US7089264B1
Expired / Lapsed
US
⏱️ 0.0 years remaining
Geographic database organization that facilitates location-based advertising
Assignee: Here Global BV
•
Filing: 2001-06-22
•
Granted: 2006-08-08
•
Expires: 2021-06-22
Abstract
Abstract A method of facilitating delivery of advertising to users of mobile computing platforms is disclosed. A geographic database contains data entities that represent geographic features, such as roads, located in a geographic region. Advertising zones are defined within the geographic region. Associated with at least some of the data entities that represent geographic features are data that indicate in which of the advertising zones the represented geographic feature is located. Advertisers are allowed to associate advertising messages with the advertising zones. Users of mobile computing platforms are provided with geographically-related services that use the geographic database. As a user of a mobile computing platform travels in the geographic region, the location of the mobile computing platform is determined. The user of the mobile computing platform is provided with the advertising message associated with the advertising zone in which the mobile computing platform is determined to be located.
Inventors
- 👤 Matthew A. Guido
- 👤 Christopher Dougherty
- 👤 Roy Casino
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-29 20:35
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0241; G06Q30/0251; G06Q30/0261; G06Q30/0257; Y; Y10; Y10S; Y10S707/00; Y10S707/953; Y10S707/956; Y10S707/99931; Y10S707/99933; Y10S707/99941; Y10S707/99944; Y10S707/99945
Claims Analysis
Total Claims: 17
Claim 1
Independent Claim
132 words
A method of facilitating delivery of advertising to users of mobile computing platforms comprising the steps of: defining advertising zones within a geographic region; defining a hierarchy of said advertising zones, wherein said hierarchy of advertising zones includes at least a first layer and a second layer, and further, wherein at least some of the advertising zones in said first layer overlap some of the advertising zones in said second layer; providing a geographic database that contains road segment data, said road segment data represents a road segment located in the geographic region, said road segment data comprising data that indicates in which of said advertising zones the road segment is located; associating advertising messages with at least some of said advertising zones; and storing said advertising messages in an advertising database.
Claim 2
Independent Claim
132 words
A method of facilitating delivery of advertising to users of mobile computing platforms comprising the steps of: defining advertising zones within a geographic region; defining a hierarchy of said advertising zones, wherein said hierarchy of advertising zones includes at least a first layer and a second layer, and further, wherein at least some of the advertising zones in said first layer overlap some of the advertising zones in said second layer; providing a geographic database that contains road segment data, said road segment data represents a road segment located in the geographic region, said road segment data comprising data that indicates in which of said advertising zones the road segment is located; associating advertising messages with at least some of said advertising zones; and storing said advertising messages in an advertising database.
Claim 3
Dependent Claim
32 words
The method of claim 1 further comprising: defining an index that references each of the advertising zones in the first layer that overlap each of the advertising zones in the second layer.
Claim 4
Dependent Claim
12 words
The method of claim 1 wherein said advertising zones are formed dynamically.
Claim 5
Independent Claim
109 words
A method of facilitating delivery of advertising to users of geographic data comprising the steps of: defining a plurality of advertising areas located within a geographic region; defining a hierarchy of said advertising areas, wherein said hierarchy of advertising areas includes at least a first layer and a second layer, and further, wherein at least some of the advertising areas in said first layer overlap some of the advertising areas in said second layer; providing a geographic database that contains road segment data that represent road segments located in the geographic region, and advertising area data that indicate which of said road segments are located in said advertising areas.
Claim 6
Independent Claim
109 words
A method of facilitating delivery of advertising to users of geographic data comprising the steps of: defining a plurality of advertising areas located within a geographic region; defining a hierarchy of said advertising areas, wherein said hierarchy of advertising areas includes at least a first layer and a second layer, and further, wherein at least some of the advertising areas in said first layer overlap some of the advertising areas in said second layer; providing a geographic database that contains road segment data that represent road segments located in the geographic region, and advertising area data that indicate which of said road segments are located in said advertising areas.
Claim 7
Dependent Claim
28 words
The method of claim 4 further comprising: defining an index that references the advertising areas in the first layer that overlap the advertising zones in the second layer.
Claim 8
Dependent Claim
13 words
The method of claim 4 wherein said advertising areas are based on accessibility.
Claim 9
Dependent Claim
16 words
The method of claim 4 wherein said advertising areas are based driving distances from defined locations.
Claim 10
Dependent Claim
16 words
The method of claim 4 wherein said advertising areas are based driving times from defined locations.
Claim 11
Dependent Claim
12 words
The method of claim 4 wherein said advertising areas are formed dynamically.
Claim 12
Dependent Claim
110 words
A geographic database stored on a computer-readable medium comprising: road segment data that represent road segments located in a geographic region; and advertising zone data that indicate which of a plurality of advertising zones into which the geographic region is divided the road segments are located in, wherein said advertising zones define a hierarchy including at least a first layer and a second layer, and further, wherein at least some of the advertising zones in said first layer overlap some of the advertising zones in said second layer, wherein at least some of said advertising zones are associated with advertising messages, wherein said advertising messages are stored in said database.
Claim 13
Dependent Claim
110 words
A geographic database stored on a computer-readable medium comprising: road segment data that represent road segments located in a geographic region; and advertising zone data that indicate which of a plurality of advertising zones into which the geographic region is divided the road segments are located in, wherein said advertising zones define a hierarchy including at least a first layer and a second layer, and further, wherein at least some of the advertising zones in said first layer overlap some of the advertising zones in said second layer, wherein at least some of said advertising zones are associated with advertising messages, wherein said advertising messages are stored in said database.
Claim 14
Dependent Claim
22 words
The invention of claim 10 wherein said geographic database further comprises: an index that references advertising zones that encompass other advertising zones.
Claim 15
Dependent Claim
16 words
The invention of claim 10 wherein said geographic database is installed in a standalone navigation system.
Claim 16
Dependent Claim
25 words
The invention of claim 10 wherein said geographic database is installed on a navigation services server from which end users' computing platforms obtain geographically-related services.
Claim 17
Dependent Claim
30 words
The invention of claim 10 wherein said advertising zone data includes an indication of which of a plurality of layers of advertising zones, a particular advertising zone is located in.
References Cited (Backward Citations)
US5664948A
Cited
US5627549A
Cited
US6452498B2
Cited
US20010043148A1
Cited
US6259381B1
Cited
US6199045B1
Cited
US6223122B1
Cited
US6266612B1
Cited
US6604083B1
Cited
US6202022B1
Cited
US6122520A
Cited
US6438561B1
Cited
US6208866B1
Cited
US6360167B1
Cited
WO2000049530A1
Cited
US6381465B1
Cited
US6353398B1
Cited
US6415226B1
Cited
US20040110515A1
Cited
US20010018340A1
Cited
US6654800B1
Cited
US20020023010A1
Cited
US6414602B2
Cited
US6785551B1
Cited
US20040076279A1
Cited
US20020065691A1
Cited
US20020032035A1
Cited
US20020002552A1
Cited
US20030026268A1
Cited
US20020147644A1
Cited
US20030023489A1
Cited
US20040083133A1
Cited
US20030013449A1
Cited
USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2009-08-07 | 2010-02-06 | 2010-08-08 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2013-08-07 | 2014-02-06 | 2014-08-08 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2017-08-07 | 2018-02-06 | 2018-08-08 | $7700.00 | Window Closed / Lapsed |