Method of making magazines incorporating pop-ups and strip for use therewith

Claim 1

A method of making magazines which include a pop-up structure wherein a pop-up piece is operatively attached between facing pages, which method comprises: printing a plurality of signatures on a web fed press, which signatures each include at least two pairs of consecutively numbered or designated pages which are designed for assembly to create a magazine, conveying said signatures along a path as a part of the assembly of a magazine, providing a plurality of similar flat pop-up pieces at a location adjacent said path, which pieces are die-cut single sheets and carry indicia relevant to advertising that appears on one of said consecutive pages and also carry pressure-sensitive adhesive on a front surface, said pieces being attached to one another in series as a strip with a line of weakness between adjacent pieces, bursting each said piece along the line of weakness from the following piece in said strip, placing one of said burst pieces upon a specific location on each specific page bearing such advertising as the signature including that page is traveling along said path, which location is spaced from any edge of said page by moving said burst piece in the same direction and at the same speed at which said signature is traveling, and adhesively securing a rear surface of a base section of said piece thereto, positioning an additional one of said signatures which contains a page that is consecutive with said specific page in juxtaposition therewith so that there is adherence thereto at the location of said pressure-sensitive adhesive, completing the assembly of said magazine, whereby said pop-up piece becomes adhesively attached between two facing consecutive pages to form a pop-up structure such that, when a recipient of the magazine opens same to spread said consecutive two pages, said pop-up piece assumes an attention-attracting three-dimensional configuration in direct association with said specific page having said relevant advertising printed thereupon.

Claim 2

A method of making magazines which include a pop-up structure wherein a pop-up piece is operatively attached between facing pages, which method comprises: printing a plurality of signatures on a web fed press, which signatures each include at least two pairs of consecutively numbered or designated pages which are designed for assembly to create a magazine, conveying said signatures along a path as a part of the assembly of a magazine, providing a plurality of similar flat pop-up pieces at a location adjacent said path, which pieces are die-cut single sheets and carry indicia relevant to advertising that appears on one of said consecutive pages and also carry pressure-sensitive adhesive on a front surface, said pieces being attached to one another in series as a strip with a line of weakness between adjacent pieces, bursting each said piece along the line of weakness from the following piece in said strip, placing one of said burst pieces upon a specific location on each specific page bearing such advertising as the signature including that page is traveling along said path, which location is spaced from any edge of said page by moving said burst piece in the same direction and at the same speed at which said signature is traveling, and adhesively securing a rear surface of a base section of said piece thereto, positioning an additional one of said signatures which contains a page that is consecutive with said specific page in juxtaposition therewith so that there is adherence thereto at the location of said pressure-sensitive adhesive, completing the assembly of said magazine, whereby said pop-up piece becomes adhesively attached between two facing consecutive pages to form a pop-up structure such that, when a recipient of the magazine opens same to spread said consecutive two pages, said pop-up piece assumes an attention-attracting three-dimensional configuration in direct association with said specific page having said relevant advertising printed thereupon.

Claim 8

A method of making magazines which include a pop-up structure wherein a flat single-sheet pop-up piece is operatively attached between facing pages, which method comprises: printing a plurality of signatures which each include at least two pairs of consecutively numbered or designated pages and which are designed for saddle assembly to create a magazine, at least one specific page of said pairs carrying particular advertising, conveying said signatures along a path as a part of ultimate saddle assembly of the magazine, at a location adjacent said path, providing a continuous strip that is formed of a plurality of flat single-sheet pop-up pieces, interconnected head-to-tail, which pieces carry indicia related to said particular advertising and carry pressure-sensitive adhesive on front and rear surfaces thereof, said pieces being attached to one another in series as a strip with a line of weakness between adjacent pieces, bursting each said piece along the line of weakness from the following piece in said strip, moving said burst piece into juxtaposition with said signatures being conveyed so said piece is traveling in the same direction, and adhesively securing one adhesive-bearing surface of one of said burst pieces at a specific location on the one page or the facing page consecutive therewith as that page is traveling along said path, positioning an additional one of said signatures which carries the other page of the two consecutive pages in juxtaposition therewith so that said other surface of said piece becomes attached thereto a result of adherence of said pressure-sensitive adhesive on the other surface of said piece, and completing the assembly of said magazine wherein all the signatures are folded about said additional signature, whereby said pop-up piece becomes adhesively attached between said two facing consecutive pages to form a pop-up structure such that, when a recipient of the magazine opens same to spread the two pages of said one pair, said pop-up piece assumes an attention-attracting three-dimensional configuration in association with the printed related advertising.

Claim 9

A method of making magazines which include a pop-up structure wherein a flat single-sheet pop-up piece is operatively attached between facing pages, which method comprises: printing a plurality of signatures which each include at least two pairs of consecutively numbered or designated pages and which are designed for saddle assembly to create a magazine, at least one specific page of said pairs carrying particular advertising, conveying said signatures along a path as a part of ultimate saddle assembly of the magazine, at a location adjacent said path, providing a continuous strip that is formed of a plurality of flat single-sheet pop-up pieces, interconnected head-to-tail, which pieces carry indicia related to said particular advertising and carry pressure-sensitive adhesive on front and rear surfaces thereof, said pieces being attached to one another in series as a strip with a line of weakness between adjacent pieces, bursting each said piece along the line of weakness from the following piece in said strip, moving said burst piece into juxtaposition with said signatures being conveyed so said piece is traveling in the same direction, and adhesively securing one adhesive-bearing surface of one of said burst pieces at a specific location on the one page or the facing page consecutive therewith as that page is traveling along said path, positioning an additional one of said signatures which carries the other page of the two consecutive pages in juxtaposition therewith so that said other surface of said piece becomes attached thereto a result of adherence of said pressure-sensitive adhesive on the other surface of said piece, and completing the assembly of said magazine wherein all the signatures are folded about said additional signature, whereby said pop-up piece becomes adhesively attached between said two facing consecutive pages to form a pop-up structure such that, when a recipient of the magazine opens same to spread the two pages of said one pair, said pop-up piece assumes an attention-attracting three-dimensional configuration in association with the printed related advertising.

Claim 14

A method of making magazines which include a pop-up structure wherein a pop-up piece is operatively attached between facing pages, which method comprises: printing a plurality of double-paginated ribbons on a web fed press, each of which includes at least two pairs of consecutively numbered or designated pages which are designed for assembly to create a magazine, conveying said ribbons along a path as a part of the assembly of a magazine, providing a plurality of similar flat pop-up pieces at a location adjacent said path, which pieces that are die-cut single sheets which carry pressure-sensitive adhesive on a front surface and on a rear surface, said pieces being attached to one another in series as a strip with a line of weakness between adjacent pieces, bursting each said piece along the line of weakness from the following piece in said strip, placing one of said burst pieces upon a specific location on a specific page on one said ribbon as it is traveling along said path, which location is spaced from any edge of said page, by moving said burst piece in the same direction that said ribbon is traveling and adhesively securing a rear surface of a base section of said piece thereto, positioning an additional one of said ribbons which contains a page that is consecutive with said specific page in juxtaposition therewith so that there is adherence thereto at the location of said pressure-sensitive adhesive on said piece and, completing the assembly of said magazine, whereby said pop-up piece becomes adhesively attached between two facing consecutive pages to form a pop-up structure such that, when a recipient of the magazine opens same to spread said consecutive two pages, said pop-up piece assumes an attention-attracting three-dimensional configuration.

Claim 15

A method of making magazines which include a pop-up structure wherein a pop-up piece is operatively attached between facing pages, which method comprises: printing a plurality of double-paginated ribbons on a web fed press, each of which includes at least two pairs of consecutively numbered or designated pages which are designed for assembly to create a magazine, conveying said ribbons along a path as a part of the assembly of a magazine, providing a plurality of similar flat pop-up pieces at a location adjacent said path, which pieces that are die-cut single sheets which carry pressure-sensitive adhesive on a front surface and on a rear surface, said pieces being attached to one another in series as a strip with a line of weakness between adjacent pieces, bursting each said piece along the line of weakness from the following piece in said strip, placing one of said burst pieces upon a specific location on a specific page on one said ribbon as it is traveling along said path, which location is spaced from any edge of said page, by moving said burst piece in the same direction that said ribbon is traveling and adhesively securing a rear surface of a base section of said piece thereto, positioning an additional one of said ribbons which contains a page that is consecutive with said specific page in juxtaposition therewith so that there is adherence thereto at the location of said pressure-sensitive adhesive on said piece and, completing the assembly of said magazine, whereby said pop-up piece becomes adhesively attached between two facing consecutive pages to form a pop-up structure such that, when a recipient of the magazine opens same to spread said consecutive two pages, said pop-up piece assumes an attention-attracting three-dimensional configuration.