US6292227B1
Expired / Lapsed
US
⏱️ 0.0 years remaining
Method and apparatus for automatic electronic replacement of billboards in a video image
Assignee: Orad Hi Tec Systems Ltd
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Filing: 1996-09-09
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Granted: 2001-09-18
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Expires: 2016-09-09
Abstract
Abstract Apparatus for automatic replacement of a billboard in a video image is provided. The billboard comprises a chroma-key surface, and the apparatus includes a video camera for viewing the billboard, and a chroma-key unit operative to detect at least one chroma-key color of the billboard chroma-key surface. A reference color of the chroma-key unit is adjustable to conform to the color of the chrom-key surface, thereby enabling the chroma-key unit to correctly identify the billboard surface and to correctly replace the chroma-key surface of the billboard by a virtual advertisement in a video image with correct occlusion of any foreground object.
Inventors
- 👤 Itzhak Wilf
- 👤 Avi Sharir
- 👤 Michael Tamir
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-11-09 18:54
CPC Classifications
H; H04; H04N; H04N5/00; H04N5/222; H04N5/262; H04N5/272; H04N5/2723; H04N5/2628; H04N9/00; H04N9/64; H04N9/74; H04N9/75
Claims Analysis
Total Claims: 15
Claim 1
Independent Claim
99 words
Apparatus for automatic replacement of a billboard in a video image comprising: the billboard comprising a chroma-key surface, a video camera for viewing the billboard, and a chroma-key unit operative to detect at least one chroma-key colour of the billboard chroma-key surface and in which a reference colour of the chroma-key unit is adjustable to conform to the colour of the chroma-key surface, thereby enabling the chroma-key unit to correctly identify the billboard surface and to correctly replace the chroma-key surface of the billboard by a virtual advertisement in the video image with correct occlusion of any foreground object.
Claim 2
Dependent Claim
99 words
Apparatus for automatic replacement of a billboard in a video image comprising: the billboard comprising a chroma-key surface, a video camera for viewing the billboard, and a chroma-key unit operative to detect at least one chroma-key colour of the billboard chroma-key surface and in which a reference colour of the chroma-key unit is adjustable to conform to the colour of the chroma-key surface, thereby enabling the chroma-key unit to correctly identify the billboard surface and to correctly replace the chroma-key surface of the billboard by a virtual advertisement in the video image with correct occlusion of any foreground object.
Claim 3
Dependent Claim
46 words
Apparatus as claimed in claim 1 in which the apparatus further comprises a billboard map memory for recording a position of plurality of billboards and for recording the chroma-key colour of each billboard to be replaced to thereby provide a chroma-key colour map for a stadium.
Claim 4
Dependent Claim
30 words
Apparatus as claimed in claim 2 in which the apparatus further comprises means for automatically adjusting the chroma-key colour map in accordance with variations in lighting conditions within the stadium.
Claim 5
Dependent Claim
43 words
Apparatus as claimed in any one of claims 1 to 3 in which the camera incorporates an automatic camera orientation measurement means including motion measurement means operative to measure a Field of View (FOV) of the camera relative to a known reference position.
Claim 6
Dependent Claim
35 words
Apparatus as claimed in claim 4 including image processing means for processing video signals generated by the camera in which said image processing means includes calibrating means for periodically automatically calibrating the motion measurement means.
Claim 7
Dependent Claim
23 words
Apparatus as claimed in claim 4 further including means for transmitting, for each billboard to be replaced, a perfect background colour key signal.
Claim 8
Dependent Claim
18 words
Apparatus as claimed in claim 6 further including means for transmitting coordinates of each billboard to be substituted.
Claim 9
Dependent Claim
47 words
Apparatus as claimed in claim 7 further including receiving apparatus for reception of the coordinates of each billboard and the perfect background colour key signal and including means for providing a combined video picture incorporating occlusion in coordinate areas identified by the perfect background colour key signal.
Claim 10
Dependent Claim
28 words
Apparatus as claimed in claim 2 further comprising a dynamic billboard memory for recording any changes in measured position of the billboard as the camera pans or tilts.
Claim 11
Independent Claim
124 words
A method for automatic electronic replacement of billboards in a sports stadium, said billboards having chroma-key surfaces in a video image comprising the steps of: i. identifying a first specific area corresponding to a billboard in the video image, said specific area having a defined first chroma-key colour of the chroma-key surface of a first billboard; ii. recording the first colour of said first specific area in a chroma-key colour store; iii. identifying a first electronic replacement billboard for substitution into said first specific area; and iv. replacing by chroma-key techniques said first replacement billboard in said video image said replacement including the step of occluding those parts of the first specific area which are occluded in the video image by an occluding object.
Claim 12
Independent Claim
124 words
A method for automatic electronic replacement of billboards in a sports stadium, said billboards having chroma-key surfaces in a video image comprising the steps of: i. identifying a first specific area corresponding to a billboard in the video image, said specific area having a defined first chroma-key colour of the chroma-key surface of a first billboard; ii. recording the first colour of said first specific area in a chroma-key colour store; iii. identifying a first electronic replacement billboard for substitution into said first specific area; and iv. replacing by chroma-key techniques said first replacement billboard in said video image said replacement including the step of occluding those parts of the first specific area which are occluded in the video image by an occluding object.
Claim 13
Dependent Claim
86 words
A method as claimed in claim 10 comprising the steps of: i. identifying further specific area in the video image, each further specific area comprising a further billboard having a related chroma-key colour; ii. recording the colour of all specific areas in a chroma-key colour store together with information relating to a position of each of said specific area; iii. identifying replacement billboards for substitution into each of said specific area; and iv. replacing the substitute billboards into correct respective locations with occlusion by occluding objects.
Claim 14
Dependent Claim
32 words
A method as claimed in claim 10 including the steps of: updating the recorded chroma-key colours for each specific area at appropriate time intervals to compensate for lighting changes within a stadium.
Claim 15
Dependent Claim
143 words
A method as claimed in claim 11 or claim 12 further including the steps of: i. transmitting together with video image information data identifying the specific area comprising location and size of each of a plurality of billboards; ii. transmitting for each specific area identified as a billboard a perfect chroma-key colour; iii. receiving a receiver data identifying each of the plurality of billboards to be replaced and perfect chroma-key colour information for said specific area; iv. comparing the perfect chroma key colour with a preselected matching perfect chroma-key colour in a chroma-key apparatus in said receiver; v. substituting the plurality of billboards selected locally at said receiver into the specific area identified for each billboard; and vi. inserting occluding objects by chroma-key techniques for each billboard using a chroma-keyer in which the chroma-key colour is set to detect the perfect chroma-key colour.
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2004-09-17 | 2005-03-19 | 2005-09-18 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2008-09-17 | 2009-03-19 | 2009-09-18 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2012-09-17 | 2013-03-19 | 2013-09-18 | $7700.00 | Window Closed / Lapsed |