US6874018B2
Expired / Lapsed
US
⏱️ 0.0 years remaining
Method and system for playing associated audible advertisement simultaneously with the display of requested content on handheld devices and sending a visual warning when the audio channel is off
Assignee: McAfee LLC
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Filing: 2001-02-07
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Granted: 2005-03-29
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Expires: 2021-02-07
Abstract
Abstract A method for providing advertising to a handheld computer operable to connect to a network. The handheld computer includes a screen for displaying visual content received from the network and configured for playing an audio message associated with the visual content. The method includes receiving a request for content from the handheld computer and associating an advertisement with the request for content. The requested content is sent to the handheld computer for display on the screen of the computer and the associated advertisement is sent to the computer for playing over an audio output device of the handheld computer.
Inventors
- 👤 Handong Wu
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-11-06 10:04
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02
Claims Analysis
Total Claims: 29
Claim 1
Independent Claim
189 words
A computer implemented method for providing advertising to a handheld computer operable to connect to a network, the handheld computer having a screen for displaying visual content received from the network and configured for playing an audio message associated with the visual content, the method comprising: receiving a request for content from the handheld computer; associating an advertisement with the request for content; sending the requested content to the handheld computer for display on the screen of the computer; and sending the associated advertisement from an advertisement server to the handheld computer for playing over an audio output device of the handheld computer; wherein the audible advertisement is played simultaneously with the display of the requested content on the handheld computer, free of a visual advertisement for preserving space available on the screen for the purpose of solely displaying the requested content; wherein sending the associated advertisement comprises sending a visual warning when an audio channel of the handheld computer is turned off; wherein upon the audio channel being opened, a notice is sent to the advertisement server so that the advertisement server can again send the audible advertisement.
Claim 2
Dependent Claim
189 words
A computer implemented method for providing advertising to a handheld computer operable to connect to a network, the handheld computer having a screen for displaying visual content received from the network and configured for playing an audio message associated with the visual content, the method comprising: receiving a request for content from the handheld computer; associating an advertisement with the request for content; sending the requested content to the handheld computer for display on the screen of the computer; and sending the associated advertisement from an advertisement server to the handheld computer for playing over an audio output device of the handheld computer; wherein the audible advertisement is played simultaneously with the display of the requested content on the handheld computer, free of a visual advertisement for preserving space available on the screen for the purpose of solely displaying the requested content; wherein sending the associated advertisement comprises sending a visual warning when an audio channel of the handheld computer is turned off; wherein upon the audio channel being opened, a notice is sent to the advertisement server so that the advertisement server can again send the audible advertisement.
Claim 3
Dependent Claim
15 words
The method of claim 1 further comprising converting a text advertisement to an audio advertisement.
Claim 4
Dependent Claim
22 words
The method of claim 1 wherein the network is the Internet and receiving a request for content comprises receiving an HTTP request.
Claim 5
Dependent Claim
27 words
The method of claim 3 wherein associating an advertisement with a request for content comprises sending a link to an advertisement server along with the requested content.
Claim 6
Dependent Claim
18 words
The method of claim 4 wherein the requested content is sent from a server hosting a Web site.
Claim 7
Dependent Claim
17 words
The method of claim 1 wherein the request for content identifies the source as a handheld computer.
Claim 8
Dependent Claim
18 words
The method of claim 1 further comprising establishing a wireless connection between the handheld computer and the network.
Claim 9
Dependent Claim
20 words
The method of claim 7 wherein sending the associated advertisement comprises sending the advertisement in-band with the requested Web content.
Claim 10
Dependent Claim
19 words
The method of claim 7 wherein sending the requested content and associated advertisement comprises utilizing a wireless access protocol.
Claim 11
Dependent Claim
15 words
The method of claim 1 further comprising receiving information about the handheld computer requesting content.
Claim 12
Dependent Claim
27 words
The method of claim 10 wherein associating an advertisement with the request for content comprises associating an advertisement based on the information received about the handheld computer.
Claim 13
Dependent Claim
23 words
The method of claim 1 wherein associating an advertisement with the request for content comprises associating an advertisement based on the content requested.
Claim 14
Dependent Claim
18 words
The method of claim 1 wherein sending the associated advertisement comprises sending the advertisement in an audio format.
Claim 15
Dependent Claim
24 words
The method of claim 1 wherein sending the associated advertisement comprises sending the advertisement in a text format that can be converted to speech.
Claim 16
Dependent Claim
182 words
A computer implemented method for providing advertising to a handheld computer operable to establish a wireless connection with a network and having a screen for displaying visual content received from the network, the handheld computer being configured for playing an audio advertisement associated with the visual content, the method comprising: sending a request for visual content from the handheld computer to the network; receiving the requested content and displaying the content on the screen of the handheld computer; and receiving an advertisement associated with the visual content from an advertisement server and playing the advertisement on the handheld computer; wherein the advertisement is audible and played simultaneously with the display of the requested content on the handheld computer, free of a visual advertisement for preserving space available on the screen for the purpose of solely displaying the requested content; wherein a visual warning is received when an audio channel of the handheld computer is turned off; wherein upon the audio channel being opened, a notice is sent to the advertisement server so that the advertisement server can again send the audible advertisement.
Claim 17
Dependent Claim
182 words
A computer implemented method for providing advertising to a handheld computer operable to establish a wireless connection with a network and having a screen for displaying visual content received from the network, the handheld computer being configured for playing an audio advertisement associated with the visual content, the method comprising: sending a request for visual content from the handheld computer to the network; receiving the requested content and displaying the content on the screen of the handheld computer; and receiving an advertisement associated with the visual content from an advertisement server and playing the advertisement on the handheld computer; wherein the advertisement is audible and played simultaneously with the display of the requested content on the handheld computer, free of a visual advertisement for preserving space available on the screen for the purpose of solely displaying the requested content; wherein a visual warning is received when an audio channel of the handheld computer is turned off; wherein upon the audio channel being opened, a notice is sent to the advertisement server so that the advertisement server can again send the audible advertisement.
Claim 18
Dependent Claim
31 words
The method of claim 15 wherein the network is the Internet and sending a request for visual content comprises sending an HTTP request from a browser installed on the handheld computer.
Claim 19
Dependent Claim
22 words
The method of claim 16 wherein receiving the requested content comprises receiving the requested content from a server hosting a Web site.
Claim 20
Dependent Claim
29 words
The method of claim 15 wherein receiving the advertisement comprises receiving a text advertisement and further comprising converting the text advertisement to an audio advertisement at the handheld computer.
Claim 21
Dependent Claim
36 words
The method of claim 15 wherein sending a request for visual content comprises sending a request in a wireless application protocol and wherein characteristics of the handheld computer are contained within a wireless application protocol header.
Claim 22
Dependent Claim
22 words
The method of claim 19 wherein the advertisement associated with the visual content is based on the characteristics of the handheld computer.
Claim 23
Dependent Claim
19 words
The method of claim 15 wherein the advertisement associated with the visual content is based on the content requested.
Claim 24
Dependent Claim
191 words
A computer program product for providing advertising to a handheld computer having a screen for displaying visual content received from a network and configured for playing an audio advertisement associated with the visual content, comprising: computer code that receives a request for content from the handheld computer; computer code that associates an advertisement with the request for content; computer code that sends the requested content to the handheld computer; computer code that sends the associated advertisement from an advertisement server to the handheld computer for playing over an audio output device of the handheld computer; and a computer readable medium that stores said computer codes; wherein the audible advertisement is played simultaneously with the display of the requested content on the handheld computer, free of a visual advertisement for preserving space available on the screen for the purpose of solely displaying the requested content; wherein sending the associated advertisement comprises sending a visual warning when an audio channel of the handheld computer is turned off; wherein upon the audio channel being opened, a notice is sent to the advertisement server so that the advertisement server can again send the audible advertisement.
Claim 25
Dependent Claim
191 words
A computer program product for providing advertising to a handheld computer having a screen for displaying visual content received from a network and configured for playing an audio advertisement associated with the visual content, comprising: computer code that receives a request for content from the handheld computer; computer code that associates an advertisement with the request for content; computer code that sends the requested content to the handheld computer; computer code that sends the associated advertisement from an advertisement server to the handheld computer for playing over an audio output device of the handheld computer; and a computer readable medium that stores said computer codes; wherein the audible advertisement is played simultaneously with the display of the requested content on the handheld computer, free of a visual advertisement for preserving space available on the screen for the purpose of solely displaying the requested content; wherein sending the associated advertisement comprises sending a visual warning when an audio channel of the handheld computer is turned off; wherein upon the audio channel being opened, a notice is sent to the advertisement server so that the advertisement server can again send the audible advertisement.
Claim 26
Independent Claim
201 words
A system for providing advertising to a handheld computer operable to establish a wireless connection with a network and having a screen for displaying visual content received from the network, the handheld computer being configured for playing an audio message associated with the visual content, the system comprising: a processor operable to receive a request for content from the handheld computer, associate advertisement configured for audio output with the requested content, send the requested content in a visual format to the handheld computer, and send the associated advertisement to the handheld computer for audio output therefrom while the requested content is displayed on the handheld computer; and memory for storing the requested content and advertisements; wherein the audible advertisement is played simultaneously with the display of the requested content on the handheld computer, free of a visual advertisement for preserving space available on the screen for the purpose of solely displaying the requested content; wherein sending the associated advertisement comprises sending a visual warning when an audio channel of the handheld computer is turned off; wherein upon the audio channel being opened, a notice is sent to an advertisement server so that the advertisement server can again send the audible advertisement.
Claim 27
Independent Claim
201 words
A system for providing advertising to a handheld computer operable to establish a wireless connection with a network and having a screen for displaying visual content received from the network, the handheld computer being configured for playing an audio message associated with the visual content, the system comprising: a processor operable to receive a request for content from the handheld computer, associate advertisement configured for audio output with the requested content, send the requested content in a visual format to the handheld computer, and send the associated advertisement to the handheld computer for audio output therefrom while the requested content is displayed on the handheld computer; and memory for storing the requested content and advertisements; wherein the audible advertisement is played simultaneously with the display of the requested content on the handheld computer, free of a visual advertisement for preserving space available on the screen for the purpose of solely displaying the requested content; wherein sending the associated advertisement comprises sending a visual warning when an audio channel of the handheld computer is turned off; wherein upon the audio channel being opened, a notice is sent to an advertisement server so that the advertisement server can again send the audible advertisement.
Claim 28
Dependent Claim
20 words
The system of claim 23 further comprising a text-to-speech system operable to convert text advertising messages to audio advertising messages.
Claim 29
Dependent Claim
23 words
The system of claim 23 wherein the processor is located within a host for a Web site and the network is the Internet.
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2008-03-28 | 2008-09-27 | 2009-03-29 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2012-03-28 | 2012-09-27 | 2013-03-29 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2016-03-28 | 2016-09-27 | 2017-03-29 | $7700.00 | Window Closed / Lapsed |