US6691155B2
Expired / Lapsed
US
⏱️ 0.0 years remaining
Multimedia system for sharing brand information keeps history of modifications of production information by consumers to allow recreating multimedia interface in its previous formats
Assignee: Sinoeast Concept Ltd
•
Filing: 2002-06-20
•
Granted: 2004-02-10
•
Expires: 2022-06-20
Abstract
Abstract An interactive, computer network based system presents consumers with multimedia brand information via a browser-based interface called the GraffitiWall™. Consumers can use the GraffitiWall™ to modify and display a sponsor's brand information in any way desired. Consumer modifications are immediately communicated to the other member consumers and the advertiser/sponsor. Consumers can rate the GraffitiWall™, or portions thereof, and email the GraffitiWall™. An archive of GraffitiWalls™ is maintained by the system. Consumers participate in online focus groups, one-to-one interviews and discussions, as well as games and promotions pertaining to the brand. Interaction with consumers through focus groups, one-to-one interviews, discussions, games and promotions allows the hosting company to reinforce brand equities; speak directly to their target audience; test new and updated products and services; and encourage participation to a brand via purchases and signups by rewarding the participant with coupons, samples, gift certificates, and the like. An ongoing dialogue between business and consumer, as well as consumer-to-consumer, nurtures customer participation, loyalty and satisfaction, and builds a community housed within the company's brand.
Inventors
- 👤 Linda Gottfried
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-11-05 20:54
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0241; G06Q30/0276; G06Q10/00; G06Q10/40; G06Q30/0207; G06Q30/0214; G06Q30/0277; H; H04; H04L; H04L65/00; H04L65/40; H04L65/403
Claims Analysis
Total Claims: 54
Claim 1
Independent Claim
134 words
A networked interactive system for display of product information to a plurality of consumers, comprising: a. a multimedia forum for enabling the consumers to communicate in a plurality of modes with each other and at least one sponsor associated with a brand related to the product information; and b. a multimedia interface for enabling the consumers to modify and view the product information; wherein the consumer can edit the product information using graphics tools, the consumer's modification to the product information is stored as a series of instructions, a history of the modifications to the multimedia interface by the consumer is stored, enabling the system to recreate the multimedia interface in its previous formats, and the product information and the multimedia interface are updated based upon the consumers' actions and communicated to the sponsor.
Claim 2
Dependent Claim
134 words
A networked interactive system for display of product information to a plurality of consumers, comprising: a. a multimedia forum for enabling the consumers to communicate in a plurality of modes with each other and at least one sponsor associated with a brand related to the product information; and b. a multimedia interface for enabling the consumers to modify and view the product information; wherein the consumer can edit the product information using graphics tools, the consumer's modification to the product information is stored as a series of instructions, a history of the modifications to the multimedia interface by the consumer is stored, enabling the system to recreate the multimedia interface in its previous formats, and the product information and the multimedia interface are updated based upon the consumers' actions and communicated to the sponsor.
Claim 3
Dependent Claim
16 words
A system as recited by claim 1 , wherein the consumers communicate via a focus group.
Claim 4
Dependent Claim
21 words
A system as recited by claim 2 , wherein the focus group interaction is real time and led by a moderator.
Claim 5
Dependent Claim
18 words
A system as recited by claim 2 , wherein the focus group interaction comprises question and answer sessions.
Claim 6
Dependent Claim
18 words
A system as recited by claim 1 , wherein the product information comprises images stored as vector graphics.
Claim 7
Dependent Claim
19 words
A system as recited by claim 1 , wherein the consumer interacts with the system via a Web browser.
Claim 8
Dependent Claim
20 words
A system as recited by claim 1 , wherein the product information is encoded in an active server page (ASP).
Claim 9
Dependent Claim
23 words
A system as recited by claim 1 , wherein the multimedia interface is customized by a system administrator to reflect each consumer's interests.
Claim 10
Dependent Claim
40 words
A system as recited by claim 1 , wherein the system comprises at least one database server connected to at least one product information server, the at least one product information server being connected to at least one client workstation.
Claim 11
Dependent Claim
31 words
A system as recited by claim 9 , wherein said client workstation software comprises at least one of the following: an Active X control, a Java Applet or a Shockwave Movie.
Claim 12
Dependent Claim
24 words
A system as recited by claim 9 , wherein consumer interaction with the multimedia forum is distributed among a plurality of product information servers.
Claim 13
Dependent Claim
27 words
A system as recited by claim 9 , wherein the consumers can rate the multimedia interface and portions thereof, their ratings being stored in the database server.
Claim 14
Dependent Claim
18 words
A system as recited by claim 9 , wherein the client workstation is a personalized digital assistant (PDA).
Claim 15
Dependent Claim
15 words
The system as claimed in claim 9 , wherein the client workstation is a kiosk.
Claim 16
Dependent Claim
19 words
A system as recited by claim 1 , wherein the consumer can add multimedia product information to the system.
Claim 17
Dependent Claim
27 words
A system as recited by claim 1 or 15 , wherein the product information is interchangeable, enabling the system to be utilized with a plurality of brands.
Claim 18
Dependent Claim
87 words
A system as recited by claim 1 or 15 , wherein the system has a system administrator, and the system administrator can control: a. a length and width of the multimedia interface presented to the consumer; b. a length of time the consumer modifications persist; c. consumer access to the system; d. promotions and prizes distributed through the multimedia forum; e. a schedule of focus groups, interviews, and chats enabled through the multimedia interface; f. a mailing list of consumers accessing the system; and g. consumer assistance.
Claim 19
Dependent Claim
29 words
A system as recited by claim 1 or 15 , wherein the sponsor can configure the multimedia interface and generate reports based on information stored in the database server.
Claim 20
Dependent Claim
13 words
A system as recited by claim 1 , further comprising a chat feature.
Claim 21
Dependent Claim
22 words
A system as recited by claim 1 , wherein the system is customized to reflect the interests of a group of consumers.
Claim 22
Dependent Claim
26 words
A system as recited by claim 1 , wherein the system can generate a snapshot of the multimedia interface in a format which can be emailed.
Claim 23
Dependent Claim
27 words
A system as recited by claim 1 , wherein system information comprising consumer profile data, multimedia product information, and consumer responses is stored in a relational database.
Claim 24
Dependent Claim
24 words
A system as recited by claim 1 , wherein at least one of the modes is available to the customers at substantially any time.
Claim 25
Dependent Claim
34 words
A system as recited by claim 1 , wherein the plurality of modes comprises a create mode, a rate mode, an interact mode, a send mode, a focus group/feedback mode, and a help mode.
Claim 26
Dependent Claim
96 words
A system as recited by claim 1 , further comprising at least one of an administrative control panel and a client control panel, whereby a system administrator of the system can control: a. a length and width of the multimedia interface presented to the consumer; b. a length of time the consumer modifications persist; c. consumer access to the system; d. promotions and prizes distributed through the multimedia forum; e. a schedule of focus groups, interviews, and chats enabled through the multimedia interface; f. a mailing list of consumers accessing the system; and g. consumer assistance.
Claim 27
Dependent Claim
17 words
A system as recited by claim 1 , wherein the brand is associated with a single sponsor.
Claim 28
Independent Claim
145 words
A method for displaying product information to a plurality of consumers in a networked interactive system, comprising the steps of: a. connecting the consumers and at least one sponsor associated with a brand related to the product information so that they can communicate with each other in a multimedia forum in a plurality of modes; b. providing a multimedia interface to the consumers with which the consumers can modify and view the product information and edit the product information using graphics tools, the consumer's modifications to the product information being stored as a series of instructions and a history of the modifications to the multimedia interface by the consumer being stored, enabling the system to recreate the multimedia interface in its previous formats; c. updating the product information and the multimedia interface based upon the consumers' actions; and d. communicating the updating to the sponsor.
Claim 29
Independent Claim
145 words
A method for displaying product information to a plurality of consumers in a networked interactive system, comprising the steps of: a. connecting the consumers and at least one sponsor associated with a brand related to the product information so that they can communicate with each other in a multimedia forum in a plurality of modes; b. providing a multimedia interface to the consumers with which the consumers can modify and view the product information and edit the product information using graphics tools, the consumer's modifications to the product information being stored as a series of instructions and a history of the modifications to the multimedia interface by the consumer being stored, enabling the system to recreate the multimedia interface in its previous formats; c. updating the product information and the multimedia interface based upon the consumers' actions; and d. communicating the updating to the sponsor.
Claim 30
Dependent Claim
16 words
A method as recited by claim 27 , wherein the consumers communicate via a focus group.
Claim 31
Dependent Claim
21 words
A method as recited by claim 28 , wherein the focus group interaction is real time and led by a moderator.
Claim 32
Dependent Claim
18 words
A method as recited by claim 28 , wherein the focus group interaction comprises question and answer sessions.
Claim 33
Dependent Claim
18 words
A method as recited by claim 27 , wherein the product information comprises images stored as vector graphics.
Claim 34
Dependent Claim
19 words
A method as recited by claim 27 , wherein the consumer interacts with the system via a Web browser.
Claim 35
Dependent Claim
20 words
A method as recited by claim 27 , wherein the product information is encoded in an active server page (ASP).
Claim 36
Dependent Claim
23 words
A method as recited by claim 27 , wherein the multimedia interface is customized by a system administrator to reflect each consumer's interests.
Claim 37
Dependent Claim
37 words
A method as recited by claim 27 , wherein the system comprises at least one database server connected to at least one product information server, the product information server being connected to at least one client workstation.
Claim 38
Dependent Claim
31 words
A method as recited by claim 35 , wherein the client workstation software comprises at least one of the following: an Active X control, a Java Applet or a Shockwave Movie.
Claim 39
Dependent Claim
24 words
A method as recited by claim 35 , wherein consumer interaction with the multimedia forum is distributed among a plurality of product information servers.
Claim 40
Dependent Claim
27 words
A method as recited by claim 35 , wherein the consumers can rate the multimedia interface and portions thereof, their ratings being stored in the database server.
Claim 41
Dependent Claim
18 words
A method as recited by claim 35 , wherein the client workstation is a personal digital assistant (PDA).
Claim 42
Dependent Claim
15 words
A method as recited by claim 35 , wherein the client workstation is a kiosk.
Claim 43
Dependent Claim
19 words
A method as recited by claim 27 , wherein the consumer can add multimedia product information to the system.
Claim 44
Dependent Claim
82 words
A method as recited by claim 27 or 41 , wherein the system has a system administrator, who can control: a. a length and width of the multimedia user interface presented to the consumer; b. a length of time the consumer modifications persist; c. user access to the system; d. promotions and prizes distributed through the multimedia forum; e. a schedule of focus groups enabled through the multimedia interface; f. a mailing list of consumers accessing the system; and g. consumer assistance.
Claim 45
Dependent Claim
29 words
A system as recited by claim 27 or 41 , wherein the sponsor can configure the multimedia interface and generate reports based on information stored in the database server.
Claim 46
Dependent Claim
34 words
A method as recited by claim 27 , wherein the sponsor has a representative and the method further comprises providing a chat feature wherein the consumers and the sponsor's representative can communicate real time.
Claim 47
Dependent Claim
22 words
A method as recited by claim 27 , wherein the system is customized to reflect the interests of a group of consumers.
Claim 48
Dependent Claim
27 words
A method as recited by claim 27 , wherein the system can generate a snapshot of the multimedia user interface in a format, which can be emailed.
Claim 49
Dependent Claim
25 words
A method as recited by claim 27 , wherein the product information is interchangeable enabling the system to be utilized with a plurality of brands.
Claim 50
Dependent Claim
27 words
A method as recited by claim 27 , wherein system information comprising consumer profile data, multimedia product information, and consumer responses is stored in a relational database.
Claim 51
Independent Claim
135 words
A method for displaying product information to a plurality of consumers in a networked interactive system, comprising: a. means for connecting the consumers and at least one sponsor associated with a brand related to the product information so that they can communicate in a plurality of modes with each other in a multimedia forum; b. means for providing a multimedia interface to the consumers with which the consumers can modify and view the product information using graphics tools; c. means for storing the consumers' modifications to the product information and the history of the modifications, whereby the system is enabled to recreate the multimedia interface in its previous formats; d. means for updating the product information and the multimedia interface based upon the consumers' actions; and e. means for communicating the updating to the sponsor.
Claim 52
Independent Claim
135 words
A method for displaying product information to a plurality of consumers in a networked interactive system, comprising: a. means for connecting the consumers and at least one sponsor associated with a brand related to the product information so that they can communicate in a plurality of modes with each other in a multimedia forum; b. means for providing a multimedia interface to the consumers with which the consumers can modify and view the product information using graphics tools; c. means for storing the consumers' modifications to the product information and the history of the modifications, whereby the system is enabled to recreate the multimedia interface in its previous formats; d. means for updating the product information and the multimedia interface based upon the consumers' actions; and e. means for communicating the updating to the sponsor.
Claim 53
Dependent Claim
168 words
Computer-executable process steps for displaying product information to a plurality of consumers in a networked interactive system, the computer-executable process steps being stored on a computer-readable medium comprising: a. a connecting step for connecting the consumers and at least one sponsor associated with a brand related to the product information so that they can communicate in a plurality of modes with each other in a multimedia forum; b. a presentation step for providing a multimedia interface to the consumers with which the consumers can modify and view the product information, the interface including graphics tools and storage of the consumer's modifications to the product information as a series of instructions; c. an updating step for updating the product information and the multimedia interface based upon the consumers' actions and storing a history of the modifications to the multimedia interface by the system, whereby the system is enabled to recreate the multimedia interface in its previous formats; and d. a communicating step for communicating the updating to the sponsor.
Claim 54
Dependent Claim
168 words
Computer-executable process steps for displaying product information to a plurality of consumers in a networked interactive system, the computer-executable process steps being stored on a computer-readable medium comprising: a. a connecting step for connecting the consumers and at least one sponsor associated with a brand related to the product information so that they can communicate in a plurality of modes with each other in a multimedia forum; b. a presentation step for providing a multimedia interface to the consumers with which the consumers can modify and view the product information, the interface including graphics tools and storage of the consumer's modifications to the product information as a series of instructions; c. an updating step for updating the product information and the multimedia interface based upon the consumers' actions and storing a history of the modifications to the multimedia interface by the system, whereby the system is enabled to recreate the multimedia interface in its previous formats; and d. a communicating step for communicating the updating to the sponsor.
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2007-02-09 | 2007-08-11 | 2008-02-10 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2011-02-09 | 2011-08-11 | 2012-02-10 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2015-02-09 | 2015-08-11 | 2016-02-10 | $7700.00 | Window Closed / Lapsed |