Promotional system with magnetic stripe and visual thermo-reversible print surfaced medium

Claim 1

A system for determining a promotional program selected response for a particular user, the selected response being based upon continuously-updated current user data, with real-time delivery of said response to the user, the system comprising: at least one printer/reader/writer terminal and at least one user card associated with the user for use in said terminal, said user card having, a region for receiving and storing machine readable code containing current user data comprising user personal data and user transaction history data, a thermo-reversible region for receiving and displaying information to the user in a non-volatile, erasable, re-writable, visual format, said terminal comprising: means for reading machine-readable code stored on said user card and means for writing and rewriting machine-readable code to said user card; means for writing, erasing, and rewriting a response to said user upon said user card in said thermo-reversible region, means for entry of current transaction data, a set of terminal-stored promotional program rules, integrated means for storing and processing data, said means for processing data operating to calculate: a) a personal data promotion program response by analysis of said user personal data according to said set of terminal-stored promotional program rules, b) a promotional program result by evaluation of said user transaction history data, said entered current transaction data and promotional program data by application of said set of promotional program rules, and c) an updated current user data response and a user message response by application of said promotional program rules to said promotional program result and said personal data promotional program response, said system delivering said promotional program selected response to said user in non-volatile, erasable, graphical, or textual human-readable format and updates said current user data to allow a subsequent promotional program selected response to incorporate said current transaction data in providing a subsequent response.

Claim 2

A system for determining a promotional program selected response for a particular user, the selected response being based upon continuously-updated current user data, with real-time delivery of said response to the user, the system comprising: at least one printer/reader/writer terminal and at least one user card associated with the user for use in said terminal, said user card having, a region for receiving and storing machine readable code containing current user data comprising user personal data and user transaction history data, a thermo-reversible region for receiving and displaying information to the user in a non-volatile, erasable, re-writable, visual format, said terminal comprising: means for reading machine-readable code stored on said user card and means for writing and rewriting machine-readable code to said user card; means for writing, erasing, and rewriting a response to said user upon said user card in said thermo-reversible region, means for entry of current transaction data, a set of terminal-stored promotional program rules, integrated means for storing and processing data, said means for processing data operating to calculate: a) a personal data promotion program response by analysis of said user personal data according to said set of terminal-stored promotional program rules, b) a promotional program result by evaluation of said user transaction history data, said entered current transaction data and promotional program data by application of said set of promotional program rules, and c) an updated current user data response and a user message response by application of said promotional program rules to said promotional program result and said personal data promotional program response, said system delivering said promotional program selected response to said user in non-volatile, erasable, graphical, or textual human-readable format and updates said current user data to allow a subsequent promotional program selected response to incorporate said current transaction data in providing a subsequent response.

Claim 13

A method for determining and providing a computed promotional response for a particular user comprising the steps of: (a) a set of response-determining promotional software program rules and promotional program data in memory on a printer/reader/writer terminal, (b) providing a user card to the user, (c) storing current user data in machine readable format on said user card, said current user data comprising: user personal data and user purchasing history data, (d) inserting said user card into said terminal to initiate determination of the computed promotional program response, (e) reading said current user data by said terminal, (f) entering a current transaction data into said terminal, (g) calculating the computed response by said terminal said calculating comprising: analyzing said user personal data according to said promotional program rules, to provide a personal data promotional program response, evaluating said user transaction history data, said transaction information and said promotional program data according to said promotional program rules, to provide a promotional program result, and applying said program rules to said promotional program result and said personal data promotional program response to determine the computed response wherein said computed response comprises an updated current user data response and user message response, (h) recording a human readable output based on said computed user message response on said user card in non-volatile, erasable/rewriteable, visual format of a thermo-reversible region, and (i) updating said user card with said second current user data in readable format, such that said user card is updated to reflect continuously current user data, and a personalized human readable message is delivered to the user in real time such response taking into account said program rules, said program data, said current transaction data, and current user data.

Claim 14

A method for determining and providing a computed promotional response for a particular user comprising the steps of: (a) a set of response-determining promotional software program rules and promotional program data in memory on a printer/reader/writer terminal, (b) providing a user card to the user, (c) storing current user data in machine readable format on said user card, said current user data comprising: user personal data and user purchasing history data, (d) inserting said user card into said terminal to initiate determination of the computed promotional program response, (e) reading said current user data by said terminal, (f) entering a current transaction data into said terminal, (g) calculating the computed response by said terminal said calculating comprising: analyzing said user personal data according to said promotional program rules, to provide a personal data promotional program response, evaluating said user transaction history data, said transaction information and said promotional program data according to said promotional program rules, to provide a promotional program result, and applying said program rules to said promotional program result and said personal data promotional program response to determine the computed response wherein said computed response comprises an updated current user data response and user message response, (h) recording a human readable output based on said computed user message response on said user card in non-volatile, erasable/rewriteable, visual format of a thermo-reversible region, and (i) updating said user card with said second current user data in readable format, such that said user card is updated to reflect continuously current user data, and a personalized human readable message is delivered to the user in real time such response taking into account said program rules, said program data, said current transaction data, and current user data.