US6616533B1
Expired / Lapsed
US
⏱️ 0.0 years remaining
Providing advertising with video games
Assignee: Intel Corp
•
Filing: 2000-05-31
•
Granted: 2003-09-09
•
Expires: 2020-05-31
Abstract
Abstract A video game may be associated with advertising such that when the player mouse clicks on an image element in the course of play of the game, the game play may automatically be paused in one embodiment. Once the game play is paused, an advertising graphical user interface may be displayed that enables the user to purchase items associated with image elements observed in the course of game play.
Inventors
- 👤 Oleg B. Rashkovskiy
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-29 07:11
CPC Classifications
A; A63; A63F; A63F13/00; A63F13/60; A63F13/61; A63F13/10; G; G06; G06Q; G06Q30/00; G06Q30/02; A63F13/30; A63F13/33; A63F13/335; A63F13/45; A63F13/49; A63F13/493; G06Q30/0207; G06Q30/0241; G06Q30/0251; G06Q30/0252; G06Q50/00; G06Q50/10; H; H04; H04N; H04N21/00; H04N21/40; H04N21/45; H04N21/462; H04N21/4622; H04N21/47; H04N21/478; H04N21/4782; H04N21/80; H04N21/85; H04N21/858; H04N21/8586; A63F2300/00; A63F2300/30; A63F2300/308; A63F2300/40; A63F2300/407; A63F2300/50; A63F2300/55; A63F2300/5506; A63F2300/60; A63F2300/63; A63F2300/636
Claims Analysis
Total Claims: 30
Claim 1
Independent Claim
96 words
A method comprising: recognizing a user selection of a video game image element wherein a hot clickable image element is provided as one of the image elements in a video game; displaying an advertising in response to the selection of said hot clickable image element; automatically pausing the video game in response to said selection; and collecting information about the selection of an image element that is not a hot clickable element; to enable incorporation of said image element that is not hot clickable into the video game as an image element that is hot clickable.
Claim 2
Independent Claim
96 words
A method comprising: recognizing a user selection of a video game image element wherein a hot clickable image element is provided as one of the image elements in a video game; displaying an advertising in response to the selection of said hot clickable image element; automatically pausing the video game in response to said selection; and collecting information about the selection of an image element that is not a hot clickable element; to enable incorporation of said image element that is not hot clickable into the video game as an image element that is hot clickable.
Claim 3
Dependent Claim
33 words
The method of claim 1 wherein displaying an advertising in response to the selection said hot clickable image element includes replacing a video game graphical user interface with an advertising graphical user interface.
Claim 4
Dependent Claim
30 words
The method of claim 2 further including recognizing a user selection of an advertising icon on said advertising graphical user interface, which returns the user to an unpaused video game.
Claim 5
Dependent Claim
27 words
The method of claim 1 wherein recognizing the user selection includes recognizing a user mouse click selection when a cursor is over said hot clickable image element.
Claim 6
Dependent Claim
17 words
The method of claim 1 including receiving additional advertising for inclusion in the game over the Internet.
Claim 7
Dependent Claim
24 words
The method of claim 1 including providing a video game on a recordable storage medium and storing said advertising in said recordable storage medium.
Claim 8
Dependent Claim
25 words
The method of claim 1 including storing said video game on a recordable storage medium and providing a link over the Internet to said advertising.
Claim 9
Dependent Claim
22 words
The method of claim 1 wherein displaying an advertisement includes displaying said advertising after the play of the video game is completed.
Claim 10
Dependent Claim
31 words
The method of claim 1 including affording an opportunity to purchase an article corresponding to said hot clickable image element based on the user's performance in the course of a game.
Claim 11
Dependent Claim
37 words
The method of claim 1 including providing a video game including action characters and background material, incorporating hot clickable elements in the background material such that when those elements are mouse clicked on, advertising is automatically displayed.
Claim 12
Dependent Claim
65 words
The method of claim 1 wherein displaying an advertising includes displaying a graphical user interface including a representation of the hot clickable image element selected and information about purchasing an item related to said hot clickable element, said graphical user interface including an icon to enable the user to purchase the item and an icon to enable the user to return to the game play.
Claim 13
Dependent Claim
104 words
An article comprising a machine-readable storage medium storing instructions that when executed enable a processor-based system to: recognize a user selection of a video game image element; provide a hot clickable image element as one of the image elements in a video game; display advertising in response to selection of said hot clickable image element; automatically pause the video game in response to said selection; and collect information about the selection of an image element that is not hot clickable to enable incorporation of the image element that is not hot clickable into the video game as an image element that is hot clickable.
Claim 14
Dependent Claim
104 words
An article comprising a machine-readable storage medium storing instructions that when executed enable a processor-based system to: recognize a user selection of a video game image element; provide a hot clickable image element as one of the image elements in a video game; display advertising in response to selection of said hot clickable image element; automatically pause the video game in response to said selection; and collect information about the selection of an image element that is not hot clickable to enable incorporation of the image element that is not hot clickable into the video game as an image element that is hot clickable.
Claim 15
Dependent Claim
27 words
The article of claim 12 further storing instructions that enable a processor-based system to replace a video game graphical user interface with an advertising graphical user interface.
Claim 16
Dependent Claim
35 words
The article of claim 13 , further storing instructions that enable a processor-based system to provide a user selectable icon on said advertising interface that when selected returns the user to an unpaused video game.
Claim 17
Dependent Claim
30 words
The article of claim 12 further storing instructions that enable the processor-based system to recognize a user mouse click selection when a cursor is over said hot clickable image element.
Claim 18
Dependent Claim
39 words
The article of claim 12 further storing instructions that enable the processor-based system to detect the end of play of a video game and to automatically display said advertising in response to the detection of the end of play.
Claim 19
Dependent Claim
39 words
The article of claim 12 further storing instructions that enable the processor-based system to afford an opportunity to purchase an article corresponding to said hot clickable image element based on the user's performance in the course of the game.
Claim 20
Dependent Claim
39 words
The article of claim 12 further storing instructions that enable the processor-based system to incorporate hot clickable elements into background material in a video game such that when those elements are mouse clicked on, the advertising is automatically displayed.
Claim 21
Dependent Claim
69 words
The article of claim 12 further storing instructions that enable the processor-based system to display a graphical user interface including a representation of the hot clickable image element selected and information about purchasing an item related to said hot clickable element, said graphical user interface including an icon to enable the user to purchase the item and an icon to enable the user to return to the game play.
Claim 22
Dependent Claim
25 words
The article of claim 12 further storing instructions that enable the processor-based system to obtain additional advertising for inclusion in the game over the Internet.
Claim 23
Independent Claim
112 words
A system comprising: a processor; a storage coupled to said processor, said storage storing instructions that enable the processor to implement a video game, recognize a user selection of a video game image element, operate a hot clickable image element as one of the image elements in the video game, display an advertising in response to selection of said hot clickable image element, automatically pause the video game in response to said selection, and collect information regarding the selection of an image element that is not hot clickable, to enable incorporation of the image element that is not hot clickable into the video came as an image element that is hot clickable.
Claim 24
Independent Claim
112 words
A system comprising: a processor; a storage coupled to said processor, said storage storing instructions that enable the processor to implement a video game, recognize a user selection of a video game image element, operate a hot clickable image element as one of the image elements in the video game, display an advertising in response to selection of said hot clickable image element, automatically pause the video game in response to said selection, and collect information regarding the selection of an image element that is not hot clickable, to enable incorporation of the image element that is not hot clickable into the video came as an image element that is hot clickable.
Claim 25
Dependent Claim
32 words
The system of claim 21 wherein said storage further stores instructions that enable the processor to recognize a user mouse click selection when a cursor is over said hot clickable image element.
Claim 26
Dependent Claim
15 words
The system of claim 21 wherein said system is a computer system including game controls.
Claim 27
Dependent Claim
26 words
The system of claim 21 wherein said storage stores instructions that enable the processor to receive additional advertising for inclusion in the game over the Internet.
Claim 28
Dependent Claim
44 words
The system of claim 21 further storing instructions that enable a processor to replace a video game graphical user interface with an advertising graphical user interface and return the user to the video game after user selection of an icon on said advertising interface.
Claim 29
Independent Claim
117 words
A method comprising: providing a graphical user interface that is part of a video game, said graphical user interface including one or more background image elements and one or more action image elements, wherein a hot clickable element is provided as one of said background image elements and one of said action image elements; identifying a user selection of a hot clickable image element; automatically pausing said video game in response to the user's selection; and collecting information about the selection of an image element that is not a hot clickable element to enable the incorporation of said image element that is not hot clickable into the video game as an image element that is hot clickable.
Claim 30
Independent Claim
117 words
A method comprising: providing a graphical user interface that is part of a video game, said graphical user interface including one or more background image elements and one or more action image elements, wherein a hot clickable element is provided as one of said background image elements and one of said action image elements; identifying a user selection of a hot clickable image element; automatically pausing said video game in response to the user's selection; and collecting information about the selection of an image element that is not a hot clickable element to enable the incorporation of said image element that is not hot clickable into the video game as an image element that is hot clickable.
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2006-09-08 | 2007-03-10 | 2007-09-09 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2010-09-08 | 2011-03-10 | 2011-09-09 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2014-09-08 | 2015-03-10 | 2015-09-09 | $7700.00 | Window Closed / Lapsed |