US6859936B2
Expired / Lapsed
US
⏱️ 0.0 years remaining
Method and system for producing program-integrated commercials
Assignee: Denizen LLC
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Filing: 2001-11-20
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Granted: 2005-02-22
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Expires: 2021-11-20
Abstract
Abstract A method and system for incorporating thematic content from a particular television program into product or service advertisements uses program-advancing elements of a television program in an advertisement for a sponsor of the program in order to entice viewers to watch the advertisements. Increased viewership of advertisements can result in increased revenue generated from advertisements that may be realized by television programs, television producers, networks, and advertisers.
Inventors
- 👤 John L. Makowski, Jr.
- 👤 Stephen C. Intlekofer
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-24 10:23
CPC Classifications
H; H04; H04N; H04N21/00; H04N21/80; H04N21/81; H04N21/812; H04N21/20; H04N21/23; H04N21/234; H04N21/2343; H04N21/23439; H04N21/85; H04N21/854; H04N7/00; H04N7/16; H04N7/162; H04N7/165
Claims Analysis
Total Claims: 29
Claim 1
Independent Claim
93 words
A method of producing an advertisement with thematic content from a television program, comprising: incorporating thematic content comprising a plot advancing element of a television program into a product or service advertisement to form a program-integrated product or service advertisement, wherein the program-integrated product or service advertisement is broadcast in between segments of the television program, before a time slot of the television program or after the time slot of the television program, wherein the plot advancing element promotes the plan or pattern of events or the main story of the television program.
Claim 2
Independent Claim
93 words
A method of producing an advertisement with thematic content from a television program, comprising: incorporating thematic content comprising a plot advancing element of a television program into a product or service advertisement to form a program-integrated product or service advertisement, wherein the program-integrated product or service advertisement is broadcast in between segments of the television program, before a time slot of the television program or after the time slot of the television program, wherein the plot advancing element promotes the plan or pattern of events or the main story of the television program.
Claim 3
Dependent Claim
32 words
The method of claim 1 wherein the plot advancing element is at least one member selected from the group consisting of characters, objects, sounds, settings, and dialogue relating to a program theme.
Claim 4
Dependent Claim
17 words
The method of claim 1 wherein the plot advancing element is a character from the television program.
Claim 5
Dependent Claim
11 words
The method of claim 1 wherein the incorporation step is computer-implemented.
Claim 6
Dependent Claim
13 words
The method of claim 4 wherein the computer-implementation is performed with computer software.
Claim 7
Dependent Claim
26 words
The method of claim 1 wherein the advertisement is broadcast in at least one medium selected from the group consisting of television, radio, Internet, and videos.
Claim 8
Dependent Claim
25 words
The method of claim 1 wherein the program-integrated product or service advertisement is broadcast during or adjacent to the time slot of the television program.
Claim 9
Dependent Claim
57 words
The method of claim 1 wherein the plot advancing element is selected from the group consisting of a cameo appearance of a character from a program, a portion of a program, an item foreshadowing the plot of a program, an item expanding the plot of a program, language from a program, and a character from a program.
Claim 10
Dependent Claim
14 words
The method of claim 1 wherein the plot advancing element is a program-promoting element.
Claim 11
Independent Claim
60 words
A method for inserting thematic content from a television program into an advertisement, comprising incorporating thematic content from a television program into a product or service advertisement to form a program-integrated product or service advertisement, wherein the thematic content is plot-advancing content, the plot-advancing content promoting the plan or pattern of events or the main story of the television program.
Claim 12
Independent Claim
60 words
A method for inserting thematic content from a television program into an advertisement, comprising incorporating thematic content from a television program into a product or service advertisement to form a program-integrated product or service advertisement, wherein the thematic content is plot-advancing content, the plot-advancing content promoting the plan or pattern of events or the main story of the television program.
Claim 13
Dependent Claim
31 words
The method of claim 10 wherein the plot-advancing content is at least one member selected from the group consisting of characters, objects, sounds, settings, and dialogue relating to a program theme.
Claim 14
Dependent Claim
11 words
The method of claim 10 wherein the incorporation step is computer-implemented.
Claim 15
Dependent Claim
13 words
The method of claim 12 wherein the computer-implementation is performed with computer software.
Claim 16
Dependent Claim
26 words
The method of claim 10 wherein the advertisement is broadcast in at least one medium selected from the group consisting of television, radio, Internet, and videos.
Claim 17
Dependent Claim
25 words
The method of claim 10 wherein the program-integrated product or service advertisement is broadcast during or adjacent to the time slot of the television program.
Claim 18
Dependent Claim
13 words
The method of claim 10 wherein the plot-advancing content is a program-promoting element.
Claim 19
Independent Claim
90 words
A method of increasing viewership of a television program, a product or service advertisement, or both, comprising: incorporating a plot-advancing element of the television program into a product or service advertisement to form a program-integrated product or service advertisement, wherein the plot-advancing element promotes the plan or pattern of events or the main story of the television program; and broadcasting the program-integrated product or service advertisement in between segments of the television program, before a time slot of the television program or after the time slot of the television program.
Claim 20
Independent Claim
90 words
A method of increasing viewership of a television program, a product or service advertisement, or both, comprising: incorporating a plot-advancing element of the television program into a product or service advertisement to form a program-integrated product or service advertisement, wherein the plot-advancing element promotes the plan or pattern of events or the main story of the television program; and broadcasting the program-integrated product or service advertisement in between segments of the television program, before a time slot of the television program or after the time slot of the television program.
Claim 21
Independent Claim
150 words
A method of producing an advertisement with thematic content from a television program, comprising: generating content for advertising a product or service; integrating a plot-advancing element from a television program, the plot-advancing element being at least one member selected from the group consisting of characters, objects, sounds, settings, and dialogue relating to a program theme, with the product or service advertisement content to form a program-integrated product or service advertisement, wherein: the integration step is computer-implemented with computer software; the advertisement is broadcast in at least one medium selected from the group consisting of television, radio, Internet, and videos; the program-integrated product or service advertisement is broadcast in between segments of the television program, before a time slot of the television program or after the time slot of the television program; and the plot-advancing element promotes the plan or pattern of events or the main story of the television program.
Claim 22
Independent Claim
150 words
A method of producing an advertisement with thematic content from a television program, comprising: generating content for advertising a product or service; integrating a plot-advancing element from a television program, the plot-advancing element being at least one member selected from the group consisting of characters, objects, sounds, settings, and dialogue relating to a program theme, with the product or service advertisement content to form a program-integrated product or service advertisement, wherein: the integration step is computer-implemented with computer software; the advertisement is broadcast in at least one medium selected from the group consisting of television, radio, Internet, and videos; the program-integrated product or service advertisement is broadcast in between segments of the television program, before a time slot of the television program or after the time slot of the television program; and the plot-advancing element promotes the plan or pattern of events or the main story of the television program.
Claim 23
Independent Claim
95 words
A system for incorporating thematic content from a television program into a program-integrated advertisement, comprising: plot-advancing thematic content from a television program; advertising content; and production equipment for combining the advertising content and the thematic content to form a program-integrated advertisement, wherein the program-integrated advertisement is adapted to be broadcast in between segments of the television program, before a time slot of the television program or after the time slot of the television program, and wherein the plot-advancing thematic content promotes the plan or pattern of events or the main story of the television program.
Claim 24
Independent Claim
95 words
A system for incorporating thematic content from a television program into a program-integrated advertisement, comprising: plot-advancing thematic content from a television program; advertising content; and production equipment for combining the advertising content and the thematic content to form a program-integrated advertisement, wherein the program-integrated advertisement is adapted to be broadcast in between segments of the television program, before a time slot of the television program or after the time slot of the television program, and wherein the plot-advancing thematic content promotes the plan or pattern of events or the main story of the television program.
Claim 25
Dependent Claim
32 words
The system of claim 19 wherein the plot-advancing thematic content is at least one member selected from the group consisting of characters, objects, sounds, settings, and dialogue relating to a program theme.
Claim 26
Dependent Claim
20 words
The system of claim 19 wherein the production equipment for combining the advertising content and the thematic content is computer-implemented.
Claim 27
Dependent Claim
11 words
The system of claim 21 further comprising computer software for computer-implementation.
Claim 28
Dependent Claim
26 words
The system of claim 19 wherein the advertisement is broadcast in at least one medium selected from the group consisting of television, radio, Internet, and videos.
Claim 29
Dependent Claim
57 words
The system of claim 19 wherein the plot-advancing thematic content is selected from the group consisting of a cameo appearance of a character from a program, a portion of a program, an item foreshadowing the plot of a program, an item expanding the plot of a program, language from a program, and a character from a program.
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USPTO Annuity & Maintenance Windows
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|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2008-02-22 | 2008-08-23 | 2009-02-22 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2012-02-22 | 2012-08-23 | 2013-02-22 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2016-02-22 | 2016-08-23 | 2017-02-22 | $7700.00 | Window Closed / Lapsed |