estimations derived from manipulating, aggregating, integrating, combining, or reorganizing the first set of information obtained from each of the multiple panel-based and census-based information-providing entities; and using one or more computers, facilitating providing the open standard and open mechanism to each of at least some of the multiple panel-based information-providing entities and each of at least one of the one or more census-based information-providing entities, for use in connection with advertising or advertising-related applications.
Claim 17
Independent Claim
237 words
A system comprising: one or more server computers coupled to a network; and one or more databases coupled to the one or more server computers; wherein the one or more server computers are for: obtaining a first set of information comprising: panel-based audience-related measurement information from each of multiple panel-based information-providing entities; and census-based audience-related measurement information from each of one or more census-based information-providing entities; storing the first set of information in a database; and facilitating providing the first set of information to each of at least some of the multiple panel-based information-providing entities and each of at least one of the one or more census-based information-providing entities, for use in connection with advertising or advertising-related applications; using one or more computers, constructing an open standard derived from manipulating, aggregating, integrating, combining, or reorganizing the first set of information obtained from each of the multiple panel-based and census-based information-providing entities; using one or more computers, constructing an open mechanism for delivering hybrid estimations derived from manipulating, aggregating, integrating, combining, or reorganizing the first set of information obtained from each of the multiple panel-based and census-based information-providing entities; and using one or more computers, facilitating providing the open standard and open mechanism to each of at least some of the multiple panel-based information-providing entities and each of at least one of the one or more census-based information-providing entities, for use in connection with advertising or advertising-related applications.
Claim 18
Dependent Claim
49 words
The system of claim 15 , comprising facilitating providing the first set of information to each of at least some of the multiple panel-based information-providing entities and each of at least one of the one or more census-based information-providing entities, for use in connection with advertising or advertising-related applications.
Claim 19
Dependent Claim
18 words
The system of claim 15 , wherein at least some of the census-based audience-related measurement information is cookie-based.
Claim 20
Dependent Claim
18 words
The system of claim 15 , wherein the first set of information is used in calibrating audience-related measurements.
Claim 21
Dependent Claim
20 words
The system of claim 15 , wherein the first set of information is used in improving accuracy of audience-related measurements.
Claim 22
Dependent Claim
266 words
A computer readable medium or media containing instructions for executing a method comprising: using one or more computers, obtaining a first set of information comprising: panel-based audience-related advertising-related measurement information from each of multiple panel-based information-providing entities; and census-based audience-related advertising-related measurement information from each of multiple census-based information-providing entities, comprising cookie-based information; using one or more computers, storing the first set of information in a database; using one or more computers, facilitating providing the first set of information to each of at least some of the multiple panel-based information-providing entities and each of at least some of the multiple census-based information-providing entities, for use in connection with advertising or advertising-related applications; using one or more computers, constructing an open standard derived from manipulating, aggregating, integrating, combining, or reorganizing the first set of information obtained from each of the multiple panel-based and census-based information-providing entities; using one or more computers, constructing an open mechanism for delivering hybrid estimations derived from manipulating, aggregating, integrating, combining, or reorganizing the first set of information obtained from each of the multiple panel-based and census-based information-providing entities; and using one or more computers, facilitating providing the open standard and open mechanism to each of at least some of the multiple panel-based information-providing entities and each of at least one of the one or more census-based information-providing entities, for use in connection with advertising or advertising-related applications; and using one or more computers, at least some of the multiple panel-based information-providing entities and at least some of the multiple census-based information-providing entities using the first set of information in calibrating audience-related measurements.
Claim 23
Dependent Claim
266 words
A computer readable medium or media containing instructions for executing a method comprising: using one or more computers, obtaining a first set of information comprising: panel-based audience-related advertising-related measurement information from each of multiple panel-based information-providing entities; and census-based audience-related advertising-related measurement information from each of multiple census-based information-providing entities, comprising cookie-based information; using one or more computers, storing the first set of information in a database; using one or more computers, facilitating providing the first set of information to each of at least some of the multiple panel-based information-providing entities and each of at least some of the multiple census-based information-providing entities, for use in connection with advertising or advertising-related applications; using one or more computers, constructing an open standard derived from manipulating, aggregating, integrating, combining, or reorganizing the first set of information obtained from each of the multiple panel-based and census-based information-providing entities; using one or more computers, constructing an open mechanism for delivering hybrid estimations derived from manipulating, aggregating, integrating, combining, or reorganizing the first set of information obtained from each of the multiple panel-based and census-based information-providing entities; and using one or more computers, facilitating providing the open standard and open mechanism to each of at least some of the multiple panel-based information-providing entities and each of at least one of the one or more census-based information-providing entities, for use in connection with advertising or advertising-related applications; and using one or more computers, at least some of the multiple panel-based information-providing entities and at least some of the multiple census-based information-providing entities using the first set of information in calibrating audience-related measurements.
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