Claims Analysis
Total Claims: 14
Claim 1
Independent Claim
124 words
An integrated online sales system which comprises, in combination, a web database server connected to the Internet for storing product, customer and sales transaction data, and means for installing and managing the integrated operation of a cooperating set of separate application program modules comprising: a storefront application which executes on said web database server, a content management application for creating and updating product data stored on said database server, a recommendation system for analyzing said customer and sales transaction data for predicting the preferences of individual customers and making specific real-time recommendations during a shopping session, an advertising management application for selectively presenting advertising to each customers during a shopping session, and a reporting system for analyzing said sales transaction data to generate reports.
Claim 2
Dependent Claim
124 words
An integrated online sales system which comprises, in combination, a web database server connected to the Internet for storing product, customer and sales transaction data, and means for installing and managing the integrated operation of a cooperating set of separate application program modules comprising: a storefront application which executes on said web database server, a content management application for creating and updating product data stored on said database server, a recommendation system for analyzing said customer and sales transaction data for predicting the preferences of individual customers and making specific real-time recommendations during a shopping session, an advertising management application for selectively presenting advertising to each customers during a shopping session, and a reporting system for analyzing said sales transaction data to generate reports.
Claim 3
Dependent Claim
76 words
An integrated online sales system as set forth in claim 1 wherein said means for installing and managing the integrated operation of said application program modules includes pre-written operating system scripts for rapidly deploying said sales system onto one or more target computers by automatically issuing prompts and accepting data values during the course of the installation of said application program modules to modify said integrated system in accordance with the needs of an individual installation.
Claim 4
Dependent Claim
52 words
An integrated online sales system as set forth in clam 2 wherein said means for installing comprises a set of template configuration files and wherein said scripts when executed issue prompts and accept data for modifying the content of said template configuration files in accordance with the needs of an individual installation.
Claim 5
Dependent Claim
52 words
An integrated online sales system as set forth in clam 2 wherein said means for installing comprises a set of template configuration files and wherein said scripts when executed issue prompts and accept data for modifying the content of said template configuration files in accordance with the needs of an individual installation.
Claim 6
Dependent Claim
45 words
An integrated online sales system as set forth in claim 1 wherein said means for installing and managing the integrated operation of said application program modules includes an administration system that provides a Web interface for permitting authorized users to perform centralized system administration functions.
Claim 7
Dependent Claim
30 words
The integrated online sales system as set forth in claim 4 wherein said administration system performs a password protected log-in procedure to permit only authorized persons to perform administration functions.
Claim 8
Independent Claim
170 words
A method for rapidly deploying an integrated online sales system for performing online sales transactions which comprises, in combination, the steps of: providing a web database server connected to the Internet for storing product, customer and sales transaction data in database tables, and providing an integrated set of one or more pre-written operating system installation scripts to perform the steps of: installing a storefront application for execution on said web database server, installing a content management application for creating and updating product data stored in said database tables, installing a profiling application for accumulating customer profile data describing the activity of individual customers during shopping sessions, installing a recommendation application for analyzing said customer profile data and said sales transaction data to predicting the preferences of individual customers and for making specific real-time recommendation to customers during a shopping session, installing an advertising management application for selectively presenting advertising to each customers during a shopping session, and installing a reporting application for analyzing said sales transaction data to generate reports.
Claim 9
Independent Claim
170 words
A method for rapidly deploying an integrated online sales system for performing online sales transactions which comprises, in combination, the steps of: providing a web database server connected to the Internet for storing product, customer and sales transaction data in database tables, and providing an integrated set of one or more pre-written operating system installation scripts to perform the steps of: installing a storefront application for execution on said web database server, installing a content management application for creating and updating product data stored in said database tables, installing a profiling application for accumulating customer profile data describing the activity of individual customers during shopping sessions, installing a recommendation application for analyzing said customer profile data and said sales transaction data to predicting the preferences of individual customers and for making specific real-time recommendation to customers during a shopping session, installing an advertising management application for selectively presenting advertising to each customers during a shopping session, and installing a reporting application for analyzing said sales transaction data to generate reports.
Claim 10
Dependent Claim
51 words
The method as set forth in claim 6 wherein said pre-written operating system scripts automatically perform the steps of issuing prompts and accepting data values during the course of the installation of said application program modules to modify the operation of applications in accordance with the needs of an individual installation.
Claim 11
Independent Claim
45 words
The method as set forth in clam 7 wherein each of said applications accesses a configuration file and wherein the steps of issuing prompts and accepting data modify the content of each of said configuration files in accordance with the needs of an individual installation.
Claim 12
Independent Claim
45 words
The method as set forth in clam 7 wherein each of said applications accesses a configuration file and wherein the steps of issuing prompts and accepting data modify the content of each of said configuration files in accordance with the needs of an individual installation.
Claim 13
Dependent Claim
38 words
The method as set forth in claim 7 further comprising the steps of installing an administration application and employing said administration application to present a centralized menu system to an authorized user for performing centralized system administration functions.
Claim 14
Dependent Claim
34 words
The method as set forth in claim 9 wherein said administration system performs a password protected log-in procedure to permit only authorized persons to perform said centralized administration functions using said centralized menu system.