Claims Analysis
Total Claims: 50
Claim 1
Independent Claim
103 words
A method of presenting customized content to a consumer on a network-enabled exercise device, comprising: providing an exercise device having a display console, the exercise device being connected to a network; receiving user profile information associated with a consumer operating the exercise device; receiving content information identifying available content for display on the display console, the content information including selection criteria for selecting content to be displayed from the available content; selecting content for display to the consumer based on the content information and the user profile information; and presenting an impression of the selected content to the consumer on the display console.
Claim 2
Independent Claim
103 words
A method of presenting customized content to a consumer on a network-enabled exercise device, comprising: providing an exercise device having a display console, the exercise device being connected to a network; receiving user profile information associated with a consumer operating the exercise device; receiving content information identifying available content for display on the display console, the content information including selection criteria for selecting content to be displayed from the available content; selecting content for display to the consumer based on the content information and the user profile information; and presenting an impression of the selected content to the consumer on the display console.
Claim 3
Dependent Claim
35 words
The method of claim 1 , wherein the user profile information includes demographic information about the consumer selected from the group of characteristics including age, gender, weight, height, income level, education level and geographic location.
Claim 4
Dependent Claim
22 words
The method of claim 1 , wherein the user profile information includes psychographic information about the consumer identifying the consumer's personal interests.
Claim 5
Dependent Claim
26 words
The method of claim 1 , wherein the user profile information includes historical information relating to the consumer's operation of one or more network-enabled exercise devices.
Claim 6
Dependent Claim
25 words
The method of claim 1 , wherein the user profile information includes current information relating to the consumer's present operation of a network-enabled exercise device.
Claim 7
Dependent Claim
14 words
The method of claim 1 , wherein the available content includes e-marketing service information.
Claim 8
Dependent Claim
28 words
The method of claim 6 , wherein the e-marketing service information is selected from Web-based banner advertisements, Web-based content and service sponsorship information, and Web-based direct marketing information.
Claim 9
Dependent Claim
28 words
The method of claim 6 , wherein the selection criteria include e-marketing campaign information specifying one or more characteristics of an intended target consumer of an e-marketing campaign.
Claim 10
Dependent Claim
49 words
The method of claim 8 , wherein the e-marketing campaign information includes one or more parameters selected from the group of parameters including, age, sex, weight, height, income level, education level, geographic location, time of day, a user's historical information, a user's current information, and a user's special interests.
Claim 11
Dependent Claim
24 words
The method of claim 6 , wherein the selection criteria include e-marketing campaign metrics specifying one or more characteristics of an intended e-marketing campaign.
Claim 12
Dependent Claim
68 words
The method of claim 10 , wherein the e-marketing campaign metrics include one or more parameters selected from the group of parameters including total number of impressions presented in a specified period, frequency of presentation of each impression to the consumer, total price of an e-marketing campaign based on a price and quantity of impressions presented, and quality of impact derived from the nature of the impression presented.
Claim 13
Dependent Claim
24 words
The method of claim 1 , further comprising: notifying a third-party that the impression of the selected content has been presented to the consumer.
Claim 14
Dependent Claim
30 words
The method of claim 1 , further comprising: receiving a user input in response to the impression of the selected content; and communicating the user input to a third party.
Claim 15
Dependent Claim
24 words
The method of claim 13 , wherein the user input includes a selection of e-marketing service information from the impression of the selected content.
Claim 16
Dependent Claim
36 words
The method of claim 14 , further comprising: presenting an impression of secondary content to the consumer in response to the user input, the secondary content including detailed information relating to the selected e-marketing service information.
Claim 17
Dependent Claim
29 words
The method of claim 15 , wherein the secondary content is retrieved over the network and is presented to the consumer through a web-site from the World Wide Web.
Claim 18
Independent Claim
25 words
The method of clam 1 , wherein the user profile information is stored in memory when the consumer registers to use the network-enabled exercise device.
Claim 19
Independent Claim
25 words
The method of clam 1 , wherein the user profile information is stored in memory when the consumer registers to use the network-enabled exercise device.
Claim 20
Dependent Claim
21 words
The method of claim 1 , wherein the available content includes control information for controlling the operation of the exercise device.
Claim 21
Dependent Claim
21 words
The method of claim 1 , wherein the available content includes monitor information for monitoring a workout on the exercise device.
Claim 22
Dependent Claim
19 words
The method of claim 1 , wherein the available content includes a directory of content selectable by the consumer.
Claim 23
Dependent Claim
40 words
The method of claim 1 , wherein the available content includes information selected from the group of categories including arts and humanities, automotive, careers, email, entertainment, fitness, health, lifestyle, money, news, real estate, search engines, shopping, sports, technology, and travel.
Claim 24
Dependent Claim
31 words
The method of claim 1 , wherein the available content includes content selected from the group including text, hypertext links, buttons, graphics, messages, audio information, video information, HTML, logos and branding.
Claim 25
Dependent Claim
107 words
A computer program product on a computer-readable medium for presenting customized content to a consumer on a network-enabled exercise device having a display console, the program comprising instructions operable to cause a programmable processor to: receive user profile information associated with a consumer operating the exercise device; receive content information identifying available content for display on the display console, the content information including selection criteria for selecting content to be displayed from the available content; select content for display to the consumer based on the content information and the user profile information; and present an impression of the selected content to the consumer on the display console.
Claim 26
Dependent Claim
107 words
A computer program product on a computer-readable medium for presenting customized content to a consumer on a network-enabled exercise device having a display console, the program comprising instructions operable to cause a programmable processor to: receive user profile information associated with a consumer operating the exercise device; receive content information identifying available content for display on the display console, the content information including selection criteria for selecting content to be displayed from the available content; select content for display to the consumer based on the content information and the user profile information; and present an impression of the selected content to the consumer on the display console.
Claim 27
Dependent Claim
36 words
The computer program of claim 23 , wherein the user profile information includes demographic information about the consumer selected from the group of characteristics including age, gender, weight, height, income level, education level and geographic location.
Claim 28
Dependent Claim
23 words
The computer program of claim 23 , wherein the user profile information includes psychographic information about the consumer identifying the consumer's personal interests.
Claim 29
Dependent Claim
27 words
The computer program of claim 23 , wherein the user profile information includes historical information relating to the consumer's operation of one or more network-enabled exercise devices.
Claim 30
Dependent Claim
26 words
The computer program of claim 23 , wherein the user profile information includes current information relating to the consumer's present operation of a network-enabled exercise device.
Claim 31
Dependent Claim
15 words
The computer program of claim 23 , wherein the available content includes e-marketing service information.
Claim 32
Dependent Claim
29 words
The computer program of claim 28 , wherein the e-marketing service information is selected from Web-based banner advertisements, Web-based content and service sponsorship information, and Web-based direct marketing information.
Claim 33
Dependent Claim
29 words
The computer program of claim 28 , wherein the selection criteria include e-marketing campaign information specifying one or more characteristics of an intended target consumer of an e-marketing campaign.
Claim 34
Dependent Claim
50 words
The computer program of claim 30 , wherein the e-marketing campaign information includes one or more parameters selected from the group of parameters including, age, sex, weight, height, income level, education level, geographic location, time of day, a user's historical information, a user's current information, and a user's special interests.
Claim 35
Dependent Claim
25 words
The computer program of claim 28 , wherein the selection criteria include e-marketing campaign metrics specifying one or more characteristics of an intended e-marketing campaign.
Claim 36
Dependent Claim
69 words
The computer program of claim 32 , wherein the e-marketing campaign metrics include one or more parameters selected from the group of parameters including total number of impressions presented in a specified period, frequency of presentation of each impression to the consumer, total price of an e-marketing campaign based on a price and quantity of impressions presented, and quality of impact derived from the nature of the impression presented.
Claim 37
Dependent Claim
33 words
The computer program of claim 23 , further comprising instructions operable to cause a programmable processor to: notify a third-party that the impression of the selected content has been presented to the consumer.
Claim 38
Dependent Claim
39 words
The computer program of claim 23 , further comprising instructions operable to cause a programmable processor to: receive a user input in response to the impression of the selected content; and communicate the user input to a third party.
Claim 39
Dependent Claim
25 words
The computer program of claim 35 , wherein the user input includes a selection of e-marketing service information from the impression of the selected content.
Claim 40
Dependent Claim
45 words
The computer program of claim 36 , further comprising instructions operable to cause a programmable processor to: present an impression of secondary content to the consumer in response to the user input, the secondary content including detailed information relating to the selected e-marketing service information.
Claim 41
Dependent Claim
30 words
The computer program of claim 37 , wherein the secondary content is retrieved over the network and is presented to the consumer through a web-site from the World Wide Web.
Claim 42
Dependent Claim
26 words
The computer program of clam 23 , wherein the user profile information is stored in memory when the consumer registers to use the network-enabled exercise device.
Claim 43
Dependent Claim
26 words
The computer program of clam 23 , wherein the user profile information is stored in memory when the consumer registers to use the network-enabled exercise device.
Claim 44
Dependent Claim
22 words
The computer program of claim 23 , wherein the available content includes control information for controlling the operation of the exercise device.
Claim 45
Dependent Claim
22 words
The computer program of claim 23 , wherein the available content includes monitor information for monitoring a workout on the exercise device.
Claim 46
Dependent Claim
20 words
The computer program of claim 23 , wherein the available content includes a directory of content selectable by the consumer.
Claim 47
Dependent Claim
41 words
The computer program of claim 23 , wherein the available content includes information selected from the group of categories including arts and humanities, automotive, careers, email, entertainment, fitness, health, lifestyle, money, news, real estate, search engines, shopping, sports, technology, and travel.
Claim 48
Dependent Claim
32 words
The computer program of claim 23 , wherein the available content includes content selected from the group including text, hypertext links, buttons, graphics, messages, audio information, video information, HTML, logos and branding.
Claim 49
Independent Claim
110 words
An apparatus for presenting customized content to a consumer on a network-enabled exercise device, comprising: an exercise device having a display console, the exercise device being connected to a network; means for receiving user profile information associated with a consumer operating the exercise device; means for receiving content information identifying available content for display. on the display console, the content information including selection criteria for selecting content to be displayed from the available content; means for selecting content for display to the consumer based on the content information and the user profile information; and means for presenting an impression of the selected content to the consumer on the display console.
Claim 50
Independent Claim
110 words
An apparatus for presenting customized content to a consumer on a network-enabled exercise device, comprising: an exercise device having a display console, the exercise device being connected to a network; means for receiving user profile information associated with a consumer operating the exercise device; means for receiving content information identifying available content for display. on the display console, the content information including selection criteria for selecting content to be displayed from the available content; means for selecting content for display to the consumer based on the content information and the user profile information; and means for presenting an impression of the selected content to the consumer on the display console.