US7174029B2
Expired / Lapsed
US
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Method and apparatus for automatic selection and presentation of information
Assignee: Eastman Kodak Co
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Filing: 2001-11-02
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Granted: 2007-02-06
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Expires: 2021-11-02
Abstract
Abstract A system and method for the display of advertising information is provided wherein the system is able to sense the presence and obtain characteristics of individuals in the immediate environment of the display. The system then selects a specific informational content/program to improve the effectiveness of the display device based upon the obtained characteristics of one or more sensed individuals.
Inventors
- 👤 John A. Agostinelli
- 👤 Richard A. Simon
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-11-09 11:57
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/06; G06Q30/0601; G06Q99/00; Y; Y10; Y10S; Y10S707/00; Y10S707/99941; Y10S707/99944; Y10S707/99945; Y10S707/99948
Claims Analysis
Total Claims: 24
Claim 1
Independent Claim
100 words
A method for selecting an informational material program from a plurality of said informational programs available in a presentation system, comprising the following steps: a) sensing the presence of at least one individual in a predetermined area; b) determining at least one characteristic selected from the group consisting of age, gender, race, demographics, psychographics, cohort group, and identity of said at least one individual without user interaction for classification of said at least one individual; c) selecting one of said plurality of informational material programs based upon said classification; and d) presenting said selected informational material program by said system.
Claim 2
Independent Claim
100 words
A method for selecting an informational material program from a plurality of said informational programs available in a presentation system, comprising the following steps: a) sensing the presence of at least one individual in a predetermined area; b) determining at least one characteristic selected from the group consisting of age, gender, race, demographics, psychographics, cohort group, and identity of said at least one individual without user interaction for classification of said at least one individual; c) selecting one of said plurality of informational material programs based upon said classification; and d) presenting said selected informational material program by said system.
Claim 3
Dependent Claim
33 words
The method of claim 1 wherein said step of sensing the presence of said at least one individual further comprises detecting motion of the at least one individual using a motion detecting device.
Claim 4
Dependent Claim
59 words
The method of claim 1 wherein said step of sensing the presence of said at least one individual further comprises the steps of: a) capturing an image of a said predetermined area with a digital image capture device; and b) detecting a change in the field of view of said digital image capture device using a change detection algorithm.
Claim 5
Dependent Claim
71 words
The method of claim 1 wherein said step of determining at least one characteristic of said at least one individual further comprises the steps of: a) capturing an image of said at least one individual using a digital image capture device; b) finding a feature in said captured image; c) determining if said feature is of sufficient quality for classification; and d) classifying said feature using at least one classification algorithm.
Claim 6
Dependent Claim
15 words
The method according to claim 4 wherein said feature comprises the face of said individual.
Claim 7
Dependent Claim
24 words
The method of claim 5 further comprising a step of determining the number of said individuals by counting the number of said faces found.
Claim 8
Dependent Claim
15 words
The method according to claim 4 wherein said feature comprises the voice of said individual.
Claim 9
Dependent Claim
25 words
The method according to claim 4 wherein said feature is classified in accordance with at least one of the following classifications: gender, age, and race.
Claim 10
Dependent Claim
53 words
The method of claim 1 wherein the step of determining at least one characteristic of said at least one individual further comprises the steps of: a) capturing an audio recording of said at least one individual's voice; and b) determining the gender of said at least one individual using a voice classification algorithm.
Claim 11
Dependent Claim
29 words
The method of claim 1 wherein said step of determining at least one characteristic of said at least one individual further comprises automatically estimating the height of said individual.
Claim 12
Dependent Claim
36 words
The method of claim 1 wherein the step of presenting said selected informational material program further comprises presenting at least one type of information selected from the group consisting of still images, motion images, and audio.
Claim 13
Dependent Claim
43 words
The method of claim 1 further comprising determining at least one characteristic from the group consisting of the individual's face, voice, the presence or absence of eyeglasses, the presence or absence of hair on the individual's face, and the height of the individual.
Claim 14
Independent Claim
124 words
A method for selecting an informational material program from a plurality of said informational programs available in a presentation system, comprising the following steps: a) sensing the presence of at least one individual in a predetermined area; b) determining at least one characteristic from the group consisting of age, gender and race of the individual without user interaction for classification of said at least one individual; c) selecting one of said plurality of informational material programs based upon said classification of said at least one individual and at least one type of information selected from the group consisting of time, date, location, historical customer traffic data, sales data and sales promotion data; and d) presenting said selected informational material program on a display unit.
Claim 15
Independent Claim
124 words
A method for selecting an informational material program from a plurality of said informational programs available in a presentation system, comprising the following steps: a) sensing the presence of at least one individual in a predetermined area; b) determining at least one characteristic from the group consisting of age, gender and race of the individual without user interaction for classification of said at least one individual; c) selecting one of said plurality of informational material programs based upon said classification of said at least one individual and at least one type of information selected from the group consisting of time, date, location, historical customer traffic data, sales data and sales promotion data; and d) presenting said selected informational material program on a display unit.
Claim 16
Dependent Claim
39 words
The method of claim 13 wherein said step of selecting one of said plurality of informational programs further comprises combining said at least one characteristic of said at least one individual with said other information using fuzzy logic reasoning.
Claim 17
Dependent Claim
39 words
The method of claim 13 wherein said step of selecting one of said plurality of informational programs further comprises combining said at least one characteristic of said at least one individual with said other information using Bayesian probability networks.
Claim 18
Independent Claim
126 words
A system for displaying an informational material program selected from a plurality of informational material programs based upon a characteristic of an individual, consisting of: a) a control unit storing said plurality of programs; b) a display unit capable of displaying said informational material programs; c) one or more sensors for determining the presence of at least one individual in a predetermined area and for determining a characteristic from the group consisting of age, gender, race, demographics, psychographics, cohort group, and identity of said at least individual without user interaction for classification of said at least one individual; and d) said control unit selecting one of said plurality of informational material programs based upon the presence and said classification of said individual in said predetermined area.
Claim 19
Independent Claim
126 words
A system for displaying an informational material program selected from a plurality of informational material programs based upon a characteristic of an individual, consisting of: a) a control unit storing said plurality of programs; b) a display unit capable of displaying said informational material programs; c) one or more sensors for determining the presence of at least one individual in a predetermined area and for determining a characteristic from the group consisting of age, gender, race, demographics, psychographics, cohort group, and identity of said at least individual without user interaction for classification of said at least one individual; and d) said control unit selecting one of said plurality of informational material programs based upon the presence and said classification of said individual in said predetermined area.
Claim 20
Dependent Claim
24 words
A system according to claim 16 wherein said display unit further comprises devices for the display of both visual imagery and reproduction of sound.
Claim 21
Dependent Claim
20 words
A system according to claim 17 wherein said device for the reproduction of sound further comprises an directional sound system.
Claim 22
Dependent Claim
20 words
A system according to claim 16 further comprising a user input device for the purpose of interacting with the system.
Claim 23
Dependent Claim
112 words
A software program for selecting an informational material program from a plurality of said informational programs available in a presentation system such that when loaded on a computer will cause said computer to do the steps of: a) sensing the presence of at least one individual in a predetermined area; b) determining at least one characteristic from the group consisting of age, gender, race, demographics, psychographics, cohort group, and identity of said at least one individual without user interaction for classification of said at least one individual; c) selecting one of said plurality of informational material programs based upon said classification; and d) presenting said selected informational material program by said system.
Claim 24
Dependent Claim
112 words
A software program for selecting an informational material program from a plurality of said informational programs available in a presentation system such that when loaded on a computer will cause said computer to do the steps of: a) sensing the presence of at least one individual in a predetermined area; b) determining at least one characteristic from the group consisting of age, gender, race, demographics, psychographics, cohort group, and identity of said at least one individual without user interaction for classification of said at least one individual; c) selecting one of said plurality of informational material programs based upon said classification; and d) presenting said selected informational material program by said system.
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2010-02-05 | 2010-08-07 | 2011-02-06 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2014-02-05 | 2014-08-07 | 2015-02-06 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2018-02-05 | 2018-08-07 | 2019-02-06 | $7700.00 | Window Closed / Lapsed |