Point of sale display for holding a brandsign

Claim 1

A brandsign (100) capable of use with a point of sale display of the type including a first member (12) having a first generally planar portion (12a), a second generally planar portion (12c) a non-planar portion (12b) arranged between the first generally planar portion (12a) and the second generally planar portion (12c), a terminating edge (12d) on one end of the second generally planar portion (12c), and an inner contacting surface (12e) extending along the first and second generally planar portions (12a, 12c) and the non-planar portion (12b) of the first member (12); a second member (14) having a first generally planar portion (14a), a second generally planar portion non-planar portion (14b) arranged between the first generally planar portion (14a) and the second generally planar portion (14c), a terminating edge (14d) on one end of the second generally planar portion (14b), and an inner contacting surface (14e) extending along the first and second generally planar portions (14a, 14c) and the generally non-planar portion (14b) of the second member (14); means (16) for flexibly connecting the first member (12) and second member (14) for defining a holding space (18) between said inner contacting surfaces (12e, 14e) of the first and second members (12, 14); a part of the inner contacting surface (14e) of the second member (14) along the non-planar portion (14b) resiliently contacting a part of the inner contacting surface (12e) of the first member (12) along the second generally planar portion (14c) to define a pinch zone (20) for retaining the brandsign (100) in the holding space (18); and the terminating edge (14d) of the second member (14) extending outwardly and flaring divergently away from the terminating edge (12d) of the first member (12) to define an entry zone for receiving the brandsign (100) and thereby facilitating entry of the brandsign (100) into the pinch zone (20); means (40) for displaying a brandname of a product; and means (50) for selectively attaching the means (40) for displaying, having a bottle necker (54) perforated therein for removing to hang the brandsign (100) on a neck (56) of a bottle (57), having a fold perforated therein for bending and inserting in the entry zone of the point of sale display, and having an adhesive backing (13) and a protective sheet over the adhesive backing (13), the protective sheet having perforations positioned along a portion thereof for peeling off a portion of the protective sheet, thereby exposing the adhesive backing (13) so as to affix the brandsign (100) to an external object.